Tuesday, 2 October 2012

[Vol.5 EYEWEAR OF THE YEAR 2013 (EOY 2013): Winners announced!]

Attention everyone!

The winners for EYEWEAR OF THE YEAR 2013 (EOY 2013) are finally out!

As many of you may know, EOY is one of the concurrent events held at IOFT and is a profound industry award which selects and honors distinguished new products for the coming year which excels in design and or function.

The nominated eyewear are screened by committee members, all forerunners of the eyewear, fashion and design industry:
This year’s committee members 

After careful studying and intense discussion between the experts, the winners for each category are selected.
Below are this year’s winners from each category:

All winners will be awarded at an awards ceremony during the first day of the show and the Grand-Prix will be announced for each category. Each winning eyewear will be dedicated an exhibit area at the ceremony venue for the whole duration of the show so the winning eyewear can be admired even if one misses the chance to participate in the event.

<Ceremony details>

Date: October 22 [Mon], 2012
Time: 13:00-
Venue: Special stage within the exhibition hall dedicated to EOY 2013

Year by year the award is increasing in popularity and this year was no exception.
The reason for its popularity is simply because the EOY awarded frames are known to boost in sales during and after the show.


 Why do winning frames boost up in sales?

In addition to the spotlight at the ceremony, the winning eyewear will receive other privileges such as; coverage in leading Japanese magazines, marking a winner’s logo by the exhibitor’s name on the floor plan, entitles to use the Award–winner logo when promoting the product and awarded a trophy, certificate and panel to assist the exhibitor’s promotion at IOFT and retail shops. http://www.ioft.jp/en/Concurrent-Events/Eoy-Awards/Winning-Privileges/

Therefore the winners will receive extra exposure and attention during the show. Furthermore, as the show gathers numerous international press/media and key decision makers from major Japanese and Asian buyers, retailers, wholesalers, and importers, the award is expected to greatly contribute to the business of the winning eyewear for the coming year.

For more information about EOY please access our official show webpage http://www.ioft.jp/en/Concurrent-Events/Eoy-Awards/
…Or simply join us at IOFT to experience the excitement! Be the first to know who wins Gran-Prix!

Written by Ena Masui, International PR, IOFT Show Management

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*IOFT 2012 is NOT open to general public. Those under 18 years old are not allowed to enter the show.