Thursday, 26 September 2013

[Vol. 7] More IOFT 2013 exhibits revealed! Part 2 - From Taiwan


For Part 1 - From Germany >> CLICK HERE

Now, I would like to introduce an exhibitor from Taiwan

From Taiwan



Interviewee: Mr. Brain & Mr. Max, Designer, Woodopia
                         e-Guidebook page >> CLICK

Woodopia Logo


















Ena:A big hello to you Mr. Brain, Mr. Max!
Could we ask you to introduce your brand to our lovely readers?

Mr. Brain
 

Of course.
Woodopia design studio was established in 2010, specialises in manufacturing handcrafted wooden eyewear, and aim to bring a brand new interpretation and imagination of wood material to the consumers. 


















Mr. Max:
Woodopia expects to present a different form of existence and feeling that wooden frame can bring, making wood to be a fashion trend element.

Ena:
Wonderful! I look forward to actually seeing your frames and how it feels when you wear them.
What do you expect at IOFT?

Mr. Brain
It took us five years devotion to present the Woodopia handcrafted eyewear frame. We are open and willing to listen to your thoughts and ideas about our products.

Ena:
Ok, we are dying to see what your frames look like, could you share us some photos?

Mr. Max:
The model name for this frame is "TN"
This is our push frame for this year's IOFT.


















Mr. Brain:The design concept of Woodopia is to present 100% hand crafted, light and comfortable wooden frame with bentwood processing technique; emphasize the original texture and modern feeling from the log.
Making of each frame consumes more than 25 hours of craft, 14 working days and 72 different steps to complete.

Ena:
Who would you like to meet during the show?

Mr. Max:
We would like to meet Japanese buyers, apparel shops, distributors.

Ena:
Could we get a message to our readers from you guys?

Mr. Brain:
Thank you and it’s our pleasure to share the Woodopia products with you.























Ena:
Could we ask for your contact details so the visitors of IOFT will be able to make advance appointments?


Mr. Max:

No problem

Mr. Brain:
+886-939681858
Brain@woodopia.cc

Mr. Max
+886-936203016
Max@woodopia.cc

Woodopia’s e-Guidebook page >> CLICK

Ena:
Thank you Mr. Brain, Mr. Max!
We look forward to seeing you at the show!


***


Editor’s note:
Today we have introduced information and photos of two wonderful exhibitors from two different parts of the world.
Both brands are different and unique but I bet we will all love to have a look at each of their frames and find out more about their brand concept and stories behind the designs.



Written and edited by Ena Masui, International PR, IOFT Show Management




● IOFT 2013 Official HP>>> CLICK HERE
● Latest list of IOFT 2013 Exhibitors >>> CLICK HERE 
● Like our Facebook page! >>> CLICK HERE
● Follow us on Twitter! >>>
CLICK HERE 
● Online Exhibiting info. request form for IOFT 2013>>> CLICK HERE  
● Online Invitation Ticket Request for IOFT 2013 >>> CLICK HERE



*IOFT 2013 is NOT open to general public. Those under 18 years old are not allowed to enter the show.


[Vol. 6] More IOFT 2013 exhibits revealed! Part 1 - From Germany


Hello eyewear lovers!
Time to reveal more information and pictures from IOFT exhibitors!

Today we will be featuring two wonderful exhibitors.
One from Germany and one from Taiwan.

From Germany 


Interviwee: Mr. Páris Frost (CEO) & Mrs. Marion Frost (Designer),  frost/PM FROST GmbH
www.pm-frost.de

e-Guidebook page >> CLICK HERE

(Interviewer: Ena Masui, IOFT Show Management) 


Mrs. Marion Frost and Mr. Páris Frost &



















Ena:
Hi Páris! Marion!
We are so excited to have you exhibiting at our show again!
Please let us know the history and concept of your brand

Páris:
The idea to create an own unique design, our eyewear label was born in the year 1994. Since this time we design, produce and deliver our goods directly from the German Black Forest to the world.
“frost” is the perfect symbiosis of uncontrollable creative dynamic and the dominated idea. Behind conceal two contrary personalities, which define united the uniqueness of the brand “frost”: Marion and Páris Frost. The story of success is narrated very fast. 














Nearly 20 years ago I was searching unsuccessfully for a frame, which I was feeling as a stylish challenge. I was asking my wife Marion for help, who had the appropriate mechanical talent and experience in the creation as skillful model goldsmith. There with the idea to manufacture and individual frame collection with high recall value was born. The loving duo designer/rationalist harmonized perfectly. Both comprehend design as cross-border dialog, which leads to the point to see things like nobody else has seen them. Marion embodies the creative power, and I puts them in a controlled, economic context. The strained game of both stread to their drafts.

Ena:
Thank you Páris.
Its always so inspiring hearing your story and we look forward to hearing more about it at the show!
From your side, what do you enjoy and expect from IOFT?

Marion:
There are many reasons for attending the IOFT show. The main point is to check the market situation, feel the inspiration energy in this exciting town and looking for new and maybe upcoming fashion trends. Last but not least is our heartily reason to meet and great our customer, friends and fans.

Páris:
The IOFT fair is a must go and remains unaffected and permanent in our trade fair schedule each year. It's an honor for us to be a part of the most important fashion eyewear show in Japan. Tokyo is the gate to the whole Asian economic zone and more and more an interesting starting point for buyers from all over the world.
Regarding our expectations, we are starting this upcoming season with lots of new exciting designs, technical innovations and great expectations in these products. The new items of our "frost hot glasses collection" and also of the "frost f-type collection" are the most fashionable must haves for every glasses lover. We trust in our constant fidelity friends and love to surprise them with our new ideas. Every year at IOFT is a new challenge and always a big chance to find more and more fans for our handmade frames made in Germany.

Ena:
I am so happy to hear that. We hope for the best!!
Now, the moment we have all being waiting for…
Could you share us some pictures and information about the frames you will be showcasing at the show?

Marion:
This model is called “FIZZY”
Feel the bubbly energy and exuberant joy which brings "FIZZY" in your life.
Stop daydreaming and start to live your emotions now.






 





























Páris:
This is “PAPILLON”
Mysterious and breathtaking beautiful butterfly shape which let your mind flowing and thoughts flattering. Life can be a fantasy fairy tale if you let to be inspired by this flowing design...






 



















Ena:
Wow they look amazing!
So with these frames, who would you like to meet at IOFT?

Páris:
We are open for all kind of buyers with an eye on unique handmade designs made in Germany. Each year we kindly welcome opticians, eye care center and fashion shop owner from all over the world. For us Tokyo is one of the most important fairs for the whole Asian economic zone, Australian buyers and more and more international clients.

Ena:
Could we expect something new or different at your booth this year for the visitors to enjoy?

Páris:
A new eyewear season is always associated with a new campaign, new motivation and lots of ambitious expectations. The general "frost" corporate identity will be the same as last year. This especially makes sense because it helps the people to find our booth easily. The booth design and decoration will similarly change just to show there's something new and to tease the opticians for our new products.

Ena:
Ooo, sounds exciting!
Ok, last question…could we get a message from you to the lovely readers of IOFT NEWS?

Páris:
Dear Visitors, please don't miss this amazing opportunity to dive into the fantastic world of "frost". Find out more about the design intensions and technical innovations behind our two unique and German handmade frame collections.
Marion:
Meet me, Marion Frost the designer and talk to my husband and CEO Páris Frost daily at our booth. Be there or be squared!

Contacts of our sales Representatives:
Mrs. Haruna Tanai / +81 90 90171641 / tanai890-frost@yahoo.co.jp
Mr. Seiji Kozawa / sotohan@yahoo.co.jp

Frost’s e-Guidebook page >> CLICK HERE 


Ena:
Thank you Páris and Marion.
I look forward to meeting you in 2 weeks at IOFT!!



To view Part 2 >> CLICK HERE 


 Written and edited by Ena Masui, International PR, IOFT Show Management




● IOFT 2013 Official HP>>> CLICK HERE 
● Latest list of IOFT 2013 Exhibitors >>> CLICK HERE 
● Like our Facebook page! >>> CLICK HERE 
● Follow us on Twitter! >>> CLICK HERE 
● Online Exhibiting info. request form for IOFT 2013>>> CLICK HERE  
● Online Invitation Ticket Request for IOFT 2013 >>> CLICK HERE



 
*IOFT 2013 is NOT open to general public. Those under 18 years old are not allowed to enter the show.
 








Tuesday, 24 September 2013

[Vol. 5] Fabulous Frames from France!






France Pavilion – Scene from IOFT 2012
Only 3 more weeks to go until IOFT 2013!!

Today I would like to introduce the exhibitors of
the France Pavilion!

 
The France pavilion will be the standard-bearer
for the modern French glasses trade, showcasing
creative brands with avant-garde designs and
high quality materials that are able to create
new trends through their use of their innovative
technologies.


The best way to truly understand and feel the greatness is by actually seeing the frames and communicating with the designers in-person at the show…but we will give IOFT NEWS readers a special taster by revealing some of the exhibits.






“Creations-Poncet founded in 1990 by Fabrice Poncet is one example of expertise in the Oyonnaxienne and Specializing in handmade acetate and Swarovski (Swarovski license)”


Anacole / Orchide - Hand made in France














  

“Happy Birthday Glance of Lens, 10 years on the market. So we will be Glance of Love for the IOFT in Tokyo. Our inspiration comes from Sensuality and Extravaganza and our design is rare and precious. Our creativity has never been so rich.”



Glance of Lens / See You Phobie - Zebra and surprising
 

















“MI5 Lunettes presents her new Collection BÉLANCIE - designed in France. It is especially created for YOU! Combining innovation, fashion and a great comfort!”


Bélancie / Addiction - Can't do without it? No wonder…
light, comfortable and delightfully trendy!!!





















“Created 14 years ago by two passionate Parisian opticians taken by the idea of producing the best possible optical equipment for everyone. At OKO EYEWEAR, our values play an essential role.”


OKO by OKO Paris / PIU19 - Acetate optical collection develops coloured 
and slightly acid accents in its classical line and playthe offbeat tones
 in its gum-acetate line. Pure design and fun colors perfectly mix 
with the gum effect, a very innovative material which covers the frame 
and confers suppleness and softness inimitable to the touch. 
100% Hand made in Italy - Mazzucchelli acetate.





















“Rimmed, semi-rimless or rimless frames, the Oxibis style comes in all shapes and sizes. Oxibis has always known how to achieve the perfect balance between shape and colour in its frames. The result: brightly-coloured, original and easy-to-wear glasses.”


EXALTO / ZEBRA - The embodiment of know-how, 
Exalto is a perfect combination of design sense and technical excellence. 
For demanding consumers who appreciate art and design, the brand has 
developed a supremely elegant sculptural and dynamic line. 
With perfect mastery of volumes, weights, spaces, cutting, stamping, assembly 
and high-quality materials, Exalto is the pinnacle of style and silent luxury.




















“Technical innovations, the use of noble and prestigious materials, advanced ultra-performance technologies, extreme concern for quality and impeccable finishing plus a permanent quest of excellence”


TAG HEUER EYEWEAR / LRS - Directly inspired by the F1 track heritage 
Trendy sleek and assertive look Sporty lines for a modern and casual look 
Urban and sporty style Excellent compromise between lightness and robustness 
Great comfort and lightness


















“Cool frames, vintage and colourful, inspired by Music and designed in France.SPEX & MUGS & ROCK N' ROLL”


SHAKUR C2 - One of 2013 new styles, not to be missed


 












“Born in 1994, COGAN is altogether a specialist and a designer brand, distributed internationally through selective opticians, who share its values.”


COGAN / Zephir - Zephir is the name from a westward wind, in 
Greek mythology. Luc, our designer, creates the movement of a scarve 
when the Zephir blows, adding a poetic dimension to this neo Glam serie.























“ZILLI has been awarded the label Company of Heritage Lifestyle by the Ministry of the Economy, Finance and Industry.
It is one of the first luxury brands for men to have received this label.”


ZILLI EYEWEAR / ZILLI - Sunglasses

















(In alphabetical order. Photographs and text excerpted from the e-Guidebook/exhibitor’s official web page)
 


Just reading their company/product introduction makes me want to have a peek in their booth!

To make appointments with these wonderful exhibitors please contact them via the online show directory “e-Guidebook”.
(Click the photos of the exhibitors to jump to their e-Guidebook page and click “Appointment request/Inquiries” button)

Keep your eyes on IOFT NEWS for the latest exhibitor information and their exhibits!

Until next time, have a great week!



Written and edited by Ena Masui, International PR, IOFT Show Management



● IOFT 2013 Official HP>>> CLICK HERE



● Latest list of IOFT 2013 Exhibitors >>> CLICK HERE


● Like our Facebook page! >>> CLICK HERE
● Follow us on Twitter! >>>
CLICK HERE

● Online Exhibiting info. request form for IOFT 2013>>> CLICK HERE
● Online Invitation Ticket Request for IOFT 2013 >>>
CLICK HERE


*IOFT 2013 is NOT open to general public. Those under 18 years old are not allowed to enter the show.