Unique temple cutting and design attracts numbers of wearers
Mr. Jean Francois Rey, J.F.REY
http://www.jf-rey.jp/
New brand from fashion industry! Stylish & pop...many charms are condensed in eyewear
Mr. Ronald de Vree, Emanuelle & Fabian
http://www.emanuelle-fabian.com/
Chiharu (IOFT):
You are such a famous person in this industry, but could you explain about your company?
Mr. Rey (J.F.REY):
In 1995, I launched BLI/DBP, which handles products I designed. We exhibit the world’s major eyewear shows; MIDO, SILMO, VISION EXPO. Currently, J.F.REY eyewear is sold in 40 countries all over the world. Year 2001 was the first time we exhibit to IOFT.
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| [Mr. Rey] |
Chiharu (IOFT):
Since you have many experiences exhibiting trade shows, I believe you have great ‘know-hows’ for success, don’t you?
Mr. Rey (J.F.REY):
Yes. When we exhibited last year (2009), we had 5 appointments with overseas stores & 7 appointments with new stores. All appointments were booked before the show. In addition, we of course, had appointments with current customers. 8 of us were present during the show, and we were completely prepared.
Chiharu (IOFT):
I am so impressed! Every year, my heart is grabbed with your eyewear with attractive & beautiful cutting and uniquely designed temples. What will be this year’s line-ups?
Mr. Rey (J.F.REY):
We will exhibit 30 models from J.F.REY, 10 models from J.F.REY KIDS, 20 models from BOZ. I want to show you as many pictures as possible...but for now, I will show you some of them.
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| [J.F.REY KIDS] |
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| [J.F.REY KIDS, Dancing] |
Chiharu (IOFT):
Aw! So pretty! Recently, stylish kids frames are getting higher attention in Japan. Every time I see them, I feel I wish I could have these in my childhood....
Mr. Rey (J.F.REY):
Do you like these ladies frames from J.F.REY and BOZ?
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| [J.F.REY] |
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| [BOZ, Nectar] |
Chiharu (IOFT):
Design of temples is very beautiful!! I am sure they’ll spice up women’s beauty!
Mr. Rey (J.F.REY):
There will be full array of our proud eyewear! We would like to meet buyers from department stores, and owners who are planning to differentiate with competitors. Making catalogues and planning IOFT limited editions...our preparation is smoothly on the way.
Chiharu (IOFT):
IOFT limited edition! Buyers must check it out!
Mr. Rey (J.F.REY):
We are selling over 40 countries, have been releasing 100 models in a year. Moreover, I am sure that our avant-garde designs have been leading the industry. For those who have been already handling our products, you can count on us a lot for the new models! Also, if you are looking for something new, I believe it is important to survive under current economic situation by handling something very unique which others do not handle. Please feel free to contact us and let us support your success!
Chiharu (IOFT):
Releasing 100 models in a year! Since your designs are very attractive, I bet buyers cannot decide quickly. It is such a happy pressure. Thank you so much for the powerful comment, Mr. Rey. I wish your great success in this year!
Following J.F.REY, I will introduce Mr. Ronald de Vree from Emanuelle & Fabian.
Chiharu (IOFT):
Welcome!! This is your first time exhibiting at IOFT. Please explain your company.
Mr. de Vree (Emanuelle & Fabian):
Emanuelle & Fabian is a new eyewear fashion concept developed by a team of highly experienced fashion specialists all with proven success in the development of international life style concepts such as Mexx, Björn Borg and Jaguar fashion. Since August last year we have been working hard to develop every detail for a successful launch of our new brands & collections, today we are an International eyewear fashion company, ready to serve the world wide of independent distributors.
Chiharu (IOFT):
Eyewear line is really brand new! I haven’t seen many eyewear from the Netherlands, but since your country is very famous for ‘design products’, I am looking forward to seeing.
Mr. de Vree (Emanuelle & Fabian):
Our expectations for IOFT are high. We would like to find a well established and reputable distributor for our brand(s). We like to think that we have a very commercial range of eyewear frames with European design, based on art, architecture & fashion which relate to our background. The key characteristics of our designs are 3D and the use of sophisticated colors.
Chiharu (IOFT):
I am curious to see how your design sense is portrayed on eyewear.
Mr. de Vree (Emanuelle & Fabian):
After a successful introduction at Mido, Milan Italy (we exhibited inside design lab) & many appointments for Silmo, Paris France, emanuelle & fabian goes Japan! With our collections we hope to gain interest from distributors and buyers seeking for sophisticated & exclusive European design. With our longstanding experience in the fashion industry we introduce a new concept turning eyewear into fashion.
However words can never describe impressions, therefore take a look + see the difference on our website www.emanuelle-fabian.com or better still visit us and view our collections of some 50 models at our stand in the international designer area at IOFT TOKYO!
Chiharu (IOFT):
Everyone, check their web site first! Seeing is believing! Feel the touch of Emanuelle & Fabian. Don’t you think so?
Mr. de Vree (Emanuelle & Fabian):
Let me introduce our ‘push’ frame. The name for the model is “water drop.” This model is a good representation of what I mean by 3D design as it has more dimensions to it and also it represents our view on colors and quality. The material of this frame is titanium.
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| [WATER DROP] |
The other photos are collages of our frames and 1 file with our advertising concept.
Chiharu (IOFT):
Very unique and stylish!
Mr. de Vree (Emanuelle & Fabian):
Again, ‘seeing is believing.’ Please stop by our booth! I am looking forward to meeting you!
Chiharu (IOFT):
Mr. de Vree, Thank you so much!
[Editor’s Note]
We introduced maestro of IOFT BOUTIQUE ‘J.F.REY’ and newly launched brand ‘Emanuelle & Fabian.’ Didn’t you feel very strong passion towards designs and qualities? Moreover, J.F.REY as a representative of successful company, they are well prepared for up-coming show. Emanuelle & Fabian, on the other hand, we can feel high expectancy. Aren’t you excited to visit their booth?? We will feature more and more exhibitors on the next issue! Stay tuned with us!
Written & Edited by Chiharu Nishiura, International PR, IOFT Show Management
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[Concurrent Show]
● 2nd FASHION GOODS & ACCESSORIES EXPO -October 2010-
http://www.fa-expo.jp/autumn/en/
