Today
we will be revealing some extra information about 2 exhibitors of IOFT.
The
information is not yet available on the e-Guidebook (IOFT’s online show directory)
so this will be the first place to find out!
--- From
Belgium---
P. Hoet
nv www.hoet.eu
Interviewee:
Mr. Patrick Hoet, Designer and Manager of P. Hoet nv
(Interviewer:
Ena from IOFT Show Management)
Ena:
Hi
Patrick! You must be busy with the preparation and the readers must be dying to
know about your fantastic frames so I am going to start firing away with the
questions.
So
for starters, could you tell us a bit about your brand?
Patrick:
The
Hoet company was founded as a design company, mainly designing eyewear for the
company Theo. Today we are still designers for Theo, but we started the
creation, development and distribution of our products about 5 years ago. The
products consist of:
* the Hoet prescription frames collection is
high end, modern design, timeless, mainly metal collection. It is distributed
directly to the independent optician (no agents or distributers).
* the Cabrio sunwear collection is a sporty
collection with innovative design
* the eye-catchers collection consists of
different accessories made for the modern
optical store(mirrors, window displays...)
Ena:
Could
you share some product information and may be some photos so we can all get a
taster of what will be showcased?
Patrick:
At IOFT we'll introduce 2 models, which represent
the start of a whole collection, named Hoet Couture. The frames are made in
Belgium, with a new production technology and will be marketed with a new marketing
strategy.
The models are titanium frames made with
laser melting 3D technology and will be available in an array of lens and nose
sizes combinations to suit every face. They will also come with Asian nose
fitting versions.
 |
| P1 Femme I |
 |
| P1 Homme I |
Contrary to ordinary production these
frames will be made to order one by one, thus diminishing the stock risk for
the opticians.
Ena:
The
frames looks fantastic! I can’t wait to have a look at the detail of the design
at IOFT!
So…with
these gorgeous frames, what do you expect at this year’s show?
Patrick:
Higher than last year, but still
moderate. We understand that Japanese opticians are very careful in the choice
of their suppliers and that it takes time to gain their confidence. From our
side we prefer to grow slowly, but steadily.
We hope to gain the confidence of
Japanese buyers at the show and we are sure that our products can find their
way to the heart of Japanese people.
Ena:
So
you mentioned Japanese buyers…Who would you like to meet at IOFT?
Patrick:
For the Hoet collection we are only
looking for independent opticians. For the Cabrio and eye-catchers collection, independent
opticians and agents or distributers.
Ena:
Ok...last
question!
Could
you get a message for our IOFT NEWS readers?
Patrick:
It is our believe that our Hoet Couture
marks the beginning of a new era in the eyewear industry, since the technology
allows us to re-invent eyewear design.
Please come around to see for yourself
how it can be of interest for you.
Contact details:
Email: Jozefien@hoet.be
or
Tel: +32 50 33 43 02
Ena:
Thank
you so much for your time Patrick and I look forward to seeing you at the show!
* * * *
To view Part 2: From Japan
(141° ONE FOR ONE DEGREES - Distributor of Jacques Durand, Alyson magee, and VERONIKA WILDGRUBER's J.D.O) >> CLICK HERE
-----------------------------------------------------------------------------
Written
and edited by Ena Masui, International PR, IOFT Show Management
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