tag:blogger.com,1999:blog-78304308398431238902024-03-22T02:20:53.799+09:00IOFT NEWSAnonymoushttp://www.blogger.com/profile/06240066758085297186noreply@blogger.comBlogger40125tag:blogger.com,1999:blog-7830430839843123890.post-70384173029072354232013-10-02T16:02:00.003+09:002013-10-02T16:06:51.295+09:00[Vol. 9] Winners of EOY 2014 announced!!<div style="text-align: left;">
<span style="font-family: "Trebuchet MS",sans-serif;">The EYEWEAR OF THE YEAR 2014 winners have been announced!<br /><br />Below are the winners of each of the 5 award categories of EOY 2014:<span style="font-size: large;"><b></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="color: cyan;"><span style="font-size: x-large;"><b>Men’s Eyewear</b></span></span><br /><span id="goog_14922374"></span><span id="goog_14922375"></span></span></div>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b>USH BY YUICHI TOYAMA </b><br />(ATELIER CINQ INC.)<br />USH by yuichi toyama<br />0ptique UF0-026</span></span></td></tr>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b>TANIGUCHI OPTICAL INC.</b><br />TURNING Step<br />TP-308</span><br /><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-family: "Trebuchet MS",sans-serif;"><span style="color: #ffe599;"><b><a href="http://oct2013.tems-system.com/exhiSearch/IOFT/eng/Details?id=iz%2FBpX8iVs0%3D&type=2"><span style="font-family: "Trebuchet MS",sans-serif;">CLICK for Exhibitor/Exhibit info</span></a></b></span></span></span></span></td></tr>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b>USH BY YUICHI TOYAMA </b><br />(ATELIER CINQ INC.)<br />Seacret Remedy<br />SR-018</span></span></td></tr>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b>FLEYE</b><br />FLEYE<br />Dori 951</span></span><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><br /><span style="color: #ffe599;"><b><a href="http://oct2013.tems-system.com/exhiSearch/IOFT/eng/Details?id=CW5w%2BjDc05U%3D&type=2"><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-family: "Trebuchet MS",sans-serif;">CLICK for Exhibitor/Exhibit info</span></span></span></a></b></span></span></span></td></tr>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b>MASSADA</b><br />MASSADA<br />The Graduate</span><span style="font-family: "Trebuchet MS",sans-serif;"><br /><span style="color: #ffe599;"><b><a href="http://oct2013.tems-system.com/exhiSearch/IOFT/eng/Details?id=btbGZSaqy8s%3D&type=2"><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-family: "Trebuchet MS",sans-serif;">CLICK for Exhibitor/Exhibit info</span></span></span></a></b></span></span></span></td></tr>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b>OKO EYEWEAR GROUP</b><br />KIDOKO<br />KIDFOOT</span><span style="font-family: "Trebuchet MS",sans-serif;"><b><br /><span style="color: #ffe599;"><a href="http://oct2013.tems-system.com/exhiSearch/IOFT/eng/Details?id=CJPBRB9viaA%3D&type=2"><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-family: "Trebuchet MS",sans-serif;">CLICK for Exhibitor/Exhibit info</span></span></span></a></span></b></span></span></td></tr>
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<span style="font-family: "Trebuchet MS",sans-serif;">These winning frames will be displayed at the special exhibit gallery located inside the exhibition halls of IOFT 2013 for the full show duration so visitors will get a chance to admire them from up close.<br /><br />The Grand Prix Winners of each category will be announced at the Awards Presentation Ceremony on the first day of IOFT 2013. Be the first to know which frame wins by participating in the ceremony.<br />All visitors of IOFT 2013 can visit the ceremony for FREE.<br /><span style="color: yellow;"><span style="font-size: large;"><b><br />* For ceremony details and other events during IOFT </b></span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="color: yellow;"><span style="font-size: large;"><b> 2013 </b></span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"> >> http://www.ioft.jp/en/doc/event_schedule/ <br /><span style="font-size: large;"><b><span style="color: orange;"><br />* For further information about the award and the </span></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><b><span style="color: orange;"> winning frames contact:</span></b></span><br /><br /> EYEWEAR OF THE YEAR (EOY) Secretariat/IOFT Show Management<br /> Attn.: Sayuki Kemmotsu (Ms.)<br /> TEL: +81-3-3349-8508 FAX: +81-3-3344-2400 E-mail: eoy-en@reedexpo.co.jp <br /><span style="color: cyan;"><b><span style="font-size: large;"><br />* To visit the show</span></b></span><br /> =====================================<br /> Secure your invitation ticket by registering online<br /> =====================================<br /> If you have not got an invitation ticket to visit IOFT 2013, please register</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"> for one online >>http://www.ioft.jp/en/inv/<br /><br /> Once you have registered, you will receive an e-invitation ticket which you </span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"> will be able to exchange for a visitor badge on site at the </span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"> visitor registration counter.<br /> Please note: The show is only open to professionals over the age of 18. </span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"> * * * </span><br />
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<span style="font-family: "Trebuchet MS",sans-serif;">The show is getting so so close!<br /><br />Make sure you are up to date with the latest exhibitors/exhibits by browsing the online show directory "e-Guidebook" </span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;">>> http://www.ioft.jp/en/eguide/ </span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;">or simply keep your eyes on IOFT NEWS and other information sources (see below)</span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US" style="font-size: 10pt;">Written
and edited by Ena Masui, International PR, IOFT Show Management</span></span>
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<span style="font-size: medium;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US" style="color: #b4a7d6;">● IOFT 2013 Official HP>>></span></b><b><span lang="EN-US" style="color: #0070c0;"> </span></b><b><span style="color: #0070c0;"><a href="http://www.ioft.jp/en/Home/"><span style="font-size: medium;">CLICK HERE</span></a> </span></b><span id="goog_982713609"></span><span id="goog_982713610"></span></span></span><br />
<span style="font-size: medium;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US" style="color: #b4a7d6;">● Latest list of IOFT 2013 Exhibitors >>></span></b><b><span lang="EN-US" style="color: #7030a0;"> </span></b><a href="http://www.ioft.jp/en/doc/exlist/"><b>CLICK HERE</b></a><b><span lang="EN-US" style="color: #b4a7d6;"> </span></b></span></span><br />
<span style="font-size: medium;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US" style="color: #b4a7d6;">● Like our Facebook page! >>> </span></b><a href="http://www.facebook.com/IOFT.megane"><b><span style="color: #0070c0;">CLICK
HERE</span></b></a><b><span style="color: #7030a0;"><br />
</span><span style="color: #b4a7d6;">● Follow us on Twitter! >>></span><span style="color: #7030a0;"> </span></b><a href="http://twitter.jp/IOFT_PR"><b><span style="color: #0070c0;">CLICK HERE</span></b></a><b><span lang="EN-US" style="color: #b4a7d6;"> </span></b></span></span></div>
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<span style="font-size: medium;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US" style="color: #b4a7d6;">● Online Exhibiting info. request form for IOFT 2013>>></span></b><a href="http://www.ioft.jp/en/ex/"><b><span style="color: #0070c0;"> CLICK HERE </span></b></a><b><span style="color: #b4a7d6;"> </span></b></span></span><br />
<span style="font-size: medium;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span style="color: #b4a7d6;">● Online Invitation Ticket Request for IOFT
2013 >>></span><span style="color: #7030a0;"> </span></b><a href="http://www.ioft.jp/en/inv/"><b><span style="color: #0070c0;">CLICK HERE</span></b></a></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US" style="color: red; font-size: 10pt;">*IOFT 2013 is NOT open to general public. Those under 18 years old
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Anonymoushttp://www.blogger.com/profile/06240066758085297186noreply@blogger.comtag:blogger.com,1999:blog-7830430839843123890.post-69611369678709319132013-09-26T10:30:00.000+09:002013-09-26T10:30:43.899+09:00[Vol. 7] More IOFT 2013 exhibits revealed! Part 2 - From Taiwan<!--[if gte mso 9]><xml>
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<span style="font-size: large;"><span style="color: magenta;"><span style="font-family: "Trebuchet MS",sans-serif;"><b>For Part 1 - From Germany >> <a href="http://ioftnews-eng.blogspot.jp/2013/09/vol-6-more-ioft-2013-exhibits-revealed.html">CLICK HERE</a></b></span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b>Now, I would like to introduce an exhibitor from Taiwan</b></span></span></div>
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<span style="font-size: x-large;"><span style="font-family: "Trebuchet MS",sans-serif;"><span style="color: orange;"><b>From Taiwan</b></span></span></span></div>
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<span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;"><b>Interviewee:
</b><b>Mr.
Brain & Mr. Max</b><b>,
Designer, Woodopia</b></span></span></div>
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<span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;"><b> e-Guidebook page >> <a href="http://oct2013.tems-system.com/exhiSearch/IOFT/eng/Details?id=erEJS%2BmC5ic%3D&type=2">CLICK </a></b></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b>Ena:</b>A big hello to you Mr. Brain, Mr. Max!<br />Could we ask you to introduce your brand to our lovely readers?<b><br /><br />Mr. Brain</b> </span></span><br />
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Of course.<br />Woodopia design studio was established in 2010, specialises in manufacturing handcrafted wooden eyewear, and aim to bring a brand new interpretation and imagination of wood material to the consumers. </span></span><br />
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<span style="font-family: "Trebuchet MS",sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtlEX-Wh4ClEQRD6_vLOxL2alECJsAEJ01rb99k0TcMQM2n57OeDXZiljpu-q9Hs0E0wIC1_bmSmYqjxlhLyqnjvOUy9nnFO2p1FAXc6oPxpP31WE8T3gAYwO83-3Sm8r9ffsiocnUHhSs/s1600/Woodopia+PICS1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtlEX-Wh4ClEQRD6_vLOxL2alECJsAEJ01rb99k0TcMQM2n57OeDXZiljpu-q9Hs0E0wIC1_bmSmYqjxlhLyqnjvOUy9nnFO2p1FAXc6oPxpP31WE8T3gAYwO83-3Sm8r9ffsiocnUHhSs/s400/Woodopia+PICS1.jpg" width="400" /></a></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><b>Mr. Max:</b><br />Woodopia expects to present a different form of existence and feeling that wooden frame can bring, making wood to be a fashion trend element.<br /><br /><b>Ena:</b><br />Wonderful! I look forward to actually seeing your frames and how it feels when you wear them.<br />What do you expect at IOFT?<br /><br /><b>Mr. Brain</b><br />It took us five years devotion to present the Woodopia handcrafted eyewear frame. We are open and willing to listen to your thoughts and ideas about our products. <br /><br /><b>Ena:</b><br />Ok, we are dying to see what your frames look like, could you share us some photos?<br /><br /><b>Mr. Max:</b><br />The model name for this frame is "TN"<br />This is our push frame for this year's IOFT.</span><br />
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<span style="font-family: "Trebuchet MS",sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrM4EeEVOviNLf_Z9R2UBCsB5couEMErM_VrimoMeykC2SN9u3SkZeYvxO5leL7g7VGaK3F6wdo2UHZE0OZxLVQOxfLcGSN8hv-aft-B-loVuVMeDmhy0Vj3r4yl5x4gxdw8nvkZiHQ8EH/s1600/TN1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrM4EeEVOviNLf_Z9R2UBCsB5couEMErM_VrimoMeykC2SN9u3SkZeYvxO5leL7g7VGaK3F6wdo2UHZE0OZxLVQOxfLcGSN8hv-aft-B-loVuVMeDmhy0Vj3r4yl5x4gxdw8nvkZiHQ8EH/s400/TN1.jpg" width="266" /></a></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b>Mr. Brain:</b>The design concept of Woodopia is to present 100% hand crafted, light and comfortable wooden frame with bentwood processing technique; emphasize the original texture and modern feeling from the log. <br />Making of each frame consumes more than 25 hours of craft, 14 working days and 72 different steps to complete.<b><br /><br />Ena:</b>Who would you like to meet during the show? <b><br /><br />Mr. Max:</b>We would like to meet Japanese buyers, apparel shops, distributors.<br /><b><br />Ena:</b>Could we get a message to our readers from you guys?<b><br /><br />Mr. Brain:</b>Thank you and it’s our pleasure to share the Woodopia products with you.</span></span><br />
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<span style="font-family: "Trebuchet MS",sans-serif;"><b>Ena:</b><br />Could we ask for your contact details so the visitors of IOFT will be able to make advance appointments?<br /><br /><br /><b>Mr. Max:</b></span><br />
<span style="font-family: "Trebuchet MS",sans-serif;">No problem</span><br />
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<span style="font-family: "Trebuchet MS",sans-serif;">Mr. Brain:</span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;">+886-939681858</span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;">+886-936203016<span style="mso-tab-count: 1;"> </span></span></div>
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<span style="color: yellow;"><span style="font-family: "Trebuchet MS",sans-serif; font-size: large;"><b>Woodopia’s
e-Guidebook page >> <a href="http://oct2013.tems-system.com/exhiSearch/IOFT/eng/Details?id=erEJS%2BmC5ic%3D&type=2">CLICK</a></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><b style="mso-bidi-font-weight: normal;">Ena:</b></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;">Thank you Mr. Brain, Mr. Max!</span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;">We look forward to seeing you at the show!</span></div>
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<span style="font-size: large;"><span style="color: magenta;"><span style="font-family: "Trebuchet MS",sans-serif;"><b>Editor’s
note:</b></span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;">Today we have introduced information and photos of two
wonderful exhibitors from two different parts of the world.</span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;">Both brands are different and unique but I bet we will
all love to have a look at each of their frames and find out more about their
brand concept and stories behind the designs.</span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US" style="font-size: 10pt;">Written
and edited by Ena Masui, International PR, IOFT Show Management</span></span>
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<span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US" style="color: #b4a7d6;">● IOFT 2013 Official HP>>></span></b><b><span lang="EN-US" style="color: #0070c0;"> </span></b><b><span style="color: #0070c0;"><a href="http://www.ioft.jp/en/Home/"><span style="font-size: large;">CLICK HERE</span></a> </span></b><span id="goog_982713609"></span><span id="goog_982713610"></span></span></span><br />
<span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US" style="color: #b4a7d6;">● Latest list of IOFT 2013 Exhibitors >>></span></b><b><span lang="EN-US" style="color: #7030a0;"> </span></b><a href="http://www.ioft.jp/en/doc/exlist/"><b>CLICK HERE</b></a><b><span lang="EN-US" style="color: #b4a7d6;"> </span></b></span></span><br />
<span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US" style="color: #b4a7d6;">● Like our Facebook page! >>> </span></b><a href="http://www.facebook.com/IOFT.megane"><b><span style="color: #0070c0;">CLICK
HERE</span></b></a><b><span style="color: #7030a0;"><br />
</span><span style="color: #b4a7d6;">● Follow us on Twitter! >>></span><span style="color: #7030a0;"> </span></b><a href="http://twitter.jp/IOFT_PR"><b><span style="color: #0070c0;">CLICK HERE</span></b></a><b><span lang="EN-US" style="color: #b4a7d6;"> </span></b></span></span></div>
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<span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US" style="color: #b4a7d6;">● Online Exhibiting info. request form for IOFT 2013>>></span></b><a href="http://www.ioft.jp/en/ex/"><b><span style="color: #0070c0;"> CLICK HERE </span></b></a><b><span style="color: #b4a7d6;"> </span></b></span></span><br />
<span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span style="color: #b4a7d6;">● Online Invitation Ticket Request for IOFT
2013 >>></span><span style="color: #7030a0;"> </span></b><a href="http://www.ioft.jp/en/inv/"><b><span style="color: #0070c0;">CLICK HERE</span></b></a></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US" style="color: red; font-size: 10pt;">*IOFT 2013 is NOT open to general public. Those under 18 years old
are not allowed to enter the show.</span></span></div>
<br />
<br />Anonymoushttp://www.blogger.com/profile/06240066758085297186noreply@blogger.comtag:blogger.com,1999:blog-7830430839843123890.post-21830746302942075612013-09-26T10:27:00.000+09:002013-09-26T10:27:32.058+09:00[Vol. 6] More IOFT 2013 exhibits revealed! Part 1 - From Germany<!--[if gte mso 9]><xml>
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<![endif]--><span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Hello eyewear lovers!<br />Time to reveal more information and pictures from IOFT exhibitors!<br /><br />Today we will be featuring two wonderful exhibitors.<br />One from Germany and one from Taiwan.<br /><br /><span style="font-size: x-large;"><b><span style="color: orange;">From Germany </span></b></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><br /><span style="font-size: large;">Interviwee: Mr. Páris Frost (CEO) & Mrs. Marion Frost (Designer), frost/PM FROST GmbH<br />www.pm-frost.de</span></span></span><br />
<span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;">e-Guidebook page >> <a href="http://oct2013.tems-system.com/exhiSearch/IOFT/eng/Details?id=Q3V2tv0MoV0%3D&type=2">CLICK HERE</a></span></span><br />
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><br />(Interviewer: Ena Masui, IOFT Show Management) </span></span><br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Mrs. Marion Frost and Mr. Páris Frost & </span></span></td></tr>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b>Ena:</b><br />Hi Páris! Marion! <br />We are so excited to have you exhibiting at our show again!<br />Please let us know the history and concept of your brand<br /><br /><b>Páris:</b><br />The idea to create an own unique design, our eyewear label was born in the year 1994. Since this time we design, produce and deliver our goods directly from the German Black Forest to the world.<br />“frost” is the perfect symbiosis of uncontrollable creative dynamic and the dominated idea. Behind conceal two contrary personalities, which define united the uniqueness of the brand “frost”: Marion and Páris Frost. The story of success is narrated very fast. </span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJx2I6L5DnUsFCYo-xKRazkYZJrMToEyPUQwxpiwXjHGv_Zkx7KoiTtiOp8ZYXpL6lHItAP3iTDtNyzRDJiNaM-rNLfQJP-w09I6usWxCYWIDq8Kct8cMdKv8VuR1MUQxpVOdlyAa-9q6-/s1600/logo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="186" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJx2I6L5DnUsFCYo-xKRazkYZJrMToEyPUQwxpiwXjHGv_Zkx7KoiTtiOp8ZYXpL6lHItAP3iTDtNyzRDJiNaM-rNLfQJP-w09I6usWxCYWIDq8Kct8cMdKv8VuR1MUQxpVOdlyAa-9q6-/s400/logo.jpg" width="400" /></a></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Nearly 20 years ago I was searching unsuccessfully for a frame, which I was feeling as a stylish challenge. I was asking my wife Marion for help, who had the appropriate mechanical talent and experience in the creation as skillful model goldsmith. There with the idea to manufacture and individual frame collection with high recall value was born. The loving duo designer/rationalist harmonized perfectly. Both comprehend design as cross-border dialog, which leads to the point to see things like nobody else has seen them. Marion embodies the creative power, and I puts them in a controlled, economic context. The strained game of both stread to their drafts.<br /><br /><b>Ena:</b><br />Thank you Páris.<br />Its always so inspiring hearing your story and we look forward to hearing more about it at the show! <br />From your side, what do you enjoy and expect from IOFT?<br /><br /><b>Marion:</b><br />There are many reasons for attending the IOFT show. The main point is to check the market situation, feel the inspiration energy in this exciting town and looking for new and maybe upcoming fashion trends. Last but not least is our heartily reason to meet and great our customer, friends and fans.<br /><br /><b>Páris:</b><br />The IOFT fair is a must go and remains unaffected and permanent in our trade fair schedule each year. It's an honor for us to be a part of the most important fashion eyewear show in Japan. Tokyo is the gate to the whole Asian economic zone and more and more an interesting starting point for buyers from all over the world.<br />Regarding our expectations, we are starting this upcoming season with lots of new exciting designs, technical innovations and great expectations in these products. The new items of our "frost hot glasses collection" and also of the "frost f-type collection" are the most fashionable must haves for every glasses lover. We trust in our constant fidelity friends and love to surprise them with our new ideas. Every year at IOFT is a new challenge and always a big chance to find more and more fans for our handmade frames made in Germany.<br /><br /><b>Ena:</b><br />I am so happy to hear that. We hope for the best!!<br />Now, the moment we have all being waiting for…<br />Could you share us some pictures and information about the frames you will be showcasing at the show?<br /><br /><b>Marion:</b><br />This model is called “FIZZY”<br />Feel the bubbly energy and exuberant joy which brings "FIZZY" in your life.<br />Stop daydreaming and start to live your emotions now.</span></span><br />
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<b>Páris:</b><br />
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">This is “PAPILLON” <br />Mysterious and breathtaking beautiful butterfly shape which let your mind flowing and thoughts flattering. Life can be a fantasy fairy tale if you let to be inspired by this flowing design...</span></span><br />
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b>Ena:</b><br />Wow they look amazing!<br />So with these frames, who would you like to meet at IOFT?<br /><br /><b>Páris:</b><br />We are open for all kind of buyers with an eye on unique handmade designs made in Germany. Each year we kindly welcome opticians, eye care center and fashion shop owner from all over the world. For us Tokyo is one of the most important fairs for the whole Asian economic zone, Australian buyers and more and more international clients.<br /><br /><b>Ena:</b><br />Could we expect something new or different at your booth this year for the visitors to enjoy?<br /><br /><b>Páris:</b><br />A new eyewear season is always associated with a new campaign, new motivation and lots of ambitious expectations. The general "frost" corporate identity will be the same as last year. This especially makes sense because it helps the people to find our booth easily. The booth design and decoration will similarly change just to show there's something new and to tease the opticians for our new products.<br /><br /><b>Ena:</b><br />Ooo, sounds exciting!<br />Ok, last question…could we get a message from you to the lovely readers of IOFT NEWS?<br /><br /><b>Páris:</b><br />Dear Visitors, please don't miss this amazing opportunity to dive into the fantastic world of "frost". Find out more about the design intensions and technical innovations behind our two unique and German handmade frame collections. <br />Marion:<br />Meet me, Marion Frost the designer and talk to my husband and CEO Páris Frost daily at our booth. Be there or be squared!<br /><br /><b><span style="color: orange;">Contacts of our sales Representatives:</span></b><br />Mrs. Haruna Tanai / +81 90 90171641 / tanai890-frost@yahoo.co.jp<br />Mr. Seiji Kozawa / sotohan@yahoo.co.jp<br /><span style="color: yellow;"><span style="font-size: large;"><b><br />Frost’s e-Guidebook page >><a href="http://oct2013.tems-system.com/exhiSearch/IOFT/eng/Details?id=Q3V2tv0MoV0%3D&type=2"> CLICK HERE </a></b></span></span></span></span><br />
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<b><span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Ena:</span></span></b><br />
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Thank you </span></span><span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Páris and</span></span><span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"> </span>Marion.</span></span><br />
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">I look for<span style="font-size: small;">ward <span style="font-size: small;">to meeting you in 2 weeks at IOFT!!</span></span><br /><b><span lang="EN-US" style="color: black;"></span></b><b><span lang="EN-US" style="color: black;"></span></b></span></span>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><b><span style="color: magenta;">To view Part 2 >> <a href="http://ioftnews-eng.blogspot.jp/2013/09/vol-7-more-ioft-2013-exhibits-revealed.html">CLICK HERE </a></span></b></span></span></span><br />
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<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US" style="font-size: 10pt;"> Written
and edited by Ena Masui, International PR, IOFT Show Management</span></span>
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<span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US" style="color: #b4a7d6;">● IOFT 2013 Official HP>>></span></b><b><span lang="EN-US" style="color: #0070c0;"> </span></b><a href="http://www.ioft.jp/en/Home/"><b><span style="color: #0070c0;"></span></b></a><b><span style="color: #0070c0;"><a href="http://www.ioft.jp/en/Home/"><span style="font-size: large;">CLICK HERE</span></a></span></b><b><span lang="EN-US" style="color: #b4a7d6;"> </span></b></span></span><br />
<span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US" style="color: #b4a7d6;">● Latest list of IOFT 2013 Exhibitors >>></span></b><b><span lang="EN-US" style="color: #7030a0;"> </span></b><a href="http://www.ioft.jp/en/doc/exlist/"><b>CLICK HERE</b></a><b><span lang="EN-US" style="color: #b4a7d6;"> </span></b></span></span><br />
<span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US" style="color: #b4a7d6;">● Like our Facebook page! >>> </span></b><a href="http://www.facebook.com/IOFT.megane"><b><span style="color: #0070c0;">CLICK
HERE</span></b></a><b><span style="color: #b4a7d6;"> </span></b></span></span><br />
<span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span style="color: #b4a7d6;">● Follow us on Twitter! >>></span><span style="color: #7030a0;"> </span></b><a href="http://twitter.jp/IOFT_PR"><b><span style="color: #0070c0;">CLICK HERE</span></b></a><b><span lang="EN-US" style="color: #b4a7d6;"> </span></b></span></span><br />
<span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US" style="color: #b4a7d6;">● Online Exhibiting info. request form for IOFT 2013>>></span></b><a href="http://www.ioft.jp/en/ex/"><b><span style="color: #0070c0;"> CLICK HERE </span></b></a><b><span style="color: #b4a7d6;"> </span></b></span></span><br />
<span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span style="color: #b4a7d6;">● Online Invitation Ticket Request for IOFT
2013 >>></span><span style="color: #7030a0;"> </span></b><a href="http://www.ioft.jp/en/inv/"><b><span style="color: #0070c0;">CLICK HERE</span></b></a></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US" style="color: red; font-size: 10pt;">*IOFT 2013 is NOT open to general public. Those under 18 years old
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Anonymoushttp://www.blogger.com/profile/06240066758085297186noreply@blogger.comtag:blogger.com,1999:blog-7830430839843123890.post-19446475899683009362013-09-24T16:04:00.001+09:002013-09-24T16:04:38.897+09:00[Vol. 5] Fabulous Frames from France! <!--[if !mso]>
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<span style="font-family: "Trebuchet MS",sans-serif;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-size: 10.0pt; mso-fareast-font-family: "MS Pゴシック"; mso-font-kerning: 0pt;">Only 3 more weeks to
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understand and feel the greatness is by
actually seeing the frames and communicating with
the designers in-person at the show…but we
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<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US" style="font-size: 9.0pt; mso-bidi-font-size: 11.0pt;">“Happy
Birthday Glance of Lens, 10 years on the market. So we will be Glance of Love
for the IOFT in Tokyo. Our inspiration comes from Sensuality and Extravaganza
and our design is rare and precious. Our creativity has never been so rich.”</span></span><br />
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mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:"";
mso-padding-alt:0mm 5.4pt 0mm 5.4pt;
mso-para-margin:0mm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
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mso-bidi-font-size:11.0pt;
font-family:"Century","serif";
mso-ascii-font-family:Century;
mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Century;
mso-hansi-theme-font:minor-latin;
mso-font-kerning:1.0pt;}
</style>
<![endif]--></td></tr>
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<div class="MsoNormal" style="mso-line-height-alt: 0pt;">
<br /></div>
<div class="MsoNormal" style="mso-line-height-alt: 0pt;">
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<span style="font-family: "Trebuchet MS",sans-serif;">
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<a href="http://oct2013.tems-system.com/exhiSearch/IOFT/eng/Details?id=%2BvO%2BmmZV6Fo%3D&type=2"><span style="font-family: "Trebuchet MS",sans-serif;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-size: 11pt;">YVES COGAN EYEWEAR </span></b></span></a></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US" style="font-size: 9pt;">“Born
in 1994, COGAN is altogether a specialist and a designer brand, distributed
internationally through selective opticians, who share its values.”</span><span lang="EN-US" style="font-size: 8pt;"></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-size: 8pt;">COGAN / Zephir</span></b><span lang="EN-US" style="font-size: 8pt;">
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<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US" style="font-size: 8pt;">when the Zephir blows, adding a
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<a href="http://oct2013.tems-system.com/exhiSearch/IOFT/eng/Details?id=ReqfP2nJwto%3D&type=2"><span style="font-family: "Trebuchet MS",sans-serif;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-size: 11pt;">ZILLI SA</span></b></span></a></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US" style="font-size: 9pt;">“ZILLI
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<span lang="EN-US" style="font-size: 6pt;">(In alphabetical order. Photographs and text excerpted
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<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US" style="font-size: 10pt;">Just reading their company/product
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<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US" style="font-size: 10pt;">To make appointments with these wonderful
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<span style="font-family: "Trebuchet MS",sans-serif;">Keep your eyes on IOFT NEWS for the
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<span style="font-family: "Trebuchet MS",sans-serif;">Until next time, have a great
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<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 10.0pt;">Written
and edited by Ena Masui, International PR, IOFT Show Management</span><span lang="EN-US" style="font-family: "Calibri","sans-serif";"><br />
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<b><span lang="EN-US" style="color: #b4a7d6; font-family: "Calibri","sans-serif";">● IOFT 2013 Official HP>>></span></b><b><span lang="EN-US" style="color: #0070c0; font-family: "Calibri","sans-serif";"> </span></b><span lang="EN-US" style="font-family: "Calibri","sans-serif";"><a href="http://www.ioft.jp/en/Home/"><b><span style="color: #0070c0;">CLICK HERE</span></b></a></span></div>
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<b><span lang="EN-US" style="color: #b4a7d6; font-family: "Calibri","sans-serif";">● Latest list of IOFT 2013 Exhibitors >>></span></b><b><span lang="EN-US" style="color: #7030a0; font-family: "Calibri","sans-serif";"> </span></b><span lang="EN-US" style="font-family: "Calibri","sans-serif";"><a href="http://www.ioft.jp/en/doc/exlist/"><b>CLICK HERE</b></a></span></div>
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<b><span lang="EN-US" style="color: #7030a0; font-family: "Calibri","sans-serif";"><br />
</span></b><b><span lang="EN-US" style="color: #b4a7d6; font-family: "Calibri","sans-serif";">● Like our Facebook page! >>> </span></b><span lang="EN-US" style="font-family: "Calibri","sans-serif";"><a href="http://www.facebook.com/IOFT.megane"><b><span style="color: #0070c0;">CLICK
HERE</span></b></a><b><span style="color: #7030a0;"><br />
</span><span style="color: #b4a7d6;">● Follow us on Twitter! >>></span><span style="color: #7030a0;"> </span></b><a href="http://twitter.jp/IOFT_PR"><b><span style="color: #0070c0;">CLICK HERE</span></b></a></span></div>
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<b><span lang="EN-US" style="color: #7030a0; font-family: "Calibri","sans-serif";"><br />
</span></b><b><span lang="EN-US" style="color: #b4a7d6; font-family: "Calibri","sans-serif";">● Online Exhibiting info. request form for IOFT 2013>>></span></b><span lang="EN-US" style="font-family: "Calibri","sans-serif";"><a href="http://www.ioft.jp/en/ex/"><b><span style="color: #0070c0;"> CLICK HERE </span></b></a><b><span style="color: #7030a0;"><br />
</span><span style="color: #b4a7d6;">● Online Invitation Ticket Request for IOFT
2013 >>></span><span style="color: #7030a0;"> </span></b><a href="http://www.ioft.jp/en/inv/"><b><span style="color: #0070c0;">CLICK HERE</span></b></a></span></div>
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</span><span lang="EN-US" style="color: red; font-family: "Calibri","sans-serif"; font-size: 10.0pt;">*IOFT 2013 is NOT open to general public. Those under 18 years old
are not allowed to enter the show.</span><span lang="EN-US" style="font-family: "Calibri","sans-serif";"></span></div>
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Anonymoushttp://www.blogger.com/profile/06240066758085297186noreply@blogger.comtag:blogger.com,1999:blog-7830430839843123890.post-26125023306100357902013-09-11T17:06:00.001+09:002013-09-11T17:06:47.480+09:00[Vol. 4] Sneak peek at IOFT 2013 exhibits! – Part 2: From Japan<span style="font-family: "Trebuchet MS",sans-serif;"><span style="color: #f6b26b;"><br /></span></span>
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<span style="font-family: "Trebuchet MS",sans-serif;"><b><span style="color: cyan;">To view Part 1: From Belgium (<span style="font-size: small;"><span lang="EN-US">P. Hoet
nv</span></span>) >> </span><a href="http://ioftnews-eng.blogspot.com/2013/09/vol-3-sneak-peek-at-ioft-2013-exhibits.html" target="_blank">CLICK HERE</a></b></span><br />
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<span style="color: #ffe599;"><span style="font-family: "Trebuchet MS",sans-serif; font-size: large;"><b><span lang="EN-US">--- From
Japan ---</span></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US">141</span></b></span></span><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US"><!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
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</xml><![endif]--></span><span lang="EN-US"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "MS 明朝"; mso-fareast-language: JA;">°</span></b> ONE FOR ONE
DEGREES </span></b><span lang="EN-US"><a href="http://141degrees.com/"><b>http://141degrees.com</b></a></span><b><span lang="EN-US"> </span></b></span></span>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US">(Distributor
of Jacques Durand, Alyson magee, and VERONIKA WILDGRUBER's J.D.O)</span></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">Interviewee:
Ms. Sachiko Ishii, Executive Director of 141</span></span></span><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US"><!--[if gte mso 9]><xml>
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</xml><![endif]--></span><span lang="EN-US"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "MS 明朝"; mso-fareast-language: JA;">°</span></b> ONE FOR ONE DEGREES</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US">Ena:</span></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">Hello,
Ms. Ishii.</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">Last
year you represented </span><span lang="EN-US">Jacques Durand, Alyson magee, and
VERONIKA WILDGRUBER's J.D. but I heard you will be introducing a new designer
this year! </span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">Could
you tell us what would be different about your booth and your products at this
year's IOFT?</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US">Ms.
Ishii:</span></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">At
last year's IOFT, as you mentioned, we mainly introduced international designers
such as </span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">Jacques
Durand, Alyson magee, and VERONIKA WILDGRUBER's J.D.O but we will be
introducing frames designed by Akihiro Miyamori. </span></span></span></div>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><span style="font-family: "Trebuchet MS",sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjh0yqB5kkrWQhJuui2hCdUlxEEFp5J1nnNPbPxzbz9GfeflYQjl7p7hFOZyW_7xMP1jGE-k1XAVry2vaTf8_4hc_-9F10-rvceXYZjn74oivhBNhrBIbAjLumD1pU78UU3FziD-NdBdGon/s1600/%25E5%2592%258C%25E5%25A1%2597%25E5%25B8%25AB%25E5%25AE%25AE%25E6%25A3%25AE%25E3%2580%2580%25E3%2582%25B5%25E3%2582%25A4%25E3%2583%25B3.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjh0yqB5kkrWQhJuui2hCdUlxEEFp5J1nnNPbPxzbz9GfeflYQjl7p7hFOZyW_7xMP1jGE-k1XAVry2vaTf8_4hc_-9F10-rvceXYZjn74oivhBNhrBIbAjLumD1pU78UU3FziD-NdBdGon/s400/%25E5%2592%258C%25E5%25A1%2597%25E5%25B8%25AB%25E5%25AE%25AE%25E6%25A3%25AE%25E3%2580%2580%25E3%2582%25B5%25E3%2582%25A4%25E3%2583%25B3.jpg" width="400" /></a></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "Trebuchet MS",sans-serif;"><b>Akihiro Miyamori's signiture</b></span></td></tr>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">With the addition of Akihiro
Miyamori’s frames, we will have an even more exciting and diverse collection of
products</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">(Mr.
Akihiro Miyamori’s signiture)</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US">Ena:</span></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">Could
you tell us a bit about the frames that you will be introducing?</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US">Ms.
Ishii:</span></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">Very
unique eyewear created by Akihiro Miyamori (Makieshi (Gold lacquer master) of <i>echizen-urushiutsuwa </i>(Japanese
lacquerware)), using the traditional Japanese <i>takamakie </i>(embossed gilt lacquerwork) technique will be introduced
at IOFT. </span></span></span><br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><span style="font-family: "Trebuchet MS",sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqweDsdF78NgO-2QLJN-JDNi4FkTWqC_FXYauEy4mXCebsGmIpbWbKVs48FCy8R0OHi60aUYSooc8ZgICQaj3dBkYfzfaNGL1iU_ozBUJwL2IN-1X4WcxBGDLKagFeDLoTfElAudr0ojbL/s1600/%25E5%2592%258C%25E5%25A1%2597%25E5%25B8%25AB%25E5%25AE%25AE%25E6%25A3%25AE%25EF%25BC%2588%25E5%25AE%25AE%25E6%25A3%25AE%25E3%2580%2580%25E6%2598%25AD%25E5%25AE%258F%25E3%2580%2580%25E6%25B0%258F%25EF%25BC%2589.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqweDsdF78NgO-2QLJN-JDNi4FkTWqC_FXYauEy4mXCebsGmIpbWbKVs48FCy8R0OHi60aUYSooc8ZgICQaj3dBkYfzfaNGL1iU_ozBUJwL2IN-1X4WcxBGDLKagFeDLoTfElAudr0ojbL/s400/%25E5%2592%258C%25E5%25A1%2597%25E5%25B8%25AB%25E5%25AE%25AE%25E6%25A3%25AE%25EF%25BC%2588%25E5%25AE%25AE%25E6%25A3%25AE%25E3%2580%2580%25E6%2598%25AD%25E5%25AE%258F%25E3%2580%2580%25E6%25B0%258F%25EF%25BC%2589.jpg" width="300" /></a></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "Trebuchet MS",sans-serif;"><b>Mr. Akihiro Miyamori</b></span></td></tr>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><i><span lang="EN-US">Makei </span></i><span lang="EN-US">can be
found on many daily used items in Japan such as <i>urushiutsuwa </i>(lacquerware).</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">By
incorporating the<i> takamakie</i> technique
onto eyewear, 141°ONE FOR ONE DEGREES has created a luxurious collection.</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">We
hope everyone will be able to enjoy the very dynamic and modern design of the
frame and not conceive it as just a traditional Japanese product.</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US">Ena:</span></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">Could
you give us a preview of Mr. Akihiro Miyamori’s 'push' frame, which you will be
showcase at IOFT? May be a few details about it too?</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US">Ms.
Ishii:</span></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">The
photo is showing one of the frames from Akihiro Miyamori's “TENKUU” series.</span></span></span><br />
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<tr><td style="text-align: center;"><span style="font-family: "Trebuchet MS",sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhj7jIzfwhIyKfAqhystmNbbn9s65KcYG6Dwexp-4pXOuvjOOwzGC53O7ZJsRT6WzoMnjWI6I3N8u1-_KTDdqaFzHfKB60vIlwD1qHa3WcL4ebW-dI-pKumGdNQRYAjwEl45tVgm-o0SO6x/s1600/makie.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="232" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhj7jIzfwhIyKfAqhystmNbbn9s65KcYG6Dwexp-4pXOuvjOOwzGC53O7ZJsRT6WzoMnjWI6I3N8u1-_KTDdqaFzHfKB60vIlwD1qHa3WcL4ebW-dI-pKumGdNQRYAjwEl45tVgm-o0SO6x/s400/makie.jpg" width="400" /></a></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "Trebuchet MS",sans-serif;"><b>TENKUU series</b></span></td></tr>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">We
have added <i>urushi </i>on to the top front
of the cell frame with a <i>makie</i>
design.</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">In
addition to this, we have an <i>urushie</i>
series with a front made of cell and a temple part made of wood.</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">The
products are partly open orders so the customers will be able to select the
colour/pattern of their choice.</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">Akihiro
Miyamori will design each and every frame with care.</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US">Ena:</span></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">So
this is your second time exhibiting at IOFT? How do you find it?</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US">Ms.
Ishii:</span></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">Many
buyers come to visit IOFT and we are able to meet numerous customers face to
face, we find it as a precious place to receive opinions and views from our
customers.</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US">Ena:</span></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">Who
would you like to meet during the show?</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US">Ms.
Ishii:</span></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">We
hope to meet as many Japanese and overseas buyers as possible at the show.</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">We
see IOFT as the right place to introduce the new brand to the market and we
will do our best to respond to our buyers.</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US">Ena:</span></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">Do
you have a message for our readers? May be share us some information if you are
planning something special at your booth?</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US">Ms.
Ishii:</span></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">Mr
Moriyama will be demonstrating his wonderful skills and we have prepared some
gifts to give out at our booth.</span></span></span></div>
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<span style="color: #ffe599;"><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US">Contact
details:</span></b></span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">Tel:
03-5730-3199</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US"> 03-6435-2441</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">Fax:
03-5730-3266</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">email:
</span><span lang="EN-US"><a href="mailto:info@brand-hin.co.jp">info@brand-hin.co.jp</a></span></span></span></div>
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<span style="color: #ffe599;"><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US">141 ONE FOUR ONE
DEGREES e-Guidebook page:</span></b></span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US"><a href="http://oct2013.tems-system.com/exhiSearch/IOFT/eng/Details?id=MXRAweTxS5U%3D&type=2">http://oct2013.tems-system.com/exhiSearch/IOFT/eng/Details?id=MXRAweTxS5U%3D&type=2</a></span><span lang="EN-US"> </span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US">Ena:</span></b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">Thank
you so much Ms. Ishii!! We look forward to visiting your booth and seeing Mr.
Miyamori’s showcase!</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"> * * * *</span></div>
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<span style="color: magenta;"><span style="font-family: "Trebuchet MS",sans-serif; font-size: large;"><b>Editor’s
note:</b></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">Both
of Mr. Hoet and Mr. Miyamori’s frames looked fantastic!</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">Two
frames with very different modern designs.</span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">To
book advance appointments with them, please note down the contact details
mentioned above. </span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span lang="EN-US">Keep
your eye on IOFT NEWS for more juicy information about the show and the
exhibits.</span></span></span><br />
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<span style="font-size: small;"><span lang="EN-US"><span lang="EN-US" style="font-size: 10pt;">Written
and edited by Ena Masui, International PR, IOFT Show Management</span><br style="mso-special-character: line-break;" />
<br style="mso-special-character: line-break;" />
<b><span style="color: magenta;"></span></b></span></span></div>
<span style="font-size: small;"><span lang="EN-US">
</span></span><br />
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<span style="font-size: small;"><span lang="EN-US"><span style="color: #b4a7d6;"><b><span lang="EN-US">● IOFT 2013 Official HP>>></span></b></span><b><span lang="EN-US" style="color: #0070c0;"> </span></b><span lang="EN-US"><a href="http://www.ioft.jp/en/Home/"><b><span style="color: #0070c0;">CLICK HERE</span></b></a></span></span></span></div>
<span style="font-size: small;"><span lang="EN-US">
</span></span>
<br />
<div class="MsoNormal">
<span style="font-size: small;"><span lang="EN-US"><br /></span></span></div>
<span style="font-size: small;"><span lang="EN-US">
</span></span>
<br />
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<span style="font-size: small;"><span lang="EN-US"><b><span lang="EN-US" style="color: #7030a0;"><span style="color: #b4a7d6;">● Latest list of IOFT 2013 Exhibitors >>></span> </span></b><span lang="EN-US"><a href="http://www.ioft.jp/en/doc/exlist/"><b>CLICK HERE</b></a></span></span></span></div>
<span style="font-size: small;"><span lang="EN-US">
</span></span>
<br />
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<span style="font-size: small;"><span lang="EN-US"><b><span lang="EN-US" style="color: #7030a0;"><br />
<span style="color: #b4a7d6;">● Like our Facebook page! >>></span></span></b><span style="color: #b4a7d6;"><b><span lang="EN-US"> </span></b></span><span lang="EN-US"><a href="http://www.facebook.com/IOFT.megane"><b><span style="color: #0070c0;">CLICK HERE</span></b></a></span><b><span lang="EN-US" style="color: #7030a0;"><br />
<span style="color: #b4a7d6;">● Follow us on Twitter! >>></span> </span></b><span lang="EN-US"><a href="http://twitter.jp/IOFT_PR"><b><span style="color: #0070c0;">CLICK HERE</span></b></a></span></span></span></div>
<span style="font-size: small;"><span lang="EN-US">
</span></span>
<div class="MsoNormal">
<span style="font-size: small;"><span lang="EN-US"><b><span lang="EN-US" style="color: #7030a0;"><br />
<span style="color: #b4a7d6;">● Online Exhibiting info. request form for IOFT 2013>>></span></span></b><span lang="EN-US"><a href="http://www.ioft.jp/en/ex/"><b><span style="color: #0070c0;"> CLICK HERE </span></b></a></span><b><span lang="EN-US" style="color: #7030a0;"><br />
<span style="color: #b4a7d6;">● Online Invitation Ticket Request for IOFT 2013 >>></span> </span></b><span lang="EN-US"><a href="http://www.ioft.jp/en/inv/"><b><span style="color: #0070c0;">CLICK HERE</span></b></a></span></span></span></div>
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<br />
<br />
<span lang="EN-US" style="color: red; font-size: 10pt;">*IOFT 2013 is NOT open to general public. Those under 18 years old
are not allowed to enter the show.</span></div>
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Anonymoushttp://www.blogger.com/profile/06240066758085297186noreply@blogger.comtag:blogger.com,1999:blog-7830430839843123890.post-3504071343442557322013-09-11T15:28:00.001+09:002013-09-11T17:39:54.484+09:00[Vol. 3] Sneak peek at IOFT 2013 exhibits! – Part 1: From Belgium<!--[if !mso]>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">Good
day IOFT NEWS readers!</span></span></span>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">Today
we will be revealing some extra information about 2 exhibitors of IOFT.</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">The
information is not yet available on the e-Guidebook (IOFT’s online show directory)
so this will be the first place to find out!</span></span></span></div>
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<span style="color: #ffe599;"><span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US"> -<span style="font-size: large;">-- </span>From
Belgium---</span></b></span></span></span></div>
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<span style="color: #ffe599;"><span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US"></span></b></span></span></span><span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US"> </span></b></span></span>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US">P. Hoet
nv <a href="http://www.hoet.eu/">www.hoet.eu</a>
</span></b><span lang="EN-US"></span></span></span></div>
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<span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQDf1F_KZ5WqPcyq0UTtP8YuXrD_EQCndz8wIjnxHiiQ0z6ejNbftsVMsvuH87K9dxRjClllOlMQE_ianArxC66LLkfWQ4vwbmydbVR8ePx8DovfOT0bdkacOsGQbgDf-tFZY5k2FMmVs7/s1600/copyright+ISEL+magazine+-+L.+Gees+lyf.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQDf1F_KZ5WqPcyq0UTtP8YuXrD_EQCndz8wIjnxHiiQ0z6ejNbftsVMsvuH87K9dxRjClllOlMQE_ianArxC66LLkfWQ4vwbmydbVR8ePx8DovfOT0bdkacOsGQbgDf-tFZY5k2FMmVs7/s400/copyright+ISEL+magazine+-+L.+Gees+lyf.jpg" width="265" /></a></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><br clear="ALL" /></span></span>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">Interviewee:
Mr. Patrick Hoet, Designer and Manager of </span><span lang="EN-US">P. Hoet nv</span></span></span></div>
<div class="MsoPlainText">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">(Interviewer:
Ena from IOFT Show Management)</span><span lang="EN-US"></span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US">Ena:</span></b></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">Hi
Patrick! You must be busy with the preparation and the readers must be dying to
know about your fantastic frames so I am going to start firing away with the
questions.</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">So
for starters, could you tell us a bit about your brand?</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US">Patrick:</span></b></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">The
Hoet company was founded as a design company, mainly designing eyewear for the
company Theo. Today we are still designers for Theo, but we started the
creation, development and distribution of our products about 5 years ago. The
products consist of:</span></span></span></div>
<div class="MsoPlainText" style="margin-left: 15pt; text-indent: -15pt;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">* the Hoet prescription frames collection is
high end, modern design, timeless, mainly metal collection. It is distributed
directly to the independent optician (no agents or distributers). </span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">* the Cabrio sunwear collection is a sporty
collection with innovative design</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">* the eye-catchers collection consists of
different accessories made for the modern </span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US"> optical store</span></span><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">(mirrors, window displays...)</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US"> </span></span></span>
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<span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQ-yBA3-AtVfqb4vbFZJunO6u4E_JXA-xttWkVWbrtAX2vaKmBLNDHe4YuDfdw0oxZYOeWKTYLHAUwJky13sUH8WDvemU5PHddPpC4flvX_8LKKQZ_f4yGB-ggCsvtCFGXaXYtOYAdYc_o/s1600/Hoet+Couture+logo+cmyk+300dpi.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="272" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQ-yBA3-AtVfqb4vbFZJunO6u4E_JXA-xttWkVWbrtAX2vaKmBLNDHe4YuDfdw0oxZYOeWKTYLHAUwJky13sUH8WDvemU5PHddPpC4flvX_8LKKQZ_f4yGB-ggCsvtCFGXaXYtOYAdYc_o/s320/Hoet+Couture+logo+cmyk+300dpi.jpg" width="320" /></a></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US">Ena:</span></b></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Could
you share some product information and may be some photos so we can all get a
taster of what will be showcased? </span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US">Patrick:</span></b></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">At IOFT we'll introduce 2 models, which represent
the start of a whole collection, named Hoet Couture. The frames are made in
Belgium, with a new production technology and will be marketed with a new marketing
strategy. </span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">The models are titanium frames made with
laser melting 3D technology and will be available in an array of lens and nose
sizes combinations to suit every face. They will also come with Asian nose
fitting versions.</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">Contrary to ordinary production these
frames will be made to order one by one, thus diminishing the stock risk for
the opticians. </span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US">Ena:</span></b></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">The
frames looks fantastic! I can’t wait to have a look at the detail of the design
at IOFT!</span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">So…with
these gorgeous frames, what do you expect at this year’s show?</span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US">Patrick:</span></b></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">Higher than last year, but still
moderate. We understand that Japanese opticians are very careful in the choice
of their suppliers and that it takes time to gain their confidence. From our
side we prefer to grow slowly, but steadily. </span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">We hope to gain the confidence of
Japanese buyers at the show and we are sure that our products can find their
way to the heart of Japanese people.</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US">Ena:</span></b></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">So
you mentioned Japanese buyers…Who would you like to meet at IOFT?</span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US">Patrick:
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">For the Hoet collection we are only
looking for independent opticians. For the Cabrio and eye-catchers collection, independent
opticians and agents or distributers.</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US">Ena:</span></b></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Ok...last
question!</span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Could
you get a message for our IOFT NEWS readers?</span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US">Patrick:
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">It is our believe that our Hoet Couture
marks the beginning of a new era in the eyewear industry, since the technology
allows us to re-invent eyewear design. </span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">Please come around to see for yourself
how it can be of interest for you.</span></span></span></div>
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<span style="color: #ffe599;"><span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US">Contact details:</span></b></span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">Email: <a href="mailto:Jozefien@hoet.be">Jozefien@hoet.be</a>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">or </span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">Tel: +32 50 33 43 02</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US"><span style="color: #ffe599;">HOET’s e-Guidebook page:</span> </span></b><span lang="EN-US"><a href="http://oct2013.tems-system.com/exhiSearch/IOFT/eng/Details?id=FAXVOvo42m8%3D&type=2">http://oct2013.tems-system.com/exhiSearch/IO</a></span></span></span><span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US"><a href="http://oct2013.tems-system.com/exhiSearch/IOFT/eng/Details?id=FAXVOvo42m8%3D&type=2">T/eng/Details?id=FAXVOvo42m8%3D&type=2</a></span><span lang="EN-US">
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US">Ena:</span></b></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Thank
you so much for your time Patrick and I look forward to seeing you at the show!</span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US"><span style="font-size: small;"> * * * *</span></span></b></span></span></div>
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<span style="color: cyan;"><span style="font-family: "Trebuchet MS",sans-serif;"><b>To view Part 2: From Japan </b></span></span><br />
<span style="color: cyan;"><span style="font-family: "Trebuchet MS",sans-serif;"><b>(<span style="font-size: small;">141</span></b></span></span><span style="color: cyan;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><!--[if gte mso 9]><xml>
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</xml><![endif]--></b><b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "MS 明朝"; mso-fareast-language: JA;">°</span></b> ONE FOR ONE DEGREES - Distributor of</b></span></span><span style="font-family: "Trebuchet MS",sans-serif;"><span style="color: cyan;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b><span lang="EN-US"> Jacques Durand, Alyson magee, and VERONIKA WILDGRUBER's J.D.O)</span></b></span></span> </b></span></span><b><span style="color: cyan;">>> </span><a href="http://ioftnews-eng.blogspot.com/2013/09/vol-4-sneak-peek-at-ioft-2013-exhibits.html" target="_blank">CLICK HERE</a></b></span><br />
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<span style="font-size: small;"><span lang="EN-US"><span lang="EN-US" style="font-size: 10pt;">Written
and edited by Ena Masui, International PR, IOFT Show Management</span><br style="mso-special-character: line-break;" />
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<span style="color: #b4a7d6;"><span style="font-size: small;"><span lang="EN-US"><b><span lang="EN-US">● IOFT 2013 Official HP>>></span></b><b><span lang="EN-US"> </span></b><span lang="EN-US"><a href="http://www.ioft.jp/en/Home/"><b>CLICK HERE</b></a></span></span></span></span></div>
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<span style="font-size: small;"><span lang="EN-US"><b><span lang="EN-US"><span style="color: #b4a7d6;">● Latest list of IOFT 2013 Exhibitors >>></span> </span></b><span lang="EN-US"><a href="http://www.ioft.jp/en/doc/exlist/"><b>CLICK HERE</b></a></span></span></span></div>
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<span style="font-size: small;"><span lang="EN-US"><b><span lang="EN-US"><br />
<span style="color: #b4a7d6;">● Like our Facebook page! >>></span></span></b><span style="color: #b4a7d6;"><b><span lang="EN-US"> </span></b></span><span lang="EN-US"><a href="http://www.facebook.com/IOFT.megane"><b>CLICK HERE</b></a></span><b><span lang="EN-US"><br />
<span style="color: #b4a7d6;">● Follow us on Twitter! >>> </span></span></b><span lang="EN-US"><a href="http://twitter.jp/IOFT_PR"><b>CLICK HERE</b></a></span></span></span></div>
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<span style="color: #b4a7d6;">● Online Exhibiting info. request form for IOFT 2013>>></span></span></b><span lang="EN-US"><a href="http://www.ioft.jp/en/ex/"><b> CLICK HERE </b></a></span><b><span lang="EN-US"><br />
<span style="color: #b4a7d6;">● Online Invitation Ticket Request for IOFT 2013 >>> </span></span></b><span lang="EN-US"><a href="http://www.ioft.jp/en/inv/"><b>CLICK HERE</b></a></span></span></span></div>
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<span style="font-size: small;"><span lang="EN-US"><span lang="EN-US" style="color: red; font-size: 10pt;">*IOFT 2013 is NOT open to general public. Those under 18 years old
are not allowed to enter the show.</span></span></span></div>
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Anonymoushttp://www.blogger.com/profile/06240066758085297186noreply@blogger.comtag:blogger.com,1999:blog-7830430839843123890.post-51960281250616678042013-09-05T10:25:00.000+09:002013-09-05T10:25:07.261+09:00[Vol 2] Business matching service at IOFT 2013<!--[if !mso]>
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<![endif]--><span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US"></span></b></span></span><span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"></span></span><span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"></span></span><span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"></span></span><span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Being
the best place for Japanese/Asian buyers and brands from all over the world to
annually meet for business, the show attracts key professionals from the optical
industry.</span></span>
</div>
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"></span></span><br />
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">
</span></span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">In
order to aid the business between such professionals to run smoothly at the
show, every year, IOFT arranges a “matching-service”.</span></span></div>
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">
</span></span><br />
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Especially
for those who have never conducted business in Japan or Asia, it may be hard to
find the right people/connections to start selling your brand/buying. The
service simply help introduce participants into the market through IOFT.</span></span></div>
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</span></span><br />
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Today
I will reveal some new information about this service so you can get an essence
of the energy and excitement which is expected to fill the halls of IOFT 2013.</span></span></div>
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">
</span></span><br />
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</span></span><br />
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<span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><u><span lang="EN-US">Exclusive Eyewear
Boutiques and Top 100 mass retail stores in Japan</span></u></b></span></span></div>
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">
</span></span><br />
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</div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNRv8Q7WVr7oP5UPD3SnSbl_GHN54MxSmoOi8xvNsDIAWWg5KdryEWhwIwZDFFn3C3MC1KdGRG6xQms5HKZsR01VytX6SbbfAldu20R2VnSSPQ6FEpzphYCE6Pu6wW6MBCeh3jAKHxHsDx/s1600/vol2_2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="121" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNRv8Q7WVr7oP5UPD3SnSbl_GHN54MxSmoOi8xvNsDIAWWg5KdryEWhwIwZDFFn3C3MC1KdGRG6xQms5HKZsR01VytX6SbbfAldu20R2VnSSPQ6FEpzphYCE6Pu6wW6MBCeh3jAKHxHsDx/s200/vol2_2.jpg" width="200" /></a></span></span></div>
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuLlj8fmp2BGOjew7FmZ1BOsH5qPFMqPGtvJTO3kkPqUoNXl3FUM62INAxQBPK8rSfJS4pKegeAMT3RLciDK1Y2gWZtA2zR1O4an7tbXWTFFNR7qa6xj8DB3jhnARHhdRMcA2PZZAJwRSX/s1600/vol2_1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="141" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuLlj8fmp2BGOjew7FmZ1BOsH5qPFMqPGtvJTO3kkPqUoNXl3FUM62INAxQBPK8rSfJS4pKegeAMT3RLciDK1Y2gWZtA2zR1O4an7tbXWTFFNR7qa6xj8DB3jhnARHhdRMcA2PZZAJwRSX/s200/vol2_1.jpg" width="200" /></a>Japan’s
top 100 mass retail stores and around 100 of Japan’s exclusive eyewear
boutiques will also be invited to the show by IOFT. In order to boost the
business to an even higher level, IOFT will arrange meetings between exhibitors
and such buyers in advance. Multilingual staff will attend the booths with the
buyers to help out the business negotiations. Exhibitors will also receive a
guidebook from IOFT with the details of the stores and boutiques involved and
additional information, comments regarding the store manager, what sort of
brands they would want to meet during the show. This extra service will allow
the two parties to efficiently get to know one another and discuss practical
business within the limited time frame. </span></span>
<br />
<br />
<br />
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">
</span></span><br />
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<br /></div>
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">
</span></span><br />
<div class="MsoNormal">
<span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><u><span lang="EN-US">Asian Buyers
(China, Taiwan, Korea)</span></u></b></span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><u><span lang="EN-US"><br /></span></u></b></span></span></div>
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjazTNVHP36Ad39Vvz3jSNbcuar5auIkOvf5UrclrEeUW8u8gTDso4K7m462trAR2Mim7y0WQnk7YhfclErp3W-kkoejxkaPZ3eYth2tIiluNY2Y5JSlq05BZ5bCrp_qtjMtT9hjLPJ1NE-/s1600/vol2_3.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjazTNVHP36Ad39Vvz3jSNbcuar5auIkOvf5UrclrEeUW8u8gTDso4K7m462trAR2Mim7y0WQnk7YhfclErp3W-kkoejxkaPZ3eYth2tIiluNY2Y5JSlq05BZ5bCrp_qtjMtT9hjLPJ1NE-/s1600/vol2_3.jpg" /></a>Show
Management will be inviting a group of top retailers, importers,
wholesalers, distributors and other buyers to IOFT from China, Taiwan and
Korea. </span></span>
<br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Currently the top 3 chain stores from
Northern China and Taiwan, Wholesaler who deals with the top chain stores in
china, powerful importers from Taiwan, powerful buyers from Korea have
confirmed their attendance to the show. </span></span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">
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exhibitor booths by multilingual staff to support the business meetings between
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If you are unable to meet the buyers in the
exhibition halls, as many of them are expected to attend the Opening Ribbon
Cutting Ceremony and the Reception Party, eager show participants may be able
to be acquainted or make connections with these Asian industry representatives
at these events. </span></span><br />
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<span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;"><b><u><span lang="EN-US">Comments from
previous participants:</span></u></b></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">Many of the previous participants of
these business match-making services have been highly satisfied with their
results. Below are a few comments from previous participants who joined last
year:</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b>141</b><b>°</b><b>ONE FOUR ONE DEGREES (Distributor of
Alyson Magee and Jacques Durand)</b></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhniDA2bFwJ6EQGn3DKe1IgvaBY0QlJw0u4QZh4EY503aSiEhj1O9rkmhiUX26UNtVieTvvqTwA0ew_div_EAZBts67Oum7oaR8sW8hATIH146a5UoMHOLaMw60u2zSqnyPbNrPlbP6IUPX/s1600/vol2_5.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="159" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhniDA2bFwJ6EQGn3DKe1IgvaBY0QlJw0u4QZh4EY503aSiEhj1O9rkmhiUX26UNtVieTvvqTwA0ew_div_EAZBts67Oum7oaR8sW8hATIH146a5UoMHOLaMw60u2zSqnyPbNrPlbP6IUPX/s320/vol2_5.jpg" width="320" /></a></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><i><span lang="EN-US">"This was our first
time to exhibit at IOFT and the result was quite good. We received more than 40
orders</span></i></span></span><span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><i><span lang="EN-US"><span style="font-size: small;"> </span>from Japanese optical
shops on site. Also, we have been receiving many orders from the shops we saw</span></i></span></span><span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><i><span lang="EN-US"><span style="font-size: small;"> </span>at IOFT even after the
show. Also, we could have many meetings with the buyers from Asian countries</span></i></span></span><span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><i><span lang="EN-US"><span style="font-size: small;"> </span>such as China, Korea
and Taiwan. For the next year, we expect more international brands will exhibit
at</span></i></span></span><span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><i><span lang="EN-US"><span style="font-size: small;"> </span>IOFT and use it as the gateway to the Asian market. " </span></i><span lang="EN-US">(Comment received post-show,
IOFT 2012)</span></span></span>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b>Lesca Lunetier</b></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEju8SZgrDir_SLrdE9Bm2bVStAdE0O4TAxENbQqtgh4XMlKbGAhisJkGDob4OpUv6U-PUde2jp9CvMovmAuppJWGn6mVo1QYqMF8nDcCVitjyxweT9v_9yjE8HsIxr0RN6AdZo0XilO1MzP/s1600/vol2_6.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="176" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEju8SZgrDir_SLrdE9Bm2bVStAdE0O4TAxENbQqtgh4XMlKbGAhisJkGDob4OpUv6U-PUde2jp9CvMovmAuppJWGn6mVo1QYqMF8nDcCVitjyxweT9v_9yjE8HsIxr0RN6AdZo0XilO1MzP/s320/vol2_6.jpg" width="320" /></a><span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><i><span lang="EN-US"> </span></i></span></span><br />
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><i><span lang="EN-US">“…Very
nice welcome from all the team, it is very well organised, very nice people.<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"> </span></span>Nice
communication f<span style="font-size: small;">or</span> new customers for us. We met some very beautiful shops. New
chance for us for Japan and Korea. We are very happy because people like our
products. …” </span></i><span lang="EN-US">(excerpt from an on-site interview,
IOFT 2012)</span></span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim40NoaYIKw5dvUYEcGdM32nqYGfRmJWIzvmfdkv-2kuvwF6vwqOqE0TZoCRkNA1cxTy1969RlGyrYX56PpzP3oz2MmNbl-yRQ3kzuf91EgU9RdBN0DnwIafuSAtv9I08kCmECqJKHpwqZ/s1600/vol2_7.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim40NoaYIKw5dvUYEcGdM32nqYGfRmJWIzvmfdkv-2kuvwF6vwqOqE0TZoCRkNA1cxTy1969RlGyrYX56PpzP3oz2MmNbl-yRQ3kzuf91EgU9RdBN0DnwIafuSAtv9I08kCmECqJKHpwqZ/s320/vol2_7.jpg" width="320" /></a><span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><i><span lang="EN-US"> </span></i></span></span><br />
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><i><span lang="EN-US">“This
time is our first time at IOFT and we represent 3 brands. In my opinion, as the
first experience at the show, we are happy with the results. We got some
contacts and they’ve got potential. Our products will meet the needs of the
market. I think next time will be our second time.”</span></i> <span lang="EN-US">(excerpt
from an on-site interview, IOFT 2012)</span></span></span><br />
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">To view the full comments of Lesca
Lunetier & Yun San or more comments from previous IOFT exhibitors, check
out the IOFT Facebook fan page <span lang="EN-US"><a href="https://ja-jp.facebook.com/IOFT.megane">https://ja-jp.facebook.com/IOFT.megane</a></span></span></span> <br />
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">If
you have any questions regarding the matching service or other matters
regarding IOFT please feel free to contact Show Management at any time >>
<span lang="EN-US"><a href="mailto:ioft-eng@reedexpo.co.jp">ioft-eng@reedexpo.co.jp</a></span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">We
hope to see more participants succeed at the show, connecting with other
industry professionals and finding new products/ideas to drive their business
to even greater success.</span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">We
truly wish everyone to have a fantastic time and enjoy the IOFT experience.</span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Until
next time, have a fantastic week and keep your eyes on IOFT NEWS for more juicy
information.</span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span style="color: cyan;"><b>IOFT Show Management</b></span><br />
TEL: +81-3-3349-8519 FAX:
+81-3-3349-8530<br />
URL:http://www.ioft.jp/en/
E-mail:masuie@reedexpo.co.jp</span></span>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US"><br />
Written and edited by Ena Masui, International PR, IOFT Show Management</span></span></span>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span style="color: #b4a7d6;"><b>● IOFT 2013 Official HP>>></b><b> </b></span><span lang="EN-US"><a href="http://www.ioft.jp/en/Home/"><b><span style="color: #0070c0;">CLICK HERE</span></b></a></span><span class="MsoHyperlink"><b><span lang="EN-US" style="color: #0070c0;"></span></b></span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span style="color: #b4a7d6;"><b>● Latest list of IOFT 2013 Exhibitors >>> </b></span><span lang="EN-US"><a href="http://www.ioft.jp/en/doc/exlist/"><b>CLICK HERE</b></a></span><b><span lang="EN-US" style="color: #7030a0;"></span></b></span></span></div>
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<span style="color: #b4a7d6;">● Like our Facebook page! >>></span></span></b><b><span lang="EN-US" style="color: #0070c0;"> </span></b><span lang="EN-US"><a href="http://www.facebook.com/IOFT.megane"><b><span style="color: #0070c0;">CLICK HERE</span></b></a></span><b><span lang="EN-US" style="color: #7030a0;"><br />
<span style="color: #b4a7d6;">● Follow us on Twitter! >>></span> </span></b><span lang="EN-US"><a href="http://twitter.jp/IOFT_PR"><b><span style="color: #0070c0;">CLICK HERE</span></b></a></span><b><span lang="EN-US" style="color: #7030a0;"></span></b></span></span></div>
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● Online Exhibiting info. request form for IOFT 2013>>></b></span><span lang="EN-US"><a href="http://www.ioft.jp/en/ex/"><b><span style="color: #0070c0;"> CLICK HERE </span></b></a></span><b><span lang="EN-US" style="color: #7030a0;"><br />
<span style="color: #b4a7d6;">● Online Invitation Ticket Request for IOFT 2013 >>></span> </span></b><span lang="EN-US"><a href="http://www.ioft.jp/en/inv/"><b><span style="color: #0070c0;">CLICK HERE</span></b></a></span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US" style="color: red;">*IOFT 2013 is NOT open to general public. Those under 18 years old
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</span></span>Anonymoushttp://www.blogger.com/profile/06240066758085297186noreply@blogger.comtag:blogger.com,1999:blog-7830430839843123890.post-1137793834368238892013-09-03T14:50:00.000+09:002013-09-03T14:52:03.997+09:00[Vol. 1] IOFT 2013 - Getting ready to impress!<!--[if !mso]>
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<div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-size: 14pt;">IOFT 2013 – Getting ready to impress</span></b></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-size: 11.0pt;"> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwTsEFjo_QHGj7pIVdZg3J9xQ9Flb4eWIoZiehlufsrxsaakKQdNcFQnnG6d2N8VgP0xxZemZlNnDPOVLP61HDdU0MyDRUE3bK2gUToLAi92NVdeh1OX3AQN3Vf4brspPLHIUvCwA7TBNX/s1600/tide_photo.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="151" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwTsEFjo_QHGj7pIVdZg3J9xQ9Flb4eWIoZiehlufsrxsaakKQdNcFQnnG6d2N8VgP0xxZemZlNnDPOVLP61HDdU0MyDRUE3bK2gUToLAi92NVdeh1OX3AQN3Vf4brspPLHIUvCwA7TBNX/s400/tide_photo.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b>Scenes from IOFT 2012 </b></td></tr>
</tbody></table>
</span></b></span></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><br /></span>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">The
summer is at an end and it’s getting closer and closer to the opening
date of IOFT 2013.</span></span>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">Excited?
I certainly am.</span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">From
now until mid-October, we will keep you updated on the latest show news and
juicy information about the brands participating this year. </span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">For
those who have not made an entry into your diaries/smart phones yet, below are
the dates and basic information about IOFT 2013: </span></span></div>
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<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Trebuchet MS",sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWgVf6hoDrXSM57DT0L0GCz2qzI2qxh_d3hrlAtW0mavkIDU-PgfUuzQI0X0rsRb2tTvGTyWHFCy5sr4_dlOxDZzoOzmyrJYZCYIkvE2iWY_oSS6lc3Qr0C_YChsPav0U0nLS-0EMRq1eW/s1600/IOFT13_LOG_%E8%8B%B1_4C.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="92" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWgVf6hoDrXSM57DT0L0GCz2qzI2qxh_d3hrlAtW0mavkIDU-PgfUuzQI0X0rsRb2tTvGTyWHFCy5sr4_dlOxDZzoOzmyrJYZCYIkvE2iWY_oSS6lc3Qr0C_YChsPav0U0nLS-0EMRq1eW/s320/IOFT13_LOG_%E8%8B%B1_4C.jpg" width="320" /></a></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-no-proof: yes;"><br /></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-no-proof: yes;"><br /></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-no-proof: yes;"><br /></span></span></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-no-proof: yes;"><br /></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-no-proof: yes;"><br /></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US">Event name:</span></b><span lang="EN-US"> 26<sup>th</sup>
INTERNATIONAL OPTICAL FAIR TOKYO (IOFT 2013)</span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US">Dates:</span></b><span lang="EN-US"> October 9 (Wed.) – 11 (Fri.), 2013</span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US">Opening hours: </span></b><span lang="EN-US">10:00 – 18:00 (10:00 –
17:00 on October 11)</span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US">Venue: </span></b><span lang="EN-US">Tokyo Big Sight, Japan </span><span lang="EN-US"><a href="http://www.bigsight.jp/english/index.html">http://www.bigsight.jp/english/index.html</a></span><span lang="EN-US"> </span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US">Official Website:</span></b><span lang="EN-US"> </span><span lang="EN-US"><a href="http://www.ioft.jp/en/">http://www.ioft.jp/en/</a></span><span lang="EN-US"> </span></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtXsrtPhRhEBIn1fCQvJzBQQIDo3wWpu3xyw-dxZ6ksq8KwXrIjTaeZ_qpTb3jth1fX4kNVH0h_mg7Oe7khhopdcL6nNLJfr6Z3rbvYwVojDmcoLP88Qe2UIuGmNBw3kD5da1LEnPe_J0y/s1600/DSC_8743.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtXsrtPhRhEBIn1fCQvJzBQQIDo3wWpu3xyw-dxZ6ksq8KwXrIjTaeZ_qpTb3jth1fX4kNVH0h_mg7Oe7khhopdcL6nNLJfr6Z3rbvYwVojDmcoLP88Qe2UIuGmNBw3kD5da1LEnPe_J0y/s400/DSC_8743.JPG" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Scene from IOFT 2012</td></tr>
</tbody></table>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">As
always IOFT will the best place for Japanese and Asian buyers to find the
latest frames and trends for the season to come.</span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">We
will be posting some product/brand info. next week but until then, get a taster
of the excitement by viewing the latest list of exhibitors!</span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">Click
on the link below or the “Exhibitor List” button on the right of this blog
page. </span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">CLICK
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<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US">For
now, enjoy the enjoy the beginning of autumn and keep your eyes on IOFT NEWS!</span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><b><span lang="EN-US">IOFT Show Management</span></b><span lang="EN-US"><br />
<span style="mso-bidi-font-weight: bold;">TEL:+81-3-3349-8519 FAX +81-3-3349-8530</span><br />
<span style="mso-bidi-font-weight: bold;">URL:http://www.ioft.jp/en/
E-mail:masuie@reedexpo.co.jp</span></span><span lang="EN-US"><br />
<br />
</span><span lang="EN-US" style="font-size: 10.0pt;"></span></span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US" style="font-size: 10.0pt;"></span></span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US" style="font-size: 10.0pt;"></span></span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US" style="font-size: 10.0pt;"></span></span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US" style="font-size: 10.0pt;"><br />
Written and edited by Ena Masui, International PR, IOFT Show Management</span></span><br />
<br />
<span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-US" style="font-size: 10.0pt;"> </span><span lang="EN-US"><br style="mso-special-character: line-break;" />
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</span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="color: cyan;"><b><span lang="EN-US">● IOFT2013 Official HP>>></span></b><b><span lang="EN-US"> </span></b><span lang="EN-US"><a href="http://www.ioft.jp/en/Home/"><b>CLICK HERE</b></a></span><b><span lang="EN-US"><br />
● Like our Facebook page! >>></span></b><b><span lang="EN-US"> </span></b><span lang="EN-US"><a href="http://www.facebook.com/IOFT.megane"><b>CLICK HERE</b></a></span><b><span lang="EN-US"><br />
● Follow us on Twitter! >>> </span></b><span lang="EN-US"><a href="http://twitter.jp/IOFT_PR"><b>CLICK HERE</b></a></span><b><span lang="EN-US"><br />
</span></b></span></span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="color: cyan;"><b><span lang="EN-US"></span></b></span></span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="color: cyan;"><b><span lang="EN-US"></span></b></span></span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="color: cyan;"><b><span lang="EN-US"><br /> </span></b></span></span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="color: cyan;"><b><span lang="EN-US">● Online Exhibiting info. request form for IOFT 2013>>></span></b><span lang="EN-US"><a href="http://www.ioft.jp/en/ex/"><b> CLICK HERE </b></a></span><b><span lang="EN-US"><br />
● Online Invitation Ticket Request for IOFT 2013 >>> </span></b><span lang="EN-US"><a href="http://www.ioft.jp/en/inv/"><b>CLICK HERE</b></a></span></span></span><br />
<br />
<br />
<br />
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="color: cyan;"><span lang="EN-US"><b> </b></span><span lang="EN-US"><br />
</span><span lang="EN-US" style="font-size: 10pt;"> </span></span><span lang="EN-US"><br />
</span><span lang="EN-US" style="color: red; font-size: 10.0pt;">*IOFT 2013 is NOT open to general public. Those under 18 years old
are not allowed to enter the show.</span></span></div>
Anonymoushttp://www.blogger.com/profile/06240066758085297186noreply@blogger.comtag:blogger.com,1999:blog-7830430839843123890.post-53935016440550049372012-10-15T14:35:00.001+09:002012-10-15T16:33:45.204+09:00[Vol.8] Introducing more exquisite exhibits! <!--[if gte mso 9]><xml>
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<br />
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<span style="font-family: Arial,Helvetica,sans-serif;">It’s getting closer and closer to the
opening of IOFT and there is actually only a week to go until the doors open.</span></div>
<div class="MsoNormal">
<span style="font-family: Arial,Helvetica,sans-serif;">Where did all that time go I wonder?...</span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial,Helvetica,sans-serif;">Anyway, it’s time for more juicy
information and photos from IOFT exhibitors!</span></div>
<div class="MsoNormal">
<span style="font-family: Arial,Helvetica,sans-serif;">Today we will be introducing the following
exhibitors:</span></div>
<div class="MsoNormal">
<br /></div>
<br />
<ul>
<li><pre><b><span style="color: yellow;"><span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;"><span lang="EN-US">Mr. Kurt Vanoosterweyck, theo ambassador to Japan,</span></span></span></span></b></pre>
<pre><b><span style="color: yellow;"><span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;"><span lang="EN-US"><span style="font-size: large;">J</span>apanese agent, theo</span></span></span></span></b></pre>
</li>
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<br />
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<b><span style="font-family: Arial,Helvetica,sans-serif;"> <span style="color: #f4cccc;"> http://www.theo.be</span></span></b></div>
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<br /></div>
<br />
<ul>
<li><span style="font-size: large;"><b><span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;">Mr. PIERRE CARIVEN,
Owner and Designer, PIERRE Eyewear by NIV</span></span></b></span></li>
</ul>
<br />
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<b><span style="color: #f4cccc;"><span style="font-family: Arial,Helvetica,sans-serif;"> http://www.pierre-eyewear.com</span></span></b></div>
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<br /></div>
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<br /></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">(Interviewer: Chiharu Nishiura,
International PR, IOFT Show Management)</span></div>
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<br /></div>
<div class="MsoNormal">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="font-family: Arial,Helvetica,sans-serif;">***</span></b></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<b><span style="font-family: Arial,Helvetica,sans-serif;">Chiharu:
</span></b></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">Hi
Mr. Vanoosterweyck. We heard that Theo is planning something different this
year for IOFT.</span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">Can
you tell us something more about it?</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<b><span style="font-family: Arial,Helvetica,sans-serif;">Mr.
Vanoosterweyck:</span></b></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7EWcf-hiTPZQ8-uuEP2dRETeLjohhUmvp5tcXWW-eq2oX8AExsDYS0nKkFAvOHvyEQw2HE19nehW6XhwFl_gzmMR6KgU-ieqDW5rAXlX5iZPqWZImLVQbkZDL8Ua4UCSijVlERU8mLa_S/s1600/682.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="185" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7EWcf-hiTPZQ8-uuEP2dRETeLjohhUmvp5tcXWW-eq2oX8AExsDYS0nKkFAvOHvyEQw2HE19nehW6XhwFl_gzmMR6KgU-ieqDW5rAXlX5iZPqWZImLVQbkZDL8Ua4UCSijVlERU8mLa_S/s400/682.JPG" width="400" /></a></div>
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<br /></div>
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<br /></div>
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<br /></div>
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<br /></div>
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<br /></div>
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<br /></div>
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<br /></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">Well
simply said: we will not sell frames during the show.</span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">Instead,
we will deal in information. </span></div>
<br />
<br />
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<b><span style="font-family: Arial,Helvetica,sans-serif;">Chiharu:
</span></b></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">Mmmm,
interesting, but can you be more specific? </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<b><span style="font-family: Arial,Helvetica,sans-serif;">Mr.
Vanoosterweyck: </span></b></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">It
means we will not have the typical sales booth any more at IOFT. </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">Instead,
we'll provide a contact point, in the “tide” area, </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">where
we can welcome our clients as well as all those interested in Theo.</span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">This
year however, our main focus will be on a special program we have arranged for
our customers, which will take place during the show in Tokyo Big Sight. </span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrynJ5Wj5lnFTZ5B9pD9IFkjC2YkEI_TRfBQtXTO7WXnrBQaUaSl7dMN_WHppbDJzWrJxTOzCnQ8wUcZXCScgw3uFI9MkV7ETPJwmScKa_FU3NIeYFxe68ZL4BGYq352p4pB4WkT2iZHDg/s1600/eyewitness+AD+silmo+2012++++LMO-padV.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3VkwNeXjSpjvNr0M0UGpOvWab7ILWZxeK_E_oXpZsyHLifsbnh-kf2cdBgLKSTy3ZjcZZXUcNgiRQN9DzQNQNXa2m39ZctXgGHzNOutQ3E0zJk_GKkv_eZA8-OTXNGXFxo_FxEfI4dBU2/s1600/eyewitness+AD+silmo+2012++++LMO-2-magA-previewLR.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br /></a></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<b><span style="font-family: Arial,Helvetica,sans-serif;">Chiharu:</span></b></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">Why
this sudden change?</span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<b><span style="font-family: Arial,Helvetica,sans-serif;">Mr.
Vanoosterweyck:</span></b></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">Well,
as you know, the optical world has changed a lot over the last 10~15 years. </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">With
Theo, we pushed the notion of fashion frames, frame design & how to sell
them </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">to
a whole different level than it was before. </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">Together
with so many concept stores we directed the end consumer to a different kind of
product, and a different kind of shopping experience. </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;"></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3VkwNeXjSpjvNr0M0UGpOvWab7ILWZxeK_E_oXpZsyHLifsbnh-kf2cdBgLKSTy3ZjcZZXUcNgiRQN9DzQNQNXa2m39ZctXgGHzNOutQ3E0zJk_GKkv_eZA8-OTXNGXFxo_FxEfI4dBU2/s1600/eyewitness+AD+silmo+2012++++LMO-2-magA-previewLR.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3VkwNeXjSpjvNr0M0UGpOvWab7ILWZxeK_E_oXpZsyHLifsbnh-kf2cdBgLKSTy3ZjcZZXUcNgiRQN9DzQNQNXa2m39ZctXgGHzNOutQ3E0zJk_GKkv_eZA8-OTXNGXFxo_FxEfI4dBU2/s320/eyewitness+AD+silmo+2012++++LMO-2-magA-previewLR.jpg" width="247" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrynJ5Wj5lnFTZ5B9pD9IFkjC2YkEI_TRfBQtXTO7WXnrBQaUaSl7dMN_WHppbDJzWrJxTOzCnQ8wUcZXCScgw3uFI9MkV7ETPJwmScKa_FU3NIeYFxe68ZL4BGYq352p4pB4WkT2iZHDg/s1600/eyewitness+AD+silmo+2012++++LMO-padV.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrynJ5Wj5lnFTZ5B9pD9IFkjC2YkEI_TRfBQtXTO7WXnrBQaUaSl7dMN_WHppbDJzWrJxTOzCnQ8wUcZXCScgw3uFI9MkV7ETPJwmScKa_FU3NIeYFxe68ZL4BGYq352p4pB4WkT2iZHDg/s320/eyewitness+AD+silmo+2012++++LMO-padV.jpg" width="240" /></a></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">But
lately, the flood of cheap glasses has changed the market a lot. </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">Nowadays,
people expect frames to be cheap. </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">Cheap,
fast, mass ... these are the keywords. </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">But
our business idea and philosophy is 180 degrees the opposite of this kind of
thinking. </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">You
don't sell an expensive car in 3 minutes on the way home. </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">You
don't expect a high end watch to be cheap. </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">And
certainly you expect a lot of expertise from the shop who sells it to you. </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">It's
the same for our products. Our business is very added value orientated. </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">And
this is where we observe some problems with the concept shops of today. </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">Often,
they feel insecure in how to tackle the future. 'What can we do?' is a very
much heard question.</span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
</div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">IOFT
is a place where the whole optical world comes together. </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">So
we thought it might be a good idea to use this opportunity to focus on a more
'meta' level of the business.</span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">The
sales part we can do IN the shop. </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">But
the synergy of having all our shops together in 1 place and exchange ideas,
discuss problems and so on, is unique.</span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;"> </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<b><span style="font-family: Arial,Helvetica,sans-serif;">Chiharu:</span></b></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">What
will this program look like?</span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<b><span style="font-family: Arial,Helvetica,sans-serif;">Mr.
Vanoosterweyck</span></b></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">It
is called <span style="color: orange;"><b>DREAMTALKING</b></span>. It consists of 2 parts. </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEii6SMcc4CEHa7unKsRqLK9DQntHPTNT43PmdfwkMMkpy67bdk4xwda_zeSHwb1ydEL2N6ZgqgmVxOoxa6oy0SKjKqPNQ3pQdWUei-NuPBv_PD96FLl1gw4-AAUzE3AlvXCURFHOA0FBRn3/s1600/theo_ioft_tek.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="140" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEii6SMcc4CEHa7unKsRqLK9DQntHPTNT43PmdfwkMMkpy67bdk4xwda_zeSHwb1ydEL2N6ZgqgmVxOoxa6oy0SKjKqPNQ3pQdWUei-NuPBv_PD96FLl1gw4-AAUzE3AlvXCURFHOA0FBRn3/s400/theo_ioft_tek.jpg" width="400" /></a></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">For the first half, we invited
the famous Belgian trend watcher<span style="color: orange;"><b> </b></span></span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: orange;"><b>Herman Konings</b></span>. Of course, his name won't ring
a bell among Japanese, but that doesn't make his insights less interesting. He
will give a presentation about world-wide future trends (social, economical,
cultural etc.) and how they affect all of us. </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">In a second part, we will discuss
some main problems the Japanese shops are facing these days, and perhaps we can
come up with some solutions and ideas. But it's all about
'change'! Change is difficult, change happens, change is opportunity. This sums
it up quite nicely.</span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<b><span style="font-family: Arial,Helvetica,sans-serif;">Chiharu:</span></b></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">Will
you do this all by yourself?</span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<b><span style="font-family: Arial,Helvetica,sans-serif;">Mr.
Vanoosterweyck:</span></b></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">No.
As I said, it's a kind of 'meta' talk. We want to tackle problems that go
beyond brands or shops. We have to stand together in this. Besides our
president <span style="color: orange;"><b>Wim Somers</b></span> and his son<span style="color: orange;"><b> Mik </b></span>we also invited our colleagues from<span style="color: orange;">
<b>Lunettes du Jura (Mr. Takahashi Kazuo) </b></span>and Ann&Valentin (CEO Christoph
...). And we'll have the lovely Ms. Hiromi To, optical journalist, to lead the
discussion.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: Arial,Helvetica,sans-serif;">Chiharu:</span></b></div>
<div class="MsoNormal">
<span style="font-family: Arial,Helvetica,sans-serif;">Thank you so much
for informing us about all this! I will be wishing for your success! </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="font-family: Arial,Helvetica,sans-serif;">***</span></b></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<b><span style="font-family: Arial,Helvetica,sans-serif;">Chiharu:</span></b></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;">Mr. CARIVEN,
thank you so much for joining us for IOFT NEWS today!</span></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;">Your brand
is so unique and the designs are so eye-catching. Would you like to share a bit
about your brand history?</span></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<b><span style="font-family: Arial,Helvetica,sans-serif;">Mr.
CARIVEN<span style="mso-bidi-font-weight: bold;">:</span></span></b></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">Patience and
determination are two of PIERRE Eyewear’s hallmarks. </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">From my youth, fashion
and design have been my passions (I am a devoted admirer of Ferdinand Alexander
Porsche and my 911). </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">For practical reasons I
pursued business school, graduating at age 21.</span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">From there, my
attraction to novelty and change drew myself to the United States. </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">During my ten-year stay there I discovered the eyewear world while
participating in the development of the collections of Lacoste, L’Amy et Nina
Ricci.</span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">Upon returning to France, my collaboration with several creators
renewed my own creative and entrepreneurial spirit. I thought to myself, “Why
not set free my personal inspiration and create my own collection?”</span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">One of my favourite quote is, “If you have a
dream, give it a chance to happen” by R.Devos</span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">Strengthened by my
unique experience and encouraged by my clients, I developed my first
prototypes. My mind brimming with sketches and my flair for innovation left no
doubt that the time was ripe for launching out as a creator. I think my
determination and patience are the keys to achieving my dream.</span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<b><span style="font-family: Arial,Helvetica,sans-serif;">Chiharu:</span></b></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">Could you tell us a bit
about your concept of eyewear?</span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<b><span style="font-family: Arial,Helvetica,sans-serif;">Mr. <span style="mso-bidi-font-weight: bold;">CARIVEN:</span></span></b></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">My concept of eyewear
is:</span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">“Without a soul, eyewear
is only an ocular prothesis. It is the creator who gives it life.” </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">I think above all,
eyewear should be an object of beauty. </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">Above and beyond being
a fashion accessory, it can be a work of art! </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">It is an ergonomic and
comfortable object, naturally, but also one that is a pleasure to look at, to
possess and, of course, to wear.</span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<b><span style="font-family: Arial,Helvetica,sans-serif;">Chiharu:</span></b></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">Your frames are all
handmade, am I correct?</span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<b><span style="font-family: Arial,Helvetica,sans-serif;">Mr. <span style="mso-bidi-font-weight: bold;">CARIVEN:</span></span></b></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">Yes.</span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">Each frame is the product
of high quality fabrication, handmade by skilled craftsmen using advanced
techniques.</span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">The expertise of French
manufacturing in the international eyewear market is supported by
Pierre-Eyewear: </span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">«100% Certified, Hand
Made in France» is the mark of the brand.</span></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<b><span style="font-family: Arial,Helvetica,sans-serif;">Chiharu:</span></b></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;">There is
so much purpose and pride in your work, it’s amazing!</span></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;">Could you
share something about your exhibits for this year’s show?</span></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<b><span style="font-family: Arial,Helvetica,sans-serif;">Mr. <span style="mso-bidi-font-weight: bold;">CARIVEN:<span id="goog_74955798"></span><span id="goog_74955799"></span></span></span></b></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;">This is an
image of the frame that I will be launching at IOFT.</span></div>
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<br /></div>
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<br /></div>
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<div align="left" class="MsoNormal" style="text-align: left;">
<b><span style="font-family: Arial,Helvetica,sans-serif;">Chiharu:</span></b></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;">Wow! These
are so unique but somehow so familiar.</span></div>
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<br /></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<b><span style="font-family: Arial,Helvetica,sans-serif;">Mr. <span style="mso-bidi-font-weight: bold;">CARIVEN:</span></span></b></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">Thank you Chiharu.</span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">I think IOFT is the best way and the nicest way
to reach the Asian market.</span></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">At the show, I would like to meet my current
customers and eventually meet new ones too.</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;">
<span style="font-family: Arial,Helvetica,sans-serif;">If
you have any questions or would like to make an appointment with us please
contact: <span style="color: magenta;"><b><span lang="EN-US"><a href="mailto:info@pierre-eyewear.com">info@pierre-eyewear.com</a></span></b></span></span> </div>
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<br /></div>
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<br /></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<b><span style="font-family: Arial,Helvetica,sans-serif;">Chiharu:</span></b></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;">Thank you
so much Mr. <span style="mso-bidi-font-weight: bold;">CARIVEN! I hope for the
best!!</span></span></div>
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<br /></div>
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<br /></div>
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<b><span style="font-family: Arial,Helvetica,sans-serif;">***</span></b></div>
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<span style="color: magenta;"><span style="font-size: large;"><b><span style="font-family: Arial,Helvetica,sans-serif;">[Editor’s Note]</span></b></span></span></div>
<div class="MsoNormal">
<span style="font-family: Arial,Helvetica,sans-serif;">Today’s interviews definitely made me
re-think the concept of eyewear and the different dimensions of how we can
enjoy and get in touch with them. </span></div>
<div class="MsoNormal">
<span style="font-family: Arial,Helvetica,sans-serif;">I am definitely looking forward to the
presentation and discussion lead by theo and it would certainly be interesting to
see and learn more about superb brands such as PIERRE Eyewear and by actually
meeting the designers. </span></div>
<div class="MsoNormal">
<span style="font-family: Arial,Helvetica,sans-serif;">IOFT this year definitely will not be just
a show, it will be the place to witness the “change” as Mr.
Vanoosterweyck mentioned and will be the best place to get in touch with the
deep meaning, history and concept of the great brands showcasing at the show.</span></div>
<span style="font-family: Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 10.5pt;">For
more information about the show, please contact Show Management or access the
relevant sites listed below. </span></span><br />
<br />
<span style="color: #cfe2f3;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>IOFT Show
Management</b></span></span><br />
<span style="color: #cfe2f3;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>Attn.: Ena
Masui, International PR</b></span></span><br />
<span style="color: #cfe2f3;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>TEL:+81-3-3349-8519
FAX +81-3-3349-8530</b></span></span><br />
<span style="color: #cfe2f3;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>URL:http://www.ioft.jp/en/
E-mail:masuie@reedexpo.co.jp</b></span></span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 10pt;"><br />
Written and edited by Ena Masui, International PR, IOFT Show Management</span><br /><b><span style="color: magenta;"><br />
● EOY 2013 Official HP >>> </span></b></span>
<span style="font-family: Arial,Helvetica,sans-serif;"><span lang="EN-US"><a href="http://www.ioft.jp/en/Concurrent-Events/25th-Japan-Best-Dressed-Eyes-Awards/"><b>CLICK
HERE</b></a></span><b><span lang="EN-US" style="color: magenta;"> <br />
● Be our FAN on Facebook Fanpage! >>> </span></b><span lang="EN-US"><a href="http://www.facebook.com/IOFT.megane"><b>CLICK HERE</b></a></span><b><span lang="EN-US" style="color: magenta;"><br />
● Follow us on Twitter! >>> </span></b><span lang="EN-US"><a href="http://twitter.jp/IOFT_PR"><b>CLICK HERE</b></a></span><b><span lang="EN-US" style="color: magenta;"><br />
● IOFT2012 Official HP>>> </span></b><span lang="EN-US"><a href="http://www.ioft.jp/en/Home/"><b>CLICK HERE</b></a></span><b><span lang="EN-US" style="color: magenta;"> <br />
<br />
● Information Request on Exhibiting IOFT 2012>>></span></b><span lang="EN-US"><a href="http://www.ioft.jp/en/ex/"><b> CLICK HERE </b></a></span><b><span lang="EN-US" style="color: magenta;"><br />
● Invitation Ticket Request for IOFT 2012 >>> </span></b><span lang="EN-US"><a href="http://www.ioft.jp/en/inv/"><b>CLICK HERE</b></a></span><br />
<span lang="EN-US" style="color: red; font-size: 10pt;"> </span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span lang="EN-US" style="color: red; font-size: 10pt;">*IOFT 2012 is NOT open to general public.
Those under 18 years old are not allowed to enter the show.</span></span><br />
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Anonymoushttp://www.blogger.com/profile/06240066758085297186noreply@blogger.comtag:blogger.com,1999:blog-7830430839843123890.post-72245664752235101822012-10-11T14:14:00.001+09:002012-10-11T14:14:49.949+09:00[Vol. 7] New-comers to IOFT – exciting new exhibits from overseas<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
<span lang="EN-US"></span><span lang="EN-US"> One of the things that we look forward to
at this year’s IOFT is the arrival of new-comers.</span></div>
<div class="MsoNormal">
<span lang="EN-US">Many brands have decided to exhibit at IOFT
for the first time in order to launch their products into the Asian market.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US">Today out of those new exhibitors, we will
be introducing 3 brands:</span></div>
<div class="MsoNormal">
<br /></div>
<br />
<ul>
<li><span style="color: orange;"><span style="font-size: large;"><span lang="EN-US" style="font-family: Wingdings;"><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"></span></span><span lang="EN-US">Mr. Patrick Hoet - Manager & Designer of P. Hoet nv <span style="color: #f6b26b;"><span style="font-family: メイリオ;"><span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #f4cccc;"><span id="goog_371831134"></span></span></span></span></span></span><a href="http://www.hoet.eu/" target="_blank">http://www.hoet.eu </a></span></span></span><span style="color: orange;"><span style="font-size: large;"><span lang="EN-US"><span style="color: #f6b26b;"><span style="font-family: メイリオ;"><span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #f4cccc;"><span style="font-family: メイリオ;"><span lang="EN-US"><a href="http://www.blogger.com/" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;"></span></a><span style="font-family: Arial, Helvetica, sans-serif;"><span id="goog_371831135"></span> </span><a href="http://www.cabrio-eyewear.eu/"><span style="font-family: Arial, Helvetica, sans-serif;">http://www.cabrio-eyewear.eu</span></a></span></span> </span></span> </span></span></span></span></span></span></li>
</ul>
<br />
<br />
<ul>
<li><span style="color: orange;"><span style="font-size: large;"><span lang="EN-US" style="font-family: Wingdings;"><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"></span></span><span lang="EN-US">Mr. Dieter Funk - General Manager of FUNK <span style="font-family: Arial,Helvetica,sans-serif;">INTERNATIONAL GMBH </span></span></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><br /><span style="font-size: large;"><a href="http://www.funk.de/" target="_blank">http://www.funk.de</a></span></span></li>
</ul>
<br />
<br />
<ul>
<li><span style="color: orange;"><span style="font-size: large;"><span lang="EN-US"></span><span lang="EN-US" style="font-family: Wingdings;"><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"></span></span><span lang="EN-US">Mr. Christian Wolf – Marketing Manager of ROLF Spectacles <span style="color: #f4cccc;"><span style="color: #f4cccc;"><a href="http://www.rolf-spectacles.com/">http://www.rolf-spectacles.com</a></span> </span></span></span></span></li>
</ul>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US">Let’s swiftly move onto the interview!</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US">Interviewer: Chiharu Nishiura,
International PR, IOFT Show Management</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Chiharu:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">Mr. Hoet, please tell me all about P. Hoet
nv! </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Mr. Hoet:</span></b></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuD0Vq_1jDTonAnEZkpX3RwpNMuja6xM193kcMDn6Ailm_IBKVM1A5HDXDv5IEKi6d4zNyJSfaUH_tPiNu2XR49UxUVnoEMq2s9qRfZCRmE596HdWSFcdbrFxx8LAJz9y_7ZY3O5dxfPBi/s1600/Patrick+Hoet.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuD0Vq_1jDTonAnEZkpX3RwpNMuja6xM193kcMDn6Ailm_IBKVM1A5HDXDv5IEKi6d4zNyJSfaUH_tPiNu2XR49UxUVnoEMq2s9qRfZCRmE596HdWSFcdbrFxx8LAJz9y_7ZY3O5dxfPBi/s320/Patrick+Hoet.jpg" width="212" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Mr. Patrick Hoet</td></tr>
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<div class="MsoNormal">
<span lang="EN-US">I am fifth generation optician (opticians
since 1886) and started designing eyewear about 25 years ago. Together with Mr.
Wim Somers we created the company Theo. Shortly after having sold my Theo
shares to Mr. Somers we founded our independent designing office and today our
core business is still creating and developing eyewear for the company Theo,
but a few years ago we launched our own brands "Hoet" and
"Cabrio". This is the story behind the beginning of our brand.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US">The "Hoet" brand is designed by
me and my collaborator Mrs. Ti Vandenbroucke. It is meant to be a timeless, yet
modern, and high-end exclusive collection. If one would try to describe the
profile of the end user, I think he or she is the same person which would
purchase Yohji Yamamoto or Ann Demeulemeester clothing. Our final customer
doesn't like branded fashion. For one thing, the "labels" are not
exclusive enough to him, for another he doesn't like a visible logo. Hoet
doesn't show a label and is distributed by a very limited selection of
avant-garde opticians. He purchases glasses which are not dated and this makes
his investment affordable. Today, the first Hoet glasses, designed 7 years ago
are still bestsellers. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Chiharu:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">It’s really a brand loved by a limited
number of people know truly understands the value of your products. Maybe
that’s why your brand has long term, serious fans. People, who would appreciate
your work, season after season for many years.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Mr. Hoet:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">The "Cabrio" brand is designed by
my oldest daughter Bieke and collaborator Ti Vandenbroucke. It is an out of the
box sunglass collection with a lot of technical innovation. Mid-range priced,
sporty, comfortable, it offers very good protection against the sun.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Chiharu:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">Your daughter is a designer too! It’s like
your entire family were destined to be eyewear creators. </span></div>
<div class="MsoNormal">
<span lang="EN-US">It’s your first time at IOFT isn’t it? May
I ask you your reasons for exhibiting? </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Mr. Hoet:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">Regarding turnover, our expectations are
not too high. We know that it takes time to get the confidence from the
Japanese market. Good for us, since our strategy is a long time strategy. We
want to grow slowly, but steadily. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US">We see our first participation as a mean to
introduce our collections to the Far East market including Japan, Russia and
the Asia region. We have been exhibiting in Paris and Milan, but surely, IOFT
is the best event to approach the Far East market. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Chiharu:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">I see. You must have specific reasons and
targets for each of your collections </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Mr. Hoet:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">For the Hoet collection we hope to find a
few Japanese and Far East buyers (independent opticians) For the Cabrio
collection, besides individual buyers, we hope to establish contacts with
agents or distributors which are active in the Far East.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Chiharu:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">I hope for the best!</span></div>
<div class="MsoNormal">
<span lang="EN-US">So, would you be able to share a little
about your new products?</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Mr. Hoet:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">The Hoet collection will show 3 new models:
<span style="color: yellow;"><b>Abigail, Andrew </b></span>and <b><span style="color: yellow;">Amber.</span></b> (The Abigail model has been nominated for the Silmo
d'Or in the category innovation). </span></div>
<div class="MsoNormal">
<br /></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOp5RBYM2qUf45NqTZEIjwBfh6I6B_6fztF2kak9d_4HRNOkgrauEKO1a_wDluLgqIhTAIhmiOCzwxNZGGUutiNX-ba0Jm8DDSQuzWnaWvGOh5ZLdHtlpneQgrWYeoJaTdgE8qJo42SMdv/s1600/Abigail+met+logo.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOp5RBYM2qUf45NqTZEIjwBfh6I6B_6fztF2kak9d_4HRNOkgrauEKO1a_wDluLgqIhTAIhmiOCzwxNZGGUutiNX-ba0Jm8DDSQuzWnaWvGOh5ZLdHtlpneQgrWYeoJaTdgE8qJo42SMdv/s320/Abigail+met+logo.jpg" width="226" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: yellow;"><b>Abigail</b></span></td></tr>
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<div class="MsoNormal">
<span lang="EN-US">It is made from 3mm titanium sheet, wire
erosion cut. The hinge part has small cuts for easier adjusting and bottom and
top part are connected at the nose with a new assembling technique. This was
done so to allow partly PVD coating. The frame (like the rest of the
collection) is presented with multiple layer AR-coated CR39 lenses and comes
with an exquisite CNC-milled wooden eyewear case. Every Hoet frame is laser
engraved and has an individual number. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Chiharu:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">It’s definitely a very special frame. An
eyewear jam packed with specific details and purpose. Hoet fans must love this!</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Mr. Hoet:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">Thank you Chiharu. My daughter will
introduce<b><span style="color: yellow;"> "Coccinelle"</span></b> in the Cabrio collection. This model is
specially adapted for the Asian market.</span></div>
<div class="MsoNormal">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPxXNYA5lIy3y_a69KHal2ctCDy3YpdP4p-t_rXTHPPZcdevOkVdbZ174wqWD19mGG1aRwyJXUPUAddrmOXo5uCWMNIqRN1vu_ySrhGZ3vPlmx5B6n4_CdGFTRFGkzFtB3zJuC-BOMPwz3/s1600/Coccinelle+Male+Asia.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPxXNYA5lIy3y_a69KHal2ctCDy3YpdP4p-t_rXTHPPZcdevOkVdbZ174wqWD19mGG1aRwyJXUPUAddrmOXo5uCWMNIqRN1vu_ySrhGZ3vPlmx5B6n4_CdGFTRFGkzFtB3zJuC-BOMPwz3/s320/Coccinelle+Male+Asia.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span lang="EN-US"><b><span style="color: yellow;"> "Coccinelle"</span></b></span></td></tr>
</tbody></table>
<div class="MsoNormal">
<span lang="EN-US"></span><b><span lang="EN-US">Chiharu:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">I’m looking forward to your exhibit even
more now…</span></div>
<div class="MsoNormal">
<span lang="EN-US">Final question…could kindly leave a message
to IOFT NEWS readers?</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Mr. Hoet:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">From the bottom of my heart: I have the
deepest respect for the strength and dignity of the Japanese people. Coming to
Japan has always been a spiritual experience.<span style="mso-spacerun: yes;">
</span></span></div>
<div class="MsoNormal">
<span lang="EN-US">We run a small family business. We are
proud of what we make and we'll gladly show you our glasses. We'll deeply
appreciate if you can give us some of your valuable time. We see ourselves more
as possible partners, rather than as profit makers. We'll gladly write orders, but
your feedback is equally valuable to us. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US">If you would like to make an appointment
with us during the show, here are the contact details:</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: magenta;"><b><span lang="EN-US">My mobile number: </span><span style="font-family: "MS 明朝","serif"; mso-ascii-font-family: Century; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: "MS 明朝"; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Century; mso-hansi-theme-font: minor-latin;">+</span><span lang="EN-US">32 475 79 30 38</span></b></span></div>
<div class="MsoNormal">
<span style="color: magenta;"><b><span lang="EN-US">Bieke’s mobile number: +32 476 60 94 23</span><span style="font-family: "MS 明朝","serif"; mso-ascii-font-family: Century; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: "MS 明朝"; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Century; mso-hansi-theme-font: minor-latin;"> </span><span lang="EN-US"></span></b></span></div>
<div class="MsoNormal">
<span style="color: magenta;"><b><span lang="EN-US">My email address: patrick@hoet.be </span></b></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Chiharu:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">Thank you so much Mr. Hoet!</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US"> ***</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Chiharu:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">Ok, let’s move on.</span></div>
<div class="MsoNormal">
<span lang="EN-US">Next I would like to introduce Mr. Dieter
Funk from FUNK INTERNATIONAL, a new exhibitor from Germany.</span></div>
<div class="MsoNormal">
<span lang="EN-US">Please explain to the Japanese buyers about
FUNK</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Mr. Funk: </span></b></div>
<div class="MsoNormal">
<span lang="EN-US">FUNK is one of the last small individual
and independent spectacle labels in the world. </span></div>
<div class="MsoNormal">
<br /></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0WW_XG-Oxf3z08Qd_v_BHijVtC4ls-6XQc8LTqDMa8Oy0ffQ9j9s5AQ1lw8YslRctXPteMVDwy2sNoT5iReHQgOGgzH-XJ8yc5ZoMzOa1dcJA7MJAH_mBFR0MvhPOT4rlDd58UnRaOFTR/s1600/DieterFUNK.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0WW_XG-Oxf3z08Qd_v_BHijVtC4ls-6XQc8LTqDMa8Oy0ffQ9j9s5AQ1lw8YslRctXPteMVDwy2sNoT5iReHQgOGgzH-XJ8yc5ZoMzOa1dcJA7MJAH_mBFR0MvhPOT4rlDd58UnRaOFTR/s320/DieterFUNK.jpg" width="213" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Mr. Dieter Funk</td></tr>
</tbody></table>
<div class="MsoNormal">
<span lang="EN-US">Founded back in 1992 by the eponymous label
founder and designer Dieter Funk, the path has led from almost intolerable,
brutal “haute couture” sunglasses, over the sport market back to Dieter Funk’s
home turf, the ophthalmic optics. </span></div>
<div class="MsoNormal">
<span lang="EN-US">Since 2004, FUNK has inspired the optical
world with handmade, pioneering eyewear and sunglasses, which either keep with
the times or are just one step ahead. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US">FUNK Royal Eyewear, inspired by classic
models of the past 60 years, is interpreted differently each time, in new FUNKy
ways. Meanwhile, 3 collections of eyewear exist under the roof of FUNK eyewear:
in addition to the earlier briefly presented collection FUNK Royal, the Sashee
Schuster series, whose characteristics can only be described as super-classic,
is a very harmonious collection, marked by influences from the golden 20s and
the swinging 50s. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US">However, FUNK FOOD goes back to the roots
of the company in the 1990s. Colorful, flashy, experimental – designer Dieter
Funk has found his playground to try out things less ordinary. </span></div>
<br />
<div class="MsoNormal">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIUlonrGeGt0AwUoN40TezW-t0xqwxkxquBj3HFJFNG07mKifgxUgTtc0ctLexwkVFoJemYW3NvMjfNArI3myafHf2zxvwHcyMnTpzUDX-5A6hjZokaEX2xr12deXccHgzoRY1SaSL5n22/s1600/FUNKroyal_eyewear_Mod_Hera_24K_limited_web.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIUlonrGeGt0AwUoN40TezW-t0xqwxkxquBj3HFJFNG07mKifgxUgTtc0ctLexwkVFoJemYW3NvMjfNArI3myafHf2zxvwHcyMnTpzUDX-5A6hjZokaEX2xr12deXccHgzoRY1SaSL5n22/s320/FUNKroyal_eyewear_Mod_Hera_24K_limited_web.jpg" width="213" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Brand image</td></tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US">In 2012, besides several new Acetate
creations, FUNK will introduce talented metal acetate and metal frames back
into the game. All done, of course, in the usual innovative FUNKy way.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US"><b>Chiharu</b>:</span></div>
<div class="MsoNormal">
<span lang="EN-US">The innovative FUNKy way... I bet you can’t
wait to introduce your products to the buyers you meet at IOFT.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Mr. Funk:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">To find high-end Japanese and Asian buyers
who might be interested in our brand FUNKroyal. The collection is 100% made in
Germany and we think that the quality standard in Japan is very high so that
the opticians understand our high-end collection. </span></div>
<div class="MsoNormal">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHdqc0tXiXxNSSVK6IlmMb1-RPvAlccZZmLx6lABR0TSTFVkUnCqWgl0LnjFOqYSj_lrjglHX4vLM1bU694Jvk39uAM3igFvy5r2U5Dba4OiPAmt5fOXrSVact0oOxq98-gsJ5CUqoUnKY/s1600/FUNKroyal_Anniversary_models_web.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHdqc0tXiXxNSSVK6IlmMb1-RPvAlccZZmLx6lABR0TSTFVkUnCqWgl0LnjFOqYSj_lrjglHX4vLM1bU694Jvk39uAM3igFvy5r2U5Dba4OiPAmt5fOXrSVact0oOxq98-gsJ5CUqoUnKY/s320/FUNKroyal_Anniversary_models_web.jpg" width="214" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">FUNK ROYAL anniversary model</td></tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US">We will show our collection the first time
at the Asian market and the IOFT is one of the best optical show on our planet
– I think with this statement there is no need to explain more about. </span></div>
<div class="MsoNormal">
<span lang="EN-US">I would like to meet all people who are
interested in unique design, handcrafted frames, and brands who have a history
– real brands. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Chiharu:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">There are many fashionable, high-end stores
in Japan who would understand and relate to your brand concept. I really hope
you will be able to make connections with such stores.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Mr. Funk:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">Everybody wants to be individual.<span style="mso-spacerun: yes;"> </span>Individuality is not just the frame another
big part are the people who stand behind a brand – every frame has a history –
just think about that. </span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih0FGXyTUMpfu0jNmjIGc3ek99aNyJX2t6RHv_n6H3U-Jl7BD4YXsIY-fYvcfOx8W2gaS7LkckIg9Us3xxsMcRJfpdDrHs1vbtEJD7D7AfwxaLwRBYVzUc2PKMDCEXlw94Li8m0g7RD9qu/s1600/Midgard_Phil.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih0FGXyTUMpfu0jNmjIGc3ek99aNyJX2t6RHv_n6H3U-Jl7BD4YXsIY-fYvcfOx8W2gaS7LkckIg9Us3xxsMcRJfpdDrHs1vbtEJD7D7AfwxaLwRBYVzUc2PKMDCEXlw94Li8m0g7RD9qu/s320/Midgard_Phil.jpg" width="213" /></a></div>
<div class="MsoNormal">
<span lang="EN-US">There are many eyewear shops around. More
and more owners think about the interior design about where the shop is
located. Sometimes some forget about the brands they offer to their clients.
Individuality or mass market - everybody needs to do their own decision. You
could be “the one” or you could be one out of many. </span></div>
<div class="MsoNormal">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEo9kbb4BdgLlqeVDWEVSX0S3vp-B1m8rymgvcGiB_jdlDG8qqzb8JuFXtP1qZWs8GLx4NBqOes-hEq33JCfp0Gs5KtrvS5TFDwvq0ZKtK7ZqbKm1nhBCjXHAJrNvQMs1lRomUzaxYR8lB/s1600/Utgard_antiquegold_havana.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="190" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEo9kbb4BdgLlqeVDWEVSX0S3vp-B1m8rymgvcGiB_jdlDG8qqzb8JuFXtP1qZWs8GLx4NBqOes-hEq33JCfp0Gs5KtrvS5TFDwvq0ZKtK7ZqbKm1nhBCjXHAJrNvQMs1lRomUzaxYR8lB/s400/Utgard_antiquegold_havana.JPG" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Sony</td></tr>
</tbody></table>
<div class="MsoNormal">
<span lang="EN-US"> </span></div>
<div class="MsoNormal">
<span lang="EN-US">If you wish to make an appointment with us
for IOFT please send us an email to the following email address:</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="color: magenta;"><span lang="EN-US">info@funk.de</span></span></b></div>
<div class="MsoNormal">
<b><span style="color: magenta;"><span lang="EN-US">Attn. Mrs. Schuster or Mr. Funk</span></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Chiharu:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">Thank you so much Mr. Funk! </span></div>
<div class="MsoNormal">
<span lang="EN-US">Such deep interviews making us re-think the
meaning of individuality and how we should embrace it.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US"> ***</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Chiharu:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">And...finally let’s welcome Mr. Christian
Wolf from ROLF Spectacles, the Grand-Prix winner of EYEWEAR OF THE YEAR 2012.
Since winning the award, their eyewear became well known throughout Japan. A
very unique eyewear brand using only natural materials, even the screws.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US">Mr. Wolf, please introduce your brand to
us.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Mr. Wolf:</span></b></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPrBkdymyfPUhun3IxMo2_-rkJKqzyiwkWF7MtmeejhyphenhyphenwPNLDiKgggEAo_ob8d4LQpEplLkjHqShcbaOmHPaH7YbCMZl6y5hQUhfXW0V2PA4a8_Xt6IMYH7-Fi-U8GXtt7DWzb48uLo4Qp/s1600/prototyping-by-+ROLF-itself.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPrBkdymyfPUhun3IxMo2_-rkJKqzyiwkWF7MtmeejhyphenhyphenwPNLDiKgggEAo_ob8d4LQpEplLkjHqShcbaOmHPaH7YbCMZl6y5hQUhfXW0V2PA4a8_Xt6IMYH7-Fi-U8GXtt7DWzb48uLo4Qp/s320/prototyping-by-+ROLF-itself.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">In the workshop</td></tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US">In 2007 we started out carving eyewear
frames in the home basement with the simplest tools available.</span></div>
<div class="MsoNormal">
<span lang="EN-US">The first prototype was ready after only a
month, but the results were not satisfactory. The team needed to learn much
more, such as CNC machining, press processes and creating new machinery.</span></div>
<div class="MsoNormal">
<span lang="EN-US">At the Opti 2009, additional prototypes
were showcased and for the first time it was possible to gauge responses to the
product. People were thrilled, but the desired quality was lacking because of
imprecise processes. Without any support from the banks, the project seemed
headed for failure despite the positive feedback. Fortunately, support came
from our families so we were able to continue investing in new machinery and
optimized production processes. Finally in August 2009, ROLF could submit the
first perfect set of glasses for the Silmo d`Or. Being nominated for the first
time was an incredible feeling for ROLF, but later winning was beyond
comprehension!</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Chiharu:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">What a lovely story!</span></div>
<div class="MsoNormal">
<span lang="EN-US">A glorious product of such hard work and
effort.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US">Mr. Wolf</span></div>
<div class="MsoNormal">
<span lang="EN-US">The glasses are unique in terms of the
materials used and the production techniques implemented. Almost all machinery
needs to be built or retrofitted specifically. In the early stages, moped
brakes, old actuators and other items were used provisionally because they
lacked the money to outfit machines for production. One example is the Silk-Cut
300, which produces the special thread for our glass fittings. It was entirely
made from scrap parts from our friend, the junk dealer; he still manufactures
all ROLF threads. In order to be able to bend the first parts into shape, the
first pieces of wood was pressed from a living room table with the mechanical
milker from a neighbor, who had retired from farming. The press is still in
use. Even the stone frames had their start this way. Nowadays, precise machines
are used until the point where the frames are passed on to highly sensitive
additional processing that is done by hand.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFGvb3-ZthYZJ4OdmYoAuvGYyEL1A2WJGYQTr4qAy7Q9EXm_Wt5Ls2VdGhXp6gp4-uVczx3_l3aL9Af8BIR-XbFx3VzAmSOCi-j0z_99LK5Rv3FQAW07NpTO3nbk-wFoxaHVvbAbioU6sy/s1600/120925-panner-silmo-chris.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFGvb3-ZthYZJ4OdmYoAuvGYyEL1A2WJGYQTr4qAy7Q9EXm_Wt5Ls2VdGhXp6gp4-uVczx3_l3aL9Af8BIR-XbFx3VzAmSOCi-j0z_99LK5Rv3FQAW07NpTO3nbk-wFoxaHVvbAbioU6sy/s320/120925-panner-silmo-chris.jpg" width="170" /></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Chiharu:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">It’s truly a handmade frame isn’t it? </span></div>
<div class="MsoNormal">
<span lang="EN-US">Could you care to share an example of such
work?</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Mr. Wolf:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">We will bring our new<span style="color: yellow;"><b> "advanced
collection" </b></span>to the IOFT and our new wooden case also designed and produces
in Austria and exclusive for ROLF eyewear. </span></div>
<div class="MsoNormal">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyu1y_DhvDb75RolAA5brBwntC-O9CeUr1UWtWNfI1i-ikREhvMR91YYPEppWNSRlNHdiJVKnEYo8Em4hAXIGFm4P3kXpuPAyinYzG5_pmMOiteJA6ONpv019g4UadG1xTJva2um2_W06R/s1600/ROLF-advanced-collection-new-case.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="208" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyu1y_DhvDb75RolAA5brBwntC-O9CeUr1UWtWNfI1i-ikREhvMR91YYPEppWNSRlNHdiJVKnEYo8Em4hAXIGFm4P3kXpuPAyinYzG5_pmMOiteJA6ONpv019g4UadG1xTJva2um2_W06R/s320/ROLF-advanced-collection-new-case.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Advanced collection</td></tr>
</tbody></table>
<div class="MsoNormal">
<span lang="EN-US"> The new collection is inspired by
classic cars and our environment we always try to push our frames to the next
level. Obsessed of natural materials we want to create different facing in look
and technical features. More natural texture and material and a three
dimensional design makes it possible to reach the next level of wooden eyewear.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US">About the frame Model <span style="color: yellow;"><b>"Hornet"</b></span></span></div>
<div class="MsoNormal">
<span lang="EN-US">The Hornet Wolseley was a small luxury car
that had a square like shape with smooth transitions. The ROLF design
cultivates these soft features into an angle loving, cheeky frame. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US">The Hornet's artistic design is expressed
throughout the frame with each layer adding to the overall impression.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Chiharu:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">The tender and warm texture of the wooden
material is expressed very well by the eyewear. I’m guessing that people would
be able to feel and see the warmth and beautiful frame line better by actually
taking a look at the frame in person. It must grab the Japanese buyer’s
attention. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Mr. Wolf:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">After winning the EOY 2012 we hope to find
some partners to bring our product to Japanese customers. </span></div>
<div class="MsoNormal">
<span lang="EN-US">We know that the Japanese people like good
design and natural materials. The country also has a huge and historical
eyewear market.</span></div>
<div class="MsoNormal">
<span lang="EN-US">That is why we decided to exhibit at IOFT.</span></div>
<div class="MsoNormal">
<span lang="EN-US">At the show, as well as Japanese buyers we
would also like to meet distributors.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Chiharu:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">IOFT is a perfect place to meet
distributors in search of new brands. I hope you will get a chance to meet a
distributor that will match your needs.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Mr. Wolf:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">I got a chance to travel around last year
after picking up the trophy at the IOFT. I loved the sense of creativity and
design all over Tokyo. There are a lot of beautiful shops and each single sign
on these shops is placed and designed perfectly. As I am responsible for the
marketing at ROLF there are a lot of things which I can learn and improve my
skills.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Chiharu:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">Thank you so much! I bet people not only
from Tokyo but from all over Japan are longing for your eyewear to be launched
in Japan.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Mr. Wolf:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">Pass by and have a look on our innovative
product. ROLF's research and development team has created an innovative hinge
for its eyewear made of wood and a specialized ROLF lens-glazing system. The
ROLF wooden spectacle is produced completely without any metal parts or screws,
and it is very easy-care thanks to its special surface treatment. Each ROLF
frame is produced by hand requiring many work steps at the plant in Tyrol /
Austria.</span></div>
<div class="MsoNormal">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFqY05c3sWr3iH2MqvECm2VTy2vaeAvFbSYqMVI71wnaslK6igkAEeiajEdpMNl_n1YTsdyycrocMao0eoBegMeCwqj4u8olADmNv4Ez9kgPYKhnAPdQcCJzVeOImBdD3ScrfxCEjsj19e/s1600/120925-panner-silmo-lindi-good-design-6.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFqY05c3sWr3iH2MqvECm2VTy2vaeAvFbSYqMVI71wnaslK6igkAEeiajEdpMNl_n1YTsdyycrocMao0eoBegMeCwqj4u8olADmNv4Ez9kgPYKhnAPdQcCJzVeOImBdD3ScrfxCEjsj19e/s320/120925-panner-silmo-lindi-good-design-6.jpg" width="170" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Good Design Award</td></tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US">If you wish to book an appointment with us,
please contact us in advance:</span></div>
<div class="MsoNormal">
<span lang="EN-US">sales@rolf-spectacles.com</span></div>
<div class="MsoNormal">
<span lang="EN-US">Mr. Bernhard Wolf </span></div>
<div class="MsoNormal">
<span lang="EN-US">Sales manager</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Chiharu:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">Thank you so much for sharing your passion
with us Mr. Wolf!</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">[Editor’s Note]</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">IOFT is certainly a great place for
wonderful brands such as HOET, FUNK and ROLF yet to launch their products into
the Asian market. These are so many unique, sexy, funky, one of a kind eyewear
brands from the international market such as Europe, U.S which is bound to be
loved by Japanese and Asian buyers. I truly wish for the success of such brands
in making connections with the buyers in the market and for the buyers to fully
utilise this opportunity to help distribute the wonderful frames to all eyewear
lovers in Japan and Asia.<span style="mso-spacerun: yes;"> </span></span><br />
<br />
For more information about the show, please contact Show Management or access the relevant sites listed below. <br />
<br />
<b>IOFT Show Management</b><br />
<b>Attn.: Ena Masui, International PR</b><br />
<b>TEL:+81-3-3349-8519 FAX +81-3-3349-8530</b><br />
<b>URL:http://www.ioft.jp/en/ E-mail:masuie@reedexpo.co.jp</b><br />
<br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: x-small;"><br />Written by Ena Masui, International PR, IOFT Show Management</span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><br /><span style="color: magenta;"><b><br />● EOY 2013 Official HP >>> <a href="http://www.ioft.jp/en/Concurrent-Events/25th-Japan-Best-Dressed-Eyes-Awards/" target="_blank">CLICK HERE</a> <br />● Be our FAN on Facebook Fanpage! >>> <a href="http://www.facebook.com/IOFT.megane" target="_blank">CLICK HERE</a><br />● Follow us on Twitter! >>> <a href="http://twitter.jp/IOFT_PR" target="_blank">CLICK HERE</a><br />● IOFT2012 Official HP>>> <a href="http://www.ioft.jp/en/Home/" target="_blank">CLICK HERE</a> <br /><br />● Information Request on Exhibiting IOFT 2012>>><a href="http://www.ioft.jp/en/ex/" target="_blank"> CLICK HERE </a><br />● Invitation Ticket Request for IOFT 2012 >>> <a href="http://www.ioft.jp/en/inv/" target="_blank">CLICK HERE</a></b></span><br /><span style="font-size: x-small;"><span style="color: red;"> </span></span></span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: x-small;"><span style="color: red;">*IOFT 2012 is NOT open to general public. Those under 18 years old are not allowed to enter the show.</span></span></span><br />
</div>
Anonymoushttp://www.blogger.com/profile/06240066758085297186noreply@blogger.comtag:blogger.com,1999:blog-7830430839843123890.post-52740299445286480512012-10-04T20:38:00.000+09:002012-10-04T20:38:05.880+09:00[Vol.6] Exceptional brands from France: Boutique zone & tide zone exhibitorsIt is already the 4th day into October and the opening date of IOFT is ever so close!<br />
<br />
Exhibitors who are participating must be entering the last stages of preparation to launch their new products and the buyers must be studying the online catalogue and invitation ticket to decide which brands to approach.<br />
<br />
We will be firing more information /photos of the show and exhibiting brands so be ready…<br />
<br />
Today’s topic is French eyewear.<br />
We will introduce two French exhibitors from the Boutique and tide-The IOFT Int’l Designers zone<br />
<br />
Today’s interviewee:<br />
<br />
<ul>
<li><span style="color: #e06666;"><span style="font-size: large;"><b>Mr. David Beddok, Head Designer & Owner, OKO EYEWEAR Group</b></span></span></li>
</ul>
<br />
<ul>
<li><span style="color: #e06666;"><span style="font-size: large;"><b>Ms. COCO, Director & Designer, LOTHO FRANCE S.A.S.</b></span></span></li>
</ul>
<br />
Interviewer : Chiharu Nishiura, International PR, IOFT Show Management<br />
<br />
<br />
<br />
<b>Chiharu:</b><br />
Please introduce us to your brand<br />
<br />
<br />
<br />
<b>Mr. Beddok:</b><br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnftegBSO47_GDdOIFJdr1cBUoTY9smt0cGnVLJ1_8DqNpG_1dNymLGgcAOK2F9D77Eud7dXMY9_nys0Mt45dVun1IkUnBe4L9fvnSLslgisdPdRXP67e2fuscxrMksSwLxZpW_y1JUJOq/s1600/David+Beddok+25.09.2012.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnftegBSO47_GDdOIFJdr1cBUoTY9smt0cGnVLJ1_8DqNpG_1dNymLGgcAOK2F9D77Eud7dXMY9_nys0Mt45dVun1IkUnBe4L9fvnSLslgisdPdRXP67e2fuscxrMksSwLxZpW_y1JUJOq/s320/David+Beddok+25.09.2012.jpg" width="239" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Mr. Beddok</td></tr>
</tbody></table>
<span style="color: yellow;"><b>OKO EYEWEAR Group </b></span>was created right at the start of the 21st century by two passionate opticians taken by the idea of producing the best possible eyewear for all.<br />
We have now become a strong company recognised in the optical industry.<br />
<br />
<br />
<br />
At OKO EYEWEAR Group we have values that play an essential role. We convey a clear message that defines the existence of the brands that make it happen and make it live, and that defines its DNA. <br />
<br />
It’s the combination of all these values that creates a unity between the eyewear consumers of the brands OKO by OKO Paris or KIDOKO for children. <br />
<br />
<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRrkXtGbtzdz8FhOeNbL6EzLOl18izLJQbr7D9asOQvk3cXHDRciLQjEYSmFOcqrLI80cicRkRWW_s5wpCeX7xHUpsXvtOEXaMi-OZwRciWN9q88DHuRUbnCEFMljO4IbrazpVuQjcWtw9/s1600/LOGO.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="193" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRrkXtGbtzdz8FhOeNbL6EzLOl18izLJQbr7D9asOQvk3cXHDRciLQjEYSmFOcqrLI80cicRkRWW_s5wpCeX7xHUpsXvtOEXaMi-OZwRciWN9q88DHuRUbnCEFMljO4IbrazpVuQjcWtw9/s200/LOGO.PNG" width="200" /></a>One of our values is “DNA” This is the art of launching amazing frames year after year, trade show after trade show, but always respecting the identity and the signature of a company with strong values of differentiation, innovation, comfort and quality. This is the motto of OKO EYEWEAR. This is something we cannot compromise. <br />
<br />
<br />
<br />
Other values include; ability to constantly be a reliable brand, whether we have stone hard pride in our work, ability to keep creating something fun, importance of team work, passion for what we do, durably producing quality eyewear, continually producing successful products, keeping a high standard of technology and never forgetting the value of tradition. We try to be a brand strictly keeping to such values. <br />
<br />
<b>Chiharu:</b><br />
I see. That explains why I am so drawn by your brand every time I visit your booth. There is so much core and structure behind your success. Such an impressive way direct a brand! <br />
<br />
<b>Mr. Beddok:</b><br />
Exactly our point.<br />
Keeping to this DNA has led to the successes of the first collection OKO by OKO Paris. And by learning from that experience we have continually manage to be very successful with the brands that followed; KIDOKO, Moko Besicles & MyMuse.<br />
<br />
When it comes to creating something new, OKO is a company with a high level of freedom. I bet whoever gets a chance to see our new collection should be able to agree with that statement.<br />
<b><br />Chiharu:</b><br />
Could you tell us the reason for continually exhibiting at IOFT?<br />
<br />
<b>Mr. Beddok:</b><br />
We got our Japanese distributor the first year of our participation in 2009. Sharing our passion for eyewear and continue the promotion of our products is our major target. Besides, the great response of our Japanese opticians deserves our (me and my partner Philippe’s) presence every year in order to honor them.<br />
IOFT represents also a good opportunity of making new contacts for other Asian markets. <br />
It is definitely a good place to be and display our new collections in this part of the planet as the equivalent of Silmo for us in Europe or Vision EXPO New York in America.<br />
By exhibiting at IOFT we are able to continually make a good promotion of our products with the Japanese market as well as sharing our passion for eyewear.<br />
<br />
<b>Chiharu:</b><br />
Thank you so much! I have a very strong feeling that the readers of IOFT NEWS are very eager to hear about your new frames…could you kindly share a bit about them?<br />
<br />
<b>Mr. Beddok:</b><br />
First I will introduce a frame from the brand, OKO by OKO Paris.<br />
This is a new optical collection with a new mix of acetate/metal.<br />
This is the poster…<br />
...and this is <b><span style="color: orange;">CAC</span></b><br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFi9Pj0NW10bInrHJBuj0Y31KlOKZrNBXVCxZTahUSOhoqy33cWHXTwU-9M-LCcyDYw8785Svjc6V8yqbbxKtHBcKvG81pC8w9_BuAmY0eLd_zLoJqWZP70JYUtEynJRtHqhtZoNZG2s3y/s1600/COLLAGE+MONTURES+CAC.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="167" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFi9Pj0NW10bInrHJBuj0Y31KlOKZrNBXVCxZTahUSOhoqy33cWHXTwU-9M-LCcyDYw8785Svjc6V8yqbbxKtHBcKvG81pC8w9_BuAmY0eLd_zLoJqWZP70JYUtEynJRtHqhtZoNZG2s3y/s400/COLLAGE+MONTURES+CAC.jpg" width="400" /></a></div>
<br />
<br />
<br />
CAC is the new optical collection of OKO by OKO Paris which has a hybrid acetate/metal frame and can be worn by men or women. It has character and style and can be thoroughly enjoyed even by people who are used to wearing stylish frames. Designer style, yes, but affordable for all! <br />
<br />
As a preview of this new collection, here are the two first models... <br />
<br />
<span style="color: orange;"><b>CAC 8 (size 56-14)</b></span><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPZ-M2L7KR_73f3GumiaPToT-y7352RFSmat_bfhCL1IwNlofdRVUyxrUeN-ytvf2zAlkuwwAOCaOIcg_122Fd7q8TYDjIhvb-nAPgYyEIZyYWbcCGHGf0lHIVU_711KY0He40Q8mYEw-I/s1600/CAC8-01+FACE.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="130" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPZ-M2L7KR_73f3GumiaPToT-y7352RFSmat_bfhCL1IwNlofdRVUyxrUeN-ytvf2zAlkuwwAOCaOIcg_122Fd7q8TYDjIhvb-nAPgYyEIZyYWbcCGHGf0lHIVU_711KY0He40Q8mYEw-I/s320/CAC8-01+FACE.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">CAC 8 </td></tr>
</tbody></table>
<br />
<br />
and <b><span style="color: orange;">CAC 9 (size 55 – 16)</span></b><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivlvLSfiNWIshcITmQkGehu7luWKzWdVcmiPoWb0yyf9nTEgHp7VFZ5sDQTcPbHi7EP8UCXTvv7ksFoP7Rjtyx5XXcuFoOkpnIB7qX-_KVmZNyLp53REZPraA6LK7gON2GrRg5sdK5BDLI/s1600/CAC9-03+FACE.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="130" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivlvLSfiNWIshcITmQkGehu7luWKzWdVcmiPoWb0yyf9nTEgHp7VFZ5sDQTcPbHi7EP8UCXTvv7ksFoP7Rjtyx5XXcuFoOkpnIB7qX-_KVmZNyLp53REZPraA6LK7gON2GrRg5sdK5BDLI/s320/CAC9-03+FACE.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">CAC 9<b><span style="color: orange;"><br /></span></b></td></tr>
</tbody></table>
<br />
These come in two different sizes to fit as many faces as possible from smaller to larger. Each of the models existing in 4 colors. <br />
<br />
<b>Chiharu:</b><br />
Asian people’s tend have a smaller face compared to people from Europe and America so it’s really good that it comes in different sizes. <br />
Besides what you have just told us, I heard there is more to this collection…is that true? <br />
<br />
<b>Mr. Beddok:</b><br />
Yes…<br />
The CAC collection has a very unique design around the temple area.<br />
<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlSVr7gYNDNLl-T6qzvOKaCmXjfJTpTffGkcpIoq4JWAGP98gqtgpPpdva4Fsm-BrN3wVT_2dLjOqZp53TsCoftwv-QDOO0MQupetvHX64YdLdrrRXHwNyHnweBydEqFrLqEEIm6LSscsL/s1600/CAC8-01.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="134" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlSVr7gYNDNLl-T6qzvOKaCmXjfJTpTffGkcpIoq4JWAGP98gqtgpPpdva4Fsm-BrN3wVT_2dLjOqZp53TsCoftwv-QDOO0MQupetvHX64YdLdrrRXHwNyHnweBydEqFrLqEEIm6LSscsL/s320/CAC8-01.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">CAC 8 </td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5nvg1yszmcSV_NnLwL9_dHekmPCxS0uO18T5BwxWZzreHWGVTmMn67TMHmIIb32hQUc9iebpLstnfilWImbYora6sAIK3VGspCCPFCVb6g8rpDKjHj5ygmLWzcwUXOaPkS8kQ9XSZWcFc/s1600/CAC9-03.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="134" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5nvg1yszmcSV_NnLwL9_dHekmPCxS0uO18T5BwxWZzreHWGVTmMn67TMHmIIb32hQUc9iebpLstnfilWImbYora6sAIK3VGspCCPFCVb6g8rpDKjHj5ygmLWzcwUXOaPkS8kQ9XSZWcFc/s320/CAC9-03.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">CAC 9</td></tr>
</tbody></table>
<br />
We carefully chose which plate to use for this collection and the end result is this unique frame with a straight temple line. The temple extends to the hinge, wraps around it and ends at the acetate ear stem which matches the face very well. <br />
The ‘must’ of this collection stands in the base line of one unique color which goes from the face up to the ear stem. When you look at it from above, it is a continuous and unique coherent line. <br />
<br />
OKO by OKO continues to surprise our fans by creating frames which have innovative/crazy design and a combination of delirious colours. <br />
<br />
CAC’s pure design, high sense of elegance is proof that it was designed by David BEDDOK. These frames seduce both men and women by their creative and innovative look. These are offbeat frames that pushes away the reasonable limits by turning usual ideas upside-down.<br />
<br />
<br />
Here is a video that explains it very well<br />
<a href="http://www.youtube.com/watch?v=EfGvLSoJCMQ&feature=player_embedded">http://www.youtube.com/watch?v=EfGvLSoJCMQ&feature=player_embedded</a><a href="http://www.youtube.com/watch?v=EfGvLSoJCMQ&feature=player_embedded" target="_blank">http://www.youtube.com/watch?v=EfGvLSoJCMQ&feature=player_embedded</a> <br />
<b></b><br />
<b><br /> </b><br />
<b>Chiharu:</b><br />
Wow, I bet everyone can’t wait to actually have a look at this collection in person.<br />
<br />
<b>Mr. Beddok:</b><br />
I am looking forward to meet many Japanese and Asian distributors at IOFT. <br />
Join the Turtle club! A human adventure in eyewear working 365 days a year for you.<br />
<br />
To book an appointment with us, please contact:<br />
<span style="color: magenta;"><b>TEL: +33 6 20 31 67 90</b></span><br />
<span style="color: magenta;"><b>E-mail: <a href="mailto:ana.oko@free.fr">ana.oko@free.fr</a></b></span><br />
<b><br />Chiharu:</b><br />
Mr. Beddok, thank you very much!<br />
<br />
<br />
<br />
***<br />
<br />
<br />
<br />
<b>Chiharu:</b><br />
Now I would like to introduce another exhibitor from France,<br />
Ms. COCO from <span style="color: yellow;"><b>LOTHO</b></span><br />
Please tell us about your brand<br />
<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9vHqAvv97nu0xpYj_D2tz6h1ezo0zP4NEP0ugwfTjJ_un8OCEAH_gIRmB6tPHSJjW8Pn-CfluC6INutYk1siyfjCt1QvyJjuwMVsLw4sd_gKLUB2ubgOhyphenhyphenasdBfg5d7EX6CB_g3y9CvLc/s1600/LOTHO+designer.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9vHqAvv97nu0xpYj_D2tz6h1ezo0zP4NEP0ugwfTjJ_un8OCEAH_gIRmB6tPHSJjW8Pn-CfluC6INutYk1siyfjCt1QvyJjuwMVsLw4sd_gKLUB2ubgOhyphenhyphenasdBfg5d7EX6CB_g3y9CvLc/s320/LOTHO+designer.jpg" width="251" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Ms. COCO</td></tr>
</tbody></table>
<b>Ms. COCO:</b><br />
LOTHO was created in the spring 2009 in Paris, France.<br />
Our work was inspired and originates from the rich and symbolic universe of British visionary artist William Blake's poem. Seeing something special where nothing can be seen, changing what you are seeing and giving life to what is reflected in your eyes. 100 unique feelings and styles for a 100 different people, such is what LOTHO strives to create.<br />
<br />
The approach of the company from the start has been to develop high-end “boutique” eyewear to the highest standard of craftsmanship. <br />
Once, one our frames was noticed and got picked out by Rinka, at IOFT (a very famous fashion model in Japan) who was awarded that year for the Japan Best Dressed Eyes Award…That was a very happy and proud moment for us. <br />
<br />
<b>Chiharu:</b><br />
Your designs are definitely one of a kind. So many of your frames have such a unique style I have never seen anything like it. <br />
It is not too edgy and is very refined… it seems perfect for people with a high sense of fashion.<br />
After hearing your brand concept, I am more convinced.<br />
<br />
<b>Ms. COCO:</b><br />
It is great for us to be able to continuously come to IOFT. It is the best medium to create an long term relationship with our customers and opticians in general. The key for us is to develop a strong trust with the shops that represent us.<br />
<br />
<b>Chiharu:</b><br />
Indeed. The frames illustrate your concept very well so I hope you will be able to meet buyers who will love and live up to your concept in the long run.<br />
<br />
<b>Ms. COCO</b><br />
Exactly my point!<br />
It is always exciting to meet with new people and brands, new encounters brings new energy and perspective.<br />
Opportunities to meet new people at IOFT and to introduce our brand and collection are definitely something we look forward to. We hope to expand our horizon by such acquaintance.<br />
At the show we wish to meet Japanese buyers of course, but also people related to our business. Japan has such a great tradition in eyewear that we are always eager to meet new people, and companies we have never met.<br />
<br />
<b>Chiharu:</b><br />
I hope for the best!<br />
<br />
Now…the moment we have all been waiting for…<br />
Could you kindly introduce some of your frames that you will be showcasing at the show?<br />
<br />
<b>Ms. COCO:</b><br />
This is <b><span style="color: orange;">ANNA</span></b><br />
<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3uHzhGnx0IE-zd-HVqN1TRECThfQ2NhqxoC0AkdzCcPRwUhyphenhyphen3QtBIPBKOilwBrUMI2qknmBnLUTz1pU0ZLlZ5c57Iv8WjmJG3feLXYi5PfxlL9ylKnWDlLqcFy_ncXn2B4k0lW0F7cd09/s1600/ANNA+4.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="172" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3uHzhGnx0IE-zd-HVqN1TRECThfQ2NhqxoC0AkdzCcPRwUhyphenhyphen3QtBIPBKOilwBrUMI2qknmBnLUTz1pU0ZLlZ5c57Iv8WjmJG3feLXYi5PfxlL9ylKnWDlLqcFy_ncXn2B4k0lW0F7cd09/s320/ANNA+4.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">ANNA</td></tr>
</tbody></table>
<br />
<br />
…a very fun piece. <br />
A completely new approach on a classic look.<br />
<br />
<b><span style="color: orange;">ZACHARY</span></b>,<br />
<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbbVh54LvQTMi6W3ba377wuEaNfnQaQ7U1l0BtSlZU4gylYdPzg35ZZDvWB79j7GLLRx0krf7Q0sU1vynFyRjzjr2tPyVVyzygnMz99_po94G5deHlyvIUYroXnvac1avKs0BmyIA3h44_/s1600/ZACHARY+5.bmp" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="207" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbbVh54LvQTMi6W3ba377wuEaNfnQaQ7U1l0BtSlZU4gylYdPzg35ZZDvWB79j7GLLRx0krf7Q0sU1vynFyRjzjr2tPyVVyzygnMz99_po94G5deHlyvIUYroXnvac1avKs0BmyIA3h44_/s320/ZACHARY+5.bmp" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">ZACHARY</td></tr>
</tbody></table>
<br />
<br />
…a frame to pushes your personality out.<br />
<br />
And <span style="color: orange;"><b>MARCELLO</b></span><br />
<br />
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<tr><td style="text-align: center;"><img border="0" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6sa2965hPy_F9rg-Ty0JxPPCuO6YxvxEhlWllSxOfocxMTcLwbZn3G9oYwZP2YDfEwLnRa6GW8_cF6O7CmEQ8Ujj110J383f5YtAaQtkxsvdI1XZAgY5aMJFalaAk1Pbpbhx0hNRe3PSz/s320/MARCELLO+2.bmp" width="320" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">MARCHELLO</td></tr>
</tbody></table>
<br />
...a mix of retro and bold that gives a new twist to a certain idea of classic style.<br />
<br />
<br />
<b>Chiharu:</b><br />
Wow…<br />
Such unique frames that all shouts out LOTHO.<br />
I cannot wait to have a look at more of your unique collections at your booth.<br />
Would you like to send a message out to the readers of IOFT NEWS?<br />
<br />
<b>Ms. COCO:</b><br />
Hi there, we are very happy to introduce our new collection at IOFT.<br />
if you love fashion, art and music, be sure to stop by and check our collection.<br />
Stop by any time, half the fun is to check the glasses by yourself and try them on.<br />
<br />
If you wish to book an appointment with us, please email us:<br />
<a href="mailto:contact@lotho.fr">contact@lotho.fr</a><br />
<br />
<b>Chiharu:</b><br />
Thank you very much Ms. COCO!!<br />
<br />
<br />
<br />
<span style="font-size: large;"><b>[Editor’s Note:]</b></span><br />
It is so inspiring to get in touch with exhibitors such as OKO and LOTHO with such deep meaning and value behind their work.<br />
IOFT is definitely a great chance for Japanese and Asian buyers to meet and make business with such wonderful designers. If you wish to make an appointment please contact them as soon as possible as there is so little time until the opening of the show!<br />
We look forward to your active participation and appointment making.<br />
<br />
For more information about the show, please contact Show Management or access the relevant sites listed below. <br />
<br />
IOFT Show Management<br />
Attn.: Ena Masui, International PR<br />
TEL:+81-3-3349-8519 FAX +81-3-3349-8530<br />
URL:http://www.ioft.jp/en/ E-mail:masuie@reedexpo.co.jp<br />
<br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: x-small;"><br />Written by Ena Masui, International PR, IOFT Show Management</span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><br /><span style="color: magenta;"><b><br />● EOY 2013 Official HP >>> <a href="http://www.ioft.jp/en/Concurrent-Events/25th-Japan-Best-Dressed-Eyes-Awards/" target="_blank">CLICK HERE</a> <br />● Be our FAN on Facebook Fanpage! >>> <a href="http://www.facebook.com/IOFT.megane" target="_blank">CLICK HERE</a><br />● Follow us on Twitter! >>> <a href="http://twitter.jp/IOFT_PR" target="_blank">CLICK HERE</a><br />● IOFT2012 Official HP>>> <a href="http://www.ioft.jp/en/Home/" target="_blank">CLICK HERE</a> <br /><br />● Information Request on Exhibiting IOFT 2012>>><a href="http://www.ioft.jp/en/ex/" target="_blank"> CLICK HERE </a><br />● Invitation Ticket Request for IOFT 2012 >>> <a href="http://www.ioft.jp/en/inv/" target="_blank">CLICK HERE</a></b></span><br /><span style="font-size: x-small;"><span style="color: red;"> </span></span></span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: x-small;"><span style="color: red;">*IOFT 2012 is NOT open to general public. Those under 18 years old are not allowed to enter the show.</span></span></span>Anonymoushttp://www.blogger.com/profile/06240066758085297186noreply@blogger.comtag:blogger.com,1999:blog-7830430839843123890.post-79871793039021233072012-10-02T14:39:00.000+09:002012-10-04T14:01:26.708+09:00[Vol.5 EYEWEAR OF THE YEAR 2013 (EOY 2013): Winners announced!]<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: Arial,Helvetica,sans-serif;">Attention everyone!<br /><br />The winners for <b><span style="color: orange;">EYEWEAR OF THE YEAR 2013 (EOY 2013)</span></b> are finally out! <br /><br />As many of you may know, EOY is one of the concurrent events held at IOFT and is a profound industry award which selects and honors distinguished new products for the coming year which excels in design and or function. <br /><br />The nominated eyewear are screened by committee members, all forerunners of the eyewear, fashion and design industry:<br /><span style="color: cyan;"><b>This year’s committee members </b></span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;">After careful studying and intense discussion between the experts, the winners for each category are selected.<br /><span style="color: cyan;"><b>Below are this year’s winners from each category:</b></span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><br />All winners will be awarded at an awards ceremony during the first day of the show and the Grand-Prix will be announced for each category. Each winning eyewear will be dedicated an exhibit area at the ceremony venue for the whole duration of the show so the winning eyewear can be admired even if one misses the chance to participate in the event.<b><span style="color: orange;"><br /> </span></b></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><b><span style="color: orange;"><Ceremony details></span></b></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><b><span style="color: orange;"><br />Date: October 22 [Mon], 2012 <br />Time: 13:00- <br />Venue: Special stage within the exhibition hall dedicated to EOY 2013</span></b></span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">Year by year the award is increasing in popularity and this year was no exception.<br />The reason for its popularity is simply because the EOY awarded frames are known to boost in sales during and after the show. </span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><br /><span style="font-size: large;"><b> </b></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: large;"><b> Why do winning frames boost up in sales?</b></span><br /><br />In addition to the spotlight at the ceremony, the winning eyewear will receive other privileges such as; coverage in leading Japanese magazines, marking a winner’s logo by the exhibitor’s name on the floor plan, entitles to use the Award–winner logo when promoting the product and awarded a trophy, certificate and panel to assist the exhibitor’s promotion at IOFT and retail shops. http://www.ioft.jp/en/Concurrent-Events/Eoy-Awards/Winning-Privileges/ <br /><br />Therefore the winners will receive extra exposure and attention during the show. Furthermore, as the show gathers numerous international press/media and key decision makers from major Japanese and Asian buyers, retailers, wholesalers, and importers, the award is expected to greatly contribute to the business of the winning eyewear for the coming year.<br /><br />For more information about EOY please access our official show webpage http://www.ioft.jp/en/Concurrent-Events/Eoy-Awards/ <br />…Or simply join us at IOFT to experience the excitement! Be the first to know who wins Gran-Prix!<br /><span style="font-size: x-small;"><br /><br />Written by Ena Masui, International PR, IOFT Show Management</span><br /><br /><span style="color: magenta;"><b><br />● EOY 2013 Official HP >>> <a href="http://www.ioft.jp/en/Concurrent-Events/25th-Japan-Best-Dressed-Eyes-Awards/" target="_blank">CLICK HERE</a> <br />● Be our FAN on Facebook Fanpage! >>> <a href="http://www.facebook.com/IOFT.megane" target="_blank">CLICK HERE</a><br />● Follow us on Twitter! >>> <a href="http://twitter.jp/IOFT_PR" target="_blank">CLICK HERE</a><br />● IOFT2012 Official HP>>> <a href="http://www.ioft.jp/en/Home/" target="_blank">CLICK HERE</a> <br /><br />● Information Request on Exhibiting IOFT 2012>>><a href="http://www.ioft.jp/en/ex/" target="_blank"> CLICK HERE </a><br />● Invitation Ticket Request for IOFT 2012 >>> <a href="http://www.ioft.jp/en/inv/" target="_blank">CLICK HERE</a></b></span><br /><span style="font-size: x-small;"><span style="color: red;"> </span></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: x-small;"><span style="color: red;">*IOFT 2012 is NOT open to general public. Those under 18 years old are not allowed to enter the show.</span></span></span>Anonymoushttp://www.blogger.com/profile/06240066758085297186noreply@blogger.comtag:blogger.com,1999:blog-7830430839843123890.post-71838933627255457012012-09-27T10:20:00.002+09:002012-09-27T10:20:50.484+09:00[Vol. 4] Introducing more tide zone exhibitors- Designers from the international market<br />
Hello everyone!<br />
It is now 1 month away from the opening of IOFT. Those who are visiting this year’s show must be in the final stages of planning your visit. When to visit which booth… etc. etc.<br />
<br />
If you think you have completed your scheduling, the piece of information we are just about to reveal may cause you to alter your plans. <br />
Today we have more information about 6 brands which will be showcased at this year’s show.<br />
<br />
Below is the lineup of today’s news:<br />
<br />
Interview with: <span style="font-size: large;"><b><span style="color: yellow;">Mr. Dider Marder, General Manager and Art Director of EMMANUELLE KHANH PARIS</span> </b></span>– a high quality eyewear brand born from the world of fashion, loved by many celebrities. http://www.emmanuellekhanhparis.com/<br />
<br />
&<br />
<br />
Interview with:<b><span style="font-size: large;"> <span style="color: yellow;">Mr. Masashi Mishima, Senior Executive Manager of Thorough Distribution, MARI VISION INC. </span> </span></b>He will be representing many world renowned eyewear brands such as OLIVER GOLDSMITH (U.K.)、Orgreen (Denmark), WOLFGANG PROKSH (Germany) and MEIMA (France). http://www.thorough.jp<br />
<br />
<br />
I would like to start by introducing Mr. Dider Marder from <span style="color: orange;"><b>EMMANUELLE KHANH PARIS</b></span>.<br />
<br />
(Interviewer Chiharu Nishiura, PR, IOFT Show Management)<br />
<br />
<b>Chiharu:</b><br />
Mr. Marder, please tell me a little about EMMANUELLE KHANH.<br />
<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEha7wa5dGJxbfdUHJ5IA6NMuB2ybZPWYPlqK1nAFo3CQNxf-07XBoyZQkRQe3T0aVLgjTxbelnSwlk57Nl4M2lZjl5IxUl9AHkZF0GI1GCJTILVo3tTpspgvi9wP4OPbF_oWuBe-gLSl50D/s1600/PICTUREDM.jpeg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEha7wa5dGJxbfdUHJ5IA6NMuB2ybZPWYPlqK1nAFo3CQNxf-07XBoyZQkRQe3T0aVLgjTxbelnSwlk57Nl4M2lZjl5IxUl9AHkZF0GI1GCJTILVo3tTpspgvi9wP4OPbF_oWuBe-gLSl50D/s320/PICTUREDM.jpeg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Mr. Dider Marder</td></tr>
</tbody></table>
<br />
<b>Mr. Marder:</b><br />
EMMANUELLE KHANH was first founded as a fashion brand in 1969 and was very popular around the 70s and 80s in Europe, the U.S. and Japan.<br />
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<br />
Since then we have reconstructed our company in 2009. We now have a collection of sunglasses and eyewear. The sunglasses are very vintage and the eyewear line has an elegant French flavour to it. All our frames and accessories are hand made in France. <br />
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<br />
<b>Chiharu:</b><br />
Your frames are so high fashion and endorsed by celebrities around the world. Could you share with us why you continually decide to exhibit at IOFT?<br />
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<b>Mr. Marder:</b><br />
The Japanese and Korean market is very important for our future business plans. Our frames are well known for its good quality in the world of fashion and we would like to do the same in the eyewear industry.<br />
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<b>Chiharu:</b><br />
I see, so IOFT is perfect for your brand as it has a distinguished place in the Asian market.<br />
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<b>Mr. Marder:</b><br />
Indeed. We wish to meet many buyers in Japan in search of luxurious fashion brands at IOFT. We would also like to meet optic stores from Korea, chain stores, independent boutiques, department stores…as many kinds of stores as possible. <br />
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<b>Chiharu:</b><br />
EMMANUELLE KHANH is definitely a brand to look out for if you are looking for something new and high fashion. <br />
Now, the moment we have all been waiting for...could you introduce your latest eyewear that you will be showcasing at this year’s show?<br />
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<b>Mr. Marder:</b><br />
Sure. <br />
I will show you the <span style="color: orange;"><b>remake of the 1000GP1</b></span> model, which is a very symbolic model of EMMANUELLE KHANH.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIJm4ukHttq7kug9Z5hhXR8JHkwaYSXW6sjs9O-PI4dd7-KrM91BWMkmwjEdDg9jrR8laWO1GLHEnGGCKY7pHoKu_F3hDe19vNFLqx69UwRNBkwaM1POqsskqELX3OvyQ2sHt1PuprORxK/s1600/1000GP1.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIJm4ukHttq7kug9Z5hhXR8JHkwaYSXW6sjs9O-PI4dd7-KrM91BWMkmwjEdDg9jrR8laWO1GLHEnGGCKY7pHoKu_F3hDe19vNFLqx69UwRNBkwaM1POqsskqELX3OvyQ2sHt1PuprORxK/s400/1000GP1.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b>remake of 1000GP1</b></td></tr>
</tbody></table>
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This model was worn and loved by the 80s rap singer RUN DMC and many other people with great taste in fashion.<br />
This was a limited edition model and was made with serial numbers.<br />
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<b>Chiharu:</b><br />
This is so cool!! This was recently worn by a very famous international singer wasn’t it… I really wish more high fashion eyewear such as this would become more popular in Japan as well. <br />
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<b>Mr. Marder:</b><br />
Thank you. Our collection of eyewear has a distinguished/unique style and quality so it can be worn by any sex, in any scene and especially enjoyed by someone who wants to wear something different. Therefore, I am really looking forward to meeting people in search of something to satisfy their needs and taste of high fashion. <br />
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<b>Chiharu:</b><br />
Thank you Mr Marder!!<br />
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Following on, I would like to introduce<b><span style="color: orange;"> Mr. Mishima</span></b> from <span style="color: orange;"><b>MARI VISION INC.</b></span> <br />
Please introduce your brand to us.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBckzhAM6fFYEsiBTSFRIZpbaq6g_D-YugjiD1pzQWQ9F2LkbrHtgwkOJB4bKQc_-rgG6PnL0gpZKQuZuJ8pPqHx3wxHbY7Yni6B3_NvlV21s9h090yrmYRanTe21r6QKteUgF2nzEhfWv/s1600/%25E4%25B8%2589%25E5%25B3%25B6%25E3%2581%2595%25E3%2582%2593.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBckzhAM6fFYEsiBTSFRIZpbaq6g_D-YugjiD1pzQWQ9F2LkbrHtgwkOJB4bKQc_-rgG6PnL0gpZKQuZuJ8pPqHx3wxHbY7Yni6B3_NvlV21s9h090yrmYRanTe21r6QKteUgF2nzEhfWv/s320/%25E4%25B8%2589%25E5%25B3%25B6%25E3%2581%2595%25E3%2582%2593.JPG" width="217" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b>Mr. Masashi Mishima</b></td></tr>
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<b>Mr. Mishima:</b><br />
<br />
We are currently directing and distributing 4 European brands <b>OLIVER GOLDSMITH</b> (U.K.)、<b>Orgreen</b> (Denmark), <b>WOLFGANG PROKSH</b> (Germany) and <b>MEIMA</b> (France) and 1 Japanese brand from Gifu prefecture, <b>ENA GANKYO KOUGYOU CO. LTD. </b>with their original brands <b>ENa</b> (sunglasses) and <b>EnaLloid</b> (eyewear).<br />
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<b>Chiharu:</b><br />
Those are all brands that IOFT have been dreaming about so we are so excited about the exhibit. Could you kindly explain about each of the brands? <br />
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<b>Mr. Mishima:</b><br />
Of course. I will start with<span style="color: orange;"> <b>OLIVER GOLDSMITH.</b></span><br />
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OLIVER GOLDSMITH began in 1926. From 1950 many sunglasses with revolutionary designs were launched and caused a swept the European fashion scene in a flash.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_E1CG_aSsCfi7ZOn56VxF1DhYIz8nHCUkfee9aiA0udUmcCnhKEhyphenhyphenWLFWBfjTrS-oRqMUd1HoWoQ2ZTpR4LLKzRsJaICGiDQq0Jx25ZNnXlcyHHEywlUwiebUSQXVFD87pGa_VyR2WgoM/s1600/%25E3%2583%2587%25E3%2582%25B6%25E3%2582%25A4%25E3%2583%258A%25E3%2583%25BC.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_E1CG_aSsCfi7ZOn56VxF1DhYIz8nHCUkfee9aiA0udUmcCnhKEhyphenhyphenWLFWBfjTrS-oRqMUd1HoWoQ2ZTpR4LLKzRsJaICGiDQq0Jx25ZNnXlcyHHEywlUwiebUSQXVFD87pGa_VyR2WgoM/s320/%25E3%2583%2587%25E3%2582%25B6%25E3%2582%25A4%25E3%2583%258A%25E3%2583%25BC.JPG" width="259" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_E1CG_aSsCfi7ZOn56VxF1DhYIz8nHCUkfee9aiA0udUmcCnhKEhyphenhyphenWLFWBfjTrS-oRqMUd1HoWoQ2ZTpR4LLKzRsJaICGiDQq0Jx25ZNnXlcyHHEywlUwiebUSQXVFD87pGa_VyR2WgoM/s1600/%25E3%2583%2587%25E3%2582%25B6%25E3%2582%25A4%25E3%2583%258A%25E3%2583%25BC.JPG" style="margin-left: 1em; margin-right: 1em;"></a> <br />
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There was a brief moment of silence but made a comeback in 2005. Since then it became a high fashion eyewear brand with a new edge sure to satisfy those who enjoy something striking and unusual. <br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhV9RysVZTBCiLbgOC6FWHGbPIn6lUGJUd78rfOeOMEAq8_rQ9tbsrYpO99jUR_dMQrlQYYHgIIcls5qEZ81_Flj1a19vtSZuZR-Jc3H5b1nXUvYFA3XVQ401AFKgHaU9PD6GzO_w_4-we0/s1600/OG_LIBRARY.PNG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhV9RysVZTBCiLbgOC6FWHGbPIn6lUGJUd78rfOeOMEAq8_rQ9tbsrYpO99jUR_dMQrlQYYHgIIcls5qEZ81_Flj1a19vtSZuZR-Jc3H5b1nXUvYFA3XVQ401AFKgHaU9PD6GzO_w_4-we0/s400/OG_LIBRARY.PNG" width="266" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b>LIBRARY</b></td></tr>
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The real charm about OLIVER GOLDSMITH is its timeless ability to impress and project a connection and memory of a real celebrity. Such a rare and unique meme of the brand has translated into the edge and vintage style of the end products. The natural ability to be both mischievous and elegant just goes to show the quality of the upbringing of the frames. That is the greatest attraction of OLIVER GOLDSMITH and can be enjoyed by any generation and any era. <br />
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The new OLIVER GOLDSMITH collection is a result of a collaborative work between the finest crafts men and a strict eye of selecting a timelessly glimmering vintage model out of an enormous design archive.<br />
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I will now introduce <span style="color: orange;"><b>Orgreen</b></span>.<br />
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The founder Henrik Orgreen was originally an importer of products such as snowboards and sold sunglasses on the side. One day he thought “We might as well make our own shades” and consulted Tobias Wandrup, a product designer and began to create the brand Orgreen.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUXGm2liGM4UnTj_qcjSTJf7FQi3yVQdgSsJ-S-50mJL11W8pAWrJO7mbNRFPWegyAOosNZgB38SkDC4eQB3njVFLYTBibPuLsZMD4wLToVvsqSuMgghFVKNTqtdZwSvrkRanbuXTYxzoj/s1600/%25E3%2583%2587%25E3%2582%25B6%25E3%2582%25A4%25E3%2583%258A%25E3%2583%25BC.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="257" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUXGm2liGM4UnTj_qcjSTJf7FQi3yVQdgSsJ-S-50mJL11W8pAWrJO7mbNRFPWegyAOosNZgB38SkDC4eQB3njVFLYTBibPuLsZMD4wLToVvsqSuMgghFVKNTqtdZwSvrkRanbuXTYxzoj/s320/%25E3%2583%2587%25E3%2582%25B6%25E3%2582%25A4%25E3%2583%258A%25E3%2583%25BC.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b>The Designers</b></td></tr>
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With his sense of style and taste, he was able to create eyewear gleaming with originality. This may be due to the fact that he based his designs on a texture completely unrelated to eyewear. <br />
A great eye for beauty must have been preinstalled into his DNA. The refined “street style”, was inspired and born from nature, so beautiful but sometimes harmful. His continual hunger for crafts is definitely a driving force for his great work; light frames jam packed with hard work and deep content. <br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieAanH1b8JmF8zwx-GXxK1Dx_2UWWa67M6LQXBJo8XdkRmaDZRAcTRvMdZkvRIjR8KEzfNJCYBEdSP44DmmUtbMAX7YaarW9SyIROWYCIgdCJOAV7QQJFohE6SCa9jjI5xK7rGJK7SUuOJ/s1600/ELLE_318.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieAanH1b8JmF8zwx-GXxK1Dx_2UWWa67M6LQXBJo8XdkRmaDZRAcTRvMdZkvRIjR8KEzfNJCYBEdSP44DmmUtbMAX7YaarW9SyIROWYCIgdCJOAV7QQJFohE6SCa9jjI5xK7rGJK7SUuOJ/s400/ELLE_318.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b>ELLE</b></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgutO4pDz_mFeTr86HxOJp6TN_70hWxAUHBLMnmG6Uwaq7Qm-DZ1SclapNbs0fZxLMuM3q4k6wDzIWiPOChxL7Uw_cGQjhTqxgjvxQaEOC2539XF3gBJNuGfwwOkmQWArXAVpsYPd9OccBx/s1600/Maximilian+illustration.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgutO4pDz_mFeTr86HxOJp6TN_70hWxAUHBLMnmG6Uwaq7Qm-DZ1SclapNbs0fZxLMuM3q4k6wDzIWiPOChxL7Uw_cGQjhTqxgjvxQaEOC2539XF3gBJNuGfwwOkmQWArXAVpsYPd9OccBx/s400/Maximilian+illustration.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b>Maximilian Illustrations</b></td></tr>
</tbody></table>
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<br />
The third brand is<span style="color: orange;"> <b>WOLFGANG PROKSH</b></span>.<br />
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<br />
The designer’s name is the same as that of the brand.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXMJV8Ghj3QZ73M1v1fZ_12QjSEAOrhWGmKI9Q78GuDDZzF15qz118Zg0M9NCPgsHDGnRglQ4WFjArS639393gbKkfM1p8v_4nAP4jKyod7eLpI_YTRbrQVNnenz05lA1tRF6BYnVOLYlu/s1600/%25E3%2583%2587%25E3%2582%25B6%25E3%2582%25A4%25E3%2583%258A%25E3%2583%25BC.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXMJV8Ghj3QZ73M1v1fZ_12QjSEAOrhWGmKI9Q78GuDDZzF15qz118Zg0M9NCPgsHDGnRglQ4WFjArS639393gbKkfM1p8v_4nAP4jKyod7eLpI_YTRbrQVNnenz05lA1tRF6BYnVOLYlu/s320/%25E3%2583%2587%25E3%2582%25B6%25E3%2582%25A4%25E3%2583%258A%25E3%2583%25BC.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b>Wolfgang Proksch</b></td></tr>
</tbody></table>
He bases his work on a very simple but bold style “Sexy Intelligence”. He is a very famous international designer from Germany with a very modern taste. His regular customers include new trendy brands as well as traditional fashion labels. His designs have received many awards in the past.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBo2FvuGx7BP7rbV687jeAHr4qIMMoRWsGJdP276rr4D1LhPW9C-eKd0mH4dQ20JSleODObc4PLNfpE6LZXk2QFdS2fHM5eG8X3V7VTeCRgkyFlHV80G6FmpijMEi6y8Rjx8OlTXT-a7ET/s1600/WP_still+%252815%2529.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBo2FvuGx7BP7rbV687jeAHr4qIMMoRWsGJdP276rr4D1LhPW9C-eKd0mH4dQ20JSleODObc4PLNfpE6LZXk2QFdS2fHM5eG8X3V7VTeCRgkyFlHV80G6FmpijMEi6y8Rjx8OlTXT-a7ET/s400/WP_still+%252815%2529.jpg" width="400" /></a></div>
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WOLFGANG PROKSH is iconic for its designs based on “Classic Modernism” and frames with unique structure created by the hands of a brilliantly skilled Japanese crafts men. A design loved by any era but at the same time respects the past.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhz5PNVYsgiitN24Q_xMeASIkNetNMOqjNFTWuWwYcQaC-aHVpn0MoaW4cbrNg6ieDR097i8qalE8NxQ1vagmi5BCSGQJtCsvPUHydOpnZBvjd7EstdkrJvhNQrn54ddRu1kz6aNNC89eZV/s1600/WP_still+%252819%2529.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhz5PNVYsgiitN24Q_xMeASIkNetNMOqjNFTWuWwYcQaC-aHVpn0MoaW4cbrNg6ieDR097i8qalE8NxQ1vagmi5BCSGQJtCsvPUHydOpnZBvjd7EstdkrJvhNQrn54ddRu1kz6aNNC89eZV/s400/WP_still+%252819%2529.jpg" width="400" /></a></div>
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The acetate frame is cut into a beautiful, modern and mainstream shape. It is very edgy but also embodies a bit of twist. An eyewear perfect for someone with a good eye. A fashionable 80s-90s style translated into something new and is a perfect match with the modern style. <br />
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And the fourth brand is <span style="color: orange;"><b>MEIMA</b></span>.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdOgjb6yQohmy2g91qB9GnphKPjVAy2SSPebAU4yvrsGDnewhfo3FopUCqqx85c6jLX6AamCLIU_OQMkB1vNvFCePdDc_mwNe-ePrqhw0-Nh5w_wm4x-k1DchFzFLXJNBOIbuuYZWdeZEp/s1600/%25E3%2583%25AD%25E3%2582%25B4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="28" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdOgjb6yQohmy2g91qB9GnphKPjVAy2SSPebAU4yvrsGDnewhfo3FopUCqqx85c6jLX6AamCLIU_OQMkB1vNvFCePdDc_mwNe-ePrqhw0-Nh5w_wm4x-k1DchFzFLXJNBOIbuuYZWdeZEp/s400/%25E3%2583%25AD%25E3%2582%25B4.jpg" width="400" /></a></div>
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Anthony Meima, the designer is now 42 years old and started his own company 8 years ago. Handmade acetate frames are his main specialty.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3kCgfFY7O4fF1uzjdNJ6ZHv0MItvjj-dCnPYowHCketcFvjLlEhOsTkqOEy2vwCAF400hSXV6LrVTID0MESEu9kPsQd1b3AK1bvTAzR4CMQdfqL4Gqpnh-nMoSAA6oAN27_5F98AFY2GS/s1600/%25E3%2583%2587%25E3%2582%25B6%25E3%2582%25A4%25E3%2583%258A%25E3%2583%25BC.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="261" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3kCgfFY7O4fF1uzjdNJ6ZHv0MItvjj-dCnPYowHCketcFvjLlEhOsTkqOEy2vwCAF400hSXV6LrVTID0MESEu9kPsQd1b3AK1bvTAzR4CMQdfqL4Gqpnh-nMoSAA6oAN27_5F98AFY2GS/s320/%25E3%2583%2587%25E3%2582%25B6%25E3%2582%25A4%25E3%2583%258A%25E3%2583%25BC.jpg" width="320" /></a></div>
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Anthony Meima learnt how to make frames but instead of owning a optic store, he knew he will become a designer. Using second-hand machinery he began making prototypes at his own home. At the time, whilst making molds for frames, he worked with Karl Lagerfield who was involved with making eyewear for fashion brands such as Chloe and Christian Lacroix for the art couture fashion show and also worked as a product manager for 7 years with a famous French frame designer. He worked hard on discovering new craft skills, materials, colour and laminate.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYX6IJkFSk73bsh0nFk0cpzhwVmEy9EAP4poGqv_hhld-kuR_ktoKkgOBw2pAa_HH3_N2rafCjeqzvnGq2mrwkER5QTXYGjd6pGLmPIOdMFVXUARCn8C_eRYmtl-_KURIvLAplXl9BwU2w/s1600/XXXVII+031.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYX6IJkFSk73bsh0nFk0cpzhwVmEy9EAP4poGqv_hhld-kuR_ktoKkgOBw2pAa_HH3_N2rafCjeqzvnGq2mrwkER5QTXYGjd6pGLmPIOdMFVXUARCn8C_eRYmtl-_KURIvLAplXl9BwU2w/s400/XXXVII+031.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b>XXXVII</b></td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyXf4H9PFHKCMh3XTQzMHbMe6SEAmyHoHOhRCTFd1w8QfwsacTBBVnGoA-XmTW_yliq3qGkEsRSEGgN8_RQGAbeCDM0Kl9yAod_xEBk8ObcZQWyPAbqaj9STdbgCshEIRL4kKCT-jHLpG5/s1600/LIII+014+A.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyXf4H9PFHKCMh3XTQzMHbMe6SEAmyHoHOhRCTFd1w8QfwsacTBBVnGoA-XmTW_yliq3qGkEsRSEGgN8_RQGAbeCDM0Kl9yAod_xEBk8ObcZQWyPAbqaj9STdbgCshEIRL4kKCT-jHLpG5/s400/LIII+014+A.JPG" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b>LII</b></td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhr62Mrk49V36XIyKYxpV7uimqMDDhRjYKzI_HhXgAkRpvjHfVtuOBRe1BH5qBSmvQy6m7L3MDJptzEp098TWmDlb0kIiTGlrEobPrOOYIcq4rUxHTFIwQRFRtDfIU9_8e_FjiUEn-lHPlA/s1600/XLIX+024+A.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhr62Mrk49V36XIyKYxpV7uimqMDDhRjYKzI_HhXgAkRpvjHfVtuOBRe1BH5qBSmvQy6m7L3MDJptzEp098TWmDlb0kIiTGlrEobPrOOYIcq4rUxHTFIwQRFRtDfIU9_8e_FjiUEn-lHPlA/s400/XLIX+024+A.JPG" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b>XLIX</b></td></tr>
</tbody></table>
<br />
<b>Chiharu:</b><br />
These are all famous eyewear brands! Other than the 4 brands you have just introduced to us, I heard you will also be exhibiting a brand from Gifu prefecture; <b><span style="color: orange;">ENa</span></b> and <b><span style="color: orange;">Enaloid</span></b>?<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjl_kpF406e_lZhZIPrxNT6Fchd8gevFMwuAn85I8ai3HO2mBrGoldgMrJpcVv7cx23csFur3PNbf2q4VIHJzMQTvSSlpntAfMuYrC_BbO1WhkL3cjXXzuF8w4Ap65eDKpehp6GgMcYYLo9/s1600/ENA_Logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="194" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjl_kpF406e_lZhZIPrxNT6Fchd8gevFMwuAn85I8ai3HO2mBrGoldgMrJpcVv7cx23csFur3PNbf2q4VIHJzMQTvSSlpntAfMuYrC_BbO1WhkL3cjXXzuF8w4Ap65eDKpehp6GgMcYYLo9/s200/ENA_Logo.jpg" width="200" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRqtnTSij2sUyyKOWk3QUnnCUChjREELHnYtBH9bSs9q6wnxVss0-VPeVOWicYx9_6PxMUgNxGbv2yt3ADyBcmqtNIkaW4XnZzRSQR6NuTcq4fwk7Ah8OrPQjvMRW7vvNBx1Kgnfi9nSCU/s1600/enalloid_logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="73" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRqtnTSij2sUyyKOWk3QUnnCUChjREELHnYtBH9bSs9q6wnxVss0-VPeVOWicYx9_6PxMUgNxGbv2yt3ADyBcmqtNIkaW4XnZzRSQR6NuTcq4fwk7Ah8OrPQjvMRW7vvNBx1Kgnfi9nSCU/s320/enalloid_logo.jpg" width="320" /></a></div>
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<br />
<b>Mr. Mishima:</b><br />
Yes we are! ENa and Enaloid, since it was founded in 1947 the frames were made at <b><span style="color: orange;">ENA GANKYO KOUGYO CO. LTD</span></b>. a manufacturer that made all the plastic frames in Natsugawa (Gifu prefecture). It is a unique factory brand created by experienced crafts men with high quality skills working in collaboration with international designers in the forefront of modern design. We hope you can look at the plastic frames of ENa and EnaLoid and see our proud work and shiny quality of a Japan-made product.<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPFqO4CfTBMDZ4ezsWf8SH1pl8ro9D3bht9tIBMoGndOgYvTeQ7DSMvTDwwdNd0rqONnb3rMT9MPBS-wjaTYAzhF4_J0Otkrd3i2dhLAyza_Lfd2XK0QAarEhI5_wztVAjT6H9VL6p_Vnr/s1600/2011_1009_marivision_0266%25E7%25B9%259D%25EF%25BD%25AC%25E7%25B9%25A7%25EF%25BD%25BF%25E7%25B9%259D%25E3%2583%25BB%25E3%2583%25A1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPFqO4CfTBMDZ4ezsWf8SH1pl8ro9D3bht9tIBMoGndOgYvTeQ7DSMvTDwwdNd0rqONnb3rMT9MPBS-wjaTYAzhF4_J0Otkrd3i2dhLAyza_Lfd2XK0QAarEhI5_wztVAjT6H9VL6p_Vnr/s400/2011_1009_marivision_0266%25E7%25B9%259D%25EF%25BD%25AC%25E7%25B9%25A7%25EF%25BD%25BF%25E7%25B9%259D%25E3%2583%25BB%25E3%2583%25A1.jpg" width="400" /></a></div>
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<b>Chiharu:</b><br />
How exciting!!<br />
It’s great to have so many different brands from Europe and Japan exhibiting at our show. I am definitely looking forward to how the new exhibits and meetings will contribute to the entire atmosphere of the show.<br />
<br />
<b>Mr. Mishima:</b><br />
I hope to make new acquaintances and new connections at IOFT. Not only Japanese optic stores, independent boutiques but buyers from overseas too. I look forward to sharing these fantastic eyewear and the history and concepts behind it.<br />
<br />
Here is my mobile number: +819046289679<br />
If you wish to make an appointment with me, feel free to contact me at any time.<br />
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<br />
<b>Chiharu:</b><br />
Mr. Mishima thank you so much! Please contact him in advance if you wish to make an appointment!!!<br />
<br />
<span style="font-size: large;"><b>[Editor’s Note:]</b></span><br />
This time we introduced 2 companies exhibiting in the tide –The IOFT Int’l Designers zone. The brands mentioned above are all bound to turn eyewear fans on. Such a splendid interview! There are so many interesting exhibitors joining the tide zone this year, it’s really hard to keep my heart from pounding with excitement! <br />
Keep your dates open for IOFT! You will certainly not regret it!<br />
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<br />
<div align="left" class="MsoNormal" style="text-align: left;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Written
and edited by Ena Masui, International PR, IOFT Show Management</span></div>
<br />
<br />
<div class="MsoNormal">
<span style="color: magenta;"><span style="font-size: medium;"><b><span lang="EN-US" style="font-family: "Arial","sans-serif";">● EOY 2013 Official HP</span><span lang="EN-US" style="font-family: "Arial","sans-serif";"> >>></span><span style="font-size: x-small;"><span lang="EN-US"><a href="http://www.ioft.jp/en/eoy/"><span style="font-family: "Arial","sans-serif";">CLICK HERE</span></a></span></span><span lang="EN-US" style="font-family: "Arial","sans-serif";"> <br />
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<b><span style="color: magenta;"><span style="font-size: medium;"><span lang="EN-US" style="font-family: "Arial","sans-serif";">● Follow
us on Twitter!</span><span lang="EN-US" style="font-family: "Arial","sans-serif";"> >>><span style="font-size: x-small;"> </span></span><span style="font-size: x-small;"><span lang="EN-US"><a href="http://twitter.jp/IOFT_PR%20"><span style="font-family: "Arial","sans-serif";">CLICK HERE</span></a></span></span><span lang="EN-US" style="font-family: "Arial","sans-serif";"><br />
● IOFT2012</span><span style="font-family: "MS 明朝","serif";"> </span><span lang="EN-US" style="font-family: "Arial","sans-serif";">Official HP</span><span lang="EN-US" style="font-family: "Arial","sans-serif";">>>></span><span style="font-size: x-small;"><span lang="EN-US"><a href="http://www.ioft.jp/en/"><span style="font-family: "Arial","sans-serif";"> CLICK HERE</span></a></span></span><span lang="EN-US" style="font-family: "Arial","sans-serif";"> <br /><br />● Information Request on Exhibiting
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>>>
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● Invitation Ticket Request for IOFT
2012 >>> </span><span style="font-size: x-small;"><span lang="EN-US"><a href="https://contact.reedexpo.co.jp/expo/IOFT/?lg=en&tp=inv&ec=IOFT"><span style="font-family: "Arial","sans-serif";">CLICK HERE</span></a></span></span></span></span></b><br />
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<div align="left" class="MsoNormal" style="text-align: left;">
<span style="color: red;"><span style="font-size: xx-small;"><span lang="EN-US" style="font-family: "Arial","sans-serif";">*IOFT 2012 is
NOT open to general public. Those under 18 years old are not allowed to enter
the show.</span></span></span></div>
<br />
<br />
<span id="goog_1107518466"></span><span id="goog_1107518467"></span>Anonymoushttp://www.blogger.com/profile/06240066758085297186noreply@blogger.comtag:blogger.com,1999:blog-7830430839843123890.post-47569538641996830182012-09-24T12:04:00.001+09:002012-09-24T12:04:30.390+09:00[Vol. 3] Big Buyers meets Brilliant Brands – a match made at IOFT <br />Have any of you been to an overseas trade show and had
difficulties conducting business due to language barriers, not knowing
when and where to be, couldn’t work out how to fully utilise the show
tools?... <br /><br />For several years IOFT Show Management has been
working on a project called <span style="color: white;"><span style="font-size: large;"><span style="color: #6fa8dc;"><b>“Matching Service”</b></span></span> </span>to support the business
between exhibitors and premium Asian buyers.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi087lGWRmptB5F0ZyBzltclMnHUAGN7ZEFZxJyrN42nn5Q3PQmN5h58ZqHMtTvA1xGnGHvdpOLL-sZajbtV4qH4rYy5dxIARQIj3tNEqjCGMNY9LJW8tzUcEj-mXezz90AB5nJmOD2uwia/s1600/_MG_7904.JPG" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi087lGWRmptB5F0ZyBzltclMnHUAGN7ZEFZxJyrN42nn5Q3PQmN5h58ZqHMtTvA1xGnGHvdpOLL-sZajbtV4qH4rYy5dxIARQIj3tNEqjCGMNY9LJW8tzUcEj-mXezz90AB5nJmOD2uwia/s400/_MG_7904.JPG" width="400" /></a></div>
<br />
<br />
So
how does the service work?... Show Management specially invites top
retailers, wholesalers and importers from Asia through the ”Premium
Buyer Invitation Program”. Then Show Management simply arranges the time
and place for the two parties to meet, fully taking into consideration
which premium buyer the exhibitors want to make business with and vice
versa. To add to the arrangement, show staff will guide the premium
buyers to the exhibitor’s booth in time for the appointments and provide
full language support on demand. This year the program is expected to
be a massive hit due to the richer variety of exhibitors, especially
from overseas.<br />
<br /><u><br /><span style="font-size: x-large;"><b>Overseas Exhibitors</b></span></u><span style="font-size: x-large;"><br /></span><br />To
get a better idea of what the project is like, below is a comment from
an overseas exhibitor who joined the matching service last year:<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzrYqGW2E1lOxeDdNa32Tsv_apeZmOKBOhE2mCtJdHzBx0ISRTazuoqi-f5k1Xu85fHez19-qXsUlreUre4WEaeXWCbW_Gqdl1DoUuGvH71xuGaCzTN8a8DP7w1S6ARSFB422H80fwv9a4/s1600/IMG_9543.JPG" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzrYqGW2E1lOxeDdNa32Tsv_apeZmOKBOhE2mCtJdHzBx0ISRTazuoqi-f5k1Xu85fHez19-qXsUlreUre4WEaeXWCbW_Gqdl1DoUuGvH71xuGaCzTN8a8DP7w1S6ARSFB422H80fwv9a4/s400/IMG_9543.JPG" width="400" /></a></div>
<br />
<span style="color: orange;"><b>Francis Klein</b></span><br />We
have been exhibiting at IOFT for many years and are satisfied with the
business there. In IOFT 2011, we were fully satisfied with the
organization and the services the show management offered us.
Especially, the "Matching Service" with Asian buyers was a very well
structured and eventually a very prolific service. We will surely come
back to IOFT 2012 because IOFT has already become the best business
place for us in Asia.<br />Francis Kline will be participating in the
program again at this year’s show and Show Management is currently in
the process of arranging the appointments. <br /><br />The beauty about IOFT
is the fact that it is not only a gate way to enter the emerging Asian
market; it is also a place to conduct serious business with
International companies. Evidently, many exhibitors repeatedly exhibit
at IOFT all the way from Europe and the U.S. <br />
<br /><br />
<br />
Other voices from the international market:<br /><span style="color: orange;"><br /><b>FACE A FACE</b></span><br />We
have been exhibiting at IOFT many years. The business result of IOFT
2011 was great. We could have business not only with Japanese buyers but
also with Chinese and Taiwanese buyers. It is good news for us that
IOFT has been becoming the gateway and business hub in Asian market. We
really expect that IOFT welcome more international exhibitors.<br /><br /><span style="color: orange;"><b>LINDBERG</b></span><br />We
were happy to see the continuous support of the IOFT. Our reps were
fully booked and sales were satisfactory. Total sales was around USD
200,000 at IOFT 2011. IOFT is the main event in the optical industry in
Asia, and LINDBERG will exhibit again in 2012.<br /><br />This year as well
as the exhibitors like the above, many new comers will be participating
at IOFT from Europe and join the matching service.<br />
<br />
<span style="color: #ffd966;"><br /><b>For more exhibitor comments:</b></span><br />To
view more comments from overseas exhibitors who will actually be
exhibiting at this year’s show, take a look at some of the videos
uploaded on to IOFT’s facebook page.<br />>> http://www.facebook.com/IOFT.megane <br /><span style="color: #ffd966;"><br /><b>For the full list of exhibitors:</b></span><br />Take a look at the latest exhibitors list online <br />>> http://www.ioft.jp/en/exhibitor/ <br /><br />By
integrating the matching service to the already successful
international business platform, Show Management is sure to boost
business between exhibitors and buyers and pull together a truly
satisfying show for all parties. The improved line up of this year’s
exhibitors is bound to contribute to a bigger success this year!<span style="font-size: large;"><b> </b></span><br />
<br />
<br />
<span style="font-size: large;"><b> <u><br /></u></b></span><br />
<span style="font-size: x-large;"><u><b>Premium Buyers from Asia</b></u></span><br /><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE8SmfhCtkl0XphgV8exHKs4SIu0lY3di6gydxz0uXfcFXILu-YWhn1V1NkHiRLQMvS6yfS1qP_sglgTpoiRVq0JOpsyYn-aCKFhh8J_jNbiJp9KD6ffBkiLTKyafMqKYvTxM7uuOCMI5f/s1600/_P5D3135.JPG" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE8SmfhCtkl0XphgV8exHKs4SIu0lY3di6gydxz0uXfcFXILu-YWhn1V1NkHiRLQMvS6yfS1qP_sglgTpoiRVq0JOpsyYn-aCKFhh8J_jNbiJp9KD6ffBkiLTKyafMqKYvTxM7uuOCMI5f/s400/_P5D3135.JPG" width="400" /></a></div>
<br />
Show Management is expecting 350 premium Asian buyers to participate in
the matching service this year, who are all hungry for serious business!
<br />
<br />
<span style="color: #e06666;"><b>Taiwan</b></span><br />
<br />For instance, the top three
Taiwanese megastores: FORMOSA OPTICAL TECHNOLOGY, KOBAYASHI OPTICAL and
GRACE OPTICAL will be joining. Both the President and Vice President of
all three companies will be participating and are also dignitaries for
the Opening Ribbon-Cutting Ceremony. The service is also planning to
involve around 20 of the most powerful importers from the Taiwanese
market so fingers crossed for IOFT exhibitors! <br />
<br />
<br />
<span style="color: #e06666;"><b>China</b></span><br />
<br />
Major
Chinese chain stores, importers and wholesalers will also be
participating in the service. From what we have heard so far, many of
the participating companies are expecting to spend 5,000,000 to
15,000,000 Japanese Yen’s worth on latest and unique frames.<br />As it is
approaching the opening of the show, Show Management made a trip to
China to be acquainted with some of the company representatives that are
planning to attend the show. For example, the president of Beijing’s
no.1 optical chain store, BEIJING TONGREN MEDICAL TECHNOLOGY CORPORATION
and the president of China’s largest optical chain store CHINA BAODAO
OPTICAL had revealed to IOFT Show Management that they have high hopes
for both the show and the service. They consider IOFT to be a great
place to purchase new products and are looking forward to have a look at
the latest Japanese frames as they find the quality to be the best in
Asia. International brands are also a major attraction for the buyers. <br /><br /><br />
<span style="color: #e06666;"><b>Korea</b></span><br />
<br />
Korea
is another major region Show Management has worked diligently and over
100 buyers are expected to be involved in the service. The CEO of DAVICH
OPTICAL CHAIN, the largest chain stores in Korea has promised to take
part and is very fond of the service. He feels conducting business at a
foreign country with a totally different language and culture is
somewhat intimidating at times so such a service allows them to
negotiate comfortably. The Vice president of another major Korean buyer
GLASSBOX has mentioned to Show Management that it is a very efficient
way to meet the exhibitors that match their needs and values the
service. Both companies are regular visitors of IOFT and every time they
bring along their key purchasing authorities with them to the show.
They are very excited and eager to discover new brands, both Japanese
and international.<br />
<br />
<br /><br /><span style="font-size: x-large;"><u><b>A message from Show Management</b></u></span><br /><br />
To
sum up today’s IOFT NEWS, Akira Kono, head of international sales, IOFT
Show Management will like to deliver a message to existing participants
and future participants:<br />“IOFT is THE gateway to enter the emerging
Asian market and is especially beneficial for brands from other markets
such as Europe and the U.S. to launch new products and find potential
customers in Asia. The service like the matching service mentioned above
will definitely support new business for such brands and we will try
our very best to contribute to their future success. Please feel free to
contact us at any time! We will be glad to be of help.”<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5uChwUNm7IyxngPYaNXHqxQPYoaVACSW6NkX8J6KQKQJg_NVmhpiy5FE_mzbkp7GdvcCii0LsPFio_cTHwvQ3p9_ND5Suf_OOAgFkualZ7R4L9DfYBalSB-24toKzA0fZaBkkCoO8Vgvz/s1600/DSC_1560.JPG" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5uChwUNm7IyxngPYaNXHqxQPYoaVACSW6NkX8J6KQKQJg_NVmhpiy5FE_mzbkp7GdvcCii0LsPFio_cTHwvQ3p9_ND5Suf_OOAgFkualZ7R4L9DfYBalSB-24toKzA0fZaBkkCoO8Vgvz/s400/DSC_1560.JPG" width="400" /></a></div>
<br /><span style="font-size: x-large;"><b><br />[Editor’s Note]</b></span><br />It
is really exciting to receive such positive comments from both the
exhibitors and buyers. I can already feel the energy of the show oozing
and cannot wait to witness the show contributing to both the Asian and
International market. IOFT is where it all happens! Join us to witness
or even be part of the intensive meetings which are sure to be firing
away! <br />
<br />
<br />
<br />
<br />
<br />
<br />
<div align="left" class="MsoNormal" style="text-align: left;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Written
and edited by Ena Masui, International PR, IOFT Show Management</span></div>
<br />
<br />
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<br />
<br />Anonymoushttp://www.blogger.com/profile/06240066758085297186noreply@blogger.comtag:blogger.com,1999:blog-7830430839843123890.post-48800066324580387382012-09-20T18:34:00.002+09:002012-09-20T18:34:51.845+09:00 [Vol.2] Technology meets design – interview with exhibitors from Germany and Aichi prefecture (Japan)Hello everyone! As if to portray the building heat of IOFT, the post
summer air is still very hot in Japan. Today I would like to introduce
two very special exhibitors with excellent skills and very unique style.<b> </b><br />
<br />
<b>Interviewees:</b><br />
<br />
<ul>
<li><span style="color: #ffd966;"><span style="color: magenta;"><b>MYKITA</b></span> </span>from Germany - One of the world’s leading eyewear designer with excellent designing skills. All their frames are 100 % handmade.</li>
</ul>
<br />
<ul>
<li>Mr. Hironori Kishi, CEO of <b><span style="color: magenta;">MonkeyFlip, ASANOYA Co. Ltd</span>.</b>
from Aichi prefecture in Japan - With their special plastic injection
molding technique, they have made Aichi the new area of production of
eyewear.</li>
</ul>
<br />I would like to begin an interview with <b><span style="color: orange;">MYKITA</span>.</b><br />
<br /><span style="font-size: x-small;"> </span><br />
<span style="font-size: small;">(Interviewer Chiharu Nishiura, IOFT Show Management)</span><br />
<br /><br />
<b>Chiharu:</b><br />MYKITA, please tell me about your brand.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFnYj93wX-ewG5gItcpe3sw8ndloN1Q6p3iE2TYksKbpYV-q6pZYKlqGjnUSjQKfACXxxZwvRSlTGdoQ9unhU49ilPQXildjVju6Fb00KEmWXOxN44ZDDaD12xc1G275KYDyRiH4LzWQal/s1600/MYKITA_%25E3%2583%2587%25E3%2582%25B6%25E3%2582%25A4%25E3%2583%258A%25E3%2583%25BC.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFnYj93wX-ewG5gItcpe3sw8ndloN1Q6p3iE2TYksKbpYV-q6pZYKlqGjnUSjQKfACXxxZwvRSlTGdoQ9unhU49ilPQXildjVju6Fb00KEmWXOxN44ZDDaD12xc1G275KYDyRiH4LzWQal/s320/MYKITA_%25E3%2583%2587%25E3%2582%25B6%25E3%2582%25A4%25E3%2583%258A%25E3%2583%25BC.jpeg" width="320" /></a></div>
<br />
<b>MYKITA:</b><br />MYKITA was brought to life by 4 founding fathers; <b><span style="color: orange;">Harald Gottschling、Daniel Haffmans、Philipp Haffmans、 Moritz Krueger</span></b>.
The brand name was inspired by our company building. Before MYKITA, the
building was used as a nursery in the past, which in East Germany is
called “KITA”. Distinguished skills and continual innovation are the
fundamentals of the MYKITA brand and established a unique fusion of art
and technology. Transparent, one of a kind brand, that is what MYKITA
is.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMAKhrNxqX86UTTRMdqO5ZCss9wARo0yeXRstisefcxMHVPR855OaXiHHeh65ST-QXetU33wx729R4eiBfe3eTQGAipK7PAZpKP__1bnI5BTsaOIvZU_DTuy5t4ynYxBsqcodNZmNS7etm/s1600/MYKITA.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMAKhrNxqX86UTTRMdqO5ZCss9wARo0yeXRstisefcxMHVPR855OaXiHHeh65ST-QXetU33wx729R4eiBfe3eTQGAipK7PAZpKP__1bnI5BTsaOIvZU_DTuy5t4ynYxBsqcodNZmNS7etm/s400/MYKITA.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">MYKITA</span></td></tr>
</tbody></table>
<br /><b> </b><br />
<br />
<b>Chiharu:</b><br />I
see. It is so clear that all your eyewear portrays the MYKITA style.
Not only by its stylish visuals, but also the skills behind it.<br /><br /><b>MYKITA:</b><br />Yes,
that is why we are different from other eyewear manufacturers. Our
eyewear are all 100% handmade and all the vital steps such as designing,
marketing and manufacturing are concluded under one roof.<br /><br /><b>Chiharu:</b><br />Impressive!
Everything is produced and managed by your company…that must be the
secret to how you maintain the high quality of your products. Could you
introduce some of your wonderful frames to us? <br /><b><br />MYKITA:</b><br />Sure, this is a collaborative work between <b><span style="color: orange;">MYKITA & BERNHARD WILLHELM. </span></b><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPZdBBWEWOKikOxi44pkfyfu9lPvAtuDioHodilUtsTyNq9ciS_QWE6lKDDFaTqSCAplFCOAD0ArTkLTIoZ1GBiHIK8HLZr05JhXb7X0HOdZSY6Ikr0NsGzRJRLfibOVh3HlM8ySItrVSs/s1600/MYKITA_COLLAB_BW_DAISUKE_300dpi%255B1%255D%25281%2529.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPZdBBWEWOKikOxi44pkfyfu9lPvAtuDioHodilUtsTyNq9ciS_QWE6lKDDFaTqSCAplFCOAD0ArTkLTIoZ1GBiHIK8HLZr05JhXb7X0HOdZSY6Ikr0NsGzRJRLfibOVh3HlM8ySItrVSs/s400/MYKITA_COLLAB_BW_DAISUKE_300dpi%255B1%255D%25281%2529.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">DAISUKE</span></td></tr>
</tbody></table>
<br />
<br />
It is a line of sunglasses called<span style="color: orange;"><b> DAISUKE</b></span> (pastel black, green, gold coating) <br />It
certainly is the birth of an eyewear that explores the definition of
sunglasses. It is a hybrid between traditional style and a practical sun
visor. It is like a sporty head accessory. The frame stretches from the
edge to the center of the nose so when you wear it, it covers the face
with a very fresh pastel colour and certainly is an eyewear that floats
and spreads in front of your face. Black is used for the frame and the
colour used for the hinge creates a formal look. The frame is made from
MYLON and is very light. It has a good fitting feeling and has great
elasticity. The selling price is JPY 47,250. We also have a completely
new MYLON line too.<br /><br /><b>Chiharu:</b><br />It’s so different! I have
never seen a shape like this before in my life! I am so stunned! The
buyers will definitely be drawn and surprised by the new style. <br />Your company has continually exhibited at IOFT many times in the past. Could you kindly share your reason for exhibiting?<br /><br /><b>MYKITA:</b><br />IOFT
is a great place to meet many retailers and buyers and we value that
very much. We hold a booth at all the world class exhibitions such as
SILMO, MIDO and of course IOFT, to share our vision and work to many
people as possible. We want existing and new customers to experience
what we try to express through our work and spread it to their customers
so more people are able to enjoy it. That’s why we continue to exhibit
at IOFT. <br /><br /><b>Chiharu:</b><br />Thank you very much. Who do you wish to meet at this year’s show?<br /><br /><b>MYKITA:</b><br />Optical,
overseas, apparel any and every kind of buyer. Please feel free to come
to our booth to experience the world of MYKITA. We look forward to your
visit.<br /><br /><b>Chiharu:</b><br />Thank you so much for your time. I’m
sure your booth will be overflowing with buyers as always. We look
forward to seeing you again at the show and good luck with your
preparation. <br /><br />I would now like to introduce <b><span style="color: orange;">Mr. Kishi</span></b> from <b><span style="color: orange;">MonkeyFlip, ASANOYA Co. Ltd.</span></b> with a very unique style.<br />
<br /><b> *** </b><br />
<br />
<br />
<b>Chiharu:</b><br />Mr. Kishi, Welcome to IOFT NEWS! Please tell us the history of your brand<br />
<br />
<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYG7HQfRGNSZysEpu6yqIZcAkMUXSGWurv5VamvNqSipPGP5IMerJ0tWrnDQmDe4YQzlLcuntqqP7UFwGsJKhHYaJ0T7UEtpfFxuEGBnVKRlWarB05osJS-QtpoXVilfqrlJCPG0CYSNEg/s1600/Kishi7.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYG7HQfRGNSZysEpu6yqIZcAkMUXSGWurv5VamvNqSipPGP5IMerJ0tWrnDQmDe4YQzlLcuntqqP7UFwGsJKhHYaJ0T7UEtpfFxuEGBnVKRlWarB05osJS-QtpoXVilfqrlJCPG0CYSNEg/s320/Kishi7.jpg" width="265" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Mr. Hironori Kishi, CEO of MonkeyFlip, ASANOYA Co. Ltd</span></td></tr>
</tbody></table>
<br />
<b>Mr. Kishi:</b><br />Yes.
Our shop opened in Nagoya city in 1996 and our original line was
launched in 1997. More than 500 models have been released since then. We
started to properly market our brand in 2007. Starting from street
style, the brand continues to produce hard but cool frames targeting
people who has a passion for rock music, bikes and custom culture. We
exhibited at IOFT for the first time in 2008 and was awarded Eyewear Of
the Year, Men’s category in 2011.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxLlMefzfhe95HZwa1Ym10UWAffbArCXGTWJy3SDodwQ9aV9P76F3jgKW9xvjFFQyu6pl9tEqe9Hc7r4eVOhbJVXk1QywZa558U_dZDo__JpM44V-x8b9rUCUMJEMSIQeGYqHirbEKpFGL/s1600/hokuto-logo.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxLlMefzfhe95HZwa1Ym10UWAffbArCXGTWJy3SDodwQ9aV9P76F3jgKW9xvjFFQyu6pl9tEqe9Hc7r4eVOhbJVXk1QywZa558U_dZDo__JpM44V-x8b9rUCUMJEMSIQeGYqHirbEKpFGL/s400/hokuto-logo.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><br /></td></tr>
</tbody></table>
<br /><b>Chiharu:</b><br />I remember that!! It’s already been 2 years since the award already?! <br />I heard that you will be trying something new at this year’s show?...<br /><br /><b>Mr. Kishi</b><br />Yes we will be.<br />We
exhibited 3 years until last year and was able to make connections with
many wonderful shops. We did not exhibit last year as it was a turning
point for our company. But as we have built a new factory in Aichi and
began working on new challenges, we would like to show off our work to
many people as possible. That is why we decided to exhibit this year.
There are a number of new shows in Japan but IOFT is still the No. 1 to
advertise products to a large number of eyewear shops in Japan.<br /><br /><b>Chiharu:</b><br />Thank you so much!! So could I ask a bit more about your new challenge?<br /><br /><b>Mr. Kishi:</b><br />Aichi
is very big in the Plastic industry due to its very long history in
producing high quality, refined plastic parts for automotive,
entertainment and industrial machinery, and have coped with to various
customised demands.<br />
Aichi is therefore the leading area in Japan
for plastic industry. With this back ground, we started to make high
quality plastic frames using injection molding technology.<br />
When
you hear the word “injection molding” you may imagine the end product to
be something cheap, I certainly used to think that way, but the
technology is surprisingly advanced in Aichi.<br />
We carried out a
questionnaire in June and 90% of the people who have answered said they
cannot tell the difference between the appearance and quality of the
frames using the injection molding technique and cut frames. That
definitely boosted our confidence and made us believe that what we have
been doing is not a waste.<br />
<br />
Our work has been praised by
the region and was featured in the regional paper, CHUBU-KEIZAI
newspaper, using up an entire page. I would prefer to explain more about
the technology and the frames at our booth but I can certainly say that
the volume created by this method is different from any other. The
technique we are using for our frames has allowed us to freely design
3-D shapes and form.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieAnnjNcP5lU9-s12972sRFx9OkMAiF1c-FXxnEFrmQ16DxHFOJa14UbCYhQqtwFZn16_aEKgG0KFf8Nak6dN5eENSkPE32PTo74AYg5CAcbNJfZVnpvj89AB2q99-KCid5A8nKgK3ChIH/s1600/%25E6%2596%25B0%25E8%2581%259E.JPG" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieAnnjNcP5lU9-s12972sRFx9OkMAiF1c-FXxnEFrmQ16DxHFOJa14UbCYhQqtwFZn16_aEKgG0KFf8Nak6dN5eENSkPE32PTo74AYg5CAcbNJfZVnpvj89AB2q99-KCid5A8nKgK3ChIH/s320/%25E6%2596%25B0%25E8%2581%259E.JPG" width="239" /></a></div>
<br /><b>Chiharu:</b><br />
So
you incorporated a local technology into eyewear. That certainly is
something to look forward to! I’m sure people are dying to know what
it’s like…<br /><br /><b>Mr. Kishi:</b><br />Okay…I will show you just a little.<br />
The theme of the collection is “<b><span style="color: orange;">XENO</span></b>” which means foreign matter, foreign objects.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsZFUS9x_hlchIuKfd-Gnd4P1wF1GecirrAbNxRGtYX6NzFrNbmDXwMAFAjSFb1EuVHhFBNQY_gL-dUlTVLQRGaLZZGXlq5aSEY8DxKUGsP__KmEwQIvLFgqwBhSuJf3mqy4kq078sBD5b/s1600/show_image_l.aspx.jpeg" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsZFUS9x_hlchIuKfd-Gnd4P1wF1GecirrAbNxRGtYX6NzFrNbmDXwMAFAjSFb1EuVHhFBNQY_gL-dUlTVLQRGaLZZGXlq5aSEY8DxKUGsP__KmEwQIvLFgqwBhSuJf3mqy4kq078sBD5b/s1600/show_image_l.aspx.jpeg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">XENO logo</td></tr>
</tbody></table>
<br />We will be showcasing 4 models which are called, <span style="color: orange;"><b>DOUMA, LINDA, GAIRA</b></span> and <b><span style="color: orange;">SHIDEN XENO. </span></b><br />All
the models have a very cool style and I must admit I have fallen in
love with it myself. We added some scales as a gimmick which has
perfected the total look. This certainly is a collection proudly
representing MonkeyFlip. <br />
<br />This is a photo of a CG prototype of <b><span style="color: orange;">SHIDEN</span></b> in its preparation stage.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxHHuAFASXXmbj01ujrSJmYN1RvmHaG1eMuybYJf82sCojOxXaMRD6ZkPw3kNqX5e1bp3ch3T5caGOfTfjIkC8hCwRaSFnoNb5oRNoZiwoOnMkGjGHmNawm2LiQIwcGp7oAZCA6oU6vDps/s1600/uroCG2.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" height="205" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxHHuAFASXXmbj01ujrSJmYN1RvmHaG1eMuybYJf82sCojOxXaMRD6ZkPw3kNqX5e1bp3ch3T5caGOfTfjIkC8hCwRaSFnoNb5oRNoZiwoOnMkGjGHmNawm2LiQIwcGp7oAZCA6oU6vDps/s400/uroCG2.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">CG of SHIDEN</td></tr>
</tbody></table>
<br />The <b><span style="color: orange;">ENGINE</span></b>
series which was chosen for Eyewear Of the Year has been renewed and
reproduced at the Aichi factory and will also be showcased at the show.<br />Our
concept of the brand is; “Last Piece- To become the piece of item that
finally defines the character of the wearer” and we are launching the 5
models based on that concept and worked on making the models naturally
fit the lifestyle of the wearer. We are coming up with an interesting
collaboration so we hope we could impress you by our product line up.<br /><br /><b>Chiharu: </b><br />I am so temped to beg you for more photos but I guess it will have to wait until the opening of the show.<br /><br /><b>Mr. Kishi:</b><br />The
target range for MonkeyFlip is not that large but the shops with the
same style and taste tend to be a big fan of our work and we wish to
meet more buyers like that at this year’s IOFT.<br /><br /><b>Chiharu:</b><br />I see. That makes me even more excited about your exhibit.<br /><br /><b>Mr. Kishi:</b><br />We
have spent over a year preparing the new factory and creating the new
collection. To think of the number of people that will be witnessing it
at IOFT is somewhat intimidating but the excitement of it is much much
bigger!<br /><br />If you wish to make an appointment with us at the show, please contact:<br /><span style="color: #e06666;"><br /><b>MonkeyFlip Outline<br />Attn.: Kengo Takada<br />Tel: 052-261-7710<br />Email: takada@monkeyflip.co.jp</b></span><br /><br /><b>Chiharu:</b><br />Thank you so much! Please make sure to get an appointment with MonkeyFlip before they are fully booked.<br /><br /><span style="font-size: large;"><b><br />[Editor’s Note]</b></span><br /><br />We
introduced two exhibitors both with an out of the ordinary factor;
MYKITA, a famous German brand with fine quality and design, loved by
many celebrities around the world and MonkeyFlip, a unique brand with
frames made by an innovative plastic injection molding technique.
Without a doubt both exhibitors are glowing with new and exciting ways
to create and present their work and have made it harder for us to wait
for the opening of the show.<br />Please keep a close eye on IOFT NEWS for more up to date information about products, trends and juicy information about IOFT.<br />
<br />
<br />
<br />
<br />
<div align="left" class="MsoNormal" style="text-align: left;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Written
and edited by Ena Masui, International PR, IOFT Show Management</span></div>
<br />
<span style="color: magenta;"><span style="font-size: medium;"><b><span style="font-family: Arial,Helvetica,sans-serif;"></span></b></span></span><br />
<div class="MsoNormal">
<span style="color: magenta;"><span style="font-size: medium;"><b><span lang="EN-US" style="font-family: "Arial","sans-serif";">● EOY 2013 Official HP</span><span lang="EN-US" style="font-family: "Arial","sans-serif";"> >>></span><span style="font-size: x-small;"><span lang="EN-US"><a href="http://www.ioft.jp/en/eoy/"><span style="font-family: "Arial","sans-serif";">CLICK HERE</span></a></span></span><span lang="EN-US" style="font-family: "Arial","sans-serif";"> <br />
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<b><span style="color: magenta;"><span style="font-size: medium;"><span lang="EN-US" style="font-family: "Arial","sans-serif";">● Follow
us on Twitter!</span><span lang="EN-US" style="font-family: "Arial","sans-serif";"> >>><span style="font-size: x-small;"> </span></span><span style="font-size: x-small;"><span lang="EN-US"><a href="http://twitter.jp/IOFT_PR%20"><span style="font-family: "Arial","sans-serif";">CLICK HERE</span></a></span></span><span lang="EN-US" style="font-family: "Arial","sans-serif";"><br />
● IOFT2012</span><span style="font-family: "MS 明朝","serif";"> </span><span lang="EN-US" style="font-family: "Arial","sans-serif";">Official HP</span><span lang="EN-US" style="font-family: "Arial","sans-serif";">>>></span><span style="font-size: x-small;"><span lang="EN-US"><a href="http://www.ioft.jp/en/"><span style="font-family: "Arial","sans-serif";"> CLICK HERE</span></a></span></span><span lang="EN-US" style="font-family: "Arial","sans-serif";"> <br /><br />● Information Request on Exhibiting
IOFT 2012
>>>
</span><span style="font-size: x-small;"><span lang="EN-US"><a href="https://contact.reedexpo.co.jp/expo/IOFT/?lg=en&tp=ex&ec=IOFT"><span style="font-family: "Arial","sans-serif";">CLICK HERE</span></a></span></span><span lang="EN-US" style="font-family: "Arial","sans-serif";"> <br />
● Invitation Ticket Request for IOFT
2012 >>> </span><span style="font-size: x-small;"><span lang="EN-US"><a href="https://contact.reedexpo.co.jp/expo/IOFT/?lg=en&tp=inv&ec=IOFT"><span style="font-family: "Arial","sans-serif";">CLICK HERE</span></a></span></span></span></span><span style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"></span></span></b></div>
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</div>
<div align="left" class="MsoNormal" style="text-align: left;">
<span style="font-size: xx-small;"><span lang="EN-US" style="font-family: "Arial","sans-serif";">*IOFT 2012 is
NOT open to general public. Those under 18 years old are not allowed to enter
the show.</span></span></div>
<br /><br />Anonymoushttp://www.blogger.com/profile/06240066758085297186noreply@blogger.comtag:blogger.com,1999:blog-7830430839843123890.post-24716698269986232362012-09-19T13:11:00.000+09:002012-09-19T13:12:30.785+09:00[Vol. 1] New-comers to the tide- The IOFT Int’l Designers zone (1)<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Hello everyone! </span><br />
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<br /></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">It is nearly a month to go until the opening of IOFT and
we have a really good feeling about the content and atmosphere of this year‘s
show.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">One of the reasons for this anticipation is due to the huge
increase in the number of new overseas exhibitors!<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">As many of you know, IOFT is THE place for Asian and Japanese
buyers to get in touch with new styles and the latest eyewear from the
international market such as Europe and the United States as well as it being a
hub for good quality Japanese frames.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">This year will be no exception and we are sure that your
expectation will be greatly exceeded by the variety of unique brands.</span></div>
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<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Today we will introduce the following companies who will be
exhibiting for the first time at IOFT in the <i style="mso-bidi-font-style: normal;">tide- The IOFT Int’l Designers </i>zone:</span></div>
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<span style="color: yellow;"><br /></span></div>
<ul>
<li><span style="color: #ffe599;"><b><span lang="EN-US" style="font-family: "Arial","sans-serif";">141°ONE FOUR ONE DEGREES</span></b><span lang="EN-US" style="font-family: "Arial","sans-serif";"> </span></span><span lang="EN-US"><a href="http://141degrees.com/"><span style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold; mso-bidi-theme-font: major-latin; mso-fareast-font-family: "MS Pゴシック"; mso-font-kerning: 0pt; mso-hansi-theme-font: major-latin;">http://141degrees.com</span></a></span><span lang="EN-US" style="font-family: "Arial","sans-serif";"><span style="mso-spacerun: yes;"> </span></span></li>
</ul>
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<span lang="EN-US" style="font-family: "Arial","sans-serif";"> Featured brands:<span style="color: yellow;"> <span style="color: #ffe599;"><b><i style="mso-bidi-font-style: normal;">Jacques Durand</i></b></span></span> </span><span lang="EN-US"><a href="http://jaquesdurand.com/"><span style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold; mso-bidi-theme-font: major-latin; mso-fareast-font-family: "MS Pゴシック"; mso-font-kerning: 0pt; mso-hansi-theme-font: major-latin;">http://jaquesdurand.com</span></a></span></div>
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<span style="color: yellow;"><b><i style="mso-bidi-font-style: normal;"><span lang="EN-US" style="font-family: "Arial","sans-serif";"> <span style="color: #ffe599;"> alyson magee</span></span></i></b><span style="color: #ffe599;"><span lang="EN-US" style="font-family: "Arial","sans-serif";"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"> </span></span></span></span></span></div>
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<span style="color: yellow;"><br /></span></div>
<ul>
<li><span style="color: #ffe599;"><b><i style="mso-bidi-font-style: normal;"><span lang="EN-US" style="font-family: "Arial","sans-serif";">TIMELESS
CO., LTD </span></i></b></span></li>
</ul>
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<span lang="EN-US" style="font-family: "Arial","sans-serif";"> Featured brand:<span style="color: yellow;"> <span style="color: #ffe599;"><b><i style="mso-bidi-font-style: normal;">Loree Rodkin Eye Couture by Sama</i></b></span></span></span></div>
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<span style="color: white;"><span style="font-size: large;"><b><u><span lang="EN-US" style="font-family: "Arial","sans-serif";">Interviewee
1</span></u></b><b><span lang="EN-US" style="font-family: "Arial","sans-serif";">:
</span></b></span></span></div>
<div class="MsoNormal">
<span style="color: #38761d;"><br /></span></div>
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<span style="color: orange;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Mr. Jacques
Durand, Designer, </span></b><b><i style="mso-bidi-font-style: normal;"><span lang="EN-US" style="font-family: "Arial","sans-serif";">Jacques Durand </span></i></b></span></div>
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<span style="color: orange;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Ms. Alyson
Magee, Designer, </span></b><b><i style="mso-bidi-font-style: normal;"><span lang="EN-US" style="font-family: "Arial","sans-serif";">alyson magee</span></i></b></span></div>
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<span style="color: #cfe2f3;"><br /></span></div>
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<span style="color: #cfe2f3;"><span style="font-size: x-small;"><i><span lang="EN-US" style="font-family: "Arial","sans-serif";">* </span></i><span lang="EN-US" style="font-family: "Arial","sans-serif";">Both brands will be exhibited at IOFT by their distributor in Japan, </span><i><span lang="EN-US" style="font-family: "Arial","sans-serif";">141°ONE FOUR ONE DEGREES</span></i></span></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">(Interviewer: Chiharu, International PR, IOFT Show Management)</span></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Chiharu: </span></b></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">I have been informed that both of you will be showcasing your
brands at IOFT. Could you briefly explain to us what they are like?</span></div>
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<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Mr. Durand:</span></b><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"> </span></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Jacques
Durand </span></i><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">is a brand which was launched in France in 2008 and it appeared in
the Japanese market for the first time in 2009.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiN0hFxno4SQrdVPssGD4n3t1S84j2pZGXGPbjkUJzkQ6PsLW5J4i-OBKUlDI_cWsO4eMh_syTeOB9OK_atNSNwKvkLVS_h-iGXHcGtqtarjATK1-_YZV6pH4JkYPeUDa_0H2HNVxUp-mLR/s1600/Jacques+Durand%25E3%2581%25AE%25E5%25B7%25A5%25E6%2588%25BF.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiN0hFxno4SQrdVPssGD4n3t1S84j2pZGXGPbjkUJzkQ6PsLW5J4i-OBKUlDI_cWsO4eMh_syTeOB9OK_atNSNwKvkLVS_h-iGXHcGtqtarjATK1-_YZV6pH4JkYPeUDa_0H2HNVxUp-mLR/s320/Jacques+Durand%25E3%2581%25AE%25E5%25B7%25A5%25E6%2588%25BF.jpg" width="320" /></a></div>
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<br /></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">In
recent years, in order to lower the production costs, the design of
frames tend to be simple but Jacques Durand aim for something
different…something new and revolutionary. It is an eyewear with great
design, cost and function and that is proven by those who have actually
worn it and said how great it is! <br /><br /><b>Ms. Magee</b><br />alyson
magee is named after myself. I am the designer and I have been involved
in getting the brand up and going in the European market. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgc1HTXwmKoIfOhZmQpvKrdfAzA7v1RTqcsnslKqbVwrkV4aDsPxGMUijOJcXsmBs4tbC_RfH9ssspelTyVdJ3vI6fU7T9HTzIhxg-0kehoXz6xrObsVuEej6sIGafO1m5Lddza2sOKgmOs/s1600/alyson%25E3%2582%25A4%25E3%2583%25A1%25E3%2583%25BC%25E3%2582%25B8.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgc1HTXwmKoIfOhZmQpvKrdfAzA7v1RTqcsnslKqbVwrkV4aDsPxGMUijOJcXsmBs4tbC_RfH9ssspelTyVdJ3vI6fU7T9HTzIhxg-0kehoXz6xrObsVuEej6sIGafO1m5Lddza2sOKgmOs/s320/alyson%25E3%2582%25A4%25E3%2583%25A1%25E3%2583%25BC%25E3%2582%25B8.jpg" width="316" /></a></div>
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">The
long awaited first collection was introduced into Japan this spring. I
wanted to create something that shines like a Gems on the wearer’s face.
The delicate colours used for the frames are inspired by nature. <br /><b><br />Chiharu: </b><br />It seems like there is high hope for both brands. <br /><br /><b>Mr. Durand: </b><br />Indeed!
Jacques Durand only started to be marketed in 2009 so it’s only been 3
years since its arrival in Japan but it is being featured in
publications and slowly selling its name. Therefore I think it is great
timing for us both to introduce the 2 brands. That is why we decided to
exhibit at IOFT.<br /><br /><b>Chiharu: </b><br />Numerous buyers from Japan visits IOFT so I think it would be a great opportunity to expand your brands.<br /><br /><b>Ms. Magee:</b> <br />Thank
you very much. IOFT is surely a great place for appeal the brands but
it is also a place to get in touch with many rare collections which you
don’t usually get a chance to see so I am very excited about it.<br /><br /><b>Chiharu: </b><br />I hope for the best. <br />So…I
think the readers are very eager to have a look at some of the frames
that will be showcased at the show. Could you introduce some of them to
us?<br /><br /><b>Mr. Durand: </b><br />Sure, I will start with<b><span style="color: orange;"> Jacques Durand’s 506(PAQUES) </span></b></span><b><span style="color: orange;"> </span></b><br />
<div class="MsoNormal" style="margin-left: 47.25pt; mso-char-indent-count: -4.5; text-indent: -47.25pt;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-spacerun: yes;"><br /></span></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNwDNMgoHIPOLSVftnp90OeJ6W8pbhwmDq6LyjP0QnttPYx9JT0hrzM-ZZy6Vv6Z3dDiOPdbDXKghJ-eiIVhoCBpoeW1uqRvAPHuad1EGm9aeIRIHshY-e9lKcC5u8kXiCuAqTbHA3fSYi/s1600/Jacques+Durand506-001%2526011.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" height="251" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNwDNMgoHIPOLSVftnp90OeJ6W8pbhwmDq6LyjP0QnttPYx9JT0hrzM-ZZy6Vv6Z3dDiOPdbDXKghJ-eiIVhoCBpoeW1uqRvAPHuad1EGm9aeIRIHshY-e9lKcC5u8kXiCuAqTbHA3fSYi/s400/Jacques+Durand506-001%2526011.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;"><span lang="EN-US" style="font-family: "Arial","sans-serif";">Jacques Durand 506(PAQUES) </span></span></td></tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">It is a very popular frame of the Classic collection and as well
as being a classic design it is edgy and comical. </span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">It also has a flat bridge, a mat finish with brushed effect. </span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">The frame is designed from the temple end as the design is
focusses on how easily you can wear the frame. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Ms. Magee</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Next is <b><span style="color: orange;">alyson magee AMO 510, AMO 004</span></b></span></div>
<div class="MsoNormal">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgM9Zxzkv9qrRk22V3vnUIqiiYuGM1lYJxVitgz2dvrwxSVw11cp6-_VemzJnzEe-R1cHqc5omf0Bul7uvTniQe_sCyf8CjqSegicikzj0djj7YCCotdzKV2E_LbtzUwJ5IKBCf6dSkSo3e/s1600/alyson+magee+510-014%2526004-012.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" height="177" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgM9Zxzkv9qrRk22V3vnUIqiiYuGM1lYJxVitgz2dvrwxSVw11cp6-_VemzJnzEe-R1cHqc5omf0Bul7uvTniQe_sCyf8CjqSegicikzj0djj7YCCotdzKV2E_LbtzUwJ5IKBCf6dSkSo3e/s400/alyson+magee+510-014%2526004-012.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"> <span style="font-size: xx-small;">alyson magee AMO 510, AMO 004</span></span></td></tr>
</tbody></table>
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">The
material used for alyson magee is one of a kind. A luxurious frame with
very fine care taken with its hinge and modern design. <br /><br /><b>Chiharu: </b><br />Both brands are so unique and are very fashionable. It must be exciting to think about which style to mix and match it with.<br /><br /><b>Mr. Durand: </b><br />Indeed.
I think both brands will grab the attention of people from the fashion
industry as well as the eyewear industry. To all those who are attending
IOFT, I really hope you get a chance to visit our booth.<br /><br /><b>Ms. Magee:</b><br />Unfortunately
for now we do not have any plans to visit this year but I am sure the
reps in Japan are open for appointments during the show so please feel
free to contact them:<br /><span style="color: blue;"><b><br /><span style="color: #e06666;">TEL: +81364501127<br />FAX: +81357760978<br />141tokyo@brand-hin.co.jp</span></b></span><span style="color: #f4cccc;"><br /></span><b><br />Chiharu: </b><br />Such
refined designs. These frames are perfect exhibits for the tide zone.
It’s so exciting to imagine what will be line-up at the show. Mr.
Durand, Ms. Magee thank you very much for your time!<br /> <br />* * *<br /><br /><b>Chiharu: </b><br />I
would now like to welcome Mr. Tsuchiya from TIMELESS CO., LTD. Their
eyewear brand Loree Rodkin, is originally a jewelry brand adored by many
celebrities around the world. Could you explain a little about your
brand to us?<b> </b></span><br />
<br />
<br />
<br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;"><b><span style="color: white;"><span style="font-size: large;">Interviewee 2: </span></span><br /><span style="color: #b6d7a8;"><br /><span style="color: orange;">Mr. Susumu Tsuchiya, President, TIMELESS CO., LTD. </span></span></b><br /><br /><b>Mr. Tsuchiya: </b><br />Based
in Los Angeles, Loree Rodkin is a jewelry brand that continues to charm
celebrities from around the world. Prominent customers such as Madonna
and Steven Tyler have spread our brand name. It is a brand even loved by
Michelle Obama, the wife of the President of the United States.<br /><br />It
is also a luxurious eyewear brand “Sama”, which has continually charmed
celebrities, stylists and even royal families from around the world for
over 20 years. The brand first started to come into the limelight after
it was worn by Arnold Schlesinger in the film The Terminator. Since
then it has been used in many films and has become increased its
popularity. The two brands Sama and Loree Rodkin became partners and
created the eyewear brand “Loree Rodkin Eye Couture by Sama”</span><br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwS6mF1g_-n60spAzo7lT8AtwwBGjFFUuG6f-wSi6Ghjo28E75Gnn_fvL57AOjxBazgmkfYWtgQoi1WmECXzrDlLdzyPGmdoXCEWl2mg55PBTd2pcQ_iYG8oLQhwAuA6SbMLUS6ERnNr8C/s1600/Loreerodkin0477_COLOR-FIN.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwS6mF1g_-n60spAzo7lT8AtwwBGjFFUuG6f-wSi6Ghjo28E75Gnn_fvL57AOjxBazgmkfYWtgQoi1WmECXzrDlLdzyPGmdoXCEWl2mg55PBTd2pcQ_iYG8oLQhwAuA6SbMLUS6ERnNr8C/s320/Loreerodkin0477_COLOR-FIN.jpg" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmsLeALc4QhXTPLgYz55xb_NipNuD00gdi6EeW4hr2z62nNaSV6YRl9ml_mDzBkM2BRmuixnXd_asZyuRL6KsEoiL2qN8D2QTBW5s01KTszo4Uc-SmbN0abJcsc-HJN1SR3Vk6qVBojrB4/s1600/1.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="94" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmsLeALc4QhXTPLgYz55xb_NipNuD00gdi6EeW4hr2z62nNaSV6YRl9ml_mDzBkM2BRmuixnXd_asZyuRL6KsEoiL2qN8D2QTBW5s01KTszo4Uc-SmbN0abJcsc-HJN1SR3Vk6qVBojrB4/s320/1.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: Arial,Helvetica,sans-serif;"><i style="mso-bidi-font-style: normal;"> </i></span> </div>
<div class="MsoNormal">
<span style="font-family: Arial,Helvetica,sans-serif;">It was a big hit at the Milan show in autumn 2005 and has been loved by many celebrities.</span></div>
<span style="font-family: Arial,Helvetica,sans-serif;"><b><br />Chiharu: </b><br />It
certainly is a match made in heaven. Loree Rodkin is a very famous
brand among women who base their style on celebrity fashion.<br /><br /><b>Mr. Tsuchiya: </b><br />Indeed.
But unfortunately it isn’t as recognised as much as we want it to be in
Japan so hopefully exhibiting at IOFT will help the brand to get known
by a larger and wider range of people. IOFT is the biggest show in Japan
and brings together eyewear brands from all over the world in one
place…that's why we chose IOFT.<br /><br /><b>Chiharu:</b><br />Thank you so
much! We won’t let you down. We will try our very best to get the show
ready for you all. Now, could you introduce some of the frames that you
will be exhibiting at IOFT?<br /><br /><b>Mr. Tsuchiya: </b><br />Lets start with this</span><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8ZrLX212gbPGFMe4LG9tMZIvqA2ivxe3tlN5sXGWilF8ZFKYq-jDyMa1hBWwvvICRgLPOm5eltPM_9VN5taQyDq4VdCuZr9Hfcxe-keVJcMcicFol71sAMvPCNSsccBZroNb3ssTZj75K/s1600/loreeRodkineyewearcatalog_Kim.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" height="201" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8ZrLX212gbPGFMe4LG9tMZIvqA2ivxe3tlN5sXGWilF8ZFKYq-jDyMa1hBWwvvICRgLPOm5eltPM_9VN5taQyDq4VdCuZr9Hfcxe-keVJcMcicFol71sAMvPCNSsccBZroNb3ssTZj75K/s400/loreeRodkineyewearcatalog_Kim.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Kim</span></td></tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="color: orange;"><i style="mso-bidi-font-style: normal;"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Kim</span></i></span></b><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"> is the most
popular sunglasses. It has a very exquisite colour, temple design, and is very popular in Japan as it is well fitted for a
typical Japanese face shape.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Next is <span style="color: orange;"><b><i style="mso-bidi-font-style: normal;">Angie</i></b></span>.</span></div>
<div class="MsoNormal">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5J2SyF0zB9x_PXtrb8VkaTVkmv_ASQ269wVyg1RVWdyqr_TMvuFNsY15Ekatl69jlQh3GFfBMT7-jlzHMLXH7pgdNjYju6Do50bWo1-vcE3_Zw7I0kIuH5yZRl7WON_PSC8UFsahFNOrq/s1600/Angie.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" height="162" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5J2SyF0zB9x_PXtrb8VkaTVkmv_ASQ269wVyg1RVWdyqr_TMvuFNsY15Ekatl69jlQh3GFfBMT7-jlzHMLXH7pgdNjYju6Do50bWo1-vcE3_Zw7I0kIuH5yZRl7WON_PSC8UFsahFNOrq/s400/Angie.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Angie</span></td></tr>
</tbody></table>
<div class="MsoNormal">
<span style="font-family: Arial,Helvetica,sans-serif;"> </span></div>
<div class="MsoNormal">
<span style="font-family: Arial,Helvetica,sans-serif;">This
one is the most popular frame in L.A. this year. The frame shape is a
wellington which is very hot at the moment and it comes in many
different colours. The temple design is unique of that of a jewelry
designer.</span></div>
<span style="font-family: Arial,Helvetica,sans-serif;"><br />And this is <b><span style="color: orange;">Cameron</span></b>.</span><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhN3LPrr_kpmP3-_-4o9nVA3eCRFTZW9xOp9LoES7n_h27Y4GfmW2A_go0eiCw_LIQNH7ApQquphAntYCrAmkPsYA80UdxX8zRgMzNJxKau63_8XP3CxqxaCrADZzs89yvRdlNvdnNpulEd/s1600/Cameron_Onyx-sky.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" height="216" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhN3LPrr_kpmP3-_-4o9nVA3eCRFTZW9xOp9LoES7n_h27Y4GfmW2A_go0eiCw_LIQNH7ApQquphAntYCrAmkPsYA80UdxX8zRgMzNJxKau63_8XP3CxqxaCrADZzs89yvRdlNvdnNpulEd/s400/Cameron_Onyx-sky.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Cameron</span></td></tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<span style="font-family: Arial,Helvetica,sans-serif;">This
year’s colour is a combination of black and a vivid shade of blue. The
shape is a standard tear drop but the temple has a motif of a tiger.
Cameron is the perfect item to complete the “I’m not like one of you” -
kind of look.<br /><br /><b>Chiharu: </b><br />I must say all 3 frames are a
great representation of the wonderful world of Loree Rodkin. I
personally love your silver jewelry and I have a few of my own so I am
really interested in your brand.<br /><br /><b>Mr. Tsuchiya: </b><br />Thank
you. As Ms. Loree would say, “Eyewear is the ultimate jewelry for the
face” You may be able to find an item at Loree Rodkin Eye Couture by
Sama that you may not be able to find elsewhere. If you would like to
book an appointment during the show period please feel free to contact
us.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><br /><span style="color: #e06666;"><b>TEL: +81335380654 (Attn. Sugiyama)</b></span><br /><br /><b>Chiharu: </b><br />Mr.
Tsuchiya thank you very much! “Eyewear is the ultimate jewelry for the
face” is such a great expression. I can’t wait to see your product
line-up.</span><br />
<br />
<br />
<br />
<span style="color: white;"><br /></span>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: white;"><span style="font-size: large;"><b>[ Editor’s Note ]</b></span></span><br /><br />Today
out of the many new-comers to tide, we introduced 2 companies and 3 of
their brands which will actually be exhibited at the show.<br /><br />Jacques
Durand and alyson magee has a refined French style with a comical taste
all jam-packed into one frame. Loree Rodkin on the other hand has an
American hard rock style yet hinting a unique sense of elegance.<br /><br />Both
have their own distinct flavor so you will be able to have so much fun
mixing and matching it with different styles! This is the beauty of
eyewear and why so many people are drawn by it…the more you learn the
more you are captured by its charm… The two interviews definitely
reminded me how much fun you can have with eyewear and am very much
looking forward to rummaging around at this year’s show (in a
professional manner of course!)<br /><br />Don’t miss out! Join us at IOFT! – the one and only place to actually see and touch these wonderful frames and many other!!</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"></span><br />
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and edited by Ena Masui, International PR, IOFT Show Management</span></div>
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<br />
<div class="MsoNormal">
<span style="color: magenta;"><span style="font-size: large;"><b><span lang="EN-US" style="font-family: "Arial","sans-serif";">● EOY 2013 Official HP</span><span lang="EN-US" style="font-family: "Arial","sans-serif";"> >>></span><span style="font-size: small;"><span lang="EN-US"><a href="http://www.ioft.jp/en/eoy/"><span style="font-family: "Arial","sans-serif";">CLICK HERE</span></a></span></span><span lang="EN-US" style="font-family: "Arial","sans-serif";"> <br />
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<div align="left" class="MsoNormal" style="text-align: left;">
<b><span style="color: magenta;"><span style="font-size: large;"><span lang="EN-US" style="font-family: "Arial","sans-serif";">● Follow
us on Twitter!</span><span lang="EN-US" style="font-family: "Arial","sans-serif";"> >>><span style="font-size: small;"> </span></span><span style="font-size: small;"><span lang="EN-US"><a href="http://twitter.jp/IOFT_PR%20"><span style="font-family: "Arial","sans-serif";">CLICK HERE</span></a></span></span><span lang="EN-US" style="font-family: "Arial","sans-serif";"><br />
● IOFT2012</span><span style="font-family: "MS 明朝","serif";"> </span><span lang="EN-US" style="font-family: "Arial","sans-serif";">Official HP</span><span lang="EN-US" style="font-family: "Arial","sans-serif";">>>></span><span style="font-size: small;"><span lang="EN-US"><a href="http://www.ioft.jp/en/"><span style="font-family: "Arial","sans-serif";"> CLICK HERE</span></a></span></span><span lang="EN-US" style="font-family: "Arial","sans-serif";"> <br /><br />● Information Request on Exhibiting
IOFT 2012
>>>
</span><span style="font-size: small;"><span lang="EN-US"><a href="https://contact.reedexpo.co.jp/expo/IOFT/?lg=en&tp=ex&ec=IOFT"><span style="font-family: "Arial","sans-serif";">CLICK HERE</span></a></span></span><span lang="EN-US" style="font-family: "Arial","sans-serif";"> <br />
● Invitation Ticket Request for IOFT
2012 >>> </span><span style="font-size: small;"><span lang="EN-US"><a href="https://contact.reedexpo.co.jp/expo/IOFT/?lg=en&tp=inv&ec=IOFT"><span style="font-family: "Arial","sans-serif";">CLICK HERE</span></a></span></span></span></span><span style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"></span></span></b></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<span style="font-size: x-small;"><span lang="EN-US" style="font-family: "Arial","sans-serif";">*IOFT 2012 is
NOT open to general public. Those under 18 years old are not allowed to enter
the show.</span></span></div>
Anonymoushttp://www.blogger.com/profile/06240066758085297186noreply@blogger.comtag:blogger.com,1999:blog-7830430839843123890.post-64957352080568757992011-10-05T09:39:00.000+09:002011-10-05T09:39:39.459+09:00[Vol.15] Eyewear Makes Women Look More Beautiful –New Attractive Collaboration Produced by “FLEYE by AKITTO“-<br />
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">This
year, IOFT Show Management has a number of fantastic news to announce. I think
we’ve already reported a lot, but we have more! I’m so excited, just thinking
about those things. Of course this time, we will introduce a topic which may
urge you to come to IOFT soon.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">Then, let
us begin!</span></div>
<div class="MsoNormal">
<br /></div>
<div style="text-align: center;">
<a href="http://4.bp.blogspot.com/-_CwRjwwoAlo/Tol8hzvGTLI/AAAAAAAAA3k/Pi9rpkS_A3Q/s1600/FbyAlogo.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="65" src="http://4.bp.blogspot.com/-_CwRjwwoAlo/Tol8hzvGTLI/AAAAAAAAA3k/Pi9rpkS_A3Q/s320/FbyAlogo.jpg" width="320" /></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #6aa84f;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Interviewees:</span></b></div>
<div class="MsoNormal" style="color: #6aa84f;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">His
eyewear brings out the beauty of women maximally just like using magic.</span></b></div>
<div class="MsoNormal" style="color: #6aa84f;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Mr. Akihito Kawakami, Designer, FLEYE by AKITTO</span></b></div>
<div class="MsoNormal" style="color: #e06666;">
<a href="http://www.fleye.dk/"><span lang="EN-US" style="font-family: "Lucida Sans";">http://www.fleye.dk</span></a></div>
<div class="MsoNormal" style="color: #e06666;">
<span lang="EN-US" style="font-family: "Lucida Sans";"><a href="http://fleye.exblog.jp/">http://fleye.exblog.jp/</a></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="color: #333333; font-family: "Lucida Sans";">and</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #e69138;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">The person who perused the comfortableness of wearing eyewear.</span></b></div>
<div class="MsoNormal" style="color: #e69138;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Mr. Tetsuo Mikame, Managing Director, Throw Co., Ltd.</span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #666666;">
<span lang="EN-US" style="font-family: "Lucida Sans"; font-size: 10pt;">Interviewer: Haruka, International PR, IOFT Show Management</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #666666;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Haruka:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="color: #333333; font-family: "Lucida Sans";">First, could you introduce us “FLEYE by AKITTO” to the readers?</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #6aa84f;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Mr.
Kawakami (FLEYE by AKITTO):</span></b></div>
<div class="MsoNormal" style="color: #6aa84f;">
<br /></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-Et7lsviacng/Tol8n9WseHI/AAAAAAAAA3o/VLKd9XGFR-s/s1600/Mr.Kawakami.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://3.bp.blogspot.com/-Et7lsviacng/Tol8n9WseHI/AAAAAAAAA3o/VLKd9XGFR-s/s200/Mr.Kawakami.JPG" width="150" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[Mr.Kawakami]</td></tr>
</tbody></table>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";"><span style="color: #333333;"> </span>This
brand originally comes from a Danish brand “FLEYE”. In 2002, the three CEOs,
Annette, Hanna and Lars founded the brand and the brand was named after an abbreviation
of “Fine Looking Eye”. Its concept is light, happy and enjoyable eyewear which
makes us cheerful. We release happy collections for wearers.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">I myself
have worked at retail shop handling FLEYE brand before. I have kept company
with members of FLEYE since before they founded the brand, namely, for more
than 13 years. After that, I joined as a sales staff as well as designer of
another brand “<span style="color: #333333;">FLEYE by AKITTO</span> “ in 2008.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">The
concept of FLEYE by AKITTO is being particular about details and using lovely
motif just like handmade work. The design is like a delicate and brilliant
accessory decorated with colorful Swarovski stones or cloisonné and it makes
mature women look beautiful and cute.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #666666;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Haruka:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">The frames
of AKITTO seem to be produced by research on faces of Asian, especially
Japanese women and their preference. I haven’t seen such a coloring or decoration
which makes Asian skin color look attractive. By the way, I think you have
worked by yourself as <span style="color: #333333;">FLEYE by AKITTO until now. Why
did you decide to collaborate with Mr. Mikame?
</span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #6aa84f;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Mr. Kawakami:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="color: #333333; font-family: "Lucida Sans";">In fact, I met Mr.Mikame three times by chance and at the third
time, he asked me to tea. That was the first time to talk with him. After that,
I sometimes got in touch with him and I asked him lots of things, since he is
an expert I respect for long time and I wanted to absorb information about the
way of making eyewear and conducting business in eyewear industry, etc. as much
as possible.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">At that
time, I didn’t take priority over comfortableness of wearing eyewear, although
I think it’s better if people can feel comfortable in wearing it. I valued
rather visual aspect like how eyewear looks lovely. As in shoes, that is high
heels which make women’s legs beautiful, as it’s hard to walk with them.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">However, after meeting and talking with him about
the comfortableness of wearing eyewear, I began to think that it’s rude for
retail shops as well as consumers to not improve it. But I didn’t have enough
knowledge. I didn’t even know what kind of </span><span lang="EN-US" style="color: black;">β</span><span lang="EN-US" style="color: black; font-family: "Lucida Sans";"> titaniums there are. What’s more, I
thought it’s usual to commit the detailed manufacturing method or choices of
materials to factory staffs.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #e69138;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Mr. Mikame:</span></b></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-RhdS_tI4zZQ/Tol8rc6CUVI/AAAAAAAAA3s/S5ofOjsWbBA/s1600/Mr.Mikame2.JPG" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://3.bp.blogspot.com/-RhdS_tI4zZQ/Tol8rc6CUVI/AAAAAAAAA3s/S5ofOjsWbBA/s200/Mr.Mikame2.JPG" width="150" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[Mr. Mikame]</td></tr>
</tbody></table>
<div class="MsoNormal">
<span lang="EN-US" style="color: black; font-family: "Lucida Sans";">I discussed with Mr. Kawakami and we
came to the conclusion that we can produce better eyewear with sufficient
knowledge equivalent to those of factory staffs, as we could work hard together
by sharing the knowledge. As you know, he is producing eyewear which makes
women look beautiful. But I think he could provide more ranges in his taste. So
I told him that it might be important to value comfortableness of wearing
eyewear so that his brand could keep active in the future.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="color: black; font-family: "Lucida Sans";">During the conversation, we exchanged
ideas a lot each other and naturally we decided to collaborate. LoL.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">The finished eyewear is not so outstanding. People
might say “what is the characteristic of Mikame‘s Collaboration?”. Because I
just put a plate in it.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #6aa84f;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Mr. Kawakami:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">Right, some people might say something like “Hmm….I
see”. But we made various tricks and contrivances in the process of completing
the model and we couldn’t complete it without Mr. Mikame’s knowledge. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #e69138;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Mr. Mikame:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">Well, I made a lot of failures in producing eyewear up
to the present.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #6aa84f;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Mr. Kawakami:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">For me, it’s so valuable experience to hear the
story of failures. However, after we made a decision to collaborate, I got into
slump which I’ve never experienced when I tried to design a collaboration
model. </span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">I asked him about it, then, he said, “You can make
whatever model you want! It’s too early to design like me.” LOL. After that, I
changed my mind and I began to think it would be nice if I could make a model
as I want and I could introduce a part of an element of Mr. Mikame in my
designed model.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #e69138;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Mr. Mikame:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">My theme was how I could change something in the
model Mr. Kawakami designed without changing AKITTO’s design and feeling that
something wrong with it.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-3NnKTnUkdXM/Tol8vLWHLzI/AAAAAAAAA3w/bUXeiGo7jCE/s1600/3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="166" src="http://3.bp.blogspot.com/-3NnKTnUkdXM/Tol8vLWHLzI/AAAAAAAAA3w/bUXeiGo7jCE/s320/3.jpg" width="320" /></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #666666;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Haruka:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">I see. I really want to see the completed model
soon!</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">By the way, what kind of shop do you want your collaboration
model to be handled?</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #6aa84f;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Mr Kawakami.</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">For people who are looking for eccentric or novel
eyewear, AKITTO may not fit. That is to say, I intended to produce eyewear
which makes women beautiful and attractive, not eccentric.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">We’d like buyers from retail shops to see the eyewear
from the stand point of what beauty is.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">As a result, if you think “But, I don’t like the
taste of AKITTO!” it’s no problem.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">Now, some shops may consider how they can survive in
the eyewear market and collect only novel eyewear which other shops don’t
handle. I think, however, it is no sense, since the shops seem to be just very
strange.</span></div>
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<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">I would like people just to think purely how you can
make wearers look beautiful. If you think in such a way and you can feel that AKKITO
eyewear will fit your shopconcept well, I really want to start business with
you.</span></div>
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<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">I will never say, “My eyewear is beautiful, so
please buy it”. If YOU think my eyewear is beautiful and want to buy it, it’s
pleasure to sell my eyewear to you!</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #666666;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Haruka:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">I see. Since eyewear takes the most part of our
faces, people, especially women, don’t feel like buying it just because they
are praised “it’s so rare!” or “it’s quite new!” We just like to look beautiful
or cute.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";"> </span></div>
<div class="MsoNormal" style="color: #6aa84f;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Mr. Kawakami:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">Honestly, we could produce a good eyewear this time.
The eyewear is accepted by the wearer who use my brand’s eyewear regularly and
also it will be comfortable to wear. Besides, we didn’t make a fun in producing
it. So I think it’s really good eyewear. On the other hand, I keep my design
and decoration in it. Despite I collaborate with Mr. Mikame, it’s not just like
the eyewear he designs. I’m sure you will like it!</span></div>
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<br /></div>
<div class="MsoNormal" style="color: #666666;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Haruka:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">Thank you very much, Mr. Kawakami and Mr. Mikame!</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">I’m completely satisfied to hear your story. Haven’t
you made a sample yet, have you? </span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">I can’t wait to see it!</span></div>
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<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #674ea7;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">[Editor’s Note]</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">This time, we featured two designers, Mr. Kawakami
from </span><span lang="EN-US" style="color: #333333; font-family: "Lucida Sans";">FLEYE
by AKITTO whose eyewear is famous for the good design making women look more beautiful
and Mr. Mikame who produces ultimately comfortable eyewear. We’ve heard their collaborated
eyewear will be presented at IOFT and interviewed them. Both of them have a
same mind to make a “good eyewear”, but their definition what is the good
eyewear is totally different. I think that’s why two essences are combined well
and the better eyewear could be produced. I understand that the eyewear we
usually use unintentionally is made up of lots of experiences and knowledge of
designers and passions for eyewear. The interview gave me a glimpse of the
various untold dramas in producing a pair of glasses. That’ was an awesome
moment!</span></div>
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<br />
<span style="font-family: Verdana,sans-serif;">*IOFT2011 is NOT open to general public. Those under 18 years old are not allowed to enter the show.</span></div>
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<br /></div>
<span lang="EN-US" style="font-family: "Lucida Sans";"><span style="color: #666666; font-size: x-small;">Written & edited by Haruka, International PR, IOFT Show Management </span></span><br />
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<br /></div>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7830430839843123890.post-41170302810303558262011-10-04T14:33:00.001+09:002011-10-04T15:05:58.975+09:00[Vol.14] The Voices from Overseas Exhibitors –Korean Pavilion & Taiwanese Pavilion-<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">As Asian buyers
visiting IOFT were featured last time, this time, we’ll introduce Asian
exhibitors, especially Pavilions inside IOFT.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #0b5394;">
<b><span lang="EN-US" style="font-family: Verdana;">From newly
launched kid’s eyewear, accessories to contact lenses. Stylish manufactures
handling these various products with high quality will exhibit.</span></b></div>
<div class="MsoNormal" style="color: #0b5394;">
<br /></div>
<div class="MsoNormal" style="color: #0b5394;">
<b><span lang="EN-US" style="font-family: Verdana;">-Korean
Pavilion-</span></b></div>
<div class="MsoNormal" style="color: #0b5394;">
<b><span lang="EN-US" style="font-family: Verdana;">Interviewee: </span></b></div>
<div class="MsoNormal" style="color: #0b5394;">
<span lang="EN-US" style="font-family: Verdana;">Mr. Jinyoung
Son, CEO, Korea Optical Industry Support Center,
The Organizer of Korean Pavilion</span></div>
<div class="MsoNormal" style="color: #e06666;">
<a href="http://www.koisc.org/"><span lang="EN-US" style="font-family: Verdana;">http://www.koisc.org</span></a></div>
<div class="MsoNormal" style="color: #e06666;">
<span lang="EN-US" style="font-family: Verdana;"><a href="http://www.diops.co.kr/">http://www.diops.co.kr</a></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #990000;">
<b><span lang="EN-US" style="font-family: Verdana;">OEM Services
with high technology, lens cleaners and accessories. Variety of eyewear related
products will be exhibited.</span></b></div>
<div class="MsoNormal" style="color: #990000;">
<b><span lang="EN-US" style="font-family: Verdana;">-Taiwanese
Pavilion-</span></b></div>
<div class="MsoNormal" style="color: #990000;">
<span lang="EN-US" style="font-family: Verdana;">Interviewee: Mr.
Joey Lian, General Secretary, Taiwan
Spectacles Industry Association</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">First, let’s us
introduce Mr. Son of the organizer of Korean Pavilion.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #666666;">
<span lang="EN-US" style="font-family: Verdana; font-size: 9pt;">Interviewer:
Haruka, International PR, IOFT Show Management.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #666666;">
<b><span lang="EN-US" style="font-family: Verdana;">Haruka(IOFT):</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">From this year,
Korean Pavilion is newly launched at IOFT. </span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">Could you
please tell us why you decided to launch Korean Pavilion at IOFT?</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #0b5394;">
<b><span lang="EN-US" style="font-family: Verdana;">Mr.Jinyoung
Son, Korea Optical Industry Support Center:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">Well, in recent
years, Korean products are getting highly in demand in Japan year by
year. Also, we thought exhibiting at IOFT is the best way for Korean
manufactures to develop Japanese market and that’s why we made a decision to
launch Korean Pavilion this time.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #666666;">
<b><span lang="EN-US" style="font-family: Verdana;">Haruka:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">Korean products
are surely getting more stylish, I think. Do you know how much share do Korean
products have in Japanese market?</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #0b5394;">
<b><span lang="EN-US" style="font-family: Verdana;">Mr. Son:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">According to
the statistic data of Korea International Trade Association, total export
performance of eyewear frame exported to Japan from January to July 2011
increased 127.4 % compared with year-before period. Also in sunglass field, the
percentage of the total export performance increased 155.7% compared with
year-before period.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #666666;">
<b><span lang="EN-US" style="font-family: Verdana;">Haruka:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">I’m amazed by
the rate at which the markets grow. So, have you received numbers of inquiries
from Japan,
haven’t you?</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #0b5394;">
<b><span lang="EN-US" style="font-family: Verdana;">Mr. Son:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">Yes, we did.
The more Japanese people interested in Korean products, the more Korean
manufactures can get connection with Japanese eyewear shops. Recently, we are receiving
inquiries from Japanese companies which want to do business matching with
Korean manufactures handling TR, metal and sports sunglasses. This is also one
of the reason that we will exhibit as a pavilion to develop eyewear business
with Japanese buyers more actively.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #666666;">
<b><span lang="EN-US" style="font-family: Verdana;">Haruka:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">I see. I heard
that eleven companies in total will exhibit inside Korean pavilion this time.<span id="goog_1154133853"></span><span id="goog_1154133854"></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">Could you
kindly introduce each of these companies?</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #0b5394;">
<b><span lang="EN-US" style="font-family: Verdana;">Mr. Son:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">Sure! First, I’ll
introduce nine exhibitors which handle frames.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">- DA WOO OPTICAL INDUSTRY</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">- EYE BELL OPTICAL CO., Brand Name: Angsi, eye#, Basset</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">- ILSUK OPTICAL CO.,LTD</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">- WORLD TREND CO.,LTD, Brand Name: FRANK CUSTOM</span><span style="font-family: "MS 明朝";">、</span><span lang="EN-US" style="font-family: Verdana;">CRISPIN</span><span style="font-family: "MS 明朝";">、</span><span lang="EN-US" style="font-family: Verdana;">FRANK </span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;"> KIDS</span><span style="font-family: "MS 明朝";">、</span><span lang="EN-US" style="font-family: Verdana;">EPILOGUE</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">- CONABI OPTICAL, Brand Name: CONABI</span></div>
<div class="xl67" style="line-height: 115%; margin-left: 10.5pt; text-align: justify; text-indent: -10.5pt;">
<span lang="EN-US" style="font-family: Verdana; font-size: 10.5pt; line-height: 115%;">-
Shinhwa International Co.,Ltd, Brand Name: CAPULET, Public Space 1</span><span lang="EN-US" style="font-family: Verdana; font-size: 10.5pt; line-height: 115%;"></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">- NEOSTAR INC, Brand Name: HAMMER</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">- KOREA COLOR CO., Brand Name: VINTAGE 1977, CCR</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">- HWASUNG OPTICAL CO, Brand Name:</span><span lang="EN-US" style="font-family: Verdana;"> Click, Beta Plastic</span><span lang="EN-US" style="font-family: Verdana;"></span></div>
<a href="http://3.bp.blogspot.com/-t1kbKaj9LSM/TokQVdG5pYI/AAAAAAAAA2s/iG1B1SPEAmI/s1600/%25E3%2582%25A2%25E3%2582%25A4%25E3%2583%2599%25E3%2583%25AB%25E3%2582%25AD%25E3%2583%2583%25E3%2582%25BAshow_image_l.aspx.jpeg" style="margin-left: 1em; margin-right: 1em;"><br /></a><br />
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">What’s more, a company handling contact lenses </span><span lang="EN-US" style="font-family: Verdana;">M.I Contact Co., Ltd</span><span lang="EN-US" style="font-family: Verdana;"> </span><span lang="EN-US" style="font-family: Verdana;">and a company handling lens cleaner made
of superfine fibers </span><span lang="EN-US" style="font-family: Verdana;">KYCLOTHCO.,LTD., Brand Name:</span><span lang="EN-US" style="font-family: Verdana;"> EYECLEAN, CLEANPIX</span><span lang="EN-US" style="font-family: Verdana;"> will exhibit.</span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-t1kbKaj9LSM/TokQVdG5pYI/AAAAAAAAA2s/iG1B1SPEAmI/s1600/%25E3%2582%25A2%25E3%2582%25A4%25E3%2583%2599%25E3%2583%25AB%25E3%2582%25AD%25E3%2583%2583%25E3%2582%25BAshow_image_l.aspx.jpeg" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://3.bp.blogspot.com/-t1kbKaj9LSM/TokQVdG5pYI/AAAAAAAAA2s/iG1B1SPEAmI/s1600/%25E3%2582%25A2%25E3%2582%25A4%25E3%2583%2599%25E3%2583%25AB%25E3%2582%25AD%25E3%2583%2583%25E3%2582%25BAshow_image_l.aspx.jpeg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span lang="EN-US" style="font-family: Verdana;">[EYE BELL OPTICAL CO.]</span></td></tr>
</tbody></table>
<div class="MsoNormal" style="text-align: center;">
<span lang="EN-US" style="font-family: Verdana;"> </span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-D9fJi9WFw-s/TokQXypvgeI/AAAAAAAAA2w/Wa9Nk3hEccw/s1600/%25E3%2583%2595%25E3%2583%25AF%25E3%2582%25B5%25E3%2583%25B3.jpeg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://2.bp.blogspot.com/-D9fJi9WFw-s/TokQXypvgeI/AAAAAAAAA2w/Wa9Nk3hEccw/s1600/%25E3%2583%2595%25E3%2583%25AF%25E3%2582%25B5%25E3%2583%25B3.jpeg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[<span lang="EN-US" style="font-family: Verdana;">HWASUNG OPTICAL CO</span>]</td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-C6UtD-rYxCM/TokQZDrbkkI/AAAAAAAAA20/-NUTy0YJgQc/s1600/%25E3%2583%25AF%25E3%2583%25BC%25E3%2583%25AB%25E3%2583%2589%25E3%2583%2588%25E3%2583%25AC%25E3%2583%25B3%25E3%2583%2589.jpeg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://2.bp.blogspot.com/-C6UtD-rYxCM/TokQZDrbkkI/AAAAAAAAA20/-NUTy0YJgQc/s1600/%25E3%2583%25AF%25E3%2583%25BC%25E3%2583%25AB%25E3%2583%2589%25E3%2583%2588%25E3%2583%25AC%25E3%2583%25B3%25E3%2583%2589.jpeg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[<span lang="EN-US" style="font-family: Verdana;">WORLD TREND CO.,LTD]</span></td></tr>
</tbody></table>
<div class="MsoNormal" style="color: #666666;">
<b><span lang="EN-US" style="font-family: Verdana;">Haruka:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">Many of
exhibitors have their original brands, don’t they? As more and more design
eyewear products are lately made in Korea, we should pay attention to
the Korean eyewear, too.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #0b5394;">
<b><span lang="EN-US" style="font-family: Verdana;">Mr. Son:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">Please come to
our booth at IOFT and see our products! Korean eyewear industry has made an
effort in product development for a long time and as a result, it succeeded to
adjust to price-sensitive American market and European & Japanese market
where quality and design are valued. We feel proud that this is a result of our
untiring effort to develop high value added product. We will focus on
technological development, design and making high-grade product and
continuously release products suitable to the latest trend of eyewear market.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">Also, we are
very pleased to exhibit at IOFT 2011 as Korean pavilion. As an
organizer, we’d like to offer opportunity to develop Japanese market to Korean
exhibitors and also opportunity to meet the Korean products with high quality
to Japanese buyers. We hope both of them will be satisfied with the show.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">Please contact
us if you want to make an appointment with us during the show.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">(Korean/Japanese)</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #0b5394;">
<span lang="EN-US" style="font-family: Verdana;">KOISC(Korea Optical Industry Support
Center)</span></div>
<div class="MsoNormal" style="color: #0b5394;">
<span lang="EN-US" style="font-family: Verdana;">Tel:
+82-53-350-7841</span></div>
<div class="MsoNormal" style="color: #0b5394;">
<span lang="EN-US" style="font-family: Verdana;">Fax:+82-53-353-7812</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;"><span style="color: #0b5394;">Email:</span><span style="color: #e06666;">
yukism5177@yahoo.co.jp</span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;"><span style="color: #0b5394;">URL :<span style="color: #e06666;"> </span></span><a href="http://www.diops.co.kr/" style="color: #e06666;">www.diops.co.kr</a></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #666666;">
<b><span lang="EN-US" style="font-family: Verdana;">Haruka:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">We also hope
lots of visitors will see and touch Korean eyewear directly.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">Thank you very
much, Mr. Son.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">Then, we’ll
introduce Taiwanese pavilion.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #666666;">
<b><span lang="EN-US" style="font-family: Verdana;">Haruka:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">Following last
year, Taiwanese pavilion will be exhibited. We look forward to seeing the
pavilion.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">Then, could you
tell us the reason to establish Taiwanese pavilion?</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #990000;">
<b><span lang="EN-US" style="font-family: Verdana;">Mr. Joey Lian, Taiwan
Spectacles Industry Association:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">Since all of
Japanese products have high quality, we think Japanese market is a special
market where we can’t easily enter. Recently, Taiwanese eyewear products
finally caught up with world level in design, quality and price. Besides, Japanese
manufactures handling lots of world famous brands are laying parts from
Taiwanese related companies.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #666666;">
<b><span lang="EN-US" style="font-family: Verdana;">Haruka:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">Taiwanese manufactures
is rapidly extending their business to the world.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">We have to keep
an eye on the tendency of Taiwanese eyewear industry.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #990000;">
<b><span lang="EN-US" style="font-family: Verdana;">Mr. Lian:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">Yes we should.
It would be nice if we could offer opportunity for lots of buyers such as
eyewear shops, agents, importer and exporter to meet Taiwanese companies at
IOFT.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #666666;">
<b><span lang="EN-US" style="font-family: Verdana;">Haruka:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">Many
enthusiastic buyers will come to IOFT, so please appeal Taiwanese companies to them
in various ways as much as you wish.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #990000;">
<b><span lang="EN-US" style="font-family: Verdana;">Mr. Lian:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">Thank you! You
might get the impression that Taiwanese companies provide mainly OEM services,
however, this time, companies producing their original brands will also exhibit
at IOFT. Let me introduce each of them.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">-EAKAU
INTERNATIONAL OPTICAL-ELECTRONIC CO., LTD</span><span style="font-family: "MS 明朝";">(</span><span lang="EN-US" style="font-family: Verdana;">Picture Frame)</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">-INNOVA VISION
INC.</span><span style="font-family: "MS 明朝";">(</span><span lang="EN-US" style="font-family: Verdana;">Contact Lenses & Solutions</span><span style="font-family: "MS 明朝";">)</span><span lang="IT" style="font-family: Verdana;"></span></div>
<div class="MsoNormal">
<span lang="IT" style="font-family: Verdana;">-</span><span lang="EN-US" style="font-family: Verdana;">VICTORY
EYEWEAR CO., LTD.</span><span style="font-family: "MS 明朝";">(</span><span lang="EN-US" style="font-family: Verdana;">Sports glasses, Kids glasses)</span><span lang="IT" style="font-family: Verdana;"></span></div>
<div class="MsoNormal">
<span lang="IT" style="font-family: Verdana;">-</span><span lang="EN-US" style="font-family: Verdana;">Taiwan
Koda Optical Co., Ltd.</span><span lang="EN-US" style="font-family: Verdana;"> </span><span lang="EN-US" style="font-family: Verdana;">(Glasses, Lens)</span><span lang="EN-US" style="font-family: Verdana;"></span></div>
<div class="MsoNormal" style="margin-left: 162.75pt; text-indent: -162.75pt;">
<span lang="EN-US" style="font-family: Verdana;">-</span><span lang="EN-US" style="font-family: Verdana;">MILLION HU CORPORATION</span><span lang="EN-US" style="font-family: Verdana;"> </span></div>
<div class="MsoNormal" style="margin-left: 162.75pt; text-indent: -152.25pt;">
<span lang="EN-US" style="font-family: Verdana;">(Revlon optical frame, Filos optical frame,
Scooby-Doo optical frame)</span><span lang="EN-US" style="font-family: Verdana;"></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">-</span><span lang="EN-US" style="font-family: Verdana;">CONTOUR OPTIK
INC.</span><span style="font-family: "MS 明朝";"> </span><span lang="EN-US" style="font-family: Verdana;">(Reading
glasses)</span><span lang="EN-US" style="font-family: Verdana;"></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">Six companies
as above will exhibit, handling not only frames but also contact lenses, eyewear
related products and kids frames. We hope you’ll like them!</span></div>
<div class="MsoNormal">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-XKLgLIFmT8o/TokQcIklD3I/AAAAAAAAA24/6VhteccoOWA/s1600/CONTOUR.jpeg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://3.bp.blogspot.com/-XKLgLIFmT8o/TokQcIklD3I/AAAAAAAAA24/6VhteccoOWA/s1600/CONTOUR.jpeg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[CONTOUR OPTIK]</td></tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-RZMlqTRpqEA/TokQdTR_oyI/AAAAAAAAA28/kJiN1EEKWnE/s1600/KODA.jpeg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://1.bp.blogspot.com/-RZMlqTRpqEA/TokQdTR_oyI/AAAAAAAAA28/kJiN1EEKWnE/s1600/KODA.jpeg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[TAIWAN KODA OPTICAL]</td></tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-46QzOcq70sU/TokQeXQEizI/AAAAAAAAA3A/3zNaJ1Nz_BQ/s1600/VICTORY.jpeg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://3.bp.blogspot.com/-46QzOcq70sU/TokQeXQEizI/AAAAAAAAA3A/3zNaJ1Nz_BQ/s1600/VICTORY.jpeg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[VICTORY EYEWEAR]</td></tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #666666;">
<b><span lang="EN-US" style="font-family: Verdana;">Haruka:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">They will release
original brands with great technology improved by OEM. We’re so excited to see
them. How can we make an appointment with you during the show?</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #990000;">
<b><span lang="EN-US" style="font-family: Verdana;">Mr. Lian:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">Please contact
me as follows.</span></div>
<div class="MsoNormal" style="color: #990000;">
<span lang="EN-US" style="font-family: Verdana;">Mr. </span><span lang="EN-US" style="font-family: Verdana;">Joey </span><span lang="EN-US" style="font-family: Verdana;">Lian </span></div>
<div class="MsoNormal" style="color: #990000;">
<span lang="EN-US" style="font-family: Verdana;">Taiwan</span><span lang="EN-US" style="font-family: Verdana;"> Spectacles Industry Association</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="color: #990000; font-family: Verdana;">TEL:</span><span style="color: #990000; font-family: "MS 明朝";"> </span><span lang="EN-US" style="color: #990000; font-family: Verdana;">886-2-25057583</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="color: #990000; font-family: Verdana;">FAX:</span><span style="color: #990000; font-family: "MS 明朝";"> </span><span lang="EN-US" style="color: #990000; font-family: Verdana;">886-2-25070260</span><br />
<span lang="EN-US" style="color: #990000; font-family: Verdana;"><a href="mailto:TSIA.TSIA@MSA.HINET.NET">TSIA.TSIA@MSA.HINET.NET</a><br /> </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">We’re also
proud of sport glasses and reading glasses as Taiwanese products. Please come
to Taiwanese pavilion during the show. We are waiting for your visit.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #666666;">
<b><span lang="EN-US" style="font-family: Verdana;">Haruka:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">Thank you Mr.
Lian! The show is only two weeks away. Do your best on your preparation!</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #a64d79;">
<b><span lang="EN-US" style="font-family: Verdana;">[Editor’s Note]</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">This time, we
featured Korean and Taiwanese Pavilion from some of overseas pavilions.
Nowadays, Asian products have developed remarkably not only in technology but
also in quality and design. At IOFT, such Asian companies will exhibit. You
will be excited about the European/American designs and very impressed with
Japanese high technologies. Also your heart will pounded with expectation to
see new Asian eyewear. I’m sure you could have such great experiences at IOFT.
There are lots of eyewear products you can see only three days during the show.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;">So, don’t miss
the show!</span></div>
<div class="MsoNormal">
<br />
<span style="font-family: Verdana,sans-serif;">*IOFT2011 is NOT open to general public. Those under 18 years old are not </span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"> allowed to enter the show.</span><br />
<br />
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Verdana;"><span style="font-size: x-small;"><span style="color: #666666;">written & edited by Haruka, International PR, IOFT Show Management </span></span></span></div>
<br />
<span style="color: #1e50a2; font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>● EOY 2012 Official HP >>><a href="http://www.ioft.jp/en/eoy/">CLICK HERE</a></b></span> <br />
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<table border="0" cellpadding="0" cellspacing="0" style="width: 370px;"><tbody>
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</tr>
</tbody></table>
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<br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b><span style="color: #674598;">● Information Request on Exhibiting IOFT 2011</span>>>></b> </span><span style="color: #ca8269; font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b><a href="https://contact.reedexpo.co.jp/expo/IOFT/?lg=en&tp=ex&ec=IOFT">CLICK HERE</a></b></span> <br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b><span style="color: #674598;">● Invitation Ticket Request for IOFT 2011 >>></span></b> </span><span style="color: #ca8269; font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b><a href="https://contact.reedexpo.co.jp/expo/IOFT/?lg=en&tp=inv&ec=IOFT">CLICK HERE</a></b></span>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7830430839843123890.post-41731383510878198172011-09-30T14:17:00.000+09:002011-09-30T14:17:36.558+09:00[Vol.13] A Unique Collaboration!: KAGERO Design Works-A Talented Designer in Eyewear World & KAMURO-A Genius in Coloring<div style="font-family: Verdana,sans-serif;">
</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
At IOFT
2011…New category “Kids Eyewear” is finally launched in “EYEWEAR OF THE YEAR
(EOY)” and three news professionals joined to EOY Award Committee Members.
What’s more, we launched an exclusive exhibit area “tide – The IOFT Int’l
Designers”.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
We cannot
help being excited with the new phase of IOFT 2011!</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
In such
situation, Show Management got an amazing scoop!</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
That is…a
unique collaboration! A Talented Designer in Eyewear World, <span style="color: #351c75;">KAGERO Design Works
</span>who grab a lot of fans with its fascinating naming and eyewear and a Genius in
Coloring,<span style="color: #6aa84f;"> KAMURO</span> who is famous for its lovely eyewear which makes girls fall in
love with them at first sight. This collaboration will be presented at IOFT for
the first time.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
What’s
more, the way of the collaboration and selling is really interesting and truly
remarkable. Show Management has heard that such unique collaboration will make
its debut at IOFT. Therefore, we interviewed the designers.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
Let us
introduce them!</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div style="font-family: Verdana,sans-serif; text-align: center;">
<a href="http://1.bp.blogspot.com/-EoaxPgaGwks/ToPRdWl6l2I/AAAAAAAAA1g/FxGQX8cTsgs/s1600/TOP.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://1.bp.blogspot.com/-EoaxPgaGwks/ToPRdWl6l2I/AAAAAAAAA1g/FxGQX8cTsgs/s320/TOP.jpg" width="294" /></a></div>
<div class="MsoNormal" style="color: #351c75; font-family: Verdana,sans-serif;">
<b>The Prodigy among Japanese Eyewear Designer, KAGERO Design Works</b></div>
<div class="MsoNormal" style="color: #351c75; font-family: Verdana,sans-serif;">
<b>Mr. HIROSHI
MARUI, Representative and Designer, KAGERO Design Works</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US" style="color: #674ea7;">HP</span><span style="color: #674ea7;">:</span><a href="http://www.ogaki-tv.ne.jp/%7Ekagero/"><span lang="EN-US" style="color: #e06666;">http://www.ogaki-tv.ne.jp/~kagero/</span></a></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US" style="color: #674ea7;">Blog</span>:<span lang="EN-US" style="color: #e06666;"><a href="http://kagero-dw.jugem.jp/">http://kagero-dw.jugem.jp/</a></span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #6aa84f; font-family: Verdana,sans-serif;">
<b>A Genius
in Coloring, KAMURO</b></div>
<div class="MsoNormal" style="color: #6aa84f; font-family: Verdana,sans-serif;">
<b>Mr.SHINGO
ONODERA, Chief Designer, KAMURO OPTICAL CO., LTD.</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US" style="color: #6aa84f;">HP</span><span style="color: #6aa84f;">:</span><a href="http://www.kamuro-net.co.jp/"><span lang="EN-US" style="color: #e06666;">http://www.kamuro-net.co.jp/</span></a></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US" style="color: #6aa84f;">Blog</span><span style="color: #6aa84f;">:</span><a href="http://kamurocorp.exblog.jp/"><span lang="EN-US" style="color: #e06666;">http://kamurocorp.exblog.jp/</span></a></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="font-family: Verdana,sans-serif; margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-AGbRjalbFuE/ToPRjXT3bXI/AAAAAAAAA1k/qVlf_zZNOEY/s1600/pop%25EF%25BC%2591s.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="http://4.bp.blogspot.com/-AGbRjalbFuE/ToPRjXT3bXI/AAAAAAAAA1k/qVlf_zZNOEY/s320/pop%25EF%25BC%2591s.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[left:Mr.Onodera, right:Mr.Kagero]</td></tr>
</tbody></table>
<span lang="EN-US" style="font-family: Verdana,sans-serif; font-size: 10pt;">Interviewer: Haruka, International PR, IOFT Show Management.</span>
<br />
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #666666; font-family: Verdana,sans-serif;">
<b>Haruka:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
Well, who
first proposed an idea of this collaboration?</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #6aa84f; font-family: Verdana,sans-serif;">
<b>Mr.Onodera
(KAMURO OPTICAL CO., LTD.):</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
I did. I
approached Mr. Marui about it.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #666666; font-family: Verdana,sans-serif;">
<b>Haruka:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
What made
you do that?</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #6aa84f; font-family: Verdana,sans-serif;">
<b>Mr.Onodera:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
IOFT is not
only an exhibition where exhibitors release new works and have business
meetings with buyers, but also a place where eyewear shops from the whole
country meet together. So, I wanted to propose the new model which has festive
element and is made and sold only once a year at the yearly event.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
This
spring, the plan was proposed in our office and we marked Mr. Kagero out as a
partner which might give us a quick answer to agree to our proposal readily in
limited time. Also, what made us to choose a partner is the fact that we have
lots of common customer with Mr. Kagero. Contrary to our expectations, Mr. Kagero
gave us bad response at first.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #351c75; font-family: Verdana,sans-serif;">
<b>Mr.
Kagero:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
My brain
rejected the plan of Mr.Onodera right after I head his proposal. Honestly, I
was not interested in collaborating with other designers at all. I have
collaborated with nail artists and sculptors before. I think I could succeed in
those collaborations because we have different types of business. It was out of
the question that two eyewear designers design a pair of glasses. </div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #666666; font-family: Verdana,sans-serif;">
<b>Haruka:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
Well, I
agree. I can’t either imagine such kind of collaboration, since their
sensibility may collide with each other.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #351c75; font-family: Verdana,sans-serif;">
<b>Mr.
Kagero:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
However,
I accepted his proposal since it was beyond my imagination.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #666666; font-family: Verdana,sans-serif;">
<b>Haruka:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
I’m
curious about how Mr.Onodera changed your mind. Could you tell us “the
collaboration beyond your imagination”?</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #351c75; font-family: Verdana,sans-serif;">
<b>Mr.
Kagero:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
I will
design complete pair of KAMURO eyewear and Mr. Onodera will design a complete
pair of KAGERO Design Works instead.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #666666; font-family: Verdana,sans-serif;">
<b>Haruka:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
Wow, what
a bold plan!</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #6aa84f; font-family: Verdana,sans-serif;">
<b>Mr.Onodera:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
Have you
ever seen that rival designers design each other’s models and produce them?</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
I think
it’s really interesting that two companies having different brand’s concept
challenge such a plan.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #666666; font-family: Verdana,sans-serif;">
<b>Haruka:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
I see. However,
your brands’ concepts as well as designs are apparently quite different,
namely, it‘s a collaboration of totally different type of two brands.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
I’m so
excited, but at the same time, afraid to see it.LoL!</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #351c75; font-family: Verdana,sans-serif;">
<b>Mr.
Kagero:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
Therefore,
first, I learned the eyewear of KAMURO very hard. Also I visited factory of
KAMURO in Sabae. Mr. Onodera told me that you can just design lovely eyewear,
but I reached a conclusion that the point is I should design “not” lovely one…lol</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #6aa84f; font-family: Verdana,sans-serif;">
<b>Mr.Onodera:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
For me, a
rough idea popped up in my mind relatively quickly.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #666666; font-family: Verdana,sans-serif;">
<b>Haruka:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
The ideas
seem to be already totally different at the first step before designing. We’re
so excited to see them! Then, could you introduce us the concepts of eyewear
you designed.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #6aa84f; font-family: Verdana,sans-serif;">
<b>Mr.Onodera:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
Eyewear
of KAGERO Design Works I designed is a model named “Naked”. It represents
exactly “nature” of woman.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #351c75; font-family: Verdana,sans-serif;">
<b>Mr.
Kagero:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
Eyewear
of KAMURO’s brand I designed is “infection” meaning infectious disease. The
design is produced with the thought that it’s no problem if temple has eyes.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="font-family: Verdana,sans-serif; margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-OzLVAiekG6k/ToPRmflfV4I/AAAAAAAAA1o/xL8zJcGSIPY/s1600/POP%25EF%25BC%2592.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="http://2.bp.blogspot.com/-OzLVAiekG6k/ToPRmflfV4I/AAAAAAAAA1o/xL8zJcGSIPY/s320/POP%25EF%25BC%2592.jpg" width="158" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[Image of Naked & Infection]</td></tr>
</tbody></table>
<div class="MsoNormal" style="color: #666666; font-family: Verdana,sans-serif;">
<b>Haruka:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
Does
temple have eyes? Wow, it’s so amazing, just listening to your explanation.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
I heard
that also sales method is quite unique as a part of this collaboration project.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
Could you
explain about it?</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #6aa84f; font-family: Verdana,sans-serif;">
<b>Mr.Onodera:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
That’s
right. We will sell the models each of us designed in a pair to customers.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
If you
are a customer handling both brands, you can purchase both of pairs.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
Pairs
consist of two models as follows.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<span style="color: #351c75; font-family: Verdana,sans-serif;">< Models
which KAGERO Design Works produces ></span>
<br />
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
-KAMURO
infection No.1</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
-KAMURO
infection No.2</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span style="font-size: x-small;">* No.1
and No.2 are same types, differently colored.</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #6aa84f; font-family: Verdana,sans-serif;">
< Models
which KAMURO produces ></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
-LABYRINTH
NAKED No.1</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
-LABYRINTH
NAKED No.2</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span style="font-size: x-small;">* No.1
and No.2 are same types, differently colored.</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #351c75; font-family: Verdana,sans-serif;">
< Available
set at KAGERO Design Works in IOFT 2011 ></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
-KAMURO
infection No.1</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
-LABYRINTH
NAKED No.1</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
Two
models in a pair will be sent out to the customers of KAGERO Design Works.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #6aa84f; font-family: Verdana,sans-serif;">
< Available
set at KAMURO in IOFT 2011 ></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
-KAMURO
infection No.2</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
-LABYRINTH
NAKED No.2</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
Two
models in a pair will be sent out to the customers of KAMURO.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #351c75; font-family: Verdana,sans-serif;">
<b>Mr.
Kagero:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
By the
way, we are going to produce limited number of models according to the order at
IOFT. So, we may not accept additional orders and either reproduce them.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #666666; font-family: Verdana,sans-serif;">
<b>Haruka:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
That
means the models are exclusively sold only at IOFT. I’m sure they will be rare
products.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
I would
like to ask all buyers and also buyers who have already plan to buy the
products to make a plan precisely and avoid running out of products.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #6aa84f; font-family: Verdana,sans-serif;">
<b>Mr.Onodera:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
Samples
of models will be exhibited in front of both booths. Don’t miss “impossible”
project!</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #666666; font-family: Verdana,sans-serif;">
<b>Haruka:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
Thank you
very much Mr. Onodera and Mr. Kagero!</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
The details
of production process are updated on their blogs. Get the information before
the show! I’ll definitely come to both booths during the show.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #674ea7; font-family: Verdana,sans-serif;">
<b>[Editor’s
Note]</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
Although
I haven’t seen their works yet, I thought them to be terrific. I’m so excited</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
to feel a
moment when two quite different tastes collide with each other. Both of them
said about this collaboration that it’s like picking a quarrel with each brand.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
We’re
looking forward to seeing how the two different designers whom Japanese eyewear
industry is proud of collaborate together and attract buyers on-site.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
All buyers!
This collaboration already get into the news. If you want to make an
appointment with them, please contact as soon as possible!<br />
<br />
<span style="color: #666666; font-size: x-small;">Written & Edited by Haruka from IOFT Show Management </span><br />
<br />
<span style="color: #1e50a2; font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>● EOY 2012 Official HP >>><a href="http://www.ioft.jp/en/eoy/">CLICK HERE</a></b></span> <br />
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<br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b><span style="color: #674598;">● Information Request on Exhibiting IOFT 2011</span>>>></b> </span><span style="color: #ca8269; font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b><a href="https://contact.reedexpo.co.jp/expo/IOFT/?lg=en&tp=ex&ec=IOFT">CLICK HERE</a></b></span> <br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b><span style="color: #674598;">● Invitation Ticket Request for IOFT 2011 >>></span></b> </span><span style="color: #ca8269; font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b><a href="https://contact.reedexpo.co.jp/expo/IOFT/?lg=en&tp=inv&ec=IOFT">CLICK HERE</a></b></span> </div>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7830430839843123890.post-52608741296012961132011-09-27T14:17:00.000+09:002011-09-30T19:11:52.108+09:00[Vol. 12] EYEWEAR OF THE YEAR (EOY)2012 Award Winning Products were Announced!<div style="font-family: Verdana,sans-serif;">
</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">The EYEWEAR OF THE YEAR Award takes place
annually inside IOFT. Recognized as one of the world’s leading design awards
for eyewear, EOY draws keen attention from the whole industry, selecting the
best new products of coming year. </span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">The screening was held on September 13
[Tue], and the award winners are finally announced!!</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #cc0000; font-family: Verdana,sans-serif;">
<span lang="EN-US" style="color: black;">Check the site below to see further detail.</span></div>
<div class="MsoNormal" style="color: #cc0000; font-family: Verdana,sans-serif;">
<span lang="EN-US" style="color: black;"> </span><b><span lang="EN-US">EYEWEAR OF THE YEAR 2011 Official HP</span></b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US"></span></div>
<div class="MsoNormal" style="color: #e06666; font-family: Verdana,sans-serif;">
<a href="http://www.ioft.jp/en/Concurrent-Events/About-Award/Winners/"><span lang="EN-US">http://www.ioft.jp/en/Concurrent-Events/About-Award/Winners/</span></a></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">This year, we received 417 entries!! </span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">Recently, EOY is known as one of the
industry’s award, which bumps up the sales of winning products because many
eyewear shops have set special display for EOY winning products inside their
shops, and Show Management have received numbers of inquiries from consumers.
Therefore, the number of entries have been drastically increasing in several
years.</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">EOY 2011 Award Committee consists of
forerunners from fashion, art and other industries. </span><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-NIdP2AVmErc/ToFMSvMTSEI/AAAAAAAAA0g/rB9CvGvAy3Q/s1600/_MG_9719.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://2.bp.blogspot.com/-NIdP2AVmErc/ToFMSvMTSEI/AAAAAAAAA0g/rB9CvGvAy3Q/s1600/_MG_9719.JPG" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[scene of screening]</td></tr>
</tbody></table>
<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-klIuLIztAPw/ToFMUlL_3iI/AAAAAAAAA0k/MY6FCLSLUqI/s1600/_MG_9830.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="213" src="http://3.bp.blogspot.com/-klIuLIztAPw/ToFMUlL_3iI/AAAAAAAAA0k/MY6FCLSLUqI/s320/_MG_9830.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[scene of screening]</td></tr>
</tbody></table>
</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">After the very enthusiastic discussion,
finally award winners were selected.</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-H6o7yAKUdE8/ToFcFI6k_YI/AAAAAAAAA1c/24xPQg_H8pM/s1600/%25E7%2584%25A1%25E9%25A1%258C-5.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://2.bp.blogspot.com/-H6o7yAKUdE8/ToFcFI6k_YI/AAAAAAAAA1c/24xPQg_H8pM/s640/%25E7%2584%25A1%25E9%25A1%258C-5.bmp" width="380" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-5xIZMls4VXA/ToFYSv7oDGI/AAAAAAAAA08/zRdHkPR5OOA/s1600/%25E7%2584%25A1%25E9%25A1%258C-2.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br /></a></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div style="text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-W2iTjhaelz8/ToFbRTAEXkI/AAAAAAAAA1I/16LOrf5Q8HU/s1600/%25E7%2584%25A1%25E9%25A1%258C-3.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="321" src="http://1.bp.blogspot.com/-W2iTjhaelz8/ToFbRTAEXkI/AAAAAAAAA1I/16LOrf5Q8HU/s400/%25E7%2584%25A1%25E9%25A1%258C-3.bmp" width="400" /></a></div>
<span lang="EN-US">Grand Prix of each category will be
announced during the award ceremony!</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">Date & Time: Oct. 11 [Tue], 2011 13:00~</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">Venue: Special Gallery inside IOFT</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">Award ceremony is an epoch making moment,
when our hearts beat very rapidly!</span><br />
<br />
<span lang="EN-US"><span style="color: #666666; font-size: x-small;">Written & Edited by Haruka from IOFT Show Management </span></span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<div class="MsoNormal">
<br /></div>
<span style="color: #1e50a2; font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>● EOY 2012 Official HP >>><a href="http://www.ioft.jp/en/eoy/">CLICK HERE</a></b></span> <br />
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<span style="color: #1e50a2; font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>● IOFT2011 Official HP>>><a href="http://www.ioft.jp/en/"> CLICK HERE</a></b></span> <br />
<br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b><span style="color: #674598;">● Information Request on Exhibiting IOFT 2011</span>>>></b> </span><span style="color: #ca8269; font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b><a href="https://contact.reedexpo.co.jp/expo/IOFT/?lg=en&tp=ex&ec=IOFT">CLICK HERE</a></b></span> <br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b><span style="color: #674598;">● Invitation Ticket Request for IOFT 2011 >>></span></b> </span><span style="color: #ca8269; font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b><a href="https://contact.reedexpo.co.jp/expo/IOFT/?lg=en&tp=inv&ec=IOFT">CLICK HERE</a></b></span> <br />
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Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7830430839843123890.post-39373559331042872392011-09-26T14:28:00.000+09:002011-09-30T19:12:05.184+09:00[Vol. 11]Report on Visits to Overseas Retail Shops –in Taiwan, China, Korea –<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-jmXok7daklw/ToAGNkSleyI/AAAAAAAAAzo/wgzMQNSzt1Q/s1600/P1020414.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br /></a></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">In recent
years, it attracts our attention that Asian buyers visit IOFT. Some of you might
have seen that numbers of Asian buyers had business meetings with exhibitors
on-site eagerly.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">In fact,
this is one of the projects “Premium Buyer Invitation Program” that the Show
Management has been working on for several years.</span></div>
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<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">Show
Management invites those Asian premium buyers of eyewear shops to contribute to
increase of exhibitor’s sales, as we have heard that Asian economy, especially
Chinese economy, is growing fast and Japanese eyewear with higher quality and also
stylish European eyewear are sold well in Asia.</span></div>
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<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">Every
year, Show Management staffs fly to each country around two months before the
show and visit company by company. They explain the attraction of IOFT to the
premium buyers and they willingly made a promise to visit Japan. </span></div>
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<br /></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">This
year, Show Management staffs visited Taiwan,
China and Korea from the
middle of August to the end of August. Then, we report on a part of these
visits.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #e69138;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">[Visit to
Taiwan]</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">This
time, staffs of IOFT Show Management, Mr. Suzuki and Ms. Ohmichi, visited Taiwan.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">First,
they went to a very stylish eyewear shop <b style="color: #e69138;">“SEE’S LIGHT”</b>. </span><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-jmXok7daklw/ToAGNkSleyI/AAAAAAAAAzo/wgzMQNSzt1Q/s1600/P1020414.JPG" style="margin-left: auto; margin-right: auto;"><img border="0" height="240" src="http://2.bp.blogspot.com/-jmXok7daklw/ToAGNkSleyI/AAAAAAAAAzo/wgzMQNSzt1Q/s320/P1020414.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana,sans-serif;">[from left:the President Mr. Huang, Mr.Suzuki, Ms,Ohmichi] </span></td></tr>
</tbody></table>
<span lang="EN-US" style="font-family: "Lucida Sans";">The brand has 50 shops
in many parts of Taiwan.
Mr. Suzuki and Ms. Ohmichi met the president Mr. Bison Huang. In the stylish
shop, there are a full of European/American eyewear products, as the shop is an
agent of European brands. He said that since he has not handle Japanese eyewear
yet, he’d like to purchase it at IOFT, looking around the show actively.</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-Ke_4P3qVGxY/ToAGR8mhzoI/AAAAAAAAAzs/Sj-WgXfVyu8/s1600/P1020404.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://1.bp.blogspot.com/-Ke_4P3qVGxY/ToAGR8mhzoI/AAAAAAAAAzs/Sj-WgXfVyu8/s320/P1020404.JPG" width="320" /></a></div>
</div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">SEE’S
LIGHT</span></div>
<div class="MsoNormal" style="color: #e06666;">
<a href="http://www.seeslight.com/"><span lang="EN-US" style="font-family: "Lucida Sans";">http://www.seeslight.com</span></a></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">Also, Mr.
Suzuki and Ms. Ohmichi met Mr. John Chang, a manager of a retail shop,<b style="color: #e69138;"> JINJU
EYEWEAR</b>. </span><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-yNOzztrxWlE/ToAGWSUhy8I/AAAAAAAAAzw/0rGqNUCVs5A/s1600/P1020392.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="240" src="http://1.bp.blogspot.com/-yNOzztrxWlE/ToAGWSUhy8I/AAAAAAAAAzw/0rGqNUCVs5A/s320/P1020392.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana,sans-serif;">[with the Manager of JINJU Mr.Chang]</span></td></tr>
</tbody></table>
<span lang="EN-US" style="font-family: "Lucida Sans";">They have 10 shops, mainly in Kaohsiung
and it is handling Japanese eyewear such as JAPONISM. Mr. Chang said that he
looks forward to coming to IOFT, as he can see Japanese eyewear and also luxury
eyewear which is highly in demand all at once there. Especially JINJU has
already dealt with manufactures in Sabae and he will visit IOFT to look for new
brands. At IOFT, lots of fantastic eyewear will be exhibited. May he have
wonderful meetings! </span></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">.</span></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">This
time, Mr. Suzuki and Ms. Ohmichi visited numbers of eyewear shops and explained
about IOFT. As a result, more than 70 premium buyers are expected to come to
IOFT 2011. They said that most of people they met are interested in Japanese
eyewear. We hope all exhibitors will attend the show with perfect preparation.</span></div>
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<div class="MsoNormal" style="color: #cc0000;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">[Visit to
China]</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">Then, our
staffs Mr. Kikuchi and Ms Ge went to China.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">First,
they met Mr. Paul Wong, the president of <b style="color: #cc0000;">SHANGHAI CORRIS OPTICS</b>. </span><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-Mo99PcoBV7c/ToAGbNA48qI/AAAAAAAAAz0/6HNXN7K7REw/s1600/%25E4%25B8%258A%25E6%25B5%25B72_2011-08-08+15.44.05.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="240" src="http://3.bp.blogspot.com/-Mo99PcoBV7c/ToAGbNA48qI/AAAAAAAAAz0/6HNXN7K7REw/s320/%25E4%25B8%258A%25E6%25B5%25B72_2011-08-08+15.44.05.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana,sans-serif;">[from left:Ms.Ge, the President Mr,Wong, Mr.Kikuchi]</span></td></tr>
</tbody></table>
<br />
<span lang="EN-US" style="font-family: "Lucida Sans";">The company
serves as agents of 13 Japanese, European/American brands in all. Although he
visited IOFT every year, unfortunately he said he is not going to come to IOFT
this year. However, the explanation of Mr. Kikuchi and Ms. Ge made his mind
changed. Finally, he agreed to visit IOFT this year as well. It’s good news! We’re
looking forward to seeing him at the show.</span></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">Finally,
Mr. Kikuchi and Ms. Ge visited <b style="color: #cc0000;">SHANGHAI
MATIAN EYEWARE/ SHANGHAI IDEE EYEWEAR</b> and met the president Mr. Jack Ma. </span><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-9djG8nFqo7I/ToAGfvZgXxI/AAAAAAAAAz4/VmIphTicDJA/s1600/%25E4%25B8%258A%25E6%25B5%25B74_2011-08-09+16.27.23.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="240" src="http://3.bp.blogspot.com/-9djG8nFqo7I/ToAGfvZgXxI/AAAAAAAAAz4/VmIphTicDJA/s320/%25E4%25B8%258A%25E6%25B5%25B74_2011-08-09+16.27.23.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana,sans-serif;">[left side:Mr. Kikuchi, right side:the President Mr.Ma]</span></td></tr>
</tbody></table>
<span lang="EN-US" style="font-family: "Lucida Sans";">This company
is the third biggest retail shop in Shanghai,
having over than 30 shops only in the city. Mr. Jack said that Japanese luxury
frames have high quality and famous among the rich in Shanghai. Besides, having the frames is
regarded as a status and that’s why the frames are sold well. Therefore, he
said he’d like to see mainly “IOFT Luxury Collection” and purchase gold frames
during the show.</span></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">Mr.
Kikuchi and Ms. Ge went around the eyewear shops in China over one week. This year, we’re
welcoming lots of premium buyers from Chinese major eyewear retail shops such
as <b style="color: #cc0000;">HENAN BEST OPTICAL CHAIN</b>, the owner of 200 shops in China and <b style="color: #cc0000;">BAODAO OPTICAL,</b> the owner of 99 shops
in China.
All of them are interested in Japanese and European/American eyewear with good
quality, as it’s especially in demand among the rich in China’s growing
economy.</span></div>
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<b><span lang="EN-US" style="font-family: "Lucida Sans";">[Visit to
Korea]</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">Finally,
we’ll report on a visit to Korea.
This time, the Show Director Mr. Sakamoto, Ms. Jong and Ms. Lee visited eyewear
shops in Seoul
and Busan.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">In Seoul,
they met</span><span lang="EN-US" style="font-family: "Lucida Sans";"> Mr. </span><span lang="EN-US" style="font-family: "Lucida Sans";">Park Dae Seong,</span><span lang="EN-US" style="font-family: "Lucida Sans";"> </span><span lang="EN-US" style="font-family: "Lucida Sans";">the president of <b style="color: #3d85c6;">TOMATO D&C</b>
which is a major eyewear shop owns 630 shops in Korea. </span><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-JBvyiIICgWE/ToAGlD2v1eI/AAAAAAAAAz8/9hjQNrY6ofs/s1600/DSCF4498.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="240" src="http://1.bp.blogspot.com/-JBvyiIICgWE/ToAGlD2v1eI/AAAAAAAAAz8/9hjQNrY6ofs/s320/DSCF4498.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana,sans-serif;">[the President Mr.Park and the Show Director Mr.Sakamoto]</span></td></tr>
</tbody></table>
<span lang="EN-US" style="font-family: "Lucida Sans";">Mr. Park, who took office as
new president this year, is very interested in Japanese eyewear industry as
well as IOFT. He made a promise to us that this year, he will visit IOFT with buyers
who have the authority in order to consider more earnestly than ever and decide
to purchase products then and there.</span></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">TOMATO
D&C </span></div>
<div class="MsoNormal" style="color: #e06666;">
<a href="http://www.1001optics.co.kr/"><span lang="EN-US" style="font-family: "Lucida Sans";">http://WWW.1001OPTICS.CO.KR</span></a></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">I</span><span lang="EN-US" style="font-family: "Lucida Sans";">n Busan,
the second largest city in Korea,
Mr. Sakamoto, Ms. Jong and Ms. Lee visited <b style="color: #3d85c6;">GALLERY OPTICAL CO., LTD</b> which owns
28 shops mainly in Busan throughout Korea and met the </span><span lang="EN-US" style="font-family: "Lucida Sans";">president Mr. Kim Kikon. </span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-A2nlxTNFBRo/ToAGppfXAXI/AAAAAAAAA0E/NS-7jj2X5PI/s1600/DSCF4492.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br /></a></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-UR7cwTqEan8/ToAGn0etJ-I/AAAAAAAAA0A/EUcSYq0pLvU/s1600/DSCF4482.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="240" src="http://3.bp.blogspot.com/-UR7cwTqEan8/ToAGn0etJ-I/AAAAAAAAA0A/EUcSYq0pLvU/s320/DSCF4482.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana,sans-serif;">[second from the right:Mr.Sakamoto, third from the right:the President Mr.Kim]</span></td></tr>
</tbody></table>
<span lang="EN-US" style="font-family: "Lucida Sans";">Mr. Kim will participate in ribbon cutting
ceremony which will be held as an opening event of IOFT. He has already deal
with Japanese manufactures actively and visited Fukui
in Japan
once every few months. He will visit IOFT with 11 shop managers this year as he
comes to IOFT every year. He said he’s really looking forward to come to the
show.</span></div>
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<br /></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<span lang="EN-US" style="color: #3d85c6; font-family: "Lucida Sans";">GALLERY OPTICAL CO., LTD</span><span lang="EN-US" style="font-family: "Lucida Sans";"></span></div>
<div class="MsoNormal" style="color: #e06666;">
<a href="http://www.alostyle.com/"><span lang="EN-US" style="font-family: "Lucida Sans";">http://www.alostyle.com</span></a></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="text-align: left;">
<span lang="EN-US" style="font-family: "Lucida Sans";">After that, they met Mr. Kim Chan Young, the representative
director of <b style="color: #3d85c6;">NUNSARANG OPTIC.</b> </span><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-A2nlxTNFBRo/ToAGppfXAXI/AAAAAAAAA0E/NS-7jj2X5PI/s1600/DSCF4492.JPG" style="margin-left: auto; margin-right: auto;"><img border="0" height="240" src="http://3.bp.blogspot.com/-A2nlxTNFBRo/ToAGppfXAXI/AAAAAAAAA0E/NS-7jj2X5PI/s320/DSCF4492.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[left side:Mr.Kim, right side:Mr.Sakamoto]</td></tr>
</tbody></table>
<span lang="EN-US" style="font-family: "Lucida Sans";">The company has 22 shops in Busan and 47 shops in
total throughout Korea
including franchises. During the conversation, they found an astonishing fact
that Mr. Kim visited IOFT 10 years ago. Our staffs explained a lot about how
IOFT has been changed for 10 years and what the highlight of the show is. As a consequence,
he promptly replied that he will surely visit IOFT with his staffs this year.
He also said that he’d like to purchase good products and offer them to his customers.
It warmed our staffs’ heart to feel full of consideration for his customers.</span></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">Apart from those visits, our staffs held a
conference for visitors in Korea
and as a result, participants introduced them new visitors. Mr. Sakamoto and
Ms. Lee said that was a really beneficial visit for them.</span></div>
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<b><span lang="EN-US" style="font-family: "Lucida Sans";">[Editor’s Note]</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">IOFT attracts people’s attention as a place where
stylish products with high quality is gathered under one roof. Show Management
hopes that numbers of buyers from various Asian countries visit IOFT 2011 and
for the purpose, staffs visited lots of retail shops. As a result, over 400
buyers from Asian countries will come to IOFT this year.</span></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">To meet big expectation of those buyers, staffs will
put more and more sprit into preparation for the show. Show Management offers “Matching-Service”
to connect overseas buyers with exhibitors and many of those premium buyers told
us they would like to utilize this service and to have business meetings.</span></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">This year, we can see more active business meetings
during the show.</span></div>
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<span style="color: #1e50a2; font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>● EOY 2012 Official HP >>><a href="http://www.ioft.jp/en/eoy/">CLICK HERE</a></b></span> <br />
<span style="color: #1e50a2; font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>● Be our FAN on Facebook Fanpage! >>> <a href="http://www.facebook.com/IOFT.megane">CLICK HERE</a></b></span><br />
<table border="0" cellpadding="0" cellspacing="0" style="width: 370px;"><tbody>
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<span style="color: #1e50a2; font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>● Follow us on Twitter! >>> <a href="http://twitter.jp/IOFT_PR%20">CLICK HERE</a></b></span><br />
<span style="color: #1e50a2; font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>● IOFT2011 Official HP>>><a href="http://www.ioft.jp/en/"> CLICK HERE</a></b></span> <br />
<br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b><span style="color: #674598;">● Information Request on Exhibiting IOFT 2011</span>>>></b> </span><span style="color: #ca8269; font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b><a href="https://contact.reedexpo.co.jp/expo/IOFT/?lg=en&tp=ex&ec=IOFT">CLICK HERE</a></b></span> <br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b><span style="color: #674598;">● Invitation Ticket Request for IOFT 2011 >>></span></b> </span><span style="color: #ca8269; font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b><a href="https://contact.reedexpo.co.jp/expo/IOFT/?lg=en&tp=inv&ec=IOFT">CLICK HERE</a></b></span> <br />
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Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7830430839843123890.post-86355414345917625522011-09-21T16:04:00.000+09:002011-09-21T16:04:08.452+09:00[Vol.10] VISIONIZE–Newly Launched Japanese Official Sales Agent of Major International Company in Italy, Marcolin, will exhibit at IOFT 2011!<span lang="EN-US" style="font-family: "Lucida Sans";">Now, we have less than 1 month until IOFT.
Countdown has just started!</span><br />
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">Buyers as well as exhibitors are supposed
to start their final preparation for the show.</span></div>
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<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">Today, we have special news to announce. As
lots of new companies have decided to exhibit IOFT, this time, we feature a
first time exhibitor we’ve been waiting for a long time.</span></div>
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<div class="MsoNormal" style="color: #e06666;">
<span lang="EN-US" style="font-family: "Lucida Sans";">~TOD’S, SWAROVSKI, TOM FORD and MONTBLANC, etc. </span><br />
<span lang="EN-US" style="font-family: "Lucida Sans";"> famous brands are lined up~</span></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">Interviewee:</span></div>
<div class="MsoNormal" style="color: #e06666;">
<span lang="EN-US" style="font-family: "Lucida Sans";">Mr. Steven Medeiros, Representative
Director,VISIONIZE</span></div>
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<br /></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">Interviewer: Haruka, International PR, IOFT
Show Management.</span></div>
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<br /></div>
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<b><span lang="EN-US" style="font-family: "Lucida Sans";">Haruka (IOFT):</span></b></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">Then, please introduce your company.</span></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";"> </span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-5VFVkZlPKbI/TnMGQKA4BSI/AAAAAAAAAyM/irr7w4l3qCo/s1600/VISIONIZE_fin.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="61" src="http://1.bp.blogspot.com/-5VFVkZlPKbI/TnMGQKA4BSI/AAAAAAAAAyM/irr7w4l3qCo/s320/VISIONIZE_fin.jpg" width="320" /></a></div>
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<b><span lang="EN-US" style="font-family: "Lucida Sans";">Mr. Medeiros (VISIONIZE):</span></b></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">Our company was newly established in Japan in 2011 as
an official sales agent of Italian company, Marcolin.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">The company name comes from “VISION” and “NIZE=vary
or realize”. We named it with wishes that we want to create more opportunities
to express fashion mode or one’s identity in our information oriented society
where “seeing” or “knowing” is considered important. In addition, we wish that
eyewear which is still regarded as a tool of orthoptics or protecting eyesight will
be popularized as not only fashion item, but also essential item in our daily
life. We’d like to play a part in leading eyewear industry with other eyewear
brands and manufactures.</span></div>
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<br /></div>
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<b><span lang="EN-US" style="font-family: "Lucida Sans";">Haruka:</span></b></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">We also hope that more and more consumers
feel eyewear familiar to them, as eyewear can be a weapon as a fashion item. At
the same time, we have to appeal eyewear to people much more which can make
people stylish, beautiful and correct eyesight. </span></div>
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<br /></div>
<div class="MsoNormal" style="color: #e06666;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Mr. Medeiros</span></b><b><span lang="EN-US" style="font-family: "Lucida Sans";">:</span></b></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">I think so. By the way, we’re handling following
brands:</span></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">SWAROVSKI</span><span style="font-family: "MS 明朝";">、</span><span lang="EN-US" style="font-family: "Lucida Sans";">John
Galliano</span><span style="font-family: "MS 明朝";">、</span><span lang="EN-US" style="font-family: "Lucida Sans";">DSQUARED2</span><span style="font-family: "MS 明朝";">、</span><span lang="EN-US" style="font-family: "Lucida Sans";">TOD'S</span><span style="font-family: "MS 明朝";">、</span><span lang="EN-US" style="font-family: "Lucida Sans";">TOM FORD</span><span style="font-family: "MS 明朝";">、</span><span lang="EN-US" style="font-family: "Lucida Sans";">DIESEL</span><span style="font-family: "MS 明朝";">、</span><span lang="EN-US" style="font-family: "Lucida Sans";">MONTBLANC</span><span style="font-family: "MS 明朝";">、</span><span lang="EN-US" style="font-family: "Lucida Sans";">JUSTcavalli</span><span style="font-family: "MS 明朝";">、</span><span lang="EN-US" style="font-family: "Lucida Sans";">roberto
cavalli</span><span style="font-family: "MS 明朝";">、</span><span lang="EN-US" style="font-family: "Lucida Sans";">MISS SIXTY</span><span style="font-family: "MS 明朝";">、</span><span lang="EN-US" style="font-family: "Lucida Sans";">REPLAY</span><span style="font-family: "MS 明朝";">、</span><span lang="EN-US" style="font-family: "Lucida Sans";">TIMBERLAND</span><span lang="EN-US" style="font-family: "Lucida Sans";"></span></div>
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<br /></div>
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<b><span lang="EN-US" style="font-family: "Lucida Sans";">Haruka:</span></b></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">All of them are famous and
fashionable brands. We have received a number of voices from eyewear shops that they
have been waiting VISIONIZE to exhibit and we quite agree with them</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">Well, could you tell us the reason for
exhibiting at IOFT 2011?</span></div>
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<br />
<div style="color: #e06666;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Mr. Medeiros</span></b><b><span lang="EN-US" style="font-family: "Lucida Sans";">:</span></b></div>
</div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">It would be nice that people can feel the
values of Marcolin or each brand and we can make our brands popular by
exhibiting at IOFT. For that, we will introduce many products with good taste
and quality. Above all, we think IOFT is a good opportunity for us as a new
agent to greet all participants.</span></div>
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<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">Also, we’d like to obtain useful
information there such as what is important for eyewear industry by grasping the
latest mode of eyewear brands throughout the world.</span></div>
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<br /></div>
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<b><span lang="EN-US" style="font-family: "Lucida Sans";">Haruka:</span></b></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">A lot of buyers not only from all over Japan, but also
from each Asian countries visit IOFT. From various points of view, IOFT would
be a great opportunity to have business meetings as well as to absorb
information on Japanese as well as Asian eyewear markets of the present day.</span></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">Please make the best use of this
opportunity.</span></div>
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<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">Well, you are handling many brands, aren’t
you?</span></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">Could you please introduce some brands
which will be exhibited at IOFT 2011?</span></div>
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<br /></div>
<div class="MsoNormal" style="color: #e06666;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Mr. Medeiros</span></b><b><span lang="EN-US" style="font-family: "Lucida Sans";">:</span></b></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">First, this is a model </span><span lang="EN-US" style="font-family: "Lucida Sans";">DSQUARED2. (model: DQ5051)</span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-Tj2FNzITjew/TnMHKHiMIUI/AAAAAAAAAyo/oukWrZZPTfA/s1600/DQ5051_052.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://2.bp.blogspot.com/-Tj2FNzITjew/TnMHKHiMIUI/AAAAAAAAAyo/oukWrZZPTfA/s320/DQ5051_052.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[DQ5051]</td></tr>
</tbody></table>
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<br /></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">This model is a kind of wellington glasses which
remind the nostalgic front of college glasses. The combination of this front
and contrastive sharp and modern temple makes the glasses interesting.</span></div>
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<br /></div>
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<b><span lang="EN-US" style="font-family: "Lucida Sans";">Haruka:</span></b></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">I see. The front looks retro and deep.
However, when looking at side, a logo on the temple exquisitely goes well with
the front and seems to be cutting edge. The model will give different
impressions depend on fashion.</span></div>
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<br /></div>
<div class="MsoNormal" style="color: #e06666;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Mr. Medeiros</span></b><b><span lang="EN-US" style="font-family: "Lucida Sans";">:</span></b></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">Secondly, let us introduce JG5012 from </span><span lang="EN-US" style="font-family: "Lucida Sans";">John Galliano.</span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-K6rimSkGR2s/TnMHK75YOhI/AAAAAAAAAys/1h-J_AhcyM0/s1600/JG5012_052.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="133" src="http://2.bp.blogspot.com/-K6rimSkGR2s/TnMHK75YOhI/AAAAAAAAAys/1h-J_AhcyM0/s320/JG5012_052.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[JG5012]</td></tr>
</tbody></table>
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<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">This is a model used as a season’s image.
Being different from avant-garde image of the brand, the model has a standard square
with vintage color.</span></div>
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<br /></div>
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<b><span lang="EN-US" style="font-family: "Lucida Sans";">Haruka:</span></b></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">It has quite unique color. The model seems
to be nostalgic. On the other hand, it creates a sophisticated image thanks to the
shape of lenses which are not too big.</span></div>
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<br /></div>
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<b><span lang="EN-US" style="font-family: "Lucida Sans";">Mr. Medeiros</span></b><b><span lang="EN-US" style="font-family: "Lucida Sans";">:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">Third brand is a well-known brand, </span><span lang="EN-US" style="font-family: "Lucida Sans";">SWAROVSKI. (model: SW5006)</span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-uzD6QrVcWoA/TnMHLckGU5I/AAAAAAAAAyw/NO203a6SJqQ/s1600/SW5006_001.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="132" src="http://2.bp.blogspot.com/-uzD6QrVcWoA/TnMHLckGU5I/AAAAAAAAAyw/NO203a6SJqQ/s320/SW5006_001.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[SW5006]</td></tr>
</tbody></table>
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<br /></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">The model
has a symbolic design for SWAROVSKI as faceted crystals are used as a part of its
frame. While the frame looks gorgeous, we feel very comfortable wearing the
model. </span></div>
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<br /></div>
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<b><span lang="EN-US" style="font-family: "Lucida Sans";">Haruka:</span></b></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">Wow, It’s
a logo of SWAROVSKI. The black frame set off the crystals well and the model
looks really elegant!</span></div>
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<br /></div>
<div class="MsoNormal" style="color: #e06666;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Mr. Medeiros</span></b><b><span lang="EN-US" style="font-family: "Lucida Sans";">:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">Thanks! Then, I’ll show you the forth
brand, TOD’S. (model: TO5024)</span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-IpFzKnLLqk0/TnMHJY4I-3I/AAAAAAAAAyk/kIGTRy1mZdo/s1600/TO5024_020.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="94" src="http://4.bp.blogspot.com/-IpFzKnLLqk0/TnMHJY4I-3I/AAAAAAAAAyk/kIGTRy1mZdo/s320/TO5024_020.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[TO5024]</td></tr>
</tbody></table>
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<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">The model has a rather thick rim with beautiful
color gradation. It is a symbolic design for high quality and elegant brand,
TOD’S.</span></div>
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<span lang="EN-US" style="font-family: "Lucida Sans";">The model has timeless design and will fit
any style.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #666666;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Haruka:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">The model has a simple and thick frame, but
at the same time, it has really beautiful gradation color. I think, the model
must suit intellectual business style and casual style as well. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #e06666;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Mr. Medeiros</span></b><b><span lang="EN-US" style="font-family: "Lucida Sans";">:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">Finally, I’ll introduce TOM FORD. (model:
TF5224)</span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-CTJywZXIQ3g/TnMHMIoHpiI/AAAAAAAAAy0/95ysKapJbY8/s1600/TF5224_V_01B.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="213" src="http://3.bp.blogspot.com/-CTJywZXIQ3g/TnMHMIoHpiI/AAAAAAAAAy0/95ysKapJbY8/s320/TF5224_V_01B.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[TF5224]</td></tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">Most notable eyewear design in this year is
“Cat Frame” and the frame originated in this model. It’s not too much to say
that this frame is the best frame of TOM FORD that has always bold design with
rich quality.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #666666;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Haruka:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">I wanted
to try “Car Frame”. With this comfortable color, we can change our </span><span lang="EN-US" style="font-family: "Lucida Sans";">impression
completely and use as one of our favorite glasses.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">It‘s so amazing that all of your models
represent strong fashionability. We can’t decide which to choose.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">Are you going to exhibit more glasses at
the site, aren’t you?</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #e06666;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Mr. Medeiros</span></b><b><span lang="EN-US" style="font-family: "Lucida Sans";">:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">Of course. We hope all buyers will like
them!</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">We’d like to meet a lot of people during
the show anyway.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">Beside, we’ll do our best to popularize
eyewear in Japan
more and more, tying up with Marcolin which is excellent in designability and
branding.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">If you make an appointment with us during
the show, please contact: </span></div>
<div class="MsoNormal" style="color: #e06666;">
<span lang="EN-US" style="font-family: "Lucida Sans";">VISIONIZE</span></div>
<div class="MsoNormal" style="color: #e06666;">
<span lang="EN-US" style="font-family: "Lucida Sans";">Contact
to</span><span style="font-family: "MS 明朝";">:</span><span lang="EN-US" style="font-family: "Lucida Sans";">Shibuya, Yamaguchi, Okabayashi,
Kajiwara, Hashimoto (Mr./Ms.)</span></div>
<div class="MsoNormal" style="color: #e06666;">
<span lang="EN-US" style="font-family: "Lucida Sans";">TEL:03-5772-7362 FAX</span><span style="font-family: "MS 明朝";">:</span><span lang="EN-US" style="font-family: "Lucida Sans";">03-6804-3653</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #666666;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">Haruka:</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">Thank
you, Mr.</span><span lang="EN-US" style="font-family: "Lucida Sans";"> Medeiros! It would be nice that consumers will enjoy eyewear as an
item of fashion much more. Buyers must look forward to seeing your eyewear.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">We hope you’ll have a great outcome through
meeting lots of buyers during the show.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="color: #a64d79;">
<b><span lang="EN-US" style="font-family: "Lucida Sans";">[Editor’s Note]</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">This time, we introduced a new exhibitor
VISIONIZE (the official sales agent of Marcolin in Japan), that is one of the special
news for IOFT 2011. Their booth will be filled with enthusiastic buyers, as
they handle various fashionable brands. We’re so excited, just imagining the scene.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">Next time, we’ll feature exhibitors who
have any eyewear related product.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Lucida Sans";">Don’t miss it!</span></div>
<div class="MsoNormal">
<br />
<span style="color: #1e50a2; font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>● EOY 2012 Official HP >>><a href="http://www.ioft.jp/en/eoy/">CLICK HERE</a></b></span> <br />
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<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b><span style="color: #674598;">● Information Request on Exhibiting IOFT 2011</span>>>></b> </span><span style="color: #ca8269; font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b><a href="https://contact.reedexpo.co.jp/expo/IOFT/?lg=en&tp=ex&ec=IOFT">CLICK HERE</a></b></span> <br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b><span style="color: #674598;">● Invitation Ticket Request for IOFT 2011 >>></span></b> </span><span style="color: #ca8269; font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b><a href="https://contact.reedexpo.co.jp/expo/IOFT/?lg=en&tp=inv&ec=IOFT">CLICK HERE</a></b></span> </div>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7830430839843123890.post-1558036041093682822011-09-15T11:51:00.007+09:002011-09-15T13:08:17.633+09:00[Vol.9] Long Awaited New Exhibit Area is Launched! ”tide – The IOFT Int’l Designers” –Vol. 2-<div class="separator" style="clear: both; text-align: center;">
</div>
<br />
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">Following last edition, we’ll feature
designers of “tide –The IOFT Int’l <span style="font-size: small;">Designers- “ today.</span></span><span style="font-family: Verdana,sans-serif; font-size: small;"><span lang="EN-US"></span></span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">So excited to see their great colors</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
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<span lang="EN-US">First, let’s us introduce the eyewear made
of new material, “recycled paper”.</span></div>
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<b><span lang="EN-US">Interviewee:</span></b></div>
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<b><span lang="EN-US" style="color: #e69138;">Mr.
Simon Chim, Principal Designer, Simon Says
Concepts Ltd.</span></b><span lang="EN-US"><br />
</span><b><span style="color: #e69138;">Eyewear Brand 「chimmm」HP:</span></b> <a href="http://www.chimmm.com/"><b style="color: #e06666;"><span lang="EN-US">http://www.chimmm.com</span></b></a></div>
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<b style="color: #e69138;"><span lang="EN-US">Simon Chim HP</span>:</b><b style="color: #e06666;"> </b><span lang="EN-US" style="color: #e06666;"><a href="http://www.simonchim.com/"><b>http://www.simonchim.com</b></a><b> </b></span></div>
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<br /></div>
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<span style="font-size: x-small;">Interviewer:Haruka, International PR, IOFT Show Management </span></div>
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<b><span lang="EN-US">Haruka(IOFT Show Management):</span></b></div>
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<span lang="EN-US">First, could you please introduce your
brand ?</span></div>
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<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><img border="0" height="320" src="http://4.bp.blogspot.com/-hTPfWyJOIjc/TnFSa1Qa9TI/AAAAAAAAAxA/Ghay5TMPtWs/s320/simon+chim+1.JPG" width="213" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana,sans-serif;">[Mr. Chim]</span></td></tr>
</tbody></table>
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<span lang="EN-US"></span></div>
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<b><span lang="EN-US">Mr. </span><span lang="EN-US">Chim </span><span lang="EN-US">(</span><span lang="EN-US">Simon Says
Concepts Ltd.</span><span lang="EN-US">):</span></b></div>
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<span lang="EN-US">Simon Says Concepts is a company known for interior
design and home decoration products. </span><span lang="EN-US">I’m</span><span lang="EN-US"> not only the principal designer but also design and produce very special
clear Resin Products that </span><span lang="EN-US">are </span><span lang="EN-US">supplie</span><span lang="EN-US">d</span><span lang="EN-US"> to
concepts stores, department store, hotels and exclusive venue all over the
world since 2001. The first sunglasses collection chimmm…… was launch</span><span lang="EN-US">ed</span><span lang="EN-US"> </span><span lang="EN-US">at</span><span lang="EN-US"> Silmo Paris</span><span lang="EN-US"> in</span><span lang="EN-US"> 2009. </span></div>
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<span lang="EN-US"><br />
</span><b style="color: #666666;"><span lang="EN-US">Haruka:</span></b></div>
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<span lang="EN-US">So the </span><span lang="EN-US">Resin
Products</span><span lang="EN-US"> will be the
key exhibit at IOFT2011?</span></div>
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<br /></div>
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<b style="color: #e69138;"><span lang="EN-US">Mr. </span><span lang="EN-US">Chim:</span></b><span lang="EN-US"></span></div>
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<span lang="EN-US">That’s right. We recycle used papers and
produce new materials or products. Most of you will probably imagine that we break
the papers into small pieces, dissolve and process them. But look at the
glasses carefully. Can you see the original print left on them?</span></div>
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<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-wwchpcLsB50/TnFSY7IvWRI/AAAAAAAAAw4/i5iNxJljmIw/s1600/RPF-110110%2528Comic%2529.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="213" src="http://3.bp.blogspot.com/-wwchpcLsB50/TnFSY7IvWRI/AAAAAAAAAw4/i5iNxJljmIw/s320/RPF-110110%2528Comic%2529.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[PRF-110110(Comic)]</td></tr>
</tbody></table>
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<span lang="EN-US">This is a technique that coats papers with
multiple and protective layers. That means we use papers just as they were.</span><span lang="EN-US"> This technique can only be
achieved by hand.</span></div>
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<b><span lang="EN-US">Haruka:</span></b></div>
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<span lang="EN-US">Everything
only by hand work! I feel overwhelmed. The technique is really essential for
this Recycle Paper Frames.</span></div>
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<br /></div>
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<b style="color: #e69138;"><span lang="EN-US">Mr. </span><span lang="EN-US">Chim:</span></b><span lang="EN-US"></span></div>
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<span lang="EN-US">Then, let’s
check each pair of glasses very carefully. Can you see patterns made up of
papers which you might see everyday such as magazines, newspapers and comic
books etc.</span></div>
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<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-2n08DrL9MJs/TnFSYCnOKyI/AAAAAAAAAw0/9gve6Ha0WU0/s1600/RPF-110106%2528Text%2529.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="213" src="http://2.bp.blogspot.com/-2n08DrL9MJs/TnFSYCnOKyI/AAAAAAAAAw0/9gve6Ha0WU0/s320/RPF-110106%2528Text%2529.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[PRF-110106(Text)]</td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-zFljjkxLeF0/TnFSZ_MD4YI/AAAAAAAAAw8/MSg9e_lS0Bk/s1600/RPF++text+05.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="213" src="http://4.bp.blogspot.com/-zFljjkxLeF0/TnFSZ_MD4YI/AAAAAAAAAw8/MSg9e_lS0Bk/s320/RPF++text+05.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[PRF text 05}</td></tr>
</tbody></table>
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<a href="http://1.bp.blogspot.com/-cHY1n4wKrC8/TnFSWPvazWI/AAAAAAAAAwo/d_meIcoRXFc/s1600/vmag_048_AD_chimmm.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://1.bp.blogspot.com/-cHY1n4wKrC8/TnFSWPvazWI/AAAAAAAAAwo/d_meIcoRXFc/s320/vmag_048_AD_chimmm.jpg" width="255" /></a></div>
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<span lang="EN-US">Being aware that millions of tons of waste paper are burned or
buried, my heart was broken, seeing all these colorful materials and creative
works are destroyed. I want to prolong the life of these materials so that we
can appreciate the effort behind each for a longer time. As a result, the frames
made of recycled paper are created.</span></div>
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<b><span lang="EN-US">Haruka:</span></b></div>
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<span lang="EN-US">I see. This
is really effective way of recycling. I would be excited if the frame is made
of a comic book I used to read in childhood.</span></div>
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<br /></div>
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<b style="color: #e69138;"><span lang="EN-US">Mr. </span><span lang="EN-US">Chim:</span></b><span lang="EN-US"></span></div>
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<span lang="EN-US">During
IOFT 2011, we will also launch an interesting exhibit “Recycle Paper
Professional Hall of Frames” .100 professional individuals are invited to
participate. All of their frames will be personalized and to be tailor made in
this projects. For example,</span></div>
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<span lang="EN-US">medical
chart for doctors, manuscript of comics for cartoonists and so on. We will
produce frames by utilizing unique papers used in special business field. </span></div>
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<br /></div>
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<b><span lang="EN-US">Haruka:</span></b></div>
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<span lang="EN-US">That sounds interesting. Even if we can’t
see the participants directly, their faces will come to mind through the
eyewear. Can’t wait to see them!</span></div>
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<b><span lang="EN-US">Mr.Chim:</span></b></div>
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<span lang="EN-US">We would like to extend our market to Japan and
believe that IOFT is the best platform to showcase and deliver our unique
design concepts to the Japanese market. Also, we expect to attract Japanese
buyers and not only in the eyewear industry but also in fashion as well as individual
corporate brands.</span></div>
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<span lang="EN-US">So, If you’re the buyer and want to make an
appointment with us, please mail to: </span></div>
<div class="MsoNormal" style="color: #e06666; font-family: Verdana,sans-serif;">
<b><span lang="EN-US">info@simonsaysconcepts.com</span></b></div>
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<br /></div>
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<span lang="EN-US">We look forward to see you all!</span></div>
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<b><span lang="EN-US">Haruka:</span></b></div>
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<span lang="EN-US">We’re so excited to see the special project
only at IOFT. Thank you, Mr. Chim!</span></div>
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<br /></div>
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<span lang="EN-US">Okay, move to the next exhibitor.</span></div>
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<br /></div>
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<span lang="EN-US">The revolutionary brand is established 2009
in Denmark
and won various design awards in eyewear industry. </span></div>
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<b><span lang="EN-US">Interviewee:</span></b></div>
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<b><span lang="EN-US">Mr. KENTARO HAGIHARA, MONOQOOL</span></b></div>
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<a href="http://www.monoqool.com/"><b><span lang="EN-US">http://www.monoqool.com/</span></b></a></div>
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<span lang="EN-US"><b style="color: #666666;">Haruka: </b></span></div>
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<span lang="EN-US">MONOQOOL is famous for spiral hinge and I
think industry professionals must know the brand. But, I’m surprised to hear
that it’s founded just in 2009. It’s quite new brand, isn’t it?</span></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-NW1epye-aiU/TnFRvtGWOhI/AAAAAAAAAwE/SJAsNOE0U6I/s1600/photo1.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="http://4.bp.blogspot.com/-NW1epye-aiU/TnFRvtGWOhI/AAAAAAAAAwE/SJAsNOE0U6I/s320/photo1.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[Mr. Hagihara]</td></tr>
</tbody></table>
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<b><span lang="EN-US">Mr.HAGIHARA (MONOQOOL):</span></b></div>
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<b><span lang="EN-US"></span></b><span lang="EN-US">Yes, it is. MONOQOOL is founded in 2009 by
two Danes who have lived in Japan
for long time. In fact, both of them entered eyewear industry from different
business, interior industry. What’s more, a designer, Ms. Karina Mencke of
tools design, also comes from different industry. That’s why they could think
different outside the stereotypes. After that, they launched their first eyewear
collection for all over the world in spring 2010.</span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">Also, thanks to experienced engineers in
Sabae in Japan,
MONOQOOL was able to commercialize their design. As a result, in spring 2010,
we won “best of the best” as a top category of “red dot design award” in Germany, which
is one of the most authoritative design awards. What surprising is that “iPad”
of Apple won another award at this time. After that, we also won “</span><span lang="EN-US">Most
innovative eyewear collection 2010” in ”The Spectacle Showcase” in USA.</span></div>
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<br /></div>
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<b><span lang="EN-US">Haruka:</span></b></div>
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<span lang="EN-US">Well, I was surprised when I saw HELIX Collection at
first time. It’s pretty new and so amazing!</span></div>
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<br /></div>
<div class="MsoNormal" style="color: #a64d79; font-family: Verdana,sans-serif;">
<b><span lang="EN-US">Mr.HAGIHARA:</span></b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">Thank you. We’ve exhibited at IOFT since we debuted and
this year, we will exhibit for third time. MONOQOOL is a quite new brand which
has gone on the Japanese market for year and a half, though. We think IOFT is
the most effective opportunity to make our brand popular. Of course, we know
the enormous effect of being featured by mass media, however, we’d like people
to touch and see our products directly to know real excellence of our products.
So please come to our booth and see actual product on the site.</span></div>
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<br /></div>
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<b><span lang="EN-US">Haruka:</span></b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">Well, we can’t know the essential qualities of the
products until we see them directly. We must visit your booth!</span></div>
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<span lang="EN-US">Then, please introduce new products for this year.</span></div>
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<br /></div>
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<b><span lang="EN-US">Mr.HAGIHARA:</span></b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">First, let me introduce a familiar one <span style="color: #a64d79;">HELIX Collection</span>.</span></div>
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<a href="http://4.bp.blogspot.com/-GxliDWRk1R8/TnFRxHfbGSI/AAAAAAAAAwQ/qxvYCwXPxyw/s1600/photo4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="203" src="http://4.bp.blogspot.com/-GxliDWRk1R8/TnFRxHfbGSI/AAAAAAAAAwQ/qxvYCwXPxyw/s320/photo4.jpg" width="320" /></a></div>
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<a href="http://1.bp.blogspot.com/-5X3-dAQgRro/TnFRwt1tbnI/AAAAAAAAAwM/8-JOYkzqjPU/s1600/photo3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="198" src="http://1.bp.blogspot.com/-5X3-dAQgRro/TnFRwt1tbnI/AAAAAAAAAwM/8-JOYkzqjPU/s320/photo3.jpg" width="320" /></a></div>
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<span lang="EN-US">The frames have no screw bolts or welding and it have won various awards. Also,
new colors and model will be added to the collection which obtained a patent.</span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">Next is <span style="color: #a64d79;">HELIX NXT Collection</span>.</span></div>
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<br /></div>
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<a href="http://3.bp.blogspot.com/-7qxCFo9mLts/TnFRuHcjl9I/AAAAAAAAAv8/FqiJij9hwqo/s1600/photo5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="204" src="http://3.bp.blogspot.com/-7qxCFo9mLts/TnFRuHcjl9I/AAAAAAAAAv8/FqiJij9hwqo/s320/photo5.jpg" width="320" /></a></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">These frames are bulletproof and very light and the
lenses are made from NXT used as a window of American helicopter. The front of
glasses is just 5g in weight and is free from crack. You will definitely feel
comfortable with these frames. They are designed by tools design, too.</span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">You can’t miss the model “Photo Chromatic” which front color
changes from light gray at indoors into dark gray at outdoors.</span></div>
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<br /></div>
<span lang="EN-US">Look at the video movie!</span><br />
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<br /><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dxCucmLtlCqpf1iAVDI7i574znyFXqkuiCdJt1Ns5dEJwLAQnLUcnpXr55G6UNOrrluDVodUUa-Ug8jDYCpig' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div>
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<br /></div>
</div>
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<br /></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">Then, we’ll introduce new works.</span></div>
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<span lang="EN-US">First, this is <span style="color: #a64d79;">HELIX PEN (provisional name)</span>.</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">It has a totally new temple.New temple with decorativeness such as sheet metal is
added to the usual 1mm temple.The glasses become more fashionable as the innovative
spiral structure is kept as it is.</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">I’m sorry, we can’t show you the collection, because we
don’t have a picture yet. But please visit our booth!</span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">Let’s move to next new collection <span style="color: #a64d79;">PIANO Collection</span>.</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">Different from HELIX, prototype of new innovative “PIANO
Collection” will be launched.It is suitable for MONOQOOL which always produce
innovative eyewear.</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">We’re now working on prototype, so we don’t have pictures
of it. We look forward to seeing you at booth.</span></div>
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<br /></div>
<div class="MsoNormal" style="color: #666666; font-family: Verdana,sans-serif;">
<b><span lang="EN-US">Haruka:</span></b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">You have variety of collections! Especially for the two
of new collections, we’re really interested in what a new technique is used.</span></div>
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<br /></div>
<div class="MsoNormal" style="color: #a64d79; font-family: Verdana,sans-serif;">
<b><span lang="EN-US">Mr.HAGIHARA:</span></b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">The collections have full of surprising structures which
connect front and temple by rotating the temple or fix lenses by taking off a
nose pad.</span></div>
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<span lang="EN-US">Come and see the collection created by collaboration of
sophisticated Danish design and experienced engineers in Sabae.</span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">If you want to make an appointment during the show,
please contact to</span></div>
<div class="MsoNormal" style="color: #a64d79; font-family: Verdana,sans-serif;">
<span lang="DE">Kentaro Hagihara (Mr.)</span></div>
<div align="left" class="MsoNormal" style="color: #e06666; font-family: Verdana,sans-serif; text-align: left;">
<span lang="DE">hagihara@monoqool.com</span></div>
<div align="left" class="MsoNormal" style="color: #a64d79; font-family: Verdana,sans-serif; text-align: left;">
<span lang="DE">090-1148-7722</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">This year, we’re going to exhibit sunglass collection, so
we look forward to see also buyers from apparel industry.</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #666666; font-family: Verdana,sans-serif;">
<b><span lang="EN-US">Haruka:</span></b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">Thank you very much, Mr. Hagihara. Your brand will surely
attract various buyers’ attention.</span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">Finally, we’ll introduce a brand led by a German genius which
carried out a revolution with sheet metal.</span></div>
<div class="MsoNormal" style="color: #6aa84f; font-family: Verdana,sans-serif;">
<b><span lang="EN-US">Interviewee:</span></b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<b><span lang="EN-US" style="color: #6aa84f;">Mr. Lai, PR, ic! berlin japan</span></b></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<b><span lang="EN-US" style="color: #6aa84f;">HP: <a href="http://ic-berlin.de/"><span style="color: #e06666;">http://ic-berlin.de</span></a></span></b></div>
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<b><span lang="EN-US" style="color: #6aa84f;">twitter: <a href="http://twitter.com/ic_berlin_japan"><span style="color: #e06666;">http://twitter.com/ic_berlin_japan</span></a></span></b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<b><span lang="EN-US" style="color: #6aa84f;">facebook: <a href="http://www.facebook.com/ic.japan"><span style="color: #e06666;">http://www.facebook.com/ic.japan</span></a></span></b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<b><span lang="EN-US" style="color: #6aa84f;">blog: <a href="http://icberlinjapan.blogspot.com/"><span style="color: #e06666;">http://icberlinjapan.blogspot.com</span></a></span></b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #666666; font-family: Verdana,sans-serif;">
<b><span lang="EN-US">Haruka:</span></b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">Please introduce </span><span lang="EN-US">ic! Berlin.</span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<b style="color: #6aa84f;"><span lang="EN-US">Mr. Lai (ic! berlin japan):</span></b></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-7tLDaipC4UE/TnFRlyQ5XgI/AAAAAAAAAvs/SsdiT4Q7-O4/s1600/IMG_2496.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://1.bp.blogspot.com/-7tLDaipC4UE/TnFRlyQ5XgI/AAAAAAAAAvs/SsdiT4Q7-O4/s200/IMG_2496.JPG" width="145" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[Mr. Lai]</td></tr>
</tbody></table>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<b style="color: #6aa84f;"><span lang="EN-US"> </span></b><span lang="EN-US">In 1996, Ic! berlin was found in Berlin in Germany.
At the beginning, we produced glasses by using new medical industrial stainless
in 0.5mm thin, what is called “sheet metal”. The model had a great deal of
attention for strong and flexibility of the stainless, lightness of frame
weighing just about 10g and its original screwless hinge which is the logo of
ic! berlin. Because of these special features, it won various awards at SILMO,
the largest eyewear exhibition in France, in 1998.</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">By original hinge, we can disassemble and
assemble all the parts of the glasses without using any tool like a puzzle
ring. ic! berlin grab eyewear fans from all over the world with its novel
design, high quality like “100% hand-made in Berlin” and comfortable feeling when wearing.</span></div>
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<br /></div>
<div class="MsoNormal" style="color: #666666; font-family: Verdana,sans-serif;">
<b><span lang="EN-US">Haruka:</span></b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">We’ll feel absolutely comfortable when
hinges fit into each other very smoothly with bit of physical resistance. As
everybody has known the brand ic! berlin at IOFT, are you going to exhibit at
tide this year, aren’t you?</span></div>
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<br /></div>
<div class="MsoNormal" style="color: #6aa84f; font-family: Verdana,sans-serif;">
<b><span lang="EN-US">Mr. Lai:</span></b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">ic! berlin exhibits at IOFT almost every
year and we requested Show Management to launch a new edgy area like tide where
overseas designers’ brands are gathered. This time, the area we exactly
expected is launched as tide, so we decided to exhibit at the area without
hesitation. We hope the area will create a free atmosphere which overseas
exhibitions such as Silmo or Mido do and IOFT didn’t have before, as tide is special
area where overseas brands are gathered under one roof.</span></div>
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<br /></div>
<div class="MsoNormal" style="color: #666666; font-family: Verdana,sans-serif;">
<b><span lang="EN-US">Haruka:</span></b></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-hTPfWyJOIjc/TnFSa1Qa9TI/AAAAAAAAAxA/Ghay5TMPtWs/s1600/simon+chim+1.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">Every year, we make new findings in your
new products and are surprised.</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">How about this year?</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #6aa84f; font-family: Verdana,sans-serif;">
<b><span lang="EN-US">Mr. Lai:</span></b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">Most of new works for this season are not
so gaudy, but we’ll release a lot of elegant and user-friendliness models like “edelweiss”
which is made embossing and was on sale this spring. Hope you’ll like them!</span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/--NcjEork_KE/TnFRoU8TzDI/AAAAAAAAAv4/1Qph2C_cJk4/s1600/edelweiss_matt-gold_carame_jpg300.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="158" src="http://4.bp.blogspot.com/--NcjEork_KE/TnFRoU8TzDI/AAAAAAAAAv4/1Qph2C_cJk4/s320/edelweiss_matt-gold_carame_jpg300.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[edelweiss]</td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-L9lxCaEmzos/TnFRm7PBTAI/AAAAAAAAAvw/gvJ_rCjYs90/s1600/alpenrose_graphit_grey-ma_jpg300.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="158" src="http://4.bp.blogspot.com/-L9lxCaEmzos/TnFRm7PBTAI/AAAAAAAAAvw/gvJ_rCjYs90/s320/alpenrose_graphit_grey-ma_jpg300.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[alpenrose]</td></tr>
</tbody></table>
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<br /></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-JHNT8FsY6SA/TnFRneNusLI/AAAAAAAAAv0/O5Bn36glMJ8/s1600/andreas_black_pearl_jpg300.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="158" src="http://3.bp.blogspot.com/-JHNT8FsY6SA/TnFRneNusLI/AAAAAAAAAv0/O5Bn36glMJ8/s320/andreas_black_pearl_jpg300.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[andreas]</td></tr>
</tbody></table>
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<br /></div>
<div class="MsoNormal" style="color: #666666; font-family: Verdana,sans-serif;">
<b><span lang="EN-US">Haruka:</span></b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">I think most of the readers want to know
more about the models, but we have to wait until the show! </span></div>
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<br /></div>
<div class="MsoNormal" style="color: #6aa84f; font-family: Verdana,sans-serif;">
<b><span lang="EN-US">Mr. Lai:</span></b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">I’m glad to hear that.</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">ic! berlin is an eyewear brand as well as
platform to share a culture of ic! berlin. We’d like to share the culture by
exhibiting at such a large exhibition like IOFT. We’re going to prepare yummy
foods and drinks on the theme of “o”ic! berlin” (oic=oishi=delicious), at our
booth as last year, so please come and join us!</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #666666; font-family: Verdana,sans-serif;">
<b><span lang="EN-US">Haruka:</span></b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">Nice foods and eyewear. I bet your booth
must be filled with buyers.</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #6aa84f; font-family: Verdana,sans-serif;">
<b><span lang="EN-US">Mr. Lai:</span></b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">I hope so. If you want to make an
appointment with us, please contact to</span></div>
<div class="MsoNormal" style="color: #6aa84f; font-family: Verdana,sans-serif;">
<span lang="DE">ic! berlin japan</span></div>
<div class="MsoNormal" style="color: #6aa84f; font-family: Verdana,sans-serif;">
<span lang="DE">tel: 03 6804 2064</span></div>
<div class="MsoNormal" style="color: #e06666; font-family: Verdana,sans-serif;">
<span lang="DE">mail: japan@ic!
berlin.de</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US">We’d like to see not only buyers from
eyewear shops but also from other industries and people who don’t know about
ic! berlin. We’re looking forward to seeing you.</span></div>
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<br /></div>
<div class="MsoNormal" style="color: #674ea7; font-family: Verdana,sans-serif;">
<b><span lang="EN-US">[Editor’s Note]</span></b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span style="font-size: small;"><span lang="EN-US">This time, we featured overseas designers
at tide as last time, MONOQOOL and Simon Says Concepts which entered eyewear
industry from different business industries and ic! berlin which has been
highlighted with sheet metal and now become very popular.</span></span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span style="font-size: small;"><span lang="EN-US">All of them took in new method and
techniques and inspire eyewear industry with those new ideas. A pair of glasses
is actually crammed with surprisingly various techniques. Every year, we make
new findings with joy as we walk around inside IOFT.</span></span></div>
<span style="font-size: small;"><span lang="EN-US" style="font-family: Verdana,sans-serif;">We hope,
you’ll have such a lovely meeting this y</span><span lang="EN-US" style="font-family: Verdana,sans-serif;">ear as well!</span></span><br />
<br />
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="color: #666666; font-size: x-small;">Written & Edited by Haruka Miyata, International PR, IOFT Show Management</span> </div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<br /></div>
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<br /></div>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7830430839843123890.post-69652709781551076372011-09-12T11:10:00.003+09:002011-09-13T11:48:06.028+09:00[Vol.8] Long-Awaited New Exhibit Area is Launched. ”tide – The IOFT Int’l Designers” -Vol. 1-<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
Today,
we’ll introduce “tide – The IOFT Int’l Designers”.</div>
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<br /></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
This
time, we will feature two of exhibitors at tide.</div>
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</div>
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First, let
us introduce a brand which has charming coloring like French-pop taste and
elaborated shape.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<b>Interviewee:</b></div>
<div class="MsoNormal" style="color: #990000; font-family: Verdana,sans-serif;">
<b>Mr. Pascal Jaulent, President and Artistic Director, Face à
Face / Architectures</b></div>
<div class="MsoNormal" style="color: #e06666; font-family: Verdana,sans-serif;">
<a href="http://www.faceaface-paris.com/"><b>http://www.faceaface-paris.com</b></a></div>
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</div>
<a href="http://1.bp.blogspot.com/-ZyZlxNXq-Wg/Tm1bBp8R1iI/AAAAAAAAAuw/gRjVChUtpM0/s1600/logo_rose.jpg" style="clear: left; float: left; font-family: Verdana,sans-serif; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="46" src="http://1.bp.blogspot.com/-ZyZlxNXq-Wg/Tm1bBp8R1iI/AAAAAAAAAuw/gRjVChUtpM0/s320/logo_rose.jpg" width="320" /></a><br />
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<br /></div>
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<br /></div>
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<br /></div>
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</div>
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<br /></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<span style="font-size: x-small;">Interviewer:Haruka. International PR, IOFT Show Management</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
</div>
<div class="MsoNormal" style="color: #444444; font-family: Verdana,sans-serif; text-align: left;">
<b>Haruka:</b></div>
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Then, please
introduce briefly the history and brand’s concept of Face à Face.</div>
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<br /></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; font-family: Verdana,sans-serif; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-bXa2kXxL-wE/Tm1a_FIu5mI/AAAAAAAAAuo/iLekof32NHY/s1600/Photo+Pascal+Jaulent.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://4.bp.blogspot.com/-bXa2kXxL-wE/Tm1a_FIu5mI/AAAAAAAAAuo/iLekof32NHY/s200/Photo+Pascal+Jaulent.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[Mr.Jaulent]</td></tr>
</tbody></table>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
</div>
<div class="MsoNormal" style="color: #990000; font-family: Verdana,sans-serif;">
<b>Mr.
Jaulent (Face à Face):</b></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<span lang="EN-GB" style="color: black;">Since 1995, the Architectures Company
creates, produces and distributes optical frames and sunglasses under the “Face
à Face" brand name. </span></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<span lang="EN-GB" style="color: black;">On an original
concept developed by me, President of the company and a group of people in love
with the glasses, impassioned of architecture and contemporary design, created
the company Architectures and launched the Face à Face brand name.</span><span lang="EN-GB" style="color: black;"></span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-GB" style="color: black;">Like an architect, Face à Face works with volumes,
shapes, materials, colours and textures to give its glasses the power to
express the personality of their wearer, whether </span><span lang="EN-GB" style="color: black;">that’s bold, carefree,
energetic, independent or even seductive. </span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #444444; font-family: Verdana,sans-serif;">
<span style="font-size: small;"><b>Haruka:</b></span></div>
<div class="MsoNormal" style="color: black; font-family: Verdana,sans-serif;">
<span style="font-size: small;">So your eyewear is totally elaborated in various
aspects, isn’t it?</span></div>
<div class="MsoNormal" style="color: black; font-family: Verdana,sans-serif;">
<span style="font-size: small;">Is IOFT exactly a good opportunity for you to appeal
your brand to Japanese and Asian buyers? </span></div>
<div class="MsoNormal" style="color: black; font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #990000; font-family: Verdana,sans-serif;">
<b>Mr. Jaulent</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
Yes, it is. We’d like to see existent
customers as well as new customers who are interested in our collection. For
those people, we really would like to show our new release for 2012. Besides,
we also want to meet<span lang="EN-US" style="color: black;"> </span><span lang="EN-GB" style="color: black;">Japanese opticians, buyers from
other countries who will come to the show, department stores and specialty
stores for sunglasses.</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #444444; font-family: Verdana,sans-serif;">
<b>Haruka:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-GB" style="color: black;">It’s so moving. Thank you.</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-GB" style="color: black;">Also, we will welcome about 400 overseas buyers this
year. Hope you’ll like it!</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #990000; font-family: Verdana,sans-serif;">
<b>Mr. Jaulent:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
Sure. Let’s me introduce a new collection
which is going to be exhibited at IOFT.</div>
<div style="font-family: Verdana,sans-serif;">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="font-family: Verdana,sans-serif; margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-6eLXDi5bZMA/Tm1bAkT81wI/AAAAAAAAAus/mWPae0p8pf8/s1600/Face+a+Face_Maeva1_col+9199.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="213" src="http://2.bp.blogspot.com/-6eLXDi5bZMA/Tm1bAkT81wI/AAAAAAAAAus/mWPae0p8pf8/s320/Face+a+Face_Maeva1_col+9199.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: black;">[MAEVA]</span></td></tr>
</tbody></table>
<div class="MsoNormal" style="color: #a64d79; font-family: Verdana,sans-serif;">
<b>MAEVA</b></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<span lang="EN-US" style="color: black;">MAEVA is inspired by one of the oldest popular crafts,
the art of “ORIGAMI” that brings together the techniques of folding and cutting
out. MAEVA perfectly illustrates duality, a theme dear to the Face à Face
creation.</span></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<span lang="EN-US" style="color: black;">A real technical challenge brought an exceptionally
sophisticated result.</span></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<br /></div>
<div class="MsoNormal" style="color: #444444; font-family: Verdana,sans-serif;">
<b>Haruka:</b></div>
<div class="MsoNormal" style="color: black; font-family: Verdana,sans-serif;">
Japanese origami! That’s totally unique.
Overseas people pay attention to the Japanese old traditional beauty and
express it as a work in different interpretation from us. That makes us aware
the renewed beauty that even Japanese people haven’t noticed.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #990000; font-family: Verdana,sans-serif;">
<b>Mr. Jaulent:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-GB" style="color: black;">We hope we could fight the discount shops by offering a
unique French handmade eyewear with very high quality which is distributed to
only selective shops.</span></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<span lang="EN-US" style="color: black;">Dare being different!</span></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<span lang="EN-US" style="color: black;">Any buyer who is interested in our
brand, please contact our Japanese agent and make an appointment.</span></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<span lang="EN-US" style="color: navy;">C</span><span lang="EN-US" style="color: black;">ontact: <span style="color: #e06666;">Tomozo Urabe, Tel: 080 5318
6758</span></span></div>
<div style="font-family: Verdana,sans-serif;">
<br /></div>
<div style="font-family: Verdana,sans-serif;">
</div>
<div align="left" class="MsoNormal" style="color: #444444; font-family: Verdana,sans-serif; text-align: left;">
<b>Haruka:</b></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<span lang="EN-US" style="color: black;">Wow! What a powerful message. Thank you very much, Mr.
Jaulent.</span></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<span lang="EN-US" style="color: black;">All buyers who are interested in</span> Face à Face,<span lang="EN-US" style="color: black;"> make an appointment as soon as possible!</span></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<span lang="EN-US" style="color: black;">Then, let’s move to next exhibitor.</span></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<span lang="EN-US" style="color: black;">You can’t forget a person who was wearing the glasses of
this brand.</span></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<span lang="EN-US" style="color: black;">Next brand from Belgian will give such a vivid impression
to us.</span></div>
<div style="font-family: Verdana,sans-serif;">
<br /></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<b><span lang="EN-US" style="color: black;">Interviewee:</span></b></div>
<div align="left" class="MsoNormal" style="color: #6aa84f; font-family: Verdana,sans-serif; text-align: left;">
<b>Mr. Kurt
Vanoosterweyck, Ambassador for Japan,
theo Japan</b></div>
<div style="font-family: Verdana,sans-serif;">
<b style="color: #e06666;"><a href="http://www.theojapan.jp/">http://www.theojapan.jp</a><br /> </b></div>
<div style="font-family: Verdana,sans-serif;">
<br /></div>
<div align="left" class="MsoNormal" style="color: #444444; font-family: Verdana,sans-serif; text-align: left;">
<b>Haruka:</b></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
Speaking
of theo, it not too much to say that it is one of the absolutely essential
brand for tide. I think most of you have already known about theo, but please
introduce your brand once more.</div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; font-family: Verdana,sans-serif; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-ouIBVSXa8fo/Tm1bJfIlNDI/AAAAAAAAAu4/cQbrISXDY2Q/s1600/kurt300x300.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://4.bp.blogspot.com/-ouIBVSXa8fo/Tm1bJfIlNDI/AAAAAAAAAu4/cQbrISXDY2Q/s200/kurt300x300.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[Mr.Kurt]</td></tr>
</tbody></table>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="color: #6aa84f; font-family: Verdana,sans-serif; text-align: left;">
<b>Mr.
Vanoosterweyck (Theo):</b></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
In
1987 Wim Somers and Patrick Hoet, both opticians with their own store, had
become bored with the mainstream glasses they were selling. So they decided to
launch a collection themselves. In 1989, the first glasses became a fact. They
called it theo, an anagram of Hoet. And it turned out a big success! theo currently
ships to about 1400 sales outlets in more than 50 countries. </div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
</div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
theo
never strayed from its original goal: innovative design through the application
of new techniques, sometimes never before used in the industry. theo is
Belgian, happy, self-willed and comes with a funny twist. A pair of theo
glasses underlines the personality of the wearer, it does not determine it!</div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="color: #444444; font-family: Verdana,sans-serif; text-align: left;">
<b>Haruka:</b></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
Well, most of your eyewear show originality and their impression
will change depend on wearers. However, the wearers will surly leave impressions
like “That is the person who was wearing those glasses!” theo’s eyewear is
filled with exactly the essence you are appealing.</div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
By the way, tide –The IOFT
Int’l Designers- is launched from this year.</div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
Mr.
Vanoosterweyck:</div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
Yeah,
we’re very curious about the area. In the world-famous exhibitions such as
Silmo and Mido, the designer brands are also put together in one hall and
personally, I like this very much. For us, it’s an extra push to have a nice
collection and a nice booth because our neighbors will also do their very best!
</div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="color: #444444; font-family: Verdana,sans-serif; text-align: left;">
<b>Haruka:</b></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
I’m glad to hear that. We have to do our best not to
let you down!</div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="color: #6aa84f; font-family: Verdana,sans-serif; text-align: left;">
<b>Mr.
Vanoosterweyck:</b></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
theo
is taking the prevailing ‘nerd trend’ very literally and is creating its very
own version. This means that we can poke a little fun at them, in our own theo
way. What are nerds keen on? Mathematics. What is the peak of nerdiness? No
idea, but wearing glasses that carry mathematical symbols comes pleasantly
close to it! The bicolor model Huitante+six has mathematical symbols on the
front and on the sidepieces. These colorful ‘glazed’ rivets - milled out and
filled with epoxy resin - contrast sharply with the titanium frame. The black
top and fluorescent pink bottom make this frame definitely eye-catching, yet
very wearable, feminine and sexy.</div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-mYBfcOygbB4/Tm1bIypEPrI/AAAAAAAAAu0/Qb4OLLqYJUs/s1600/show_image_l.aspx.jpeg" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://4.bp.blogspot.com/-mYBfcOygbB4/Tm1bIypEPrI/AAAAAAAAAu0/Qb4OLLqYJUs/s1600/show_image_l.aspx.jpeg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Verdana,sans-serif;">[Huitante + six] </span></td></tr>
</tbody></table>
<div class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: center;">
</div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="color: #444444; font-family: Verdana,sans-serif; text-align: left;">
<b>Haruka:</b></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
I
thought that the combination of black and fluorescent pink is very tricky, but
you’ve done a wonderful job! They can be our favorite glasses with moderate
nerd trend and they will bring out feminine attraction.</div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
By
the way, who would you like to meet during IOFT?</div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="color: #6aa84f; font-family: Verdana,sans-serif; text-align: left;">
<b>Mr.
Vanoosterweyck:</b></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
We
are on the lookout for high end shops who want to invest in their future and of
course in our collection. We are convinced that the theo collection really
stands out in the Japanese ‘world of glasses’.</div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
Added
value is becoming more and more important for the wearer as well as showing off
his or her own identity. So shops that are offering more unique pairs of
glasses, like the theo collection, are very appealing for (future) clients.</div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="color: #444444; font-family: Verdana,sans-serif; text-align: left;">
<b>Haruka:</b></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
I see.
Added value that eyewear can offer is very important in addition to “Being able
to see” and “Stylish”.</div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="color: #6aa84f; font-family: Verdana,sans-serif; text-align: left;">
<b>Mr.
Vanoosterweyck:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
theo
believes in a strong and good relationship with the opticians. We like to talk
face to face with them and listen to what they have to say. The same goes for
new clients. We have to show Japanese clients that theo is an international
brand and that we take the Japanese market very seriously. That’s why we
exhibit at IOFT continuously. Beisides, the smooth and perfect organization of
the show is very attractive. We are very happy to be back to IOFT 2011!</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="color: #444444; font-family: Verdana,sans-serif;">
<b>Haruka:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
Thank
you! I’m sure Staffs at eyewear shops will like theo much more.</div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
<br /></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
</div>
<div align="left" class="MsoNormal" style="color: #6aa84f; font-family: Verdana,sans-serif; text-align: left;">
<b>Mr.
Vanoosterweyck:</b></div>
<div class="MsoNormal" style="font-family: Verdana,sans-serif;">
Although
theo exists for over 20 years now, theo manages to keep every collection fresh
and original. Each collection we try to move the bar up a few notches. At the
same time, theo feels very strongly about long-term partnerships. If you’re looking for an
exciting collection but also for a reliable partner, please visit our booth!
Discover the magic of theo eyewear. Be astonished by the wonderful colors,
original shapes and nice people!<span lang="EN-US" style="color: #333333;"></span></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
Buyers
who want to make an appointment during the show.</div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
Please
contact to:</div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<span style="color: #6aa84f;">Mr.
Kurt Vanoosterweyck (English/Japanese) </span><br />
<span style="color: #6aa84f;">
tel. +81 50 5532 8134 </span><br />
<a href="mailto:theojapan@telenet.be" style="color: #e06666;">E-mail: theojapan@telenet.be</a></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="color: #444444; font-family: Verdana,sans-serif; text-align: left;">
<b>Haruka:</b></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
Thank
you very much, Mr. Vanoosterweyck! That’s was an exciting story.</div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
If I
were a buyer, I could ask much more questions at your booth.</div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="color: #20124d; font-family: Verdana,sans-serif; text-align: left;">
<b>[Editor’s
Note]</b></div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
This
time, we introduced exhibitors of a new exhibit area “tide –The IOFT Int’l Designers”. Overseas
designers’ brands gathered at this area have specially very original and novel
eyewear. Such a special eyewear will fill one area! We can’t miss IOFT 2011!</div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
Also
next time, we will introduce other designers of tide.</div>
<div align="left" class="MsoNormal" style="font-family: Verdana,sans-serif; text-align: left;">
<br /></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="color: #666666; font-size: x-small;">Written & Edited by Haruka Miyata, International PR, IOFT Show Management</span> </div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<br /></div>
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Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7830430839843123890.post-33291025682141277602011-09-08T11:34:00.000+09:002011-09-13T11:47:47.069+09:00[Vol.7] A Voice From First Time Exhibitor ~RAINCOAT CO., LTD~, IOFT 2011<div style="font-family: Arial,Helvetica,sans-serif;">
Hello everyone! It’s already September and signs of autumn begin to appear. Now, just 1 month left until IOFT.</div>
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From now until the show, we will upload fruitful information for visitors, mainly highlights of exhibitors, as much as possible. Stay tuned with us.</div>
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This time, we will introduce a first time exhibitor who is fully prepared for IOFT and filled with positive expectation to develop their business in Japan as well as in Asia.</div>
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Their thick and rockstyle frames are cool and popular among people! </div>
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<i>Interviewee:</i></div>
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<i>Mr. TOMONORI MORISAKI, Marketing Manager, RAINCOAT CO., LTD.</i></div>
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<a href="http://1.bp.blogspot.com/-pCDIk-HluMQ/TmcEuq48m_I/AAAAAAAAAs8/NNP4RvLToww/s1600/59image.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320px" nba="true" src="http://1.bp.blogspot.com/-pCDIk-HluMQ/TmcEuq48m_I/AAAAAAAAAs8/NNP4RvLToww/s320/59image.jpg" width="278px" /></a></div>
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-RAINCOAT HP: <a href="http://www.raincoat.jp/"><span style="color: magenta;">http://www.raincoat.jp</span></a> </div>
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-59HYSTERIC HP: <a href="http://www.59hysteric.com/"><span style="color: magenta;">http://www.59hysteric.com</span></a></div>
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<span lang="EN-US"><i>Interviewer: Haruka, PR Department at IOFT Show Management</i>.</span></div>
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<span lang="EN-US"><span style="color: #e06666;">Haruka (IOFT):</span></span></div>
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<span lang="EN-US">Thank you for exhibiting at IOFT. Please introduce your brand to the IOFT NEWS readers.</span></div>
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<span style="color: #3d85c6;">Mr. Morisaki (RAINCOAT CO., LTD):</span></div>
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“59HYSTERIC” is a brand we have kept in our mind for two years since we drafted. Finally, we launched it last year. Its concept is “Admiration for unsuccessful geniuses lived sad lives” and the brand peruses vintage-classic-style as a theme “giving new attraction to old items”. The number “60” has an image of “perfect” like 1minute= 60 seconds or 1 hour = 60 minutes. We express the weakness of inexact and imperfect human being unlike the time in a number “59” which is 60 minus 1 and incorporate the idea into brand’s name. A message of the brand’s title “WHO DO YOU THINK YOU ARE?” is carved on the temple and that gives eyewear philosophical element. We hope you’ll be attached to the totally new eyewear. </div>
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<a href="http://1.bp.blogspot.com/-hKwiLnIku9A/TmcEwo58lFI/AAAAAAAAAtA/OfCSSFD0rOQ/s1600/59line.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="239px" nba="true" src="http://1.bp.blogspot.com/-hKwiLnIku9A/TmcEwo58lFI/AAAAAAAAAtA/OfCSSFD0rOQ/s320/59line.JPG" width="320px" /></a></div>
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<span style="color: #e06666;">Haruka:</span></div>
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The brand’s concept is very firm and easy to understand, as it is kept in your mind for as long as two years. People may ask themselves about the message carved on the temple, wearing the eyewear. It will change our sense of value for eyewear and definitely attract our interest.</div>
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By the way, what makes you to exhibit at IOFT?</div>
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<span style="color: #3d85c6;">Mr. Morisaki:</span> </div>
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We’d like to advertise our brand to people as much as possible by exhibiting at IOFT which is one of the largest exhibitions in Asia and to appeal Japanese eyewear to the world. </div>
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Also, we think that exhibiting at IOFT will give us a great opportunity to meet new customers, since we are dealing with limited number of existent customers. </div>
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<span style="color: #e06666;">Haruka:</span> </div>
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Thank you very much. To come up to your expectations, the preparation for the show is progressing steadily to welcome numbers of buyers. So, don’t worry! </div>
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<span style="color: #3d85c6;">Mr.Morisaki:</span></div>
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We’d like to meet buyers from all over the world who are interested in our brand’s concept. Besides, we welcome buyers who can be our overseas agent. In fact, some of buyers have contacted us and we look forward to seeing them on the site.</div>
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<span style="color: #e06666;">Haruka:</span> </div>
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Have you already some inquiries? We should check out your brand! Could you introduce us the eyewear which will be exhibited at IOFT? </div>
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<span style="color: #3d85c6;">Mr.Morisaki:</span> </div>
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We will exhibit all the models of “59HYSTERIC”. To meet the brand’s concept, we give each model name of geniuses in various fields who lived sad lives. It will be nice if you‘ll like not only glasses themselves but also the genius person. </div>
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Also, the design appeals Japanese high technology by being particular about details. We use seven hinges for almost all plastic frame models. In addition, we produce high-grade sense by carving the words on the frame and make up for a fault that the words will disappear while using the glasses for long time. In case of metal frames, printing words by a laser brings the same effect.</div>
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Then, we‘ll introduce representative models.</div>
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First, let’s have a look at a plastic frame.</div>
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<b><span style="color: #134f5c;">Name of the Frame: "HIDE"</span></b></div>
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HIDE was one of the great guitarists we Japanese peopled are proud of. A characteristic of this model is a thick brow line. People say that the model is also cool when they use it as sunglasses.</div>
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Then, let’s move to a metal frame.</div>
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<a href="http://4.bp.blogspot.com/-ChLJ4ZvbFuA/TmcEycjbUnI/AAAAAAAAAtE/peX7yaJjqow/s1600/HEMINGWAY.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" nba="true" src="http://4.bp.blogspot.com/-ChLJ4ZvbFuA/TmcEycjbUnI/AAAAAAAAAtE/peX7yaJjqow/s1600/HEMINGWAY.jpg" /></a></div>
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<b><span style="color: #134f5c;">Name of the Frame: "HEMINGWAY"</span></b></div>
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HEMINGWAY is an American novelist and poet who won the Novel prize. The characteristic of the model is classical round shaped lenses. It reminds us the good old days. </div>
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Shape memory alloy is used as a material of the temple and you must feel comfortable when wearing the glasses.</div>
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Besides, we will exhibit 2012 model of sunglass “59HYSTERIC ~ Series of傷念~” which debuts at IOFT. </div>
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<a href="http://3.bp.blogspot.com/-HLb5WIBEGi8/TmcE1ayMG2I/AAAAAAAAAtM/RyHRiPa555s/s1600/IMAI.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" nba="true" src="http://3.bp.blogspot.com/-HLb5WIBEGi8/TmcE1ayMG2I/AAAAAAAAAtM/RyHRiPa555s/s1600/IMAI.jpg" /></a></div>
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<span lang="EN-US"><b><span style="color: #134f5c;">Name of the Frame: "IMAI" </span></b></span></div>
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<span lang="EN-US">Mr. IMAI is the founder of eyewear brand “Less than human”. We named the model for his memorial.</span></div>
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<span lang="EN-US">The words “</span>傷念<span lang="EN-US">” is printed on the lenses.</span></div>
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<span lang="EN-US">Please come to our booth and see directly our models.</span></div>
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<span style="color: #e06666;">Haruka:</span> </div>
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Eyewear fans not only in Japan but also in all over the world cannot wait to see that eyewear. </div>
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<span style="color: #3d85c6;">Mr. Morisaki:</span> </div>
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As I said before, we’re looking forward to having business meetings and trading with as much buyers in Japan as possible. IOFT is a valuable opportunity to appeal our brand to the world and we also expect that we could trade with buyers who could be our overseas agent. We also look forward to see other industrial professionals and promote mutual friendship. </div>
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<span style="color: #e06666;">Haruka:</span></div>
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Thank you, Mr.Morisaki</div>
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<span style="color: #666666;">[Editor’s Note]</span> </div>
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First, we introduced a first time exhibitor RAINCOAT CO., LTD. </div>
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Every year, we often hear that the first time exhibitors exhibited at IOFT with great expectations and after the show, some of them could join the big brands at once. We hope RAINCOAT CO., LTD. will have great outcome at IOFT, too.</div>
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Next time, we will feature new exhibit area inside IOFT. The area has already been in the news in various business circles. So, we’re looking forward to announce the area. See you next time!</div>
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<span style="color: #666666; font-size: x-small;">Written & Edited by Haruka Miyata, International PR, IOFT Show Management</span> </div>
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