Japan is
experiencing extreme heat almost everyday...
Is everyone ok?
Don’t be a heat
stroke. Please protect yourself from the suffer from the summer heat.
Well, I will introduce very hot news make
this summer much HOTTER!
Entries of “EYEWEAR OF THE YEAR (EOY) 2012”
have just began!
“EYEWEAR OF THE YEAR (EOY)” is one of the
industry's leading awards. It selects and honors distinguished new products
excel in design and/or function, to be marketed in the upcoming season. We had
many applicants last year.
This year, we will welcome new committee
members to pursue higher technical standpoint. Also, we finally launched new
category “Kids Eyewear”, which we’d been receiving many requests. Well, well....EOY
is back with powered up award!
See followings for the further detail of “EYEWEAR
OF THE YEAR.”
【Award
Categories】
Men's Eyewear Category:
Men's
frames which increase one's attractiveness at all scenes
Ladies' Eyewear：
Ladies'
frames which highlight elegance, beauty and charm
Sunglasses & Sports Glasses：
Sunglasses
& sporty frames for fashion, sports and driving scenes
which excel in
design and function
Functions & Technologies：
Frames
& sunglasses with innovative technology and/or
superiority in function
Accessories：
Accessories
that spice up frames and sunglasses (glass chain, glass holder, case etc.)
Kids Eyewear [NEW] ：
Fashionable
frames which also excel in function, e.g. durable and
flexible, to support
children's growth and lives
【Screening
and Selection】
Screening and selection will be conducted
by the following EOY Award Committee Members.
3 products, including 1 Grand Prix among
them, will be awarded from each category.
~ EOY 2012 Award Committee Members (expected)~
 |
Ms. Terumi Hagiwara
Fashion Director
|
 |
Mr. Keisuke Baba
Stylist
|
 |
Mr.
Masaru Yoshino
Associate professor,
The Nippon Optometrical College
President, Yoshino Optic.Ltd.
|
 |
Mr. Tatsuya Wada
Professor, Director of Media
Center
Dept. of Product Design
Tama Art University
|
 |
Mr. Hirokuni Toga
Editorial Director & Editor in Chief of
Men’s CLUB
|
 |
Ms. Matsuzaki Kaoruko
Editor in Chief of
Mode Optique
|
【Award Ceremony】
Award Ceremony will be enthusiastically held during IOFT, with the
attendance of Award Committee members, representatives of the winners and the
press among other industry professionals. The event highlights the announcement
of Grand Prix winners.
Ceremony will be
held on:
October 11 (Tue) 2011 at 1pm –
【To Make Entry】
1. Entry Product: New models to be released after Sept. 1, 2011
Only finished
products are accepted. Any products released before Sept. 1, 2011 will not be
selected.
2. Entry Fee: FREE*
*All the
shipping costs, including fees and taxes, must be completed at participant’s expense.
3. Number of Entry: Up to 10 products per company
4. Entry Categories: Refer to above "Award Categories"
5. Schedule from Entry to Award Ceremony
◆Late June - Start accepting entry
If interested,
send entry request (click "Entry Request" below.)
If you are an
exhibitor, make entry from Exhibitors Website.
▽
◆Aug. 31 (Wed) Entry registration deadline
▽
◆By Sep. 7 (Wed) Entry product(s) must arrive at Show
Management for screening.
▽
◆Mid Sept. Screening and selection
Award‐winning products will be selected.
Show Management
will begin promotion of Award‐winning products.
▽
◆Oct. 11 (Tue) EYEWEAR OF THE YEAR (EOY) Award
Ceremony
Grand Prix for
each category will be announced during the ceremony.
【Inquiries】
The latest information about EYEWEAR OF THE YEAR will be updated on
official HP!!
Written & Edited by Chiharu Nishiura, International PR, IOFT Show Management
● EOY 2012 Official HP http://www.ioft.jp/en/eoy/
● Be our FAN on Facebook Fanpage!
● Follow us on Twitter!
http://twitter.jp/IOFT_PR
● IOFT2011 Official HP
http://www.ioft.jp/en/
● Information Request on Exhibiting IOFT 2011 CLICK HERE
● Invitation Ticket Request for IOFT 2011 CLICK HERE
