Tuesday, 24 September 2013

[Vol. 5] Fabulous Frames from France!

France Pavilion – Scene from IOFT 2012
Only 3 more weeks to go until IOFT 2013!!

Today I would like to introduce the exhibitors of
the France Pavilion!

The France pavilion will be the standard-bearer
for the modern French glasses trade, showcasing
creative brands with avant-garde designs and
high quality materials that are able to create
new trends through their use of their innovative

The best way to truly understand and feel the greatness is by actually seeing the frames and communicating with the designers in-person at the show…but we will give IOFT NEWS readers a special taster by revealing some of the exhibits.

“Creations-Poncet founded in 1990 by Fabrice Poncet is one example of expertise in the Oyonnaxienne and Specializing in handmade acetate and Swarovski (Swarovski license)”

Anacole / Orchide - Hand made in France


“Happy Birthday Glance of Lens, 10 years on the market. So we will be Glance of Love for the IOFT in Tokyo. Our inspiration comes from Sensuality and Extravaganza and our design is rare and precious. Our creativity has never been so rich.”

Glance of Lens / See You Phobie - Zebra and surprising

“MI5 Lunettes presents her new Collection BÉLANCIE - designed in France. It is especially created for YOU! Combining innovation, fashion and a great comfort!”

Bélancie / Addiction - Can't do without it? No wonder…
light, comfortable and delightfully trendy!!!

“Created 14 years ago by two passionate Parisian opticians taken by the idea of producing the best possible optical equipment for everyone. At OKO EYEWEAR, our values play an essential role.”

OKO by OKO Paris / PIU19 - Acetate optical collection develops coloured 
and slightly acid accents in its classical line and playthe offbeat tones
 in its gum-acetate line. Pure design and fun colors perfectly mix 
with the gum effect, a very innovative material which covers the frame 
and confers suppleness and softness inimitable to the touch. 
100% Hand made in Italy - Mazzucchelli acetate.

“Rimmed, semi-rimless or rimless frames, the Oxibis style comes in all shapes and sizes. Oxibis has always known how to achieve the perfect balance between shape and colour in its frames. The result: brightly-coloured, original and easy-to-wear glasses.”

EXALTO / ZEBRA - The embodiment of know-how, 
Exalto is a perfect combination of design sense and technical excellence. 
For demanding consumers who appreciate art and design, the brand has 
developed a supremely elegant sculptural and dynamic line. 
With perfect mastery of volumes, weights, spaces, cutting, stamping, assembly 
and high-quality materials, Exalto is the pinnacle of style and silent luxury.

“Technical innovations, the use of noble and prestigious materials, advanced ultra-performance technologies, extreme concern for quality and impeccable finishing plus a permanent quest of excellence”

TAG HEUER EYEWEAR / LRS - Directly inspired by the F1 track heritage 
Trendy sleek and assertive look Sporty lines for a modern and casual look 
Urban and sporty style Excellent compromise between lightness and robustness 
Great comfort and lightness

“Cool frames, vintage and colourful, inspired by Music and designed in France.SPEX & MUGS & ROCK N' ROLL”

SHAKUR C2 - One of 2013 new styles, not to be missed


“Born in 1994, COGAN is altogether a specialist and a designer brand, distributed internationally through selective opticians, who share its values.”

COGAN / Zephir - Zephir is the name from a westward wind, in 
Greek mythology. Luc, our designer, creates the movement of a scarve 
when the Zephir blows, adding a poetic dimension to this neo Glam serie.

“ZILLI has been awarded the label Company of Heritage Lifestyle by the Ministry of the Economy, Finance and Industry.
It is one of the first luxury brands for men to have received this label.”


(In alphabetical order. Photographs and text excerpted from the e-Guidebook/exhibitor’s official web page)

Just reading their company/product introduction makes me want to have a peek in their booth!

To make appointments with these wonderful exhibitors please contact them via the online show directory “e-Guidebook”.
(Click the photos of the exhibitors to jump to their e-Guidebook page and click “Appointment request/Inquiries” button)

Keep your eyes on IOFT NEWS for the latest exhibitor information and their exhibits!

Until next time, have a great week!

Written and edited by Ena Masui, International PR, IOFT Show Management

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*IOFT 2013 is NOT open to general public. Those under 18 years old are not allowed to enter the show.