[Vol 2] Business matching service at IOFT 2013

Being the best place for Japanese/Asian buyers and brands from all over the world to annually meet for business, the show attracts key professionals from the optical industry.

In order to aid the business between such professionals to run smoothly at the show, every year, IOFT arranges a “matching-service”.

Especially for those who have never conducted business in Japan or Asia, it may be hard to find the right people/connections to start selling your brand/buying. The service simply help introduce participants into the market through IOFT.

Today I will reveal some new information about this service so you can get an essence of the energy and excitement which is expected to fill the halls of IOFT 2013.

Exclusive Eyewear Boutiques and Top 100 mass retail stores in Japan

Japan’s top 100 mass retail stores and around 100 of Japan’s exclusive eyewear boutiques will also be invited to the show by IOFT. In order to boost the business to an even higher level, IOFT will arrange meetings between exhibitors and such buyers in advance. Multilingual staff will attend the booths with the buyers to help out the business negotiations. Exhibitors will also receive a guidebook from IOFT with the details of the stores and boutiques involved and additional information, comments regarding the store manager, what sort of brands they would want to meet during the show. This extra service will allow the two parties to efficiently get to know one another and discuss practical business within the limited time frame.

Asian Buyers (China, Taiwan, Korea)

Show Management will be inviting a group of top retailers, importers, wholesalers, distributors and other buyers to IOFT from China, Taiwan and Korea.

Currently the top 3 chain stores from Northern China and Taiwan, Wholesaler who deals with the top chain stores in china, powerful importers from Taiwan, powerful buyers from Korea have confirmed their attendance to the show. 

As always, IOFT will be the business hotspot to kick start the trend in the Asian region. 

The buyers will be escorted to the exhibitor booths by multilingual staff to support the business meetings between the two parties.

If you are unable to meet the buyers in the exhibition halls, as many of them are expected to attend the Opening Ribbon Cutting Ceremony and the Reception Party, eager show participants may be able to be acquainted or make connections with these Asian industry representatives at these events.

Comments from previous participants:

Many of the previous participants of these business match-making services have been highly satisfied with their results. Below are a few comments from previous participants who joined last year:

141°ONE FOUR ONE DEGREES (Distributor of Alyson Magee and Jacques Durand)

"This was our first time to exhibit at IOFT and the result was quite good. We received more than 40 orders from Japanese optical shops on site. Also, we have been receiving many orders from the shops we saw at IOFT even after the show. Also, we could have many meetings with the buyers from Asian countries such as China, Korea and Taiwan. For the next year, we expect more international brands will exhibit at IOFT and use it as the gateway to the Asian market. " (Comment received post-show, IOFT 2012)

Lesca Lunetier

 









“…Very nice welcome from all the team, it is very well organised, very nice people. Nice communication for new customers for us. We met some very beautiful shops. New chance for us for Japan and Korea. We are very happy because people like our products. …” (excerpt from an on-site interview, IOFT 2012)

Yun San Corporation

 










“This time is our first time at IOFT and we represent 3 brands. In my opinion, as the first experience at the show, we are happy with the results. We got some contacts and they’ve got potential. Our products will meet the needs of the market. I think next time will be our second time.” (excerpt from an on-site interview, IOFT 2012)

To view the full comments of Lesca Lunetier & Yun San or more comments from previous IOFT exhibitors, check out the IOFT Facebook fan page https://ja-jp.facebook.com/IOFT.megane

If you have any questions regarding the matching service or other matters regarding IOFT please feel free to contact Show Management at any time >> ioft-eng@reedexpo.co.jp

We hope to see more participants succeed at the show, connecting with other industry professionals and finding new products/ideas to drive their business to even greater success.

We truly wish everyone to have a fantastic time and enjoy the IOFT experience.

Until next time, have a fantastic week and keep your eyes on IOFT NEWS for more juicy information.

IOFT Show Management
TEL: +81-3-3349-8519 FAX: +81-3-3349-8530
URL:http://www.ioft.jp/en/  E-mail:masuie@reedexpo.co.jp

Written and edited by Ena Masui, International PR, IOFT Show Management

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  *IOFT 2013 is NOT open to general public. Those under 18 years old are not allowed to enter the show.