Buyers as well as exhibitors are supposed
to start their final preparation for the show.
Today, we have special news to announce. As
lots of new companies have decided to exhibit IOFT, this time, we feature a
first time exhibitor we’ve been waiting for a long time.
~TOD’S, SWAROVSKI, TOM FORD and MONTBLANC, etc.
famous brands are lined up~
famous brands are lined up~
Interviewee:
Mr. Steven Medeiros, Representative
Director,VISIONIZE
Interviewer: Haruka, International PR, IOFT
Show Management.
Haruka (IOFT):
Then, please introduce your company.
Mr. Medeiros (VISIONIZE):
Our company was newly established in Japan in 2011 as
an official sales agent of Italian company, Marcolin.
The company name comes from “VISION” and “NIZE=vary
or realize”. We named it with wishes that we want to create more opportunities
to express fashion mode or one’s identity in our information oriented society
where “seeing” or “knowing” is considered important. In addition, we wish that
eyewear which is still regarded as a tool of orthoptics or protecting eyesight will
be popularized as not only fashion item, but also essential item in our daily
life. We’d like to play a part in leading eyewear industry with other eyewear
brands and manufactures.
Haruka:
We also hope that more and more consumers
feel eyewear familiar to them, as eyewear can be a weapon as a fashion item. At
the same time, we have to appeal eyewear to people much more which can make
people stylish, beautiful and correct eyesight.
Mr. Medeiros:
I think so. By the way, we’re handling following
brands:
SWAROVSKI、John
Galliano、DSQUARED2、TOD'S、TOM FORD、DIESEL、MONTBLANC、JUSTcavalli、roberto
cavalli、MISS SIXTY、REPLAY、TIMBERLAND
Haruka:
All of them are famous and
fashionable brands. We have received a number of voices from eyewear shops that they
have been waiting VISIONIZE to exhibit and we quite agree with them
Well, could you tell us the reason for
exhibiting at IOFT 2011?
Mr. Medeiros:
It would be nice that people can feel the
values of Marcolin or each brand and we can make our brands popular by
exhibiting at IOFT. For that, we will introduce many products with good taste
and quality. Above all, we think IOFT is a good opportunity for us as a new
agent to greet all participants.
Also, we’d like to obtain useful
information there such as what is important for eyewear industry by grasping the
latest mode of eyewear brands throughout the world.
Haruka:
A lot of buyers not only from all over Japan, but also
from each Asian countries visit IOFT. From various points of view, IOFT would
be a great opportunity to have business meetings as well as to absorb
information on Japanese as well as Asian eyewear markets of the present day.
Please make the best use of this
opportunity.
Well, you are handling many brands, aren’t
you?
Could you please introduce some brands
which will be exhibited at IOFT 2011?
Mr. Medeiros:
First, this is a model DSQUARED2. (model: DQ5051)
 |
| [DQ5051] |
This model is a kind of wellington glasses which
remind the nostalgic front of college glasses. The combination of this front
and contrastive sharp and modern temple makes the glasses interesting.
Haruka:
I see. The front looks retro and deep.
However, when looking at side, a logo on the temple exquisitely goes well with
the front and seems to be cutting edge. The model will give different
impressions depend on fashion.
Mr. Medeiros:
Secondly, let us introduce JG5012 from John Galliano.
 |
| [JG5012] |
This is a model used as a season’s image.
Being different from avant-garde image of the brand, the model has a standard square
with vintage color.
Haruka:
It has quite unique color. The model seems
to be nostalgic. On the other hand, it creates a sophisticated image thanks to the
shape of lenses which are not too big.
Mr. Medeiros:
Third brand is a well-known brand, SWAROVSKI. (model: SW5006)
 |
| [SW5006] |
The model
has a symbolic design for SWAROVSKI as faceted crystals are used as a part of its
frame. While the frame looks gorgeous, we feel very comfortable wearing the
model.
Haruka:
Wow, It’s
a logo of SWAROVSKI. The black frame set off the crystals well and the model
looks really elegant!
Mr. Medeiros:
Thanks! Then, I’ll show you the forth
brand, TOD’S. (model: TO5024)
 |
| [TO5024] |
The model has a rather thick rim with beautiful
color gradation. It is a symbolic design for high quality and elegant brand,
TOD’S.
The model has timeless design and will fit
any style.
Haruka:
The model has a simple and thick frame, but
at the same time, it has really beautiful gradation color. I think, the model
must suit intellectual business style and casual style as well.
Mr. Medeiros:
Finally, I’ll introduce TOM FORD. (model:
TF5224)
 |
| [TF5224] |
Most notable eyewear design in this year is
“Cat Frame” and the frame originated in this model. It’s not too much to say
that this frame is the best frame of TOM FORD that has always bold design with
rich quality.
Haruka:
I wanted
to try “Car Frame”. With this comfortable color, we can change our impression
completely and use as one of our favorite glasses.
It‘s so amazing that all of your models
represent strong fashionability. We can’t decide which to choose.
Are you going to exhibit more glasses at
the site, aren’t you?
Mr. Medeiros:
Of course. We hope all buyers will like
them!
We’d like to meet a lot of people during
the show anyway.
Beside, we’ll do our best to popularize
eyewear in Japan
more and more, tying up with Marcolin which is excellent in designability and
branding.
If you make an appointment with us during
the show, please contact:
VISIONIZE
Contact
to：Shibuya, Yamaguchi, Okabayashi,
Kajiwara, Hashimoto (Mr./Ms.)
TEL:03-5772-7362 FAX：03-6804-3653
Haruka:
Thank
you, Mr. Medeiros! It would be nice that consumers will enjoy eyewear as an
item of fashion much more. Buyers must look forward to seeing your eyewear.
We hope you’ll have a great outcome through
meeting lots of buyers during the show.
[Editor’s Note]
This time, we introduced a new exhibitor
VISIONIZE (the official sales agent of Marcolin in Japan), that is one of the special
news for IOFT 2011. Their booth will be filled with enthusiastic buyers, as
they handle various fashionable brands. We’re so excited, just imagining the scene.
Next time, we’ll feature exhibitors who
have any eyewear related product.
Don’t miss it!
● EOY 2012 Official HP >>>CLICK HERE
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● IOFT2011 Official HP>>> CLICK HERE
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