IOFT NEWS

[Vol.15] Eyewear Makes Women Look More Beautiful –New Attractive Collaboration Produced by “FLEYE by AKITTO“-

2011-10-05T09:39:00.000+09:00

Thisyear, IOFT Show Management has a number of fantastic news to announce. I thinkwe’ve already reported a lot, but we have more! I’m so excited, just thinkingabout those things. Of course this time, we will introduce a topic which mayurge you to come to IOFT soon.

Then, letus begin!

Interviewees:

Hiseyewear brings out the beauty of women maximally just like using magic.

Mr. Akihito Kawakami, Designer, FLEYE by AKITTO

http://www.fleye.dk

http://fleye.exblog.jp/

and

The person who perused the comfortableness of wearing eyewear.

Mr. Tetsuo Mikame, Managing Director, Throw Co., Ltd.

Interviewer: Haruka, International PR, IOFT Show Management

Haruka:

First, could you introduce us “FLEYE by AKITTO” to the readers?

Mr.Kawakami (FLEYE by AKITTO):

[Mr.Kawakami]

Thisbrand originally comes from a Danish brand “FLEYE”. In 2002, the three CEOs,Annette, Hanna and Lars founded the brand and the brand was named after an abbreviationof “Fine Looking Eye”. Its concept is light, happy and enjoyable eyewear whichmakes us cheerful. We release happy collections for wearers.

I myselfhave worked at retail shop handling FLEYE brand before. I have kept companywith members of FLEYE since before they founded the brand, namely, for morethan 13 years. After that, I joined as a sales staff as well as designer ofanother brand “FLEYE by AKITTO “ in 2008.

Theconcept of FLEYE by AKITTO is being particular about details and using lovelymotif just like handmade work. The design is like a delicate and brilliantaccessory decorated with colorful Swarovski stones or cloisonné and it makesmature women look beautiful and cute.

Haruka:

The framesof AKITTO seem to be produced by research on faces of Asian, especiallyJapanese women and their preference. I haven’t seen such a coloring or decorationwhich makes Asian skin color look attractive. By the way, I think you haveworked by yourself as FLEYE by AKITTO until now. Whydid you decide to collaborate with Mr. Mikame?

Mr. Kawakami:

In fact, I met Mr.Mikame three times by chance and at the thirdtime, he asked me to tea. That was the first time to talk with him. After that,I sometimes got in touch with him and I asked him lots of things, since he isan expert I respect for long time and I wanted to absorb information about theway of making eyewear and conducting business in eyewear industry, etc. as muchas possible.

At thattime, I didn’t take priority over comfortableness of wearing eyewear, althoughI think it’s better if people can feel comfortable in wearing it. I valuedrather visual aspect like how eyewear looks lovely. As in shoes, that is highheels which make women’s legs beautiful, as it’s hard to walk with them.

However, after meeting and talking with him aboutthe comfortableness of wearing eyewear, I began to think that it’s rude forretail shops as well as consumers to not improve it. But I didn’t have enoughknowledge. I didn’t even know what kind of β titaniums there are. What’s more, Ithought it’s usual to commit the detailed manufacturing method or choices ofmaterials to factory staffs.

Mr. Mikame:

[Mr. Mikame]

I discussed with Mr. Kawakami and wecame to the conclusion that we can produce better eyewear with sufficientknowledge equivalent to those of factory staffs, as we could work hard togetherby sharing the knowledge. As you know, he is producing eyewear which makeswomen look beautiful. But I think he could provide more ranges in his taste. SoI told him that it might be important to value comfortableness of wearingeyewear so that his brand could keep active in the future.

During the conversation, we exchangedideas a lot each other and naturally we decided to collaborate. LoL.

The finished eyewear is not so outstanding. Peoplemight say “what is the characteristic of Mikame‘s Collaboration?”. Because Ijust put a plate in it.

Mr. Kawakami:

Right, some people might say something like “Hmm….Isee”. But we made various tricks and contrivances in the process of completingthe model and we couldn’t complete it without Mr. Mikame’s knowledge.

Mr. Mikame:

Well, I made a lot of failures in producing eyewear upto the present.

Mr. Kawakami:

For me, it’s so valuable experience to hear thestory of failures. However, after we made a decision to collaborate, I got intoslump which I’ve never experienced when I tried to design a collaborationmodel.

I asked him about it, then, he said, “You can makewhatever model you want! It’s too early to design like me.” LOL. After that, Ichanged my mind and I began to think it would be nice if I could make a modelas I want and I could introduce a part of an element of Mr. Mikame in mydesigned model.

Mr. Mikame:

My theme was how I could change something in themodel Mr. Kawakami designed without changing AKITTO’s design and feeling thatsomething wrong with it.

Haruka:

I see. I really want to see the completed modelsoon!

By the way, what kind of shop do you want your collaborationmodel to be handled?

Mr Kawakami.

For people who are looking for eccentric or noveleyewear, AKITTO may not fit. That is to say, I intended to produce eyewearwhich makes women beautiful and attractive, not eccentric.

We’d like buyers from retail shops to see the eyewearfrom the stand point of what beauty is.

As a result, if you think “But, I don’t like thetaste of AKITTO!” it’s no problem.

Now, some shops may consider how they can survive inthe eyewear market and collect only novel eyewear which other shops don’thandle. I think, however, it is no sense, since the shops seem to be just verystrange.

I would like people just to think purely how you canmake wearers look beautiful. If you think in such a way and you can feel that AKKITOeyewear will fit your shopconcept well, I really want to start business withyou.

I will never say, “My eyewear is beautiful, soplease buy it”. If YOU think my eyewear is beautiful and want to buy it, it’spleasure to sell my eyewear to you!

Haruka:

I see. Since eyewear takes the most part of ourfaces, people, especially women, don’t feel like buying it just because theyare praised “it’s so rare!” or “it’s quite new!” We just like to look beautifulor cute.

Mr. Kawakami:

Honestly, we could produce a good eyewear this time.The eyewear is accepted by the wearer who use my brand’s eyewear regularly andalso it will be comfortable to wear. Besides, we didn’t make a fun in producingit. So I think it’s really good eyewear. On the other hand, I keep my designand decoration in it. Despite I collaborate with Mr. Mikame, it’s not just likethe eyewear he designs. I’m sure you will like it!

Haruka:

Thank you very much, Mr. Kawakami and Mr. Mikame!

I’m completely satisfied to hear your story. Haven’tyou made a sample yet, have you?

I can’t wait to see it!

[Editor’s Note]

This time, we featured two designers, Mr. Kawakamifrom FLEYEby AKITTO whose eyewear is famous for the good design making women look more beautifuland Mr. Mikame who produces ultimately comfortable eyewear. We’ve heard their collaboratedeyewear will be presented at IOFT and interviewed them. Both of them have asame mind to make a “good eyewear”, but their definition what is the goodeyewear is totally different. I think that’s why two essences are combined welland the better eyewear could be produced. I understand that the eyewear weusually use unintentionally is made up of lots of experiences and knowledge ofdesigners and passions for eyewear. The interview gave me a glimpse of thevarious untold dramas in producing a pair of glasses. That’ was an awesomemoment!

*IOFT2011 is NOT open to general public. Those under 18 years old are not allowed to enter the show.

Written & edited by Haruka, International PR, IOFT Show Management

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[Vol.14] The Voices from Overseas Exhibitors –Korean Pavilion & Taiwanese Pavilion-

2011-10-04T14:33:00.001+09:00

As Asian buyersvisiting IOFT were featured last time, this time, we’ll introduce Asianexhibitors, especially Pavilions inside IOFT.

From newlylaunched kid’s eyewear, accessories to contact lenses. Stylish manufactureshandling these various products with high quality will exhibit.

-KoreanPavilion-

Interviewee:

Mr. JinyoungSon, CEO, Korea Optical Industry Support Center,The Organizer of Korean Pavilion

http://www.koisc.org

http://www.diops.co.kr

OEM Serviceswith high technology, lens cleaners and accessories. Variety of eyewear relatedproducts will be exhibited.

-TaiwanesePavilion-

Interviewee: Mr.Joey Lian, General Secretary, TaiwanSpectacles Industry Association

First, let’s usintroduce Mr. Son of the organizer of Korean Pavilion.

Interviewer:Haruka, International PR, IOFT Show Management.

Haruka(IOFT):

From this year,Korean Pavilion is newly launched at IOFT.

Could youplease tell us why you decided to launch Korean Pavilion at IOFT?

Mr.JinyoungSon, Korea Optical Industry Support Center:

Well, in recentyears, Korean products are getting highly in demand in Japan year byyear. Also, we thought exhibiting at IOFT is the best way for Koreanmanufactures to develop Japanese market and that’s why we made a decision tolaunch Korean Pavilion this time.

Haruka:

Korean productsare surely getting more stylish, I think. Do you know how much share do Koreanproducts have in Japanese market?

Mr. Son:

According tothe statistic data of Korea International Trade Association, total exportperformance of eyewear frame exported to Japan from January to July 2011increased 127.4 % compared with year-before period. Also in sunglass field, thepercentage of the total export performance increased 155.7% compared withyear-before period.

Haruka:

I’m amazed bythe rate at which the markets grow. So, have you received numbers of inquiriesfrom Japan,haven’t you?

Mr. Son:

Yes, we did.The more Japanese people interested in Korean products, the more Koreanmanufactures can get connection with Japanese eyewear shops. Recently, we are receivinginquiries from Japanese companies which want to do business matching withKorean manufactures handling TR, metal and sports sunglasses. This is also oneof the reason that we will exhibit as a pavilion to develop eyewear businesswith Japanese buyers more actively.

Haruka:

I see. I heardthat eleven companies in total will exhibit inside Korean pavilion this time.

Could youkindly introduce each of these companies?

Mr. Son:

Sure! First, I’llintroduce nine exhibitors which handle frames.

- DA WOO OPTICAL INDUSTRY

- EYE BELL OPTICAL CO., Brand Name: Angsi, eye#, Basset

- ILSUK OPTICAL CO.,LTD

- WORLD TREND CO.,LTD, Brand Name: FRANK CUSTOM、CRISPIN、FRANK

KIDS、EPILOGUE

- CONABI OPTICAL, Brand Name: CONABI

-Shinhwa International Co.,Ltd, Brand Name: CAPULET, Public Space 1

- NEOSTAR INC, Brand Name: HAMMER

- KOREA COLOR CO., Brand Name: VINTAGE 1977, CCR

- HWASUNG OPTICAL CO, Brand Name: Click, Beta Plastic

What’s more, a company handling contact lenses M.I Contact Co., Ltd and a company handling lens cleaner madeof superfine fibers KYCLOTHCO.,LTD., Brand Name: EYECLEAN, CLEANPIX will exhibit.

[EYE BELL OPTICAL CO.]

[HWASUNG OPTICAL CO]

[WORLD TREND CO.,LTD]

Haruka:

Many ofexhibitors have their original brands, don’t they? As more and more designeyewear products are lately made in Korea, we should pay attention tothe Korean eyewear, too.

Mr. Son:

Please come toour booth at IOFT and see our products! Korean eyewear industry has made aneffort in product development for a long time and as a result, it succeeded toadjust to price-sensitive American market and European & Japanese marketwhere quality and design are valued. We feel proud that this is a result of ouruntiring effort to develop high value added product. We will focus ontechnological development, design and making high-grade product andcontinuously release products suitable to the latest trend of eyewear market.

Also, we arevery pleased to exhibit at IOFT 2011 as Korean pavilion. As anorganizer, we’d like to offer opportunity to develop Japanese market to Koreanexhibitors and also opportunity to meet the Korean products with high qualityto Japanese buyers. We hope both of them will be satisfied with the show.

Please contactus if you want to make an appointment with us during the show.

(Korean/Japanese)

KOISC(Korea Optical Industry Support Center)

Tel:+82-53-350-7841

Fax:+82-53-353-7812

Email:yukism5177@yahoo.co.jp

URL : www.diops.co.kr

Haruka:

We also hopelots of visitors will see and touch Korean eyewear directly.

Thank you verymuch, Mr. Son.

Then, we’llintroduce Taiwanese pavilion.

Haruka:

Following lastyear, Taiwanese pavilion will be exhibited. We look forward to seeing thepavilion.

Then, could youtell us the reason to establish Taiwanese pavilion?

Mr. Joey Lian, TaiwanSpectacles Industry Association:

Since all ofJapanese products have high quality, we think Japanese market is a specialmarket where we can’t easily enter. Recently, Taiwanese eyewear productsfinally caught up with world level in design, quality and price. Besides, Japanesemanufactures handling lots of world famous brands are laying parts fromTaiwanese related companies.

Haruka:

Taiwanese manufacturesis rapidly extending their business to the world.

We have to keepan eye on the tendency of Taiwanese eyewear industry.

Mr. Lian:

Yes we should.It would be nice if we could offer opportunity for lots of buyers such aseyewear shops, agents, importer and exporter to meet Taiwanese companies atIOFT.

Haruka:

Manyenthusiastic buyers will come to IOFT, so please appeal Taiwanese companies to themin various ways as much as you wish.

Mr. Lian:

Thank you! Youmight get the impression that Taiwanese companies provide mainly OEM services,however, this time, companies producing their original brands will also exhibitat IOFT. Let me introduce each of them.

-EAKAUINTERNATIONAL OPTICAL-ELECTRONIC CO., LTD（Picture Frame)

-INNOVA VISIONINC.（Contact Lenses & Solutions）

-VICTORYEYEWEAR CO., LTD.（Sports glasses, Kids glasses)

-TaiwanKoda Optical Co., Ltd. (Glasses, Lens)

-MILLION HU CORPORATION

(Revlon optical frame, Filos optical frame,Scooby-Doo optical frame)

-CONTOUR OPTIKINC.　(Readingglasses)

Six companiesas above will exhibit, handling not only frames but also contact lenses, eyewearrelated products and kids frames. We hope you’ll like them!

[CONTOUR OPTIK]

[TAIWAN KODA OPTICAL]

[VICTORY EYEWEAR]

Haruka:

They will releaseoriginal brands with great technology improved by OEM. We’re so excited to seethem. How can we make an appointment with you during the show?

Mr. Lian:

Please contactme as follows.

Mr. Joey Lian

Taiwan Spectacles Industry Association

TEL:　886-2-25057583

FAX:　886-2-25070260
TSIA.TSIA@MSA.HINET.NET

We’re alsoproud of sport glasses and reading glasses as Taiwanese products. Please cometo Taiwanese pavilion during the show. We are waiting for your visit.

Haruka:

Thank you Mr.Lian! The show is only two weeks away. Do your best on your preparation!

[Editor’s Note]

This time, wefeatured Korean and Taiwanese Pavilion from some of overseas pavilions.Nowadays, Asian products have developed remarkably not only in technology butalso in quality and design. At IOFT, such Asian companies will exhibit. Youwill be excited about the European/American designs and very impressed withJapanese high technologies. Also your heart will pounded with expectation tosee new Asian eyewear. I’m sure you could have such great experiences at IOFT.There are lots of eyewear products you can see only three days during the show.

So, don’t missthe show!

*IOFT2011 is NOT open to general public. Those under 18 years old are not

allowed to enter the show.

written & edited by Haruka, International PR, IOFT Show Management

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[Vol.13] A Unique Collaboration!: KAGERO Design Works-A Talented Designer in Eyewear World & KAMURO-A Genius in Coloring

2011-09-30T14:17:00.000+09:00

At IOFT2011…New category “Kids Eyewear” is finally launched in “EYEWEAR OF THE YEAR(EOY)” and three news professionals joined to EOY Award Committee Members.What’s more, we launched an exclusive exhibit area “tide – The IOFT Int’lDesigners”.

We cannothelp being excited with the new phase of IOFT 2011!

In suchsituation, Show Management got an amazing scoop!

That is…aunique collaboration! A Talented Designer in Eyewear World, KAGERO Design Workswho grab a lot of fans with its fascinating naming and eyewear and a Genius inColoring, KAMURO who is famous for its lovely eyewear which makes girls fall inlove with them at first sight. This collaboration will be presented at IOFT forthe first time.

What’smore, the way of the collaboration and selling is really interesting and trulyremarkable. Show Management has heard that such unique collaboration will makeits debut at IOFT. Therefore, we interviewed the designers.

Let usintroduce them!

The Prodigy among Japanese Eyewear Designer, KAGERO Design Works

Mr. HIROSHIMARUI, Representative and Designer, KAGERO Design Works

HP：http://www.ogaki-tv.ne.jp/~kagero/

Blog：http://kagero-dw.jugem.jp/

A Geniusin Coloring, KAMURO

Mr.SHINGOONODERA, Chief Designer, KAMURO OPTICAL CO., LTD.

HP：http://www.kamuro-net.co.jp/

Blog：http://kamurocorp.exblog.jp/

[left:Mr.Onodera, right:Mr.Kagero]

Interviewer: Haruka, International PR, IOFT Show Management.

Haruka:

Well, whofirst proposed an idea of this collaboration?

Mr.Onodera(KAMURO OPTICAL CO., LTD.):

I did. Iapproached Mr. Marui about it.

Haruka:

What madeyou do that?

Mr.Onodera:

IOFT is notonly an exhibition where exhibitors release new works and have businessmeetings with buyers, but also a place where eyewear shops from the wholecountry meet together. So, I wanted to propose the new model which has festiveelement and is made and sold only once a year at the yearly event.

Thisspring, the plan was proposed in our office and we marked Mr. Kagero out as apartner which might give us a quick answer to agree to our proposal readily inlimited time. Also, what made us to choose a partner is the fact that we havelots of common customer with Mr. Kagero. Contrary to our expectations, Mr. Kagerogave us bad response at first.

Mr.Kagero:

My brainrejected the plan of Mr.Onodera right after I head his proposal. Honestly, Iwas not interested in collaborating with other designers at all. I havecollaborated with nail artists and sculptors before. I think I could succeed inthose collaborations because we have different types of business. It was out ofthe question that two eyewear designers design a pair of glasses.

Haruka:

Well, Iagree. I can’t either imagine such kind of collaboration, since theirsensibility may collide with each other.

Mr.Kagero:

However,I accepted his proposal since it was beyond my imagination.

Haruka:

I’mcurious about how Mr.Onodera changed your mind. Could you tell us “thecollaboration beyond your imagination”?

Mr.Kagero:

I willdesign complete pair of KAMURO eyewear and Mr. Onodera will design a completepair of KAGERO Design Works instead.

Haruka:

Wow, whata bold plan!

Mr.Onodera:

Have youever seen that rival designers design each other’s models and produce them?

I thinkit’s really interesting that two companies having different brand’s conceptchallenge such a plan.

Haruka:

I see. However,your brands’ concepts as well as designs are apparently quite different,namely, it‘s a collaboration of totally different type of two brands.

I’m soexcited, but at the same time, afraid to see it.LoL!

Mr.Kagero:

Therefore,first, I learned the eyewear of KAMURO very hard. Also I visited factory ofKAMURO in Sabae. Mr. Onodera told me that you can just design lovely eyewear,but I reached a conclusion that the point is I should design “not” lovely one…lol

Mr.Onodera:

For me, arough idea popped up in my mind relatively quickly.

Haruka:

The ideasseem to be already totally different at the first step before designing. We’reso excited to see them! Then, could you introduce us the concepts of eyewearyou designed.

Mr.Onodera:

Eyewearof KAGERO Design Works I designed is a model named “Naked”. It representsexactly “nature” of woman.

Mr.Kagero:

Eyewearof KAMURO’s brand I designed is “infection” meaning infectious disease. Thedesign is produced with the thought that it’s no problem if temple has eyes.

[Image of Naked & Infection]

Haruka:

Doestemple have eyes? Wow, it’s so amazing, just listening to your explanation.

I heardthat also sales method is quite unique as a part of this collaboration project.

Could youexplain about it?

Mr.Onodera:

That’sright. We will sell the models each of us designed in a pair to customers.

If youare a customer handling both brands, you can purchase both of pairs.

Pairsconsist of two models as follows.

< Modelswhich KAGERO Design Works produces >

-KAMUROinfection No.1

-KAMUROinfection No.2

* No.1and No.2 are same types, differently colored.

< Modelswhich KAMURO produces >

-LABYRINTHNAKED No.1

-LABYRINTHNAKED No.2

* No.1and No.2 are same types, differently colored.

< Availableset at KAGERO Design Works in IOFT 2011 >

-KAMUROinfection No.1

-LABYRINTHNAKED No.1

Twomodels in a pair will be sent out to the customers of KAGERO Design Works.

< Availableset at KAMURO in IOFT 2011 >

-KAMUROinfection No.2

-LABYRINTHNAKED No.2

Twomodels in a pair will be sent out to the customers of KAMURO.

Mr.Kagero:

By theway, we are going to produce limited number of models according to the order atIOFT. So, we may not accept additional orders and either reproduce them.

Haruka:

Thatmeans the models are exclusively sold only at IOFT. I’m sure they will be rareproducts.

I wouldlike to ask all buyers and also buyers who have already plan to buy theproducts to make a plan precisely and avoid running out of products.

Mr.Onodera:

Samplesof models will be exhibited in front of both booths. Don’t miss “impossible”project!

Haruka:

Thank youvery much Mr. Onodera and Mr. Kagero!

The detailsof production process are updated on their blogs. Get the information beforethe show! I’ll definitely come to both booths during the show.

[Editor’sNote]

AlthoughI haven’t seen their works yet, I thought them to be terrific. I’m so excited

to feel amoment when two quite different tastes collide with each other. Both of themsaid about this collaboration that it’s like picking a quarrel with each brand.

We’relooking forward to seeing how the two different designers whom Japanese eyewearindustry is proud of collaborate together and attract buyers on-site.

All buyers!This collaboration already get into the news. If you want to make anappointment with them, please contact as soon as possible!

Written & Edited by Haruka from IOFT Show Management

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[Vol. 12] EYEWEAR OF THE YEAR (EOY)2012 Award Winning Products were Announced!

2011-09-27T14:17:00.000+09:00

The EYEWEAR OF THE YEAR Award takes placeannually inside IOFT. Recognized as one of the world’s leading design awardsfor eyewear, EOY draws keen attention from the whole industry, selecting thebest new products of coming year.

The screening was held on September 13[Tue], and the award winners are finally announced!!

Check the site below to see further detail.

EYEWEAR OF THE YEAR 2011 Official HP

http://www.ioft.jp/en/Concurrent-Events/About-Award/Winners/

This year, we received 417 entries!!

Recently, EOY is known as one of theindustry’s award, which bumps up the sales of winning products because manyeyewear shops have set special display for EOY winning products inside theirshops, and Show Management have received numbers of inquiries from consumers.Therefore, the number of entries have been drastically increasing in severalyears.

EOY 2011 Award Committee consists offorerunners from fashion, art and other industries.

[scene of screening]

After the very enthusiastic discussion,finally award winners were selected.

Grand Prix of each category will beannounced during the award ceremony!

Date & Time: Oct. 11 [Tue], 2011 13:00~

Venue: Special Gallery inside IOFT

Award ceremony is an epoch making moment,when our hearts beat very rapidly!

Written & Edited by Haruka from IOFT Show Management

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[Vol. 11]Report on Visits to Overseas Retail Shops –in Taiwan, China, Korea –

2011-09-26T14:28:00.000+09:00

In recentyears, it attracts our attention that Asian buyers visit IOFT. Some of you mighthave seen that numbers of Asian buyers had business meetings with exhibitorson-site eagerly.

In fact,this is one of the projects “Premium Buyer Invitation Program” that the ShowManagement has been working on for several years.

ShowManagement invites those Asian premium buyers of eyewear shops to contribute toincrease of exhibitor’s sales, as we have heard that Asian economy, especiallyChinese economy, is growing fast and Japanese eyewear with higher quality and alsostylish European eyewear are sold well in Asia.

Everyyear, Show Management staffs fly to each country around two months before theshow and visit company by company. They explain the attraction of IOFT to thepremium buyers and they willingly made a promise to visit Japan.

Thisyear, Show Management staffs visited Taiwan,China and Korea from themiddle of August to the end of August. Then, we report on a part of thesevisits.

[Visit toTaiwan]

Thistime, staffs of IOFT Show Management, Mr. Suzuki and Ms. Ohmichi, visited Taiwan.

First,they went to a very stylish eyewear shop “SEE’S LIGHT”.

[from left:the President Mr. Huang, Mr.Suzuki, Ms,Ohmichi]

The brand has 50 shopsin many parts of Taiwan.Mr. Suzuki and Ms. Ohmichi met the president Mr. Bison Huang. In the stylishshop, there are a full of European/American eyewear products, as the shop is anagent of European brands. He said that since he has not handle Japanese eyewearyet, he’d like to purchase it at IOFT, looking around the show actively.

SEE’SLIGHT

http://www.seeslight.com

Also, Mr.Suzuki and Ms. Ohmichi met Mr. John Chang, a manager of a retail shop, JINJUEYEWEAR.

[with the Manager of JINJU Mr.Chang]

They have 10 shops, mainly in Kaohsiungand it is handling Japanese eyewear such as JAPONISM. Mr. Chang said that helooks forward to coming to IOFT, as he can see Japanese eyewear and also luxuryeyewear which is highly in demand all at once there. Especially JINJU hasalready dealt with manufactures in Sabae and he will visit IOFT to look for newbrands. At IOFT, lots of fantastic eyewear will be exhibited. May he havewonderful meetings!

Thistime, Mr. Suzuki and Ms. Ohmichi visited numbers of eyewear shops and explainedabout IOFT. As a result, more than 70 premium buyers are expected to come toIOFT 2011. They said that most of people they met are interested in Japaneseeyewear. We hope all exhibitors will attend the show with perfect preparation.

[Visit toChina]

Then, ourstaffs Mr. Kikuchi and Ms Ge went to China.

First,they met Mr. Paul Wong, the president of SHANGHAI CORRIS OPTICS.

[from left:Ms.Ge, the President Mr,Wong, Mr.Kikuchi]

The companyserves as agents of 13 Japanese, European/American brands in all. Although hevisited IOFT every year, unfortunately he said he is not going to come to IOFTthis year. However, the explanation of Mr. Kikuchi and Ms. Ge made his mindchanged. Finally, he agreed to visit IOFT this year as well. It’s good news! We’relooking forward to seeing him at the show.

Finally,Mr. Kikuchi and Ms. Ge visited SHANGHAIMATIAN EYEWARE/ SHANGHAI IDEE EYEWEAR and met the president Mr. Jack Ma.

[left side:Mr. Kikuchi, right side:the President Mr.Ma]

This companyis the third biggest retail shop in Shanghai,having over than 30 shops only in the city. Mr. Jack said that Japanese luxuryframes have high quality and famous among the rich in Shanghai. Besides, having the frames isregarded as a status and that’s why the frames are sold well. Therefore, hesaid he’d like to see mainly “IOFT Luxury Collection” and purchase gold framesduring the show.

Mr.Kikuchi and Ms. Ge went around the eyewear shops in China over one week. This year, we’rewelcoming lots of premium buyers from Chinese major eyewear retail shops suchas HENAN BEST OPTICAL CHAIN, the owner of 200 shops in China and BAODAO OPTICAL, the owner of 99 shopsin China.All of them are interested in Japanese and European/American eyewear with goodquality, as it’s especially in demand among the rich in China’s growingeconomy.

[Visit toKorea]

Finally,we’ll report on a visit to Korea.This time, the Show Director Mr. Sakamoto, Ms. Jong and Ms. Lee visited eyewearshops in Seouland Busan.

In Seoul,they met Mr. Park Dae Seong, the president of TOMATO D&Cwhich is a major eyewear shop owns 630 shops in Korea.

[the President Mr.Park and the Show Director Mr.Sakamoto]

Mr. Park, who took office asnew president this year, is very interested in Japanese eyewear industry aswell as IOFT. He made a promise to us that this year, he will visit IOFT with buyerswho have the authority in order to consider more earnestly than ever and decideto purchase products then and there.

TOMATOD&C

http://WWW.1001OPTICS.CO.KR

In Busan,the second largest city in Korea,Mr. Sakamoto, Ms. Jong and Ms. Lee visited GALLERY OPTICAL CO., LTD which owns28 shops mainly in Busan throughout Korea and met the president Mr. Kim Kikon.

[second from the right:Mr.Sakamoto, third from the right:the President Mr.Kim]

Mr. Kim will participate in ribbon cuttingceremony which will be held as an opening event of IOFT. He has already dealwith Japanese manufactures actively and visited Fukuiin Japanonce every few months. He will visit IOFT with 11 shop managers this year as hecomes to IOFT every year. He said he’s really looking forward to come to theshow.

GALLERY OPTICAL CO., LTD

http://www.alostyle.com

After that, they met Mr. Kim Chan Young, the representativedirector of NUNSARANG OPTIC.

[left side:Mr.Kim, right side:Mr.Sakamoto]

The company has 22 shops in Busan and 47 shops intotal throughout Koreaincluding franchises. During the conversation, they found an astonishing factthat Mr. Kim visited IOFT 10 years ago. Our staffs explained a lot about howIOFT has been changed for 10 years and what the highlight of the show is. As a consequence,he promptly replied that he will surely visit IOFT with his staffs this year.He also said that he’d like to purchase good products and offer them to his customers.It warmed our staffs’ heart to feel full of consideration for his customers.

Apart from those visits, our staffs held aconference for visitors in Koreaand as a result, participants introduced them new visitors. Mr. Sakamoto andMs. Lee said that was a really beneficial visit for them.

[Editor’s Note]

IOFT attracts people’s attention as a place wherestylish products with high quality is gathered under one roof. Show Managementhopes that numbers of buyers from various Asian countries visit IOFT 2011 andfor the purpose, staffs visited lots of retail shops. As a result, over 400buyers from Asian countries will come to IOFT this year.

To meet big expectation of those buyers, staffs willput more and more sprit into preparation for the show. Show Management offers “Matching-Service”to connect overseas buyers with exhibitors and many of those premium buyers toldus they would like to utilize this service and to have business meetings.

This year, we can see more active business meetingsduring the show.

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[Vol.10] VISIONIZE–Newly Launched Japanese Official Sales Agent of Major International Company in Italy, Marcolin, will exhibit at IOFT 2011!

2011-09-21T16:04:00.000+09:00

Now, we have less than 1 month until IOFT.Countdown has just started!

Buyers as well as exhibitors are supposedto start their final preparation for the show.

Today, we have special news to announce. Aslots of new companies have decided to exhibit IOFT, this time, we feature afirst time exhibitor we’ve been waiting for a long time.

~TOD’S, SWAROVSKI, TOM FORD and MONTBLANC, etc.
famous brands are lined up~

Interviewee:

Mr. Steven Medeiros, RepresentativeDirector,VISIONIZE

Interviewer: Haruka, International PR, IOFTShow Management.

Haruka (IOFT):

Then, please introduce your company.

Mr. Medeiros (VISIONIZE):

Our company was newly established in Japan in 2011 asan official sales agent of Italian company, Marcolin.

The company name comes from “VISION” and “NIZE=varyor realize”. We named it with wishes that we want to create more opportunitiesto express fashion mode or one’s identity in our information oriented societywhere “seeing” or “knowing” is considered important. In addition, we wish thateyewear which is still regarded as a tool of orthoptics or protecting eyesight willbe popularized as not only fashion item, but also essential item in our dailylife. We’d like to play a part in leading eyewear industry with other eyewearbrands and manufactures.

Haruka:

We also hope that more and more consumersfeel eyewear familiar to them, as eyewear can be a weapon as a fashion item. Atthe same time, we have to appeal eyewear to people much more which can makepeople stylish, beautiful and correct eyesight.

Mr. Medeiros:

I think so. By the way, we’re handling followingbrands:

SWAROVSKI、JohnGalliano、DSQUARED2、TOD'S、TOM FORD、DIESEL、MONTBLANC、JUSTcavalli、robertocavalli、MISS SIXTY、REPLAY、TIMBERLAND

Haruka:

All of them are famous andfashionable brands. We have received a number of voices from eyewear shops that theyhave been waiting VISIONIZE to exhibit and we quite agree with them

Well, could you tell us the reason forexhibiting at IOFT 2011?

Mr. Medeiros:

It would be nice that people can feel thevalues of Marcolin or each brand and we can make our brands popular byexhibiting at IOFT. For that, we will introduce many products with good tasteand quality. Above all, we think IOFT is a good opportunity for us as a newagent to greet all participants.

Also, we’d like to obtain usefulinformation there such as what is important for eyewear industry by grasping thelatest mode of eyewear brands throughout the world.

Haruka:

A lot of buyers not only from all over Japan, but alsofrom each Asian countries visit IOFT. From various points of view, IOFT wouldbe a great opportunity to have business meetings as well as to absorbinformation on Japanese as well as Asian eyewear markets of the present day.

Please make the best use of thisopportunity.

Well, you are handling many brands, aren’tyou?

Could you please introduce some brandswhich will be exhibited at IOFT 2011?

Mr. Medeiros:

First, this is a model DSQUARED2. (model: DQ5051)

[DQ5051]

This model is a kind of wellington glasses whichremind the nostalgic front of college glasses. The combination of this frontand contrastive sharp and modern temple makes the glasses interesting.

Haruka:

I see. The front looks retro and deep.However, when looking at side, a logo on the temple exquisitely goes well withthe front and seems to be cutting edge. The model will give differentimpressions depend on fashion.

Mr. Medeiros:

Secondly, let us introduce JG5012 from John Galliano.

[JG5012]

This is a model used as a season’s image.Being different from avant-garde image of the brand, the model has a standard squarewith vintage color.

Haruka:

It has quite unique color. The model seemsto be nostalgic. On the other hand, it creates a sophisticated image thanks to theshape of lenses which are not too big.

Mr. Medeiros:

Third brand is a well-known brand, SWAROVSKI. (model: SW5006)

[SW5006]

The modelhas a symbolic design for SWAROVSKI as faceted crystals are used as a part of itsframe. While the frame looks gorgeous, we feel very comfortable wearing themodel.

Haruka:

Wow, It’sa logo of SWAROVSKI. The black frame set off the crystals well and the modellooks really elegant!

Mr. Medeiros:

Thanks! Then, I’ll show you the forthbrand, TOD’S. (model: TO5024)

[TO5024]

The model has a rather thick rim with beautifulcolor gradation. It is a symbolic design for high quality and elegant brand,TOD’S.

The model has timeless design and will fitany style.

Haruka:

The model has a simple and thick frame, butat the same time, it has really beautiful gradation color. I think, the modelmust suit intellectual business style and casual style as well.

Mr. Medeiros:

Finally, I’ll introduce TOM FORD. (model:TF5224)

[TF5224]

Most notable eyewear design in this year is“Cat Frame” and the frame originated in this model. It’s not too much to saythat this frame is the best frame of TOM FORD that has always bold design withrich quality.

Haruka:

I wantedto try “Car Frame”. With this comfortable color, we can change our impressioncompletely and use as one of our favorite glasses.

It‘s so amazing that all of your modelsrepresent strong fashionability. We can’t decide which to choose.

Are you going to exhibit more glasses atthe site, aren’t you?

Mr. Medeiros:

Of course. We hope all buyers will likethem!

We’d like to meet a lot of people duringthe show anyway.

Beside, we’ll do our best to popularizeeyewear in Japanmore and more, tying up with Marcolin which is excellent in designability andbranding.

If you make an appointment with us duringthe show, please contact:

VISIONIZE

Contactto：Shibuya, Yamaguchi, Okabayashi,Kajiwara, Hashimoto (Mr./Ms.)

TEL:03-5772-7362 FAX：03-6804-3653

Haruka:

Thankyou, Mr. Medeiros! It would be nice that consumers will enjoy eyewear as anitem of fashion much more. Buyers must look forward to seeing your eyewear.

We hope you’ll have a great outcome throughmeeting lots of buyers during the show.

[Editor’s Note]

This time, we introduced a new exhibitorVISIONIZE (the official sales agent of Marcolin in Japan), that is one of the specialnews for IOFT 2011. Their booth will be filled with enthusiastic buyers, asthey handle various fashionable brands. We’re so excited, just imagining the scene.

Next time, we’ll feature exhibitors whohave any eyewear related product.

Don’t miss it!

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[Vol.9] Long Awaited New Exhibit Area is Launched! ”tide – The IOFT Int’l Designers” –Vol. 2-

2011-09-15T11:51:00.007+09:00

Following last edition, we’ll featuredesigners of “tide –The IOFT Int’l Designers- “ today.

So excited to see their great colors

First, let’s us introduce the eyewear madeof new material, “recycled paper”.

Interviewee:

Mr.Simon Chim, Principal Designer, Simon SaysConcepts Ltd.
Eyewear Brand 「chimmm」HP：　http://www.chimmm.com

Simon Chim HP：　http://www.simonchim.com

Interviewer:Haruka, International PR, IOFT Show Management

Haruka(IOFT Show Management):

First, could you please introduce yourbrand ?

[Mr. Chim]

Mr. Chim (Simon SaysConcepts Ltd.):

Simon Says Concepts is a company known for interiordesign and home decoration products. I’m not only the principal designer but also design and produce very specialclear Resin Products that are supplied toconcepts stores, department store, hotels and exclusive venue all over theworld since 2001. The first sunglasses collection chimmm…… was launched at Silmo Paris in 2009.

Haruka:

So the ResinProducts will be thekey exhibit at IOFT2011?

Mr. Chim:

That’s right. We recycle used papers andproduce new materials or products. Most of you will probably imagine that we breakthe papers into small pieces, dissolve and process them. But look at theglasses carefully. Can you see the original print left on them?

[PRF-110110(Comic)]

This is a technique that coats papers withmultiple and protective layers. That means we use papers just as they were. This technique can only beachieved by hand.

Haruka:

Everythingonly by hand work! I feel overwhelmed. The technique is really essential forthis Recycle Paper Frames.

Mr. Chim:

Then, let’scheck each pair of glasses very carefully. Can you see patterns made up ofpapers which you might see everyday such as magazines, newspapers and comicbooks etc.

[PRF-110106(Text)]

[PRF text 05}

Being aware that millions of tons of waste paper are burned orburied, my heart was broken, seeing all these colorful materials and creativeworks are destroyed. I want to prolong the life of these materials so that wecan appreciate the effort behind each for a longer time. As a result, the framesmade of recycled paper are created.

Haruka:

I see. Thisis really effective way of recycling. I would be excited if the frame is madeof a comic book I used to read in childhood.

Mr. Chim:

DuringIOFT 2011, we will also launch an interesting exhibit “Recycle PaperProfessional Hall of Frames” .100 professional individuals are invited toparticipate. All of their frames will be personalized and to be tailor made inthis projects. For example,

medicalchart for doctors, manuscript of comics for cartoonists and so on. We willproduce frames by utilizing unique papers used in special business field.

Haruka:

That sounds interesting. Even if we can’tsee the participants directly, their faces will come to mind through theeyewear. Can’t wait to see them!

Mr.Chim:

We would like to extend our market to Japan andbelieve that IOFT is the best platform to showcase and deliver our uniquedesign concepts to the Japanese market. Also, we expect to attract Japanesebuyers and not only in the eyewear industry but also in fashion as well as individualcorporate brands.

So, If you’re the buyer and want to make anappointment with us, please mail to:

info@simonsaysconcepts.com

We look forward to see you all!

Haruka:

We’re so excited to see the special projectonly at IOFT. Thank you, Mr. Chim!

Okay, move to the next exhibitor.

The revolutionary brand is established 2009in Denmarkand won various design awards in eyewear industry.

Interviewee:

Mr. KENTARO HAGIHARA, MONOQOOL

http://www.monoqool.com/

Haruka:

MONOQOOL is famous for spiral hinge and Ithink industry professionals must know the brand. But, I’m surprised to hearthat it’s founded just in 2009. It’s quite new brand, isn’t it?

[Mr. Hagihara]

Mr.HAGIHARA (MONOQOOL):

Yes, it is. MONOQOOL is founded in 2009 bytwo Danes who have lived in Japanfor long time. In fact, both of them entered eyewear industry from differentbusiness, interior industry. What’s more, a designer, Ms. Karina Mencke oftools design, also comes from different industry. That’s why they could thinkdifferent outside the stereotypes. After that, they launched their first eyewearcollection for all over the world in spring 2010.

Also, thanks to experienced engineers inSabae in Japan,MONOQOOL was able to commercialize their design. As a result, in spring 2010,we won “best of the best” as a top category of “red dot design award” in Germany, whichis one of the most authoritative design awards. What surprising is that “iPad”of Apple won another award at this time. After that, we also won “Mostinnovative eyewear collection 2010” in ”The Spectacle Showcase” in USA.

Haruka:

Well, I was surprised when I saw HELIX Collection atfirst time. It’s pretty new and so amazing!

Mr.HAGIHARA:

Thank you. We’ve exhibited at IOFT since we debuted andthis year, we will exhibit for third time. MONOQOOL is a quite new brand whichhas gone on the Japanese market for year and a half, though. We think IOFT isthe most effective opportunity to make our brand popular. Of course, we knowthe enormous effect of being featured by mass media, however, we’d like peopleto touch and see our products directly to know real excellence of our products.So please come to our booth and see actual product on the site.

Haruka:

Well, we can’t know the essential qualities of theproducts until we see them directly. We must visit your booth!

Then, please introduce new products for this year.

Mr.HAGIHARA:

First, let me introduce a familiar one HELIX Collection.

The frames have no screw bolts or welding and it have won various awards. Also,new colors and model will be added to the collection which obtained a patent.

Next is HELIX NXT Collection.

These frames are bulletproof and very light and thelenses are made from NXT used as a window of American helicopter. The front ofglasses is just 5g in weight and is free from crack. You will definitely feelcomfortable with these frames. They are designed by tools design, too.

You can’t miss the model “Photo Chromatic” which front colorchanges from light gray at indoors into dark gray at outdoors.

Look at the video movie!

Then, we’ll introduce new works.

First, this is HELIX PEN (provisional name).

It has a totally new temple.New temple with decorativeness such as sheet metal isadded to the usual 1mm temple.The glasses become more fashionable as the innovativespiral structure is kept as it is.

I’m sorry, we can’t show you the collection, because wedon’t have a picture yet. But please visit our booth!

Let’s move to next new collection PIANO Collection.

Different from HELIX, prototype of new innovative “PIANOCollection” will be launched.It is suitable for MONOQOOL which always produceinnovative eyewear.

We’re now working on prototype, so we don’t have picturesof it. We look forward to seeing you at booth.

Haruka:

You have variety of collections! Especially for the twoof new collections, we’re really interested in what a new technique is used.

Mr.HAGIHARA:

The collections have full of surprising structures whichconnect front and temple by rotating the temple or fix lenses by taking off anose pad.

Come and see the collection created by collaboration ofsophisticated Danish design and experienced engineers in Sabae.

If you want to make an appointment during the show,please contact to

Kentaro Hagihara (Mr.)

hagihara@monoqool.com

090-1148-7722

This year, we’re going to exhibit sunglass collection, sowe look forward to see also buyers from apparel industry.

Haruka:

Thank you very much, Mr. Hagihara. Your brand will surelyattract various buyers’ attention.

Finally, we’ll introduce a brand led by a German genius whichcarried out a revolution with sheet metal.

Interviewee:

Mr. Lai, PR, ic! berlin japan

HP: http://ic-berlin.de

twitter: http://twitter.com/ic_berlin_japan

facebook: http://www.facebook.com/ic.japan

blog: http://icberlinjapan.blogspot.com

Haruka:

Please introduce ic! Berlin.

Mr. Lai (ic! berlin japan):

[Mr. Lai]

In 1996, Ic! berlin was found in Berlin in Germany.At the beginning, we produced glasses by using new medical industrial stainlessin 0.5mm thin, what is called “sheet metal”. The model had a great deal ofattention for strong and flexibility of the stainless, lightness of frameweighing just about 10g and its original screwless hinge which is the logo ofic! berlin. Because of these special features, it won various awards at SILMO,the largest eyewear exhibition in France, in 1998.

By original hinge, we can disassemble andassemble all the parts of the glasses without using any tool like a puzzlering. ic! berlin grab eyewear fans from all over the world with its noveldesign, high quality like “100% hand-made in Berlin” and comfortable feeling when wearing.

Haruka:

We’ll feel absolutely comfortable whenhinges fit into each other very smoothly with bit of physical resistance. Aseverybody has known the brand ic! berlin at IOFT, are you going to exhibit attide this year, aren’t you?

Mr. Lai:

ic! berlin exhibits at IOFT almost everyyear and we requested Show Management to launch a new edgy area like tide whereoverseas designers’ brands are gathered. This time, the area we exactlyexpected is launched as tide, so we decided to exhibit at the area withouthesitation. We hope the area will create a free atmosphere which overseasexhibitions such as Silmo or Mido do and IOFT didn’t have before, as tide is specialarea where overseas brands are gathered under one roof.

Haruka:

Every year, we make new findings in yournew products and are surprised.

How about this year?

Mr. Lai:

Most of new works for this season are notso gaudy, but we’ll release a lot of elegant and user-friendliness models like “edelweiss”which is made embossing and was on sale this spring. Hope you’ll like them!

[edelweiss]

[alpenrose]

[andreas]

Haruka:

I think most of the readers want to knowmore about the models, but we have to wait until the show!

Mr. Lai:

I’m glad to hear that.

ic! berlin is an eyewear brand as well asplatform to share a culture of ic! berlin. We’d like to share the culture byexhibiting at such a large exhibition like IOFT. We’re going to prepare yummyfoods and drinks on the theme of “o”ic! berlin” (oic=oishi=delicious), at ourbooth as last year, so please come and join us!

Haruka:

Nice foods and eyewear. I bet your boothmust be filled with buyers.

Mr. Lai:

I hope so. If you want to make anappointment with us, please contact to

ic! berlin japan

tel: 03 6804 2064

mail: japan@ic!berlin.de

We’d like to see not only buyers fromeyewear shops but also from other industries and people who don’t know aboutic! berlin. We’re looking forward to seeing you.

[Editor’s Note]

This time, we featured overseas designersat tide as last time, MONOQOOL and Simon Says Concepts which entered eyewearindustry from different business industries and ic! berlin which has beenhighlighted with sheet metal and now become very popular.

All of them took in new method andtechniques and inspire eyewear industry with those new ideas. A pair of glassesis actually crammed with surprisingly various techniques. Every year, we makenew findings with joy as we walk around inside IOFT.

We hope,you’ll have such a lovely meeting this year as well!

Written & Edited by Haruka Miyata, International PR, IOFT Show Management

● EOY 2012 Official HP >>>CLICK HERE
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● Information Request on Exhibiting IOFT 2011 CLICK HERE
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[Vol.8] Long-Awaited New Exhibit Area is Launched. ”tide – The IOFT Int’l Designers” -Vol. 1-

2011-09-12T11:10:00.003+09:00

Today,we’ll introduce “tide – The IOFT Int’l Designers”.

Thistime, we will feature two of exhibitors at tide.

First, letus introduce a brand which has charming coloring like French-pop taste andelaborated shape.

Interviewee:

Mr. Pascal Jaulent, President and Artistic Director, Face àFace / Architectures

http://www.faceaface-paris.com

Interviewer:Haruka. International PR, IOFT Show Management

Haruka:

Then, pleaseintroduce briefly the history and brand’s concept of Face à Face.

[Mr.Jaulent]

Mr.Jaulent (Face à Face):

Since 1995, the Architectures Companycreates, produces and distributes optical frames and sunglasses under the “Faceà Face" brand name.

On an originalconcept developed by me, President of the company and a group of people in lovewith the glasses, impassioned of architecture and contemporary design, createdthe company Architectures and launched the Face à Face brand name.

Like an architect, Face à Face works with volumes,shapes, materials, colours and textures to give its glasses the power toexpress the personality of their wearer, whether that’s bold, carefree,energetic, independent or even seductive.

Haruka:

So your eyewear is totally elaborated in variousaspects, isn’t it?

Is IOFT exactly a good opportunity for you to appealyour brand to Japanese and Asian buyers?

Mr. Jaulent

Yes, it is. We’d like to see existentcustomers as well as new customers who are interested in our collection. Forthose people, we really would like to show our new release for 2012. Besides,we also want to meet Japanese opticians, buyers fromother countries who will come to the show, department stores and specialtystores for sunglasses.

Haruka:

It’s so moving. Thank you.

Also, we will welcome about 400 overseas buyers thisyear. Hope you’ll like it!

Mr. Jaulent:

Sure. Let’s me introduce a new collectionwhich is going to be exhibited at IOFT.

[MAEVA]

MAEVA

MAEVA is inspired by one of the oldest popular crafts,the art of “ORIGAMI” that brings together the techniques of folding and cuttingout. MAEVA perfectly illustrates duality, a theme dear to the Face à Facecreation.

A real technical challenge brought an exceptionallysophisticated result.

Haruka:

Japanese origami! That’s totally unique.Overseas people pay attention to the Japanese old traditional beauty andexpress it as a work in different interpretation from us. That makes us awarethe renewed beauty that even Japanese people haven’t noticed.

Mr. Jaulent:

We hope we could fight the discount shops by offering aunique French handmade eyewear with very high quality which is distributed toonly selective shops.

Dare being different!

Any buyer who is interested in ourbrand, please contact our Japanese agent and make an appointment.

Contact: Tomozo Urabe, Tel: 080 53186758

Haruka:

Wow! What a powerful message. Thank you very much, Mr.Jaulent.

All buyers who are interested in Face à Face, make an appointment as soon as possible!

Then, let’s move to next exhibitor.

You can’t forget a person who was wearing the glasses ofthis brand.

Next brand from Belgian will give such a vivid impressionto us.

Interviewee:

Mr. KurtVanoosterweyck, Ambassador for Japan,theo Japan

http://www.theojapan.jp

Haruka:

Speakingof theo, it not too much to say that it is one of the absolutely essentialbrand for tide. I think most of you have already known about theo, but pleaseintroduce your brand once more.

[Mr.Kurt]

Mr.Vanoosterweyck (Theo):

In1987 Wim Somers and Patrick Hoet, both opticians with their own store, hadbecome bored with the mainstream glasses they were selling. So they decided tolaunch a collection themselves. In 1989, the first glasses became a fact. Theycalled it theo, an anagram of Hoet. And it turned out a big success! theo currentlyships to about 1400 sales outlets in more than 50 countries.

theonever strayed from its original goal: innovative design through the applicationof new techniques, sometimes never before used in the industry. theo isBelgian, happy, self-willed and comes with a funny twist. A pair of theoglasses underlines the personality of the wearer, it does not determine it!

Haruka:

Well, most of your eyewear show originality and their impressionwill change depend on wearers. However, the wearers will surly leave impressionslike “That is the person who was wearing those glasses!” theo’s eyewear isfilled with exactly the essence you are appealing.

By the way, tide –The IOFTInt’l Designers- is launched from this year.

Mr.Vanoosterweyck:

Yeah,we’re very curious about the area. In the world-famous exhibitions such asSilmo and Mido, the designer brands are also put together in one hall andpersonally, I like this very much. For us, it’s an extra push to have a nicecollection and a nice booth because our neighbors will also do their very best!

Haruka:

I’m glad to hear that. We have to do our best not tolet you down!

Mr.Vanoosterweyck:

theois taking the prevailing ‘nerd trend’ very literally and is creating its veryown version. This means that we can poke a little fun at them, in our own theoway. What are nerds keen on? Mathematics. What is the peak of nerdiness? Noidea, but wearing glasses that carry mathematical symbols comes pleasantlyclose to it! The bicolor model Huitante+six has mathematical symbols on thefront and on the sidepieces. These colorful ‘glazed’ rivets - milled out andfilled with epoxy resin - contrast sharply with the titanium frame. The blacktop and fluorescent pink bottom make this frame definitely eye-catching, yetvery wearable, feminine and sexy.

[Huitante + six]

Haruka:

Ithought that the combination of black and fluorescent pink is very tricky, butyou’ve done a wonderful job! They can be our favorite glasses with moderatenerd trend and they will bring out feminine attraction.

Bythe way, who would you like to meet during IOFT?

Mr.Vanoosterweyck:

Weare on the lookout for high end shops who want to invest in their future and ofcourse in our collection. We are convinced that the theo collection reallystands out in the Japanese ‘world of glasses’.

Addedvalue is becoming more and more important for the wearer as well as showing offhis or her own identity. So shops that are offering more unique pairs ofglasses, like the theo collection, are very appealing for (future) clients.

Haruka:

I see.Added value that eyewear can offer is very important in addition to “Being ableto see” and “Stylish”.

Mr.Vanoosterweyck:

theobelieves in a strong and good relationship with the opticians. We like to talkface to face with them and listen to what they have to say. The same goes fornew clients. We have to show Japanese clients that theo is an internationalbrand and that we take the Japanese market very seriously. That’s why weexhibit at IOFT continuously. Beisides, the smooth and perfect organization ofthe show is very attractive. We are very happy to be back to IOFT 2011!

Haruka:

Thankyou! I’m sure Staffs at eyewear shops will like theo much more.

Mr.Vanoosterweyck:

Althoughtheo exists for over 20 years now, theo manages to keep every collection freshand original. Each collection we try to move the bar up a few notches. At thesame time, theo feels very strongly about long-term partnerships. If you’re looking for anexciting collection but also for a reliable partner, please visit our booth!Discover the magic of theo eyewear. Be astonished by the wonderful colors,original shapes and nice people!

Buyerswho want to make an appointment during the show.

Pleasecontact to:

Mr.Kurt Vanoosterweyck (English/Japanese)
tel. +81 50 5532 8134
E-mail: theojapan@telenet.be

Haruka:

Thankyou very much, Mr. Vanoosterweyck! That’s was an exciting story.

If Iwere a buyer, I could ask much more questions at your booth.

[Editor’sNote]

Thistime, we introduced exhibitors of a new exhibit area “tide –The IOFT Int’l Designers”. Overseasdesigners’ brands gathered at this area have specially very original and noveleyewear. Such a special eyewear will fill one area! We can’t miss IOFT 2011!

Alsonext time, we will introduce other designers of tide.

Written & Edited by Haruka Miyata, International PR, IOFT Show Management

● EOY 2012 Official HP http://www.ioft.jp/en/eoy/

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http://twitter.jp/IOFT_PR

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http://www.ioft.jp/en/

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[Vol.7] A Voice From First Time Exhibitor ~RAINCOAT CO., LTD~, IOFT 2011

2011-09-08T11:34:00.000+09:00

Hello everyone! It’s already September and signs of autumn begin to appear. Now, just 1 month left until IOFT.

From now until the show, we will upload fruitful information for visitors, mainly highlights of exhibitors, as much as possible. Stay tuned with us.

This time, we will introduce a first time exhibitor who is fully prepared for IOFT and filled with positive expectation to develop their business in Japan as well as in Asia.

Their thick and rockstyle frames are cool and popular among people!

Interviewee:

Mr. TOMONORI MORISAKI, Marketing Manager, RAINCOAT CO., LTD.

-RAINCOAT HP: http://www.raincoat.jp

-59HYSTERIC HP: http://www.59hysteric.com

Interviewer: Haruka, PR Department at IOFT Show Management.

Haruka (IOFT):

Thank you for exhibiting at IOFT. Please introduce your brand to the IOFT NEWS readers.

Mr. Morisaki (RAINCOAT CO., LTD):

“59HYSTERIC” is a brand we have kept in our mind for two years since we drafted. Finally, we launched it last year. Its concept is “Admiration for unsuccessful geniuses lived sad lives” and the brand peruses vintage-classic-style as a theme “giving new attraction to old items”. The number “60” has an image of “perfect” like 1minute= 60 seconds or 1 hour = 60 minutes. We express the weakness of inexact and imperfect human being unlike the time in a number “59” which is 60 minus 1 and incorporate the idea into brand’s name. A message of the brand’s title “WHO DO YOU THINK YOU ARE?” is carved on the temple and that gives eyewear philosophical element. We hope you’ll be attached to the totally new eyewear.

Haruka:

The brand’s concept is very firm and easy to understand, as it is kept in your mind for as long as two years. People may ask themselves about the message carved on the temple, wearing the eyewear. It will change our sense of value for eyewear and definitely attract our interest.

By the way, what makes you to exhibit at IOFT?

Mr. Morisaki:

We’d like to advertise our brand to people as much as possible by exhibiting at IOFT which is one of the largest exhibitions in Asia and to appeal Japanese eyewear to the world.

Also, we think that exhibiting at IOFT will give us a great opportunity to meet new customers, since we are dealing with limited number of existent customers.

Haruka:

Thank you very much. To come up to your expectations, the preparation for the show is progressing steadily to welcome numbers of buyers. So, don’t worry!

Mr.Morisaki:

We’d like to meet buyers from all over the world who are interested in our brand’s concept. Besides, we welcome buyers who can be our overseas agent. In fact, some of buyers have contacted us and we look forward to seeing them on the site.

Haruka:

Have you already some inquiries? We should check out your brand! Could you introduce us the eyewear which will be exhibited at IOFT?

Mr.Morisaki:

We will exhibit all the models of “59HYSTERIC”. To meet the brand’s concept, we give each model name of geniuses in various fields who lived sad lives. It will be nice if you‘ll like not only glasses themselves but also the genius person.

Also, the design appeals Japanese high technology by being particular about details. We use seven hinges for almost all plastic frame models. In addition, we produce high-grade sense by carving the words on the frame and make up for a fault that the words will disappear while using the glasses for long time. In case of metal frames, printing words by a laser brings the same effect.

Then, we‘ll introduce representative models.

First, let’s have a look at a plastic frame.

Name of the Frame: "HIDE"

HIDE was one of the great guitarists we Japanese peopled are proud of. A characteristic of this model is a thick brow line. People say that the model is also cool when they use it as sunglasses.

Then, let’s move to a metal frame.

Name of the Frame: "HEMINGWAY"

HEMINGWAY is an American novelist and poet who won the Novel prize. The characteristic of the model is classical round shaped lenses. It reminds us the good old days.

Shape memory alloy is used as a material of the temple and you must feel comfortable when wearing the glasses.

Besides, we will exhibit 2012 model of sunglass “59HYSTERIC ~ Series of傷念~” which debuts at IOFT.

Name of the Frame: "IMAI"

Mr. IMAI is the founder of eyewear brand “Less than human”. We named the model for his memorial.

The words “傷念” is printed on the lenses.

Please come to our booth and see directly our models.

Haruka:

Eyewear fans not only in Japan but also in all over the world cannot wait to see that eyewear.

Mr. Morisaki:

As I said before, we’re looking forward to having business meetings and trading with as much buyers in Japan as possible. IOFT is a valuable opportunity to appeal our brand to the world and we also expect that we could trade with buyers who could be our overseas agent. We also look forward to see other industrial professionals and promote mutual friendship.

Haruka:

Thank you, Mr.Morisaki

[Editor’s Note]

First, we introduced a first time exhibitor RAINCOAT CO., LTD.

Every year, we often hear that the first time exhibitors exhibited at IOFT with great expectations and after the show, some of them could join the big brands at once. We hope RAINCOAT CO., LTD. will have great outcome at IOFT, too.

Next time, we will feature new exhibit area inside IOFT. The area has already been in the news in various business circles. So, we’re looking forward to announce the area. See you next time!

Written & Edited by Haruka Miyata, International PR, IOFT Show Management

● EOY 2012 Official HP http://www.ioft.jp/en/eoy/

● Be our FAN on Facebook Fanpage!

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[Vol.6] Cheer Up Japan! The Voices from Overseas Exhibitors.

2011-08-11T11:34:00.001+09:00

Now, August has just begun! It is supposed that most of you are enjoying summer vacation. As for staffs of IOFT Show Management, in fact, we’re getting excited, since we come to the busiest part of preparation for the show. We can’t have a summer vacation!

Well, in fact, we’ve been receiving a number of voices from overseas about the Great East Japan Earthquake occurred on March. They were voices of encouragement and concern. Information reported in news, newspapers or magazines was supposed to be terrible and disturbing for people outside Japan and we actually received some inquiries from overseas about safety in Japan.

In such a situation, some eyewear designers have visited Japan after the Earthquake. We asked them to give us messages which encourage overseas people who are still thinking to come to Japan and also people living in Japan to visit IOFT held in Tokyo. As a result, they readily agreed and gave us video messages and letters.
Then let us introduce some of them!

First, we’ll introduce a letter from Mr.Moritz Krueger and the MYKITA team from MYKITA.

-a letter from MYKITA -

The MYKITA team will be exhibit at IOFT with more awesome collections. We can’t wait to see them at the site. By the way, the Project “MYKITA for Japan” mentioned at the end of the letter has already started! The proceeds from the sales of sunglass “FRANTZ” of MYKITA will be donated to the earthquake appeal.

As of August 8, only 38 glasses are left! For more information, please check the below website.

http://www.mykita.com/jpn

+++++++++++++++++

Secondly, we introduce a video message from Mr.Victor Gros from TRACTION. We got this message from him directly during his staying in Japan.

Although a staff of the Show Management has interviewed Mr.Gros without notice at the trunk show in LUNNETTES DU JURA in Tokyo, he pleasantly cooperated in the interview. Thank you so much, Mr.Gros! Of course, TRACTION will exhibit at IOFT. Please check the website until now and gather information.

http://www.traction-prodlunettes.com/

+++++++++++++++++

Then, also Ms.Marion Frost from FROST sent us a message!

Speaking of Ms.Frost, she has a great smile like the sun and just her smile makes us cheerful and happy. We’ve heard that Mr. & Ms. Frost love Japan so much.

We felt their enthusiasm to encourage people in Japan and were really touched by their message, “Come to Japan”, wearing glasses with the national flag of Japan. We appreciate their cooperation and perfect preparation for making the video!

http://www.pm-frost.de/

+++++++++++++++++

Finally, here is a video message from Mr.Ralph Anderl of ic!berlin. We heard that he’s visited Japan twice after the earthquake. His “Rap” like a message is so cool! It’s very characteristic of him!

His message getting into rhythm seems to show his cheerfulness. When he visited Japan right after the earthquake, he went the rounds of his customers in Tokyo one by one by bicycle. His prompt and energetic activity really impressed on us. By the way, scenes of his visiting those shops are uploaded on Facebook of ic!berlin Japan. Check the following page!

http://www.facebook.com/ic.japan?sk=app_4949752878%23%21/ic.japan?sk=wall

[Editor’s Note]

Messages from the exhibitors warm our hearts and make us believe that everything’s gonna be alright and we should step forward now.

If you also think “I want to send a message to encourage people!”, please send it to ioft-pr@reedexpo.co.jp. Any kind of messages like letters, Art with glasses and video messages will be welcome!

We will introduce them through IOFT NEWS, Facebook, Twitter and somewhere in the site during the show.

We look forward to your message!

At the end, we would like to tell people living overseas, “Tokyo is safe!"

If you’re interested in exhibiting at or visiting IOFT, please contact Show Management as soon as possible!

Written & Edited by Haruka Miyata, International PR, IOFT Show Management

● EOY 2012 Official HP http://www.ioft.jp/en/eoy/

● Be our FAN on Facebook Fanpage!

http://www.facebook.com/IOFT.megane

[Vol.5] Special Announcement: An exclusive exhibit area "tide" is newly launched!

2011-07-25T11:16:00.002+09:00

Today, IOFT Show Managenent has a good announcement to make.

In 2011, IOFT marks 24^th year and has launched a new exclusive area called "tide -The IOFT Int’l Designers”!

What is “tide”...

“An exclusive exhibit area where only stylish and edgy international eyewear designers brands are gathered.”

At "tide", you can conduct active business meetings with high-end buyers in Japan and top Asian buyers.

Also, "tide" will be contribute to the expansion of "cutting-edge" international designers' share in Japan as well as in whole Asian market!

“tide” features very stylish and fashionable designers and brands from overseas and the eyewear created by them can show their stuff at “tide” much more!

For visitors…

If you visit “tide”, you’ll be able to catch what are the global eyewear trends of the moment at first glance.

For buyers looking for savvy and edgy eyewear exclusively for “fashion geeks”…

“tide” will satisfy you because the area is filled with eyewear which will suite your needs.

Besides, “tide” elaborates spatial designs and decoration on its site.

Not only eyewear themselves, but also its atmosphere will attract you!

We are sure you’ll like it!

If you’re interested in exhibiting at “tide”, check here for more information.

Written & Edited by Haruka Miyata, International PR, IOFT Show Management

● EOY 2012 Official HP http://www.ioft.jp/en/eoy/

● Be our FAN on Facebook Fanpage!

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[Vol. 4] Now Accepting Entries! EYEWEAR OF THE YEAR (EOY) 2012

2011-07-19T14:21:00.003+09:00

Japan isexperiencing extreme heat almost everyday...

Is everyone ok?

Don’t be a heatstroke. Please protect yourself from the suffer from the summer heat.

Well, I will introduce very hot news makethis summer much HOTTER!

Entries of “EYEWEAR OF THE YEAR (EOY) 2012”have just began!

“EYEWEAR OF THE YEAR (EOY)” is one of theindustry's leading awards. It selects and honors distinguished new productsexcel in design and/or function, to be marketed in the upcoming season. We hadmany applicants last year.

This year, we will welcome new committeemembers to pursue higher technical standpoint. Also, we finally launched newcategory “Kids Eyewear”, which we’d been receiving many requests. Well, well....EOYis back with powered up award!

See followings for the further detail of “EYEWEAROF THE YEAR.”

【AwardCategories】

Men's Eyewear Category:

Men'sframes which increase one's attractiveness at all scenes

Ladies' Eyewear：

Ladies'frames which highlight elegance, beauty and charm

Sunglasses & Sports Glasses：

Sunglasses& sporty frames for fashion, sports and driving scenes

which excel indesign and function

Functions & Technologies：

Frames& sunglasses with innovative technology and/or
　　superiority in function

Accessories：

Accessoriesthat spice up frames and sunglasses (glass chain, glass holder, case etc.)

Kids Eyewear [NEW] ：

Fashionableframes which also excel in function, e.g. durable and

flexible, to supportchildren's growth and lives

【Screeningand Selection】

Screening and selection will be conductedby the following EOY Award Committee Members.

3 products, including 1 Grand Prix amongthem, will be awarded from each category.

~ EOY 2012 Award Committee Members (expected)~

Ms. Terumi Hagiwara

Fashion Director

Mr. Keisuke Baba

Stylist

Mr.Masaru Yoshino

Associate professor,

The Nippon Optometrical College

President, Yoshino Optic.Ltd.

Mr. Tatsuya Wada

Professor, Director of Media Center

Dept. of Product Design

Tama Art University

Mr. Hirokuni Toga

Editorial Director & Editor in Chief of

Men’s CLUB

Ms. Matsuzaki Kaoruko

Editor in Chief of

Mode Optique

【Award Ceremony】

Award Ceremony will be enthusiastically held during IOFT, with theattendance of Award Committee members, representatives of the winners and thepress among other industry professionals. The event highlights the announcementof Grand Prix winners.

Ceremony will beheld on:

October 11 (Tue) 2011 at 1pm –

【To Make Entry】

1. Entry Product: New models to be released after Sept. 1, 2011　

　　Only finishedproducts are accepted. Any products released before Sept. 1, 2011 will not beselected.

2. Entry Fee: FREE*

　　*All theshipping costs, including fees and taxes, must be completed at participant’s expense.

3. Number of Entry: Up to 10 products per company

4. Entry Categories: Refer to above "Award Categories"

5. Schedule from Entry to Award Ceremony

◆Late June - Start accepting entry

　　If interested,send entry request (click "Entry Request" below.)

　　If you are anexhibitor, make entry from Exhibitors Website.

▽

◆Aug. 31 (Wed) Entry registration deadline

▽

◆By Sep. 7 (Wed) Entry product(s) must arrive at ShowManagement for screening.

▽

◆Mid Sept. Screening and selection

　　Award‐winning products will be selected.

　　Show Managementwill begin promotion of Award‐winning products.

▽

◆Oct. 11 (Tue) EYEWEAR OF THE YEAR (EOY) AwardCeremony

　　Grand Prix foreach category will be announced during the ceremony.

【Inquiries】

The latest information about EYEWEAR OF THE YEAR will be updated onofficial HP!!

http://www.ioft.jp/en/Concurrent-Events-/About-Award/

Written & Edited by Chiharu Nishiura, International PR, IOFT Show Management

● EOY 2012 Official HP http://www.ioft.jp/en/eoy/

● Be our FAN on Facebook Fanpage!

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[Vol.3] Cheer up Japan! The voices from buyers in earthquake-affected area.

2011-06-20T19:23:00.013+09:00

As you know, a strong earthquake, the Great East Japan Earthquake, struck north-east coast of Japan on March 11, 2011.

We wish to convey our deepest condolences for the victims of the earthquake and sincerely hope that the afflicted areas can recover as quickly as possible. Even 3 months after the incident, our hearts have been hurting badly about the devastating situation caused by the earthquake and tsunami.

On the other hand, the Show Management has been receiving numbers of voices from buyers in damaged area who sincerely hope that IOFT will be held as scheduled to overcome this situation.

Let us kindly introduce some of their voices and our attitude toward holding the show.

First, we will introduce voices from buyers in affected area.

■ "We need to restore our shop to its original condition as soon as possible.It means we have to purchase attractive and great products at IOFT. I hope IOFT to be held as scheduled.” -MEGANENO KOFUKU DO, Fukushima-

■“Fortunately, our shop was safe. However, our neighborhoods have suffered great damage. Now, we’re distributing glasses to the earthquake victims for free. In times like these, we all hope that IOFT will be held as scheduled to revitalize the economy."

-MEGANE NO MATUDA, Iwate-

■“Because of the earthquake disaster, we have moved to the new office　which is under repair now. However, it will be done after the middle of May. Thefore, we must visit IOFT to stock products!" -MEGANE HOCHOKI NO UCHIYAMA, Ibaraki-

■ “We have faced some problems such as goods in short supply and gas leak, but the situation has calmed down gradually. Of course, we will visit IOFT the same as always. We hope IOFT will inspire the optical industry.”

-MEGANE-NO-SUISYO-DO, Iwate-

■ “We weren’t able to use gas and water for 2 weeks after the earthquake. But finally they are restored. We’d like to visit IOFT and see lots of glasses from all over the world to cheer us up." -OBARA MEGANE, Fukushima-

■ “We believe consumers don’t lose their buying intention in any situation. Therefore, we are expecting IOFT to be held　splendidly and we will visit IOFT, for sure.” -SENDAI MITSUKOSHI, Miyagi-

■ “Although we have problem with nuclear power station, glasses are the necessities of life and the problem has no influence on our business activities. So, we will visit IOFT for the entire three days as every year.”
-Luxcrer ISHIZAWA, Fukushima-

■"Our shop was broken into fragments. But it’s restored now. Recently, we seem to have attracted customers little by little. Therefore we will visit the show as usual." -Kurosawa Optical Co., LTD, Ibaraki-

■"We managed to resume our all shops, although we suffered a serious damage. As usual, we will visit IOFT to purchase our new eyewear stocks."
-MITO KEISEI Co., LTD-

■"We had little damage, since our shop is located in inland of Japan. The port of Hachinohe in Aomori prefecture has been recovering its function. I’ll come to the show as usual, so I’d like to have VIP Card from the show management."

-MEGANE NO MATSUHASHI, Aomori-

■"Liquefaction because of the earthquake has stopped the supply of water for 1 month. However, Tokyo Disney Land has finally reopened and consequently we expect that people will return again soon. We believe now is the time to advertise Japanese glasses to the world more!"
-URBAN selection-IKSPIARI, Chiba-

■" We believe that we must strive to recover the situation caused by the earthquake all together. We’re turning our expectations towards IOFT as a symbol of the optical industry." -POKER FACE-SENDAI, Miyagi-

■"In order to contribute to reconstruction of local area, we’ll visit IOFT to buy products. We hope IOFT will be held grandly without self-restraint."
-Optik Shimizu. Inc.-

We’re feeling tense and encouraged by receiving these voices from affected area. At same time, I’m ashamed of myself that I felt down at the moment when I heard about the devastating situation in that area."

We have heard that some people from optical industry have delivered reading glasses to affected area and visit retail stores in the area from door to door.

After hearing those stories, the Show Management considered what we can do for the damaged area, earthquake-victims and also for the optical industry.

As a result, we came to conclusion that what we can do is holding the show grandly as scheduled.

Now, we are getting ready for IOFT, believing that holding the show livelier as ever and having great success on October would be helpful to activate the industry and to overcome the situation.

Hope you will enjoy the show as always and please support us to spice up the show together with us!

It’s time to take action!

Cheer up Japan!!

Written & Edited by Haruka Miyata, International PR, IOFT Show Management

● EOY 2011 Official HP http://www.ioft.jp/en/eoy/

● Be our FAN on Facebook Fanpage!

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[vol.2] "IOFT 2010 was featured by various media and the press!"

2011-06-02T13:15:00.011+09:00

Hello, this is Haruka from IOFT Show Management.

It’s already June! It seems like the last IOFT was just over
some days ago.

Well, during the show, reporters from various media such as TV stations, fashion magazines, and industrial magazines visited there to cover the show.

I suppose some of you surely saw them on the site.

The articles or reports on IOFT successively appeared on their magazines and TV Shows from Nov, 2010 until Feb, 2011.
Today, We will introduce partial clips mainly from magazines and website.

Let’s start with magazine.

◆ MODE OPTIQUE -vol.31- ◆

Japanese fashionable eyewear magazine “MODE OPTIQUE” featured a huge coverage of IOFT 2010 for about 20 pages.

A lot of stylish frames were featured.

◆ MEGANE COLLECTION -vol.8- ◆

Another Magazine “MEGANE COLLECTION” featured winning products of Design Award for New Eyewear Products and “EYEWEAR OF THE YEAR” with the winner’s interviews.

◆ MEN’S CLUB -The 600th Anniversary Issue- ◆

Japanese well-known men’s fashion magazine “MEN’S CLUB” introduced eyewear which was exhibited at IOFT 2010, especially what is called "SINGLE MAN SQUARE”.

I’m sure you already know the chief editor Mr.Toga is a member of the “EYEWAEAR OF THE YEAR” award committee and he reported IOFT 2010 on his “TOGABLO”, too.

-TOGABLO-

http://ameblo.jp/togablo/entry-10680486259.html
http://ameblo.jp/togablo/entry-10680440284.htm

◆ Men’s Brand　-Issue of Dec, 2010- ◆

“EYE WEAR OF THE YEAR” greatly appeared also in the the men’s fashion magazine “Men’s Brand”.

Also, there was eyewear with special function and design that attracts men’s attention!

◆ WWD -Issue of Nov 8, 2010- ◆

“WWD” is a magazine that has many readers in fashion industry.
They reported the whole show, especially winning products of “EYEWEAR OF THE YEAR”.

Then, let’s have a look at clips from website.

Number of articles featuring IOFT on websites has increased recently as the internet has been popularized.

◆ livedoor HOMME -Issue of Nov 7,2010- ◆

They featured “ Lunettes Kollektion“ which won the Grand Prix in the men’s category of the “EYEWEAR OF THE YEAR“!

◆ CARSTYLING　-Issue of Oct 25, 2010- ◆

They released a report on IOFT 2010 on their official blog.
Its contents were very substantial and the show was highlighted.

◆ Pen Select　　-Issue of Oct 15, 2010- ◆

“Pen Select“is a web-shop managed by a magazine “Pen”.
It introduces a great variety of eyewear products with high quality and design, attracting the grown-ups who have good taste.

A winner of Sunglasses & Sports Glasses Category “CASAL” was featured in the fashion-gallery on the website.

[Editor's Note]
We prepared for IOFT 2010, hoping that IOFT would be covered by various media so that consumers love eyewear more.
As a result, a lot of reporters visited and covered the show.

This time, We introduced the clips of press coverage partially. As a lot of fashionable eyewear from all over the world was exhibited at IOFT, the show was greatly featured by various media.
At the upcoming show, IOFT 2011, more fashionable and multifunctional eyewear will be all present!

We, the IOFT Show Management, will do our best also in PR activities to offer consumers more opportunities to meet new eyewear.

Stay tuned with us!

Written & Edited by Haruka Miyata, International PR, IOFT Show Management

● EOY 2011 Official HP http://www.ioft.jp/en/eoy/

● Be our FAN on Facebook Fanpage!

CLICK HERE!

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● IOFT2010　Official HP
http://www.ioft.jp/en/

● Information Request on Exhibiting IOFT 2010 CLICK HERE
● Invitation Ticket Request for IOFT 2010 CLICK HERE

[Concurrent Show]
● 2nd FASHION GOODS & ACCESSORIES EXPO -October 2010-
http://www.fa-expo.jp/autumn/en/

[Vol.1] The voices from first-time exhibitors from overseas - Lunettes Kollektion & Framers -

2011-05-02T11:27:00.044+09:00

We wish to convey our deepest condolences for the Victims of the Great East Japan Earthquake,

We sincerely hope that the afflicted areas can realize a quick recovery.

IOFT NEWS 2011 starts today!

We will try to make this blog more beneficial and hope you will enjoy it as you did in 2010.

As you know, we welcomed lots of new brands from overseas last year and they attracted a great deal of attention on the site as well as at the Concurrent Events including EYEWEAR OF THE YEAR (EOY) Ceremony.

Then, let’s get started with the first topic, interviews with two of the first time exhibitors from Germany who exhibited brilliant products of IOFT 2010.

Ms. Uta Geyer, Creative Director, Lunettes Kollektion

http://www.lunettes-kollektion.com/

Mr. Mattias Busche, Earl of Eyewear, Framers

http://www.framers.de/

First, I would like to introduce Lunettes Kollektion.

Interviewer: Chiharu, PR Department at IOFT Show Management

Chiharu (IOFT):

Thank you for exhibiting at IOFT 2010 and sharing a story with us.

I heard it was the first time for you to exhibit at IOFT and you had a great outcome.

- Ms.Geyer -

Ms. Geyer (Lunettes Kollektion):

Yes, that’s right. We won a grand award of the Men’s category of EYEWEAR OF THE YEAR and thanks to that, lots of buyers visited our booth. Besides, the press, not only from Japan but also from Asia and Europe covered our story during the show period.

Chiharu:

Good to hear that! I know many media picked up your products and I myself saw articles about Lunettes Kollektion many times after the show.

Also, thanks for sharing pictures of your booth. Your booth had awesome atmosphere.

-Lunettes Kollektion's booth at IOFT -

Ms. Geyer:

Thank you very much!

Chiharu:

By the way, did you make any promotion before the exhibition?

Ms. Geyer:

Yes, we did. We extensively put exhibiting information on our official website.

We thought people who are interested in our brand would definitely check out our website first.

To attract those people, we made an announcement on our web that we would exhibit.

Chiharu:

I see. Did your impression on IOFT change after exhibiting?

Ms. Geyer:

To be frank, IOFT was bigger than I expected.

Before exhibiting IOFT, I had an impression that everything regarding IOFT including scale of site and business might be quite small.

However, my impression has totally changed after visiting Japan and exhibiting at IOFT.

Above all, I was really impressed with the high quality of the trade show. I saw a lot of business meetings and buyers with eagerness in booths on the site. It was amazing!

Also, buyers were not only from Japan but also from other Asian countries.

I think we had a great outcome owing to it.

So, I really would like to share our fantastic experience with those who really don’t know about IOFT.

Chiharu:

I’m happy to hear that!

Ms Geyer:

We would surely love to come back in October to exhibit at IOFT 2011, since IOFT is the best show I’ve ever experienced.

Chiharu:

I’m looking forward to meeting you at IOFT 2011.

Thank you for your cooperation!

Lunettes Kollektion’s first exhibit at IOFT brought fruitful results.

I hope her story will definitely excite new exhibitors.

Then, let’s move on. For the next interview, I’d like to introduce Mr. Mattias Busche from Framers.

-Mr. Busche (right side)-

Chiharu:

Your booth was also outstanding on the site as Lunettes Kollektion.

What was your impression of IOFT? It was also the first time to exhibit, wasn’t it?

Mr. Busche (Framers):

Yes, we exhibited new sunglasses collection named “Kotti” at IOFT 2010. Each name of models comes from the famous place in Berlin.

I was very excited to be there, because I didn’t know how the collection catches Japanese opticians. Especially, it was our first exhibit with a brand-new collection.

Moreover, I was excited to come in touch with Japanese culture and to see how to develop our business in Japan, because I’ve never visited Japan.

After opening the exhibition, however, our subtle anxiety has completely disappeared.

Chiharu:

That means you got a great outcome, didn’t you?

Mr. Busche:

Exactly!

Many Japanese buyers visited our booth. But not only that, buyers from South Korea, China, Hong Kong and Australia came to meet us as well. Above all, we hit it off with new customers from Japan and Australia, as the Framers Collection and its philosophy perfectly match what they’re looking for.

Now I remember, many opticians called the collection “kawaii (it means “lovely” in Japanese).

I think that was the best complement Framers could receive.

Chiharu:

Wow, that’s awesome!

Mr. Busche:

We could fully prepared for IOFT and concentrate on business negotiations during the entire show period, because after deciding to exhibit at IOFT, IOFT staffs always supported and helped us to arrange everything including booth design and so on.

That’s why we‘ve never worried about the preparation for Exhibition.

- Invitation ticket for IOFT -

- Framers's booth at IOFT -

Chiharu:

Thank you! I will tell your message to my colleagues in charge.

They must be happy to hear that.

Mr. Busche:

For IOFT 2011, we’re ready to exhibit niche products with special designed and even higher quality.

Don’t miss them and have a special experience with them.

Chiharu:

Wow, I’m so excited from now on.

Thank you, Mr.Busche! See you in October.

Every Year, many exhibitors make their debut on IOFT and establish a strong presence and impact in Japanese and Asian market.

For the first edition, we featured two of the new German exhibitors at IOFT 2010.

Both got far better results than they expected. It was the first time for them to exhibit at IOFT though.

I think those were sensational debut in Japanese market.

Also in 2011, they are going to exhibit at IOFT, making their products more attractive.

Can’t wait to see them!

I believe many buyers are also looking forward to seeing such new brands.

Then, we will update fruitful information about IOFT 2011 so that we can offer you lots of opportunities to meet new brands and potential buyers on the site.

Hope you will like it!

Written by: Chiharu Nishiura, International PR, IOFT Show Management

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[Vol.9] Voices from New Exhibitors inside France and Italy Pavilion　～KARAVAN Productions & ESTYL～

2010-09-29T21:07:00.002+09:00

I feel autumn has finally come...It had been extremely hot summer in Japan...BUT! Show Management office is still hot like a summer day! We’ve been working on final preparation. Everyday, we’ve been receiving very enthusiastic inquiries!

Well, this time, we will feature 2 exhibitors inside France Pavilion and Italy Pavilion.

Ms. Manuelle Le Merlus,
Optician and Business Development Manager,
KARAVAN PRODUCTION
http://www.karavanproduction.fr

and

Dr.SSA Sara Erba, SALES MANAGER at ESTYL
http://www.ESTYL.it

Chiharu (IOFT Show Management):
I’ve heard everyone knows your company in France. Could you explain briefly about your company and its history?

Ms. Le Merlus (KARAVAN):
The company was created in 1966 by Mr Jean Lempereur, optician, to offer to his customers exceptional optical frames with specific and aesthetic specifications. The first frames made with tortoise shell, wood and horn were born in Normandy !

The handcraft know-how and the products quality give the company the chance to have a quick development. In the 80’s, many prestigious Parisian houses entrust their glasses development to Mr Lempereur. They worked together to develop their collections: Sonia Rykiel, Yves Saint Laurent, Lancel, Marie Claire, etc.

In 1990, launch of the KARAVAN Collection. Stainless steel material becomes as a standard, it is a real technological innovation in the glasses sector. The Kids and Teenagers collections follow. The manufacturing quality and the conception ingenuity of its models were noticed by the whole profession and the company was nominated three times for the Silmo d’Or.

Chiharu (IOFT):
Wow! You had worked with number of world famous brands!! I believe it happened because of the highest quality.

Ms. Le Merlus (KARAVAN):
We have a strong presence in France, in Europe and in North America and we would like to develop our activity on the Japanese market. Therefore, we decided to exhibit IOFT 2010. We are looking for our new business partners to set up a strong and trustworthy relationship as we are doing with our current business partners for more than 15 years.

Chiharu (IOFT):
Japanese people are very conscious about styles, which each product has. At the same time, we are also conscious about its quality. Therefore, since your eyewear satisfies these two features, I believe they are suitable to Japanese market. I hope you can find the best partner during IOFT.

Ms. Le Merlus (KARAVAN):
We do think that it is the most appropriate way to meet the right persons from the Asian market. Furthermore, thanks to UbiFrance, many French designers are present and it helps customers to better identify the French know how and style. For us, it is very important as we design and manufacture our whole KARAVAN collection in our company located in Evreux in Normandy.

Chiharu (IOFT):
Certainly...Even though exhibitors inside France Pavilions are all from same country, I am sure each one of you has different colors and styles. We can easily witness the difference just by visiting France Pavilion, can’t we?

Ms. Le Merlus (KARAVAN):
Yes. Then, let me introduce our eyewear born in Evreux in Normandy.

First, I will show you model name 4016.

[4016]

Female style with soft and harmonious lines. Its design lightness and its technical qualities are its main characteristics: stainless steel material and gum endtips.

And 5470.

[5470]

Contemporary and structured shape, stainless steel and acetate temples. Milled temples give the frame a very dynamic line.

Next model is 5449.

[5449]

Pure design and « diapason » endtips for this KARAVAN creation. These gum endtips are an exclusive development from KARAVAN Production.

Here comes 7202.

[7202]

Acetate shape with specific endpiece. The nose design is surprising: you have to wear them to realize! Another KARAVAN exclusivity!

This is a ladies’ model 7206.

[7206]

Female style in acetate adorned with a specific metal piece.

Finally, I will show you two frames LINEA1 & LINEA2.

[LINEA1]

[LINEA2]

Milling process to underline the frame design.

Chiharu (IOFT):
Thank you so much for sharing many models. I feel so sorry that we can check only with pictures now...Definitely, we have to visit your booth and check and test actual ones!

Ms. Le Merlus (KARAVAN):
Please! We would like to meet traditional opticians who love beautiful products, buyers of optical chains who would like to point out a French manufactured collection. Our frames are very unique, which are born from combination with handicraft and advanced technology. Please come to see our booth inside France Pavilion!

Chiharu (IOFT):
Thank you very much, Ms. Merlus!! I would love to visit and check your eyewear!

OK. Following KARAVAN PRODUCTIONS, let me introduce ESTYL from Italy. We welcomed Ms. Sara Erba, Sales Manager of ESTYL.

Chiharu (IOFT):
Could you briefly introduce about ESTYL?

Ms. Erba (ESTYL):
ESTYL is a dream which over 40 years has gradually become a reality. ESTYL is a company with a European outlook, the result of a succession of choices and moments of solid growth and creative insight. The first of these moments was the choice of cellulose acetate-Rhodoid-sheet, silk, buffalo horn and wood as the main high-quality materials, an expression of color and style, backed up by its exceptional structural quality. The philosophy which drives ESTYL is clear: the system of production must express three values: high productivity, very high quality control and extreme precision. The product will also have three fold merits: high intrinsic quality, a cost kept at levels which will allow large sales and high reliability.

Chiharu (IOFT):
Clear and strong philosophy & merits supports your company’s growth. From your story, I assume basic yet very solid production is your characteristics, isn’t it?

Ms. Erba (ESTYL):
Yes, it is. I think it is easier to show what we will exhibit than explaining by words. Let see...we will exhibit these.

[Legno Naturale]

[Corno Naturale]

Each product contains within itself all the qualities of its maker. This has been true from the first prehistoric artifacts to the most sophisticated satellites. Intelligence, strength, resistance, reliability and style are the ESTYL qualities displayed by the final product. The high quality primary material is the first solid support for the whole working cycle. In making Esytl spectacles and gift nothing has been left to chance: quality tests take place each stage of the production of each indivudual piece. “Advanced technology but also the craftsman’s hand in the details of finishing”.

Chiharu (IOFT):
I’ve heard there are more than hundreds of processes for eyewear production, and your company does test in each stage...I am so impressed that the hard effort your company makes.

Ms. Erba (ESTYL):
Therefore, we can deliver great eyewear to the world. We would like to meet new customers in Japan and propose all our products that we think could meet this market needing. Also we are very interested in meet new cultural point of view about frames and sunglasses.

Chiharu (IOFT):
Overseas exhibitors say that they’re looking forward to communicating with Japanese buyers and other exhibitors since they can get new insights etc...

Ms. Erba (ESTYL):
I am very looking forward to going to Japan and meeting new buyers. Come to visit us to IOFT, and discover our products & our fine and fresh Italian touch!

Chiharu (IOFT):
Now, I really want to see actual products!! I am very worried if I can visit all exhibitors’ booth...LOL. Thank you very much, Ms. Elba!!

[Editor’s Note]
This time, we featured two exhibitors from France and Italian Pavilion. Although they are both from European nations, they have totally different flavors in their designs and styles. We tend to bracket European Frames = Stylish, but we learned that each country has own tendency and flavors. KARAVAN PRODUCTIONS’ frames are very artistic and graceful. They attract not only the wearer but also people looking the frames. On the other hand, ESTYL’s eyewear is basic in designs, but they are sophisticated designs with solid craftsmanship, and can be used for a long time. Comparing these characteristics are how you enjoy European Eyewear. In IOFT 2010, there are 2 huge pavilions from France and Italy. Thoroughly visit these 2 pavilions and enjoy the difference!

Written & Edited by Chiharu Nishiura, International PR, IOFT Show Management

● EOY 2011 Official HP
http://www.ioft.jp/en/eoy/

● Follow us on Twitter!
http://twitter.jp/IOFT_PR

● IOFT2010　Official HP
http://www.ioft.jp/en/

● Information Request on Exhibiting IOFT 2010 CLICK HERE
● Invitation Ticket Request for IOFT 2010 CLICK HERE

[Concurrent Show]
● 2nd FASHION GOODS & ACCESSORIES EXPO -October 2010-
http://www.fa-expo.jp/autumn/en/

[Vol.8] Voices from Overseas Exhibitors in IOFT Boutique. J.F.REY & Emanuelle & Fabian

2010-09-29T20:48:00.001+09:00

I am sure there are a lot of buyers who are looking forward to visit exhibitors’ booths inside IOFT BOUTIQUE. This time, we will feature 2 IOFT BOUTIQUE exhibitors: Maestro of stylish French eyewear ‘J.F.REY’ and new Dutch brands from fashion industry ‘Emanuelle & Fabian.’

Unique temple cutting and design attracts numbers of wearers
Mr. Jean Francois Rey, J.F.REY
http://www.jf-rey.jp/

New brand from fashion industry! Stylish & pop...many charms are condensed in eyewear
Mr. Ronald de Vree, Emanuelle & Fabian
http://www.emanuelle-fabian.com/

Chiharu (IOFT):
You are such a famous person in this industry, but could you explain about your company?

Mr. Rey (J.F.REY):
In 1995, I launched BLI/DBP, which handles products I designed. We exhibit the world’s major eyewear shows; MIDO, SILMO, VISION EXPO. Currently, J.F.REY eyewear is sold in 40 countries all over the world. Year 2001 was the first time we exhibit to IOFT.

[Mr. Rey]

Chiharu (IOFT):
Since you have many experiences exhibiting trade shows, I believe you have great ‘know-hows’ for success, don’t you?

Mr. Rey (J.F.REY):
Yes. When we exhibited last year (2009), we had 5 appointments with overseas stores & 7 appointments with new stores. All appointments were booked before the show. In addition, we of course, had appointments with current customers. 8 of us were present during the show, and we were completely prepared.

Chiharu (IOFT):
I am so impressed! Every year, my heart is grabbed with your eyewear with attractive & beautiful cutting and uniquely designed temples. What will be this year’s line-ups?

Mr. Rey (J.F.REY):
We will exhibit 30 models from J.F.REY, 10 models from J.F.REY KIDS, 20 models from BOZ. I want to show you as many pictures as possible...but for now, I will show you some of them.

[J.F.REY KIDS]

[J.F.REY KIDS, Dancing]

Chiharu (IOFT):
Aw! So pretty! Recently, stylish kids frames are getting higher attention in Japan. Every time I see them, I feel I wish I could have these in my childhood....

Mr. Rey (J.F.REY):
Do you like these ladies frames from J.F.REY and BOZ?

[J.F.REY]

[BOZ, Nectar]

Chiharu (IOFT):
Design of temples is very beautiful!! I am sure they’ll spice up women’s beauty!

Mr. Rey (J.F.REY):
There will be full array of our proud eyewear! We would like to meet buyers from department stores, and owners who are planning to differentiate with competitors. Making catalogues and planning IOFT limited editions...our preparation is smoothly on the way.

Chiharu (IOFT):
IOFT limited edition! Buyers must check it out!

Mr. Rey (J.F.REY):
We are selling over 40 countries, have been releasing 100 models in a year. Moreover, I am sure that our avant-garde designs have been leading the industry. For those who have been already handling our products, you can count on us a lot for the new models! Also, if you are looking for something new, I believe it is important to survive under current economic situation by handling something very unique which others do not handle. Please feel free to contact us and let us support your success!

Chiharu (IOFT):
Releasing 100 models in a year! Since your designs are very attractive, I bet buyers cannot decide quickly. It is such a happy pressure. Thank you so much for the powerful comment, Mr. Rey. I wish your great success in this year!

Following J.F.REY, I will introduce Mr. Ronald de Vree from Emanuelle & Fabian.

Chiharu (IOFT):
Welcome!! This is your first time exhibiting at IOFT. Please explain your company.

Mr. de Vree (Emanuelle & Fabian):
Emanuelle & Fabian is a new eyewear fashion concept developed by a team of highly experienced fashion specialists all with proven success in the development of international life style concepts such as Mexx, Björn Borg and Jaguar fashion. Since August last year we have been working hard to develop every detail for a successful launch of our new brands & collections, today we are an International eyewear fashion company, ready to serve the world wide of independent distributors.

Chiharu (IOFT):
Eyewear line is really brand new! I haven’t seen many eyewear from the Netherlands, but since your country is very famous for ‘design products’, I am looking forward to seeing.

Mr. de Vree (Emanuelle & Fabian):
Our expectations for IOFT are high. We would like to find a well established and reputable distributor for our brand(s). We like to think that we have a very commercial range of eyewear frames with European design, based on art, architecture & fashion which relate to our background. The key characteristics of our designs are 3D and the use of sophisticated colors.

Chiharu (IOFT):
I am curious to see how your design sense is portrayed on eyewear.

Mr. de Vree (Emanuelle & Fabian):
After a successful introduction at Mido, Milan Italy (we exhibited inside design lab) & many appointments for Silmo, Paris France, emanuelle & fabian goes Japan! With our collections we hope to gain interest from distributors and buyers seeking for sophisticated & exclusive European design. With our longstanding experience in the fashion industry we introduce a new concept turning eyewear into fashion.

However words can never describe impressions, therefore take a look + see the difference on our website www.emanuelle-fabian.com or better still visit us and view our collections of some 50 models at our stand in the international designer area at IOFT TOKYO!

Chiharu (IOFT):
Everyone, check their web site first! Seeing is believing! Feel the touch of Emanuelle & Fabian. Don’t you think so?

Mr. de Vree (Emanuelle & Fabian):
Let me introduce our ‘push’ frame. The name for the model is “water drop.” This model is a good representation of what I mean by 3D design as it has more dimensions to it and also it represents our view on colors and quality. The material of this frame is titanium.

[WATER DROP]

The other photos are collages of our frames and 1 file with our advertising concept.

Chiharu (IOFT):
Very unique and stylish!

Mr. de Vree (Emanuelle & Fabian):
Again, ‘seeing is believing.’ Please stop by our booth! I am looking forward to meeting you!

Chiharu (IOFT):
Mr. de Vree, Thank you so much!

[Editor’s Note]
We introduced maestro of IOFT BOUTIQUE ‘J.F.REY’ and newly launched brand ‘Emanuelle & Fabian.’ Didn’t you feel very strong passion towards designs and qualities? Moreover, J.F.REY as a representative of successful company, they are well prepared for up-coming show. Emanuelle & Fabian, on the other hand, we can feel high expectancy. Aren’t you excited to visit their booth?? We will feature more and more exhibitors on the next issue! Stay tuned with us!

Written & Edited by Chiharu Nishiura, International PR, IOFT Show Management

● EOY 2011 Official HP
http://www.ioft.jp/en/eoy/

● Follow us on Twitter!
http://twitter.jp/IOFT_PR

● IOFT2010　Official HP
http://www.ioft.jp/en/

● Information Request on Exhibiting IOFT 2010 CLICK HERE
● Invitation Ticket Request for IOFT 2010 CLICK HERE

[Concurrent Show]
● 2nd FASHION GOODS & ACCESSORIES EXPO -October 2010-
http://www.fa-expo.jp/autumn/en/

[Vol. 7]　Voices from overseas exhibitors –Introducing 2 exhibitors from France Pavilion -

2010-09-28T10:43:00.000+09:00

We have more numbers of overseas exhibitors for IOFT 2010.

As you already know, there is ‘France Pavilion’ inside IOFT!!
Last year, the pavilion and each exhibitor’s booth was filled with buyers, and eyewear with esprit attracted visitors. Who will be exhibiting in this year?

Let us introduce 2 exhibitors from France Pavilion, and they are new companies.

This is the French Design! Beautiful accents on temples.
Ms. Nadine Drôme, Volte-Face

Full of French flavor! It levels your charms up.
Mr. Julien Daubry, Export Manager, LOOK VISION
http://www.look-vision.com/

Chiharu (IOFT):
This is your first time exhibiting inside France Pavilion.
Could you explain about your company?

Ms. Drôme (Volte-Face):
The identity form is double. Do you know Jean-François Rey with his fair, bright, successful and well-known personality in the world of optics? In 2010, Mr. Rey took over Volte-Face offering the know-how of his reputed teams when it comes to product quality, delivery time control, and seriousness and reliability in business. At the same time, Fabienne Coudray, designer, founder, and owner of her brand is in command for design, and artistic direction.

[Mr. Jean-François Rey]

Chiharu (IOFT):
What kind of new world we can see through the eyewear which is born from 2 talents...I am curious to see them!

Ms. Drôme (Volte-Face):
Volte Face is made in France and for one product concept in Japan, and for another one in Italy in countries which have to preserve the quality as their flagship to stay in scene. Our expectations for IOFT 2010 and Market Segment are...we are anxious to show the Japanese and Asians our truly new and fitting the high-end market segment optical frames. Also, we are anxious to show our new born sunglasses for prescription users: sunglasses that are made looking like vintage oxidized metal, something new and interesting at last away from usual dullness …

Chiharu (IOFT):
I would like to see what you will exhibit. Could you introduce some?

Ms. Drôme (Volte-Face):
Optical frames of Volte Face are meant for design lovers and often hint to contemporary design trends. Volte face lovers are high end optical frames users looking for the delicately nuanced colors palette… not for just dark or simply bright colored usual stuff!　Just look at the work on the acetate material which inducts itself the delicate colors with nuance and makes it a real design work with a full coherence between shapes, designs and colors. For example, models Salvia and Mika worked with acetate honeycomb effect.

[Salvia]

[Mika]

Also, the stained glass mosaic introduces unseen effect of delicate multicolored sparkles…models Nara and Dita. Do you get it?

[Nara]

[Dita]

Chiharu (IOFT):
Immediately after I first saw this honeycomb model, I was in love with it. I am sure many women are looking for this design!

Ms. Drôme (Volte-Face):
Prices are at consumer level well positioned between 30-39 000 yen. For the creativity and quality we propose, I think it is not too cheap and not too expensive. I mean, descent price. Our booth is located with the French Eyewear Makers Group with UbiFrance in the middle of Hall 2 number 10-13 come and see us, it is worth!

Chiharu (IOFT):
Thank you very much for the confident messages! I will definitely visit your booth to see actual frames.

Let’s move on to next interview. We welcome Mr. Julien Daubry from LOOK VISION, which is also new exhibitor inside France Pavilion.

Chiharu (IOFT):
Welcome! Please explain about your company.

Mr. Daubry (LOOK VISION):
Based in Paris area, Look Vision is a one of the leading company in France in the eyewear industry. After that, we launched XENITH Collection in 2003, TED LAPIDUS Collection in 2004, and ROBERTO BACOLI Collection in 2007. We’ve been very actively producing eyewear. In France, we are famous for one of the leading companies in eyewear industry. More than quality spectacles, we offer a partnership and customized services to ensure sales success for our customers.

[Mr. Julien Daubry]

Chiharu (IOFT):
It is interesting to hear that you emphasize on customer service.

Mr. Daubry (LOOK VISION):
Look Vision has been distributing its collection in Japan since 2008. We decided to exhibit at IOFT 2010 in order to support our Japanese distributor: LIBRA EYEWEAR. We are happy of the great job done by Mr. Yuichi Sato in Japan and wanted to show our support and help the development of our brands Xénith, Ted Lapidus, and Le Tanneur in Japan.

Chiharu (IOFT):
You have a strong support from distributor in Japan. Thus, you can do business without worrying... What you do is what other overseas companies want.

Mr. Daubry (LOOK VISION):
Japan is for us an important market, as we know Japanese people have a real interest in fashion and creative products. Selling in Japan also push us to always focus on achieving the best quality, as we know customers are really exigent.

Chiharu (IOFT):
True. Fashion in Japan varies. I cannot count how many kinds and styles. Everyone freely enjoys what suits to them. So, I believe what those Japanese people want for eyewear also varies... It may be such a huge pressure on you and manufacturers, but I want you to enjoy the difference!

Mr. Daubry (LOOK VISION):
Of course, we’ll do. We will proudly offering many eyewear at IOFT 2010! Let us introduce some.

[Model: X700 - Color code: 7A - Size: 50-19-135]

First model is Xénith X700-710.
It got exotic fruits! Look at temples; you see watermelon, kiwi, star fruit, dragon fruit, and coconut. Xénith designers chose graphic exotic fruits to adorn the TR90 grimalid temples. So fresh!

[Xénith Collection]

Second one is Le Tanneur LE100-110-120

[Model: LE110 - Color code: 7A - Size: 55-18-145]

This model has legant temples with the contrast of colors between leather and overstitching. Available with 3 different faces: half-rimmed, full-rimmed, or vintage plastic face. This frame is ideal for men looking for authentic styles and materials. So French!

Finally, I will introduce a model Ted Lapidus TL100-110-120: GT spirit for men:

[Model: TL120 - Color code: 12 - Size: 53-20-145]

This model has technical and mechanical inspiration for these new Ted Lapidus models. The triple temple looks like luxury cars’ slatted side vent.

[Ted Lapidus]

Chiharu (IOFT):
They are definitely French! I think advanced fashion lovers will love the one with fruit on temples because they have vivid colorings and playful sprit.

Mr. Daubry (LOOK VISION):
We have two main interests on IOFT 2010. Reinforcing our presence in Japan (optical chains, stores…) and meeting distributors for neighbor countries. Please come to see our booth! We’re looking forward to meet you!

Chiharu (IOFT):
Thank you, Mr. Daubry. IOFT NEWS readers, you can highly count on France Pavilion!

[Editor’s Note]
It may be no exaggeration to say that France is a leading country in eyewear industry. I was attracted by their elegant and stylish frames. Also, this interview made me think that there are numbers of eyewear brands which I do not know, thus I need to study more! Do you know who will spread these new brands to the world?? It is you, IOFT NEWS readers! I wish we have more and more access to various eyewears. Moreover, I wish more and more people will say ‘just one pair of glasses is not enough’ and ‘this eyewear goes well with these clothes.’ So, I encourage you to purchase a lot during IOFT 2010!!

Written & Edited by Chiharu Nishiura, International PR, IOFT Show Management

● EOY 2011 Official HP
http://www.ioft.jp/en/eoy/

● Follow us on Twitter!
http://twitter.jp/IOFT_PR

● IOFT2010　Official HP
http://www.ioft.jp/en/

● Information Request on Exhibiting IOFT 2010 CLICK HERE
● Invitation Ticket Request for IOFT 2010 CLICK HERE

[Concurrent Show]
● 2nd FASHION GOODS & ACCESSORIES EXPO -October 2010-
http://www.fa-expo.jp/autumn/en/

IOFT NEWS

[Vol.15] Eyewear Makes Women Look More Beautiful –New Attractive Collaboration Produced by “FLEYE by AKITTO“-

[Vol.14] The Voices from Overseas Exhibitors –Korean Pavilion & Taiwanese Pavilion-

[Vol.13] A Unique Collaboration!: KAGERO Design Works-A Talented Designer in Eyewear World & KAMURO-A Genius in Coloring

[Vol. 12] EYEWEAR OF THE YEAR (EOY)2012 Award Winning Products were Announced!

[Vol. 11]Report on Visits to Overseas Retail Shops –in Taiwan, China, Korea –

[Vol.10] VISIONIZE–Newly Launched Japanese Official Sales Agent of Major International Company in Italy, Marcolin, will exhibit at IOFT 2011!

[Vol.9] Long Awaited New Exhibit Area is Launched! ”tide – The IOFT Int’l Designers” –Vol. 2-

[Vol.8] Long-Awaited New Exhibit Area is Launched. ”tide – The IOFT Int’l Designers” -Vol. 1-

[Vol.7] A Voice From First Time Exhibitor ~RAINCOAT CO., LTD~, IOFT 2011

[Vol.6] Cheer Up Japan! The Voices from Overseas Exhibitors.

[Vol.5] Special Announcement: An exclusive exhibit area "tide" is newly launched!

[Vol. 4] Now Accepting Entries! EYEWEAR OF THE YEAR (EOY) 2012

[Vol.3] Cheer up Japan! The voices from buyers in earthquake-affected area.

[vol.2] "IOFT 2010 was featured by various media and the press!"

[Vol.1] The voices from first-time exhibitors from overseas - Lunettes Kollektion & Framers -

[Vol.9] Voices from New Exhibitors inside France and Italy Pavilion ～KARAVAN Productions & ESTYL～

[Vol.8] Voices from Overseas Exhibitors in IOFT Boutique. J.F.REY & Emanuelle & Fabian

[Vol. 7] Voices from overseas exhibitors –Introducing 2 exhibitors from France Pavilion -

[Vol.9] Voices from New Exhibitors inside France and Italy Pavilion　～KARAVAN Productions & ESTYL～

[Vol. 7]　Voices from overseas exhibitors –Introducing 2 exhibitors from France Pavilion -