Monday 27 September 2010

[Vol. 6] Award Winners are Finally Announced! –EYEWEAR OF THE YEAR 2011-


The EYEWEAR OF THE YEAR Award takes place annually inside
IOFT. Recognized as one of the world’s leading design awards for
eyewear, EOY draws keen attention from the whole industry,
selecting the best new products of coming year.

The screening was held on September 17 [Fri], and the award
winners are finally announced!!

EYEWEAR OF THE YEAR 2011 Official HP
Check the site below to see further detail.
http://www.ioft.jp/english/eoy/product.phtml

This year, we received 462 entries!!
Legendary story has been spread in the industry that once
the product wins the award, not only they are featured by media,
but also they receive many inquiries!! and the sales goes up!!
Therefore, the numbers of entries have been tripled in past 3 years.

EOY 2011 Award Committee Members consist of forerunners from
fashion, art and other industries.

After the very enthusiastic discussion, finally award winners were selected.

[Scenes from Screening]

[Scenes from Screening]

Grand Prix will be announced during the award ceremony!
Date & Time: Oct. 18 [Mon], 2010 13:00~
Venue: Special Gallery inside IOFT

Of course, I don’t know who the Grand Prix winners are....
Award ceremony is an epoch making moment, when our hearts beat very rapidly!



Written & Edited by Chiharu Nishiura, International PR, IOFT Show Management



● EOY 2011 Official HP
http://www.ioft.jp/en/eoy/

● Follow us on Twitter!
http://twitter.jp/IOFT_PR 

● IOFT2010 Official HP
http://www.ioft.jp/en/

● Information Request on Exhibiting IOFT 2010 CLICK HERE
● Invitation Ticket Request for IOFT 2010 CLICK HERE

[Concurrent Show]
● 2nd FASHION GOODS & ACCESSORIES EXPO -October 2010-
http://www.fa-expo.jp/autumn/en/